At the beginning of each year, I set one big goal. In 2011 it was to improve the appeal of my website so brides and grooms would: 1) Hang around longer, and 2) Click my call to action to enquire. The big question back then was "How could I do that?" [caption id="attachment_127431" align="alignnone" width="964"] Wedding Marketing[/caption] CLICK TO DOWNLOAD FREE 25 POINT CHECKLIST It took years of trial and error, but I never gave up, and today I've honed it down to a 25 Point Landing Page Checklist that gets me booked at national and destination weddings, and I want to share it with you. If your website is not drawing in as... [read more]

Click the link to start the challenge: https://www.weddingmarketingmastery.co.uk/the-5-pillars [caption id="attachment_127367" align="alignnone" width="881"] Wedding Marketing by Terry Lewis[/caption] THOUGHT OF THE DAY "Every day you live, you are gifted with another 86,400 seconds. The successfully booked up wedding professionals you know are gifted with the same 86,400 seconds as you. The reason you are producing a different level of success because of the different way you use your time." There is no better milestone to reflect on what you achieved with the precious time you were given last year than at the s... [read more]

When it comes to marketing, there are more than 100 strategies to choose from, just ask Google, they'll fill your screen in seconds. But when I surveyed the wedding industry, the 9 strategies below emerged as popular favourites over and over again. [caption id="attachment_126262" align="aligncenter" width="439"] Wedding Marketing by Terry Lewis[/caption] How many are you using?  All work, but some deliver better quality bookings than others, but before you discover which ones do, let's first split the 9 strategies into two categories: Dragging Buckets Vs Installing Pipelines. When you go hunting for brides and... [read more]

Think of your ad as a 3-sectioned funnel: [caption id="attachment_126223" align="alignnone" width="477"] Wedding marketing by Terry Lewis[/caption] The purpose of the headline is to compel your bride and groom to read the main copy. The purpose of the main copy is to compel your couple to click your CTA (call to action). The purpose of the CTA is to move your couple onto your preferred next step. Your headline Begin with a benefit-driven headline that goes straight to the heart of your bride and grooms desire to gain or avoid something, but it can also do both! Let's use the headline in this post as an exampl... [read more]

When it comes to the DJ business, it seems as though every year, clients want more and more options for their weddings or events. Many DJs and DJ companies are choosing to offer more options. More options mean more money, of course! In my experience, it can certainly help increase your profits; however, there are a few risks and things to be aware of when providing more for your clients. Let's discuss these, now.   Cost - The first thing to consider when deciding what options to include is the investment needed. How much will these options cost you? How much money will you need to buy these upgrades or options? Perhaps you're considering uplighting. The price certainly varies on how much each light will cost. If you're considering other options, you'll certainly need to do your research to find o... [read more]

Advertising models are constantly changing. What worked ten years ago is no longer valid and what was working last week is old news. In a world where content is king, how do you sort through the fluff to be seen and heard? What's the new "buzz" word that will magically get you clients and referrals? I have one for you: Authenticity. This was a huge topic at the Wedding MBA in Vegas this past October. All of the social media and marketing seminars had the same message: Be authentic. So, what exactly does that mean? I'll skip the Webster's definition (you can google that) and get to the meat. Authenticity in your business is about communicat... [read more]

[caption id="attachment_126097" align="alignright" width="811"] Wedding Marketing Made Easy by Terry Lewis[/caption] I've been paying close attention to the language better-paying couples use to describe the suppliers they love for more than half a decade. "We changed the date of our wedding to have them." "They were exactly what we are looking for." "S/he was the only one we looked at."   When you create a signature wedding experience that gets couples fizzing with excitement the moment they discover it, price is no longer the #1 buying trigger, emotion is. Has that ever happened t... [read more]

What do you think your guests will remember most when your wedding is over? The first thing most guests say when asked about a wedding is whether they had fun or not. That means the atmosphere of your wedding is what will impact yours and your guests’ memory of your big day. Guess who controls the environment? The DJ!! Choosing the right DJ can make or break your wedding. Hiring the first DJ available for your wedding is far from the best way to choose the right DJ for your wedding. Once you have the right DJ booked for your wedding, you can really have some fun focusing on other parts of your wedding planning. Pr... [read more]

DJ tips in under a minute. We as DJs are asked to impart our professionalism, advice and knowledge of what goes on in weddings and this is something that just came across my desk. This is a company, Qalo, Q-a-l-o. That's Qalo.com and they sell medical grade silicone rings and these are for athletes, people running around outdoors, people who have a job where a precious metal ring may bother them, but more importantly, let's say somebody's an electrician and that ring makes contact with electricity and they get killed. So you don't want that. Also, people that work with heavy machinery, tools, equipment that could catch the ring and rip a finger off. So next time you get a client, especially if they're in a trade, just say, for a wedding band, you may want to consider this place. They're super not expensive, ... [read more]

All right. DJ tips in under a minute. These are wedding invitations and usually these are done maybe before you're even hired as the DJ, but one thing that wedding invitations can sometimes have is the end date of the reception. It might say, beginning at 5:00, ending at 10:00 or whatever it says. The reason I'm bringing this up is it was brought to my attention that whenever a party has an end time, it tends to give guests a little bit different perspective as to how long they should stay. And I noticed most of my events on the outside of the room will have an end time. See if you can get the end time taken away. So just reception to begin at 5:00 o'clock. That way there is no sense of when am I out of here? Because I think if you have it in your head that this ends in two or three hours, you gauge how long ... [read more]