Mobile DJ Sales & Marketing

Articles on Mobile DJ sales & marketing topics ranging from how to get more gigs to customer management.

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PPC ads example

DJ SEO Tip: Do Paid Ads Help SEO?

July 1, 2019 by Matthew Campbell
Ahhh.  I have your attention!  After more than a year of SEO tips, my articles will be moving toward PPC tips.  However, as I test new SEO strategies, I will definitely update you on what works for better search results in Google.  Getting back to the original question, does PPC help SEO?  The answer is - YES!       [caption id="attachment_125069" align="aligncenter" width="777"]PPC ads example PPC ads example[/caption] Side note: you may notice that the paid ad at the top of the screenshot above is Thumbtack.  FYI, Thumbtack is owned by Google. How can PPC help your brand in search results? First and foremost, you need to unders... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Add-Ons Really Add Up!

June 5, 2019 by Jason Rubio
In the DJ business, things are constantly evolving. My wife and I own/manage our business Austin's Best DJs & Photo Booths, and have run it since 2012. We were both long-time DJs before we even met! I'm approaching 3 decades (yes, decades, since I started when I was a kid) and my wife is approaching nearly 2 decades! We've seen a lot of trends come and go. As business owners, we have to stop and consider the trends and evaluate whether or not we want to be a part of them. DJs seem to always want the latest, greatest new turntable or controller, or light, that just came out. It seems as if DJing has turned into another way of "keeping up with the Jones." DJs like to constantly buy new equipment, and understandably so. Sure, you have to keep up with the trends or get left behind. This brings me to the to... [read more]
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6 Wordpress Blog Optimization Hacks

DJ SEO Tip: 6 WordPress Blog Optimization Hacks

June 1, 2019 by Matthew Campbell
Wordpress is the most popular website CMS with an estimated 75 million websites using it.  Blogging is a common process to increase your authority and keep content current.  Content updated regularly brings Google coming back to your website and visitors knowing you are still in business.  Learn 6 Wordpress optimization hacks to try and achieve higher search rankings. 6 Wordpress Blog Optimization Hacks [1] Write a thorough description for each blog category.  You can actually get your blog category pages showing in Google search results.  Make each category unique and what your customers would search to find you.  ... [read more]
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google my business profile

DJ SEO Tip: Optimize Your Google My Business Profile

May 1, 2019 by Matthew Campbell
Optimize Your Google My Business Profile To Get More Local Leads In a previous article, I discussed how to get more links from Google.  Google My Business is mentioned to optimize to get more leads.  Optimizing your Google My Business profile may be the single most important action in getting local search leads.  Thus, we will take the process into a more in-depth analysis. What is Google My Business? Google My Business platform offers a business profile to help reach and engage with local customers across Google Search and Google Maps.  If that doesn’t sound important, I don’t know what does. So, if people are searching for your DJ business on Google, they will see something like this… [caption id="attachment_120008" align="aligncenter" width="965"]read more]
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Your Personal Brand Matters

DJ SEO Tip: Your Personal Brand Matters

April 1, 2019 by Matthew Campbell
Growing Your Personal Brand Is Needed For Higher Rankings Growing your DJ business brand is a no brainer for many owners.  Marketing your DJ business through pay-per-click advertising, podcasts, social media, wedding industry websites, radio commercials, wedding shows and more are common ways to generate leads and ultimately new business.  But what about your personal brand? Does Google really care about you as a person and others that represent your company? YES! Your Personal Brand Matters Be An Expert When Google crawls your website and all other websites on the Internet, it is judging the authority and trust of the content.... [read more]
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404 Google Search Console

DJ SEO Tip: Learn To Make Broken Links A Positive

March 1, 2019 by Matthew Campbell
What is a broken link?  A broken link is a link on your website to a page within your website or to a page on another website that does not exist.  It is important to find bad links because Google will have less trust in your website.  If Google has less trust, then this will result in lower search rankings. How do you find broken links? The first task is to find what broken links exist on your website - both internal and external.  If your website is built with the Wordpress framework, a popular plugin is Broken Link Checker.  However, for larger websites, the plugin can be taxing on the server. Another link checker is my favorite option: Screaming Frog Software.  The tool is free for websites less than 500 pages.  If your website has more than 500 pages, the annual fee is $99 EUR.  Screaming Fr... [read more]
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MOBILE BEAT #203 – FEBRUARY 2019

February 26, 2019 by Dan Walsh
MOBILE BEAT #203 - FEBRUARY 2019 MBLV23 in the Spotlight While we have been including material by or about Mobile Beat Las Vegas presenters in last few mags, this final issue before the event features an extra helping of MBLV23 goodness. Also, some gear news in the form of a NAMM report (part 1 of 2) and a look behind the scenes at the development of Denon DJ's Prime 4. See you in Las Vegas! ~ Dan Walsh, Editor-in-Chief ~~~~~~~~~~~~~~~~~~~~~~ PLAYLIST: SPOTLIGHT ON MBLV23 How to Social Media in 2019 - Vanessa Joy Phil Morse of Digital DJ Tips - Ryan Burger and Dan Walsh The Truth About DJ Prices - Matt Martindale “Ask Ben Stowe... [read more]
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Curation- It’s Not About Museums

February 21, 2019 by Michael Cordeiro
For the last decade social media marketing has steadily replaced traditional forms of advertising like print media, postal mailings and cold calling. Over the years the algorithm for what works has changed almost as much. Ten years ago all you had to worry about was Facebook and My Space. Now there’s Instagram, Tumblr, Twitter, Pinterest, Linked In and many others to contend with. How do you know which content to add to which site that will get you bookings? It’s seems like one big crap shoot. I reached out to Andrea Eppolito, owner of Andrea Eppolito Events in Las Vegas (A luxury wedding planning and event service) for insight. She is presenting a must see seminar at MBLV23 titled “Social Stature and Selling”. Andrea’s seminar is going to discuss the most widely used platforms for each segment of ... [read more]
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Communication Is The Game

February 12, 2019 by Christos Nikas
Hey Mr. DJ, A huge welcome and thanx for being here. You are amazing. Technology and innovation keep pushing the boundaries every day, trying to make our lives, performance, and service more comfortable, better, and more effective. There are DJs who embrace it and try to make the most out of it and those who -still- think that tech is the mother of all evil and blame it for their failures. "Everybody is a DJ now" "Real DJs don't use sync" blah.. blah.. blah... Yes, things have changed, and there is a plethora of new tools a DJ can use to step up his (her) game, but technology is not the key factor... [read more]
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Millennial Branding and Personality Pt 2

February 11, 2019 by Michael Cordeiro
In the first part of this blog I touched on how Millennial's interact and make connections. They value authenticity and like to follow people's "stories". Millennial's follow You Tubers more than TV shows. A big part of making a connection with them is personality and how you tell your story. Millennial's want to be part of your journey. Recently, I took part in a webinar series from my Alma Mater Johnson & Wales University. The webinar focused on the importance of personal branding and changes in how companies hire and fire personnel. Your online presence will count more than your physical resume in the near future. The webinar broke dow... [read more]