Mobile DJ Sales & Marketing

Articles on Mobile DJ sales & marketing topics ranging from how to get more gigs to customer management.

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MOBILE BEAT #211 – ONLINE NOW

November 1, 2019 by Dan Walsh
Time to Diversify? In this issue you'll find a whole lotta good perspectives on the how's and why's concerning DJs expanding their offerings. This includes Part 1 of a three-parter by Matt Martindale that is sure to help you decide if expanding or focusing in on Brand: You is what's called for. Here's to your increasing success, no matter which road your mobile DJ business takes! ~ Dan Walsh, Editor-in-Chief CLICK HERE OR ON THE COVER TO THE RIGHT TO READ NOW! ~~~~~~~~~~~~~~~~~~~~~~ PLAYLIST: The Keys to Diversification: Awareness & Attitude - Stu Chisholm Are You Agile Enough? - Joe Bunn DJs and Photo Booths - Dan Walsh Building... [read more]
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DJ PPC Tip: How To Create A Google Ads Search Campaign Part II

November 1, 2019 by Matthew Campbell
Setting up your Google Ads campaigns correctly could determine your success or failure.  In part 1, I discussed the initial setup settings for Google Ads campaigns.  Now, you will learn the structure of campaigns and ad groups, Each Google Ads campaign has its own budget.  So, if you wish to spend $50 per day, then your campaign budget should be set at $50 per day.  If you have a campaign for lighting and another campaign for wedding DJ, then you can distribute your $50 per day budget to get the best return on investment such as $35 for wedding DJ and $15 for lighting.  You also have the option to have a shared budget between campaigns.  If you want to spend your budget on both lighting and wedding DJ searches to maximize orders, then, you can have 1 campaign and 2 ad groups for lighting and wedding ... [read more]
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DJ PPC Tip: How To Create A Google Ads Search Campaign Part I

October 1, 2019 by Matthew Campbell
As the saying goes, "Don't put the cart before the horse".  That being said, the first step to start your process of running ads in Google search is to create an Ads campaign.  However, I did not want you to create an ads campaign and think you would be instantly getting leads.  Yes, you can waste lots of money before finding the magic formula. This is why I started with tips on the types of keyword match types to target and how to find and add negative keywords to your Google Ads account.  Now that you have these tools in your ads toolbelt, let's start the process of how to create a Google Ads search campaign - specific for DJs. In order to start the process, you must already have a Google Ads account with your credit card information entered.  Next, log in to your account and go to campaigns.  T... [read more]
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Select negative Keyword List

DJ PPC Tip: Use Negative Keywords to Stop Wasting Money

September 1, 2019 by Matthew Campbell
In my last article, you learned about keyword phrase match types to help stop spending money wastefully in Google Ads with your target keywords.  Today, I will cover how to add negative keywords so that your ads do not show in searches that will not result in a lead or are irrelevant to your business.   Negative keywords prevent your ads from displaying for particular keywords and keyword phrases that you indicate in a negative keyword list. Before adding negative keywords, you first must know what searches your ads are showing for in Google.  To do so, you must navigate to the search terms report. Sign in to your Google Ads account. Click All Campaigns in the navigation pane on the left, then click Keywords in the page menu. Click Search terms at the top of the page. [caption id=... [read more]
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19 Things You Can Do This Fall To Improve Your Business

September 1, 2019 by Michael Cordeiro
September in New England usually means wedding season is starting to wind down, school dances are back in full swing and it's time to think about Holiday parties. After a busy summer season it's a good idea to look around your office and catch up some things you've let slide. There's equipment to be fixed, things to be cleaned, social media and marketing to catch up on, etc. Time to switch gears a little. Here is a really spot on list of ideas from a marketing website I follow. I firmly believe that to truly grow your business, you need to digest content from a variety of sources. I came across Josh Pather on Instagram a few months ago. Not all of h... [read more]
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DJ PPC Tip: Types Of Keywords To Target In Google Ads

August 1, 2019 by Matthew Campbell
Before discussing keywords, let’s start with the basics. You will first want to create a Google Ads account. To create or login to your Google Ads account, go to the URL – ads.google.com. You will need to add a credit card number to create your account. I do not recommend a Google Ads Express account as you do not have access to all features. What does PPC stand for? PPC is short for Pay-Per-Click. This means that for each click on your ad, you will have to pay X amount of money. Whether the cost per click is $0.52 per click or $4.56 per click. However, the amount you pay per click is not only derived by the amount that you and your competitors are bidding. The amount you actually pay per click is based upon your Ad Rank. Basically, your Ad Rank = Cost per click bid multiplied by your quality score.... [read more]
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PPC ads example

DJ SEO Tip: Do Paid Ads Help SEO?

July 1, 2019 by Matthew Campbell
Ahhh.  I have your attention!  After more than a year of SEO tips, my articles will be moving toward PPC tips.  However, as I test new SEO strategies, I will definitely update you on what works for better search results in Google.  Getting back to the original question, does PPC help SEO?  The answer is - YES!       [caption id="attachment_125069" align="aligncenter" width="777"]PPC ads example PPC ads example[/caption] Side note: you may notice that the paid ad at the top of the screenshot above is Thumbtack.  FYI, Thumbtack is owned by Google. How can PPC help your brand in search results? First and foremost, you need to unders... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Add-Ons Really Add Up!

June 5, 2019 by Jason Alexander
In the DJ business, things are constantly evolving. My wife and I own/manage our business Austin's Best DJs & Photo Booths, and have run it since 2012. We were both long-time DJs before we even met! I'm approaching 3 decades (yes, decades, since I started when I was a kid) and my wife is approaching nearly 2 decades! We've seen a lot of trends come and go. As business owners, we have to stop and consider the trends and evaluate whether or not we want to be a part of them. DJs seem to always want the latest, greatest new turntable or controller, or light, that just came out. It seems as if DJing has turned into another way of "keeping up with the Jones." DJs like to constantly buy new equipment, and understandably so. Sure, you have to keep up with the trends or get left behind. This brings me to the to... [read more]
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6 Wordpress Blog Optimization Hacks

DJ SEO Tip: 6 WordPress Blog Optimization Hacks

June 1, 2019 by Matthew Campbell
Wordpress is the most popular website CMS with an estimated 75 million websites using it.  Blogging is a common process to increase your authority and keep content current.  Content updated regularly brings Google coming back to your website and visitors knowing you are still in business.  Learn 6 Wordpress optimization hacks to try and achieve higher search rankings. 6 Wordpress Blog Optimization Hacks [1] Write a thorough description for each blog category.  You can actually get your blog category pages showing in Google search results.  Make each category unique and what your customers would search to find you.  ... [read more]
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DJ SEO Tip: Optimize Your Google My Business Profile

May 1, 2019 by Matthew Campbell
Optimize Your Google My Business Profile To Get More Local Leads In a previous article, I discussed how to get more links from Google.  Google My Business is mentioned to optimize to get more leads.  Optimizing your Google My Business profile may be the single most important action in getting local search leads.  Thus, we will take the process into a more in-depth analysis. What is Google My Business? Google My Business platform offers a business profile to help reach and engage with local customers across Google Search and Google Maps.  If that doesn’t sound important, I don’t know what does. So, if people are searching for your DJ business on Google, they will see something like this… [caption id="attachment_120008" align="aligncenter" width="965"]read more]