Mobile DJ Sales & Marketing

Articles on Mobile DJ sales & marketing topics ranging from how to get more gigs to customer management.

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Wedding Marketing Mastery Insider Guide

April 23, 2018 by Terry Lewis
“I've discovered so many wedding professionals struggling to get booked when they needn't" Once upon a time, I was just like them. If you had met me in the summer of 2010, you would have found me exhausted, working as many under-paid weddings as I could; I had to because I’d not yet learnt how to articulate the value in my wedding services. I needed every penny I could get to support my two girls and two boys. Tired, I remember sitting in my home office next to the family room wondering: “Why couldn’t I get booked by high-paying brides and grooms like the successful wedding suppliers?” I ... [read more]
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Do Our Customers Really Want Cheap?

April 23, 2018 by Brian S. Redd
I posted a picture of the photo booth gig that I did last night and it was at a Latin night club. It was somebody's birthday, so they hired me to come in for like three hours. Somebody mentioned in the comments section that they saw a printer, but they don't use printers, they just somehow text the picture that they take to the individual's phone. And I got to thinking, why would you do that? That must be to save money. That must be so you can offer this photo booth service for a very low price. And I understand that there are people out there who want to save money, they don't want to pay a lot. When they see the price of something, a low price is something they typically go for. But let me offer you another point of view. The photo booth gig that I did last night, I got because of a photo booth gig that I... [read more]
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Keeping the Heat on When Wedding Season Goes Cold – By Robert Lindquist

April 12, 2018 by Robert Lindquist
T here’s no way around it. For most DJs, wedding are the holy grail. The rub is, most wedding couples prefer to have and to hold their ceremony when it’s sunny and nice—so they can follow their Pinterest inspired exchange of vows with a friendly game of cocktail hour Cornhole. That’s fine if you live in an area where it’s all good news when you turn on the Weather Channel. Unfortunately, the vast majority of North Americans experience four seasons, and at least one of those involves ice scrapers and snow shovels. Now, just because the temperature drops below zero doesn’t mean the number of weddings follows suit. Some couples a... [read more]
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Present in a way that prescribes, not sells (4 of 4)

April 12, 2018 by Terry Lewis
In this final chapter, we'll conclude this specialist wedding marketing training by wrapping things up.   Slide X message to convey: Emphatic Testimonial Your penultimate slide before price revelation should always be an emphatic testimonial capable of moving Mr & Mrs Avatar into a highly emotive state as they reflect on the brilliance you’ve created for others.     Slide Y message to convey: Price rev... [read more]
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How to Book More Corporate Gigs – By Staci Nichols

April 11, 2018 by BradFeingold
I heart corporate gigs! If you aren’t sure why DJing corporate events rocks, let me spell it out real quick: • Super low-key planning process (typically) and low-drama events. • Companies generally have “change to throw” (to quote Iggy Azalea) • They frequently take place mid-week or early in the day • The photo booth is often an easy up-sell •  Unless you really screw up, repeat business is very likely And how great does it look on your resume to say you’ve handled events for companies like LA Fitness, Boost Mobile, New York & Co, the Marriott, San Diego State University, the Marine Corps, and Baskin Robbins? Those are some of the companies I’ve worked for... and I’m perfectly happy “brand associating” with them. ... [read more]
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Qualify Your Potentials

April 11, 2018 by Jordan Nelson
According to the sales funnel model, we are going to have a large number of people who are aware of our company, a smaller amount that become potential clients, and an even smaller amount that translate into sales. Each lead can require a substantial amount of time to educate and inform about our services before we actually seal the deal, and how much time you have to spend to convince a potential client that you're the right company for them can vary wildly. While a few golden leads come in that are ready to sign a contract the second you pick up a phone, many more start their inquiries with "How much do you charge?" For beginning DJ companies, you may have plenty of time to devote to answering the price question and having long, detailed conversations about the benefits of professional entertainment. As... [read more]
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Right in Your Own Back Yard – Could You Be Missing Opportunities? – By Stu Chisholm

April 10, 2018 by BradFeingold
As all of my family and friends can attest, my schedule is a mess. Not only do I have seven separate divisions of my own company that do different things keeping me busy, but I also have many outside interests. For one thing, I’m a huge science-fiction nerd and belong to a meetup group. We meet bi-weekly to discuss all things sci-fi, plan conventions and presentations, and do it all over cheap food at a local diner. Another group I belong to champions church- state separation issues, and yet another is the local Toastmaster’s, where I try to maintain and improve my public speaking chops. All in all, I attend some five different hobby/ special interest meetups as well as a monthly professional gathering of my fellow Licensed Massage Therapists, my latest venture and one of the seven divisions I men... [read more]
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DJ Help – Can a New Mobile DJ Go Full Time Right Away?

April 9, 2018 by Brian S. Redd
So I got a question this morning from someone who asked me, "How's the best way to be patient while waiting for your first gig as a mobile DJ?" And the second part of the question was, "How do I convince my wife I'm not wasting my time?" Well, the question was vague. I had to dig a little deeper to find out what was going on with this individual. Turns out, he's trying to go full-time. He's not working. His wife isn't happy about this and he doesn't know what to do. He doesn't want to give up on what he does. This is his passion, but it's just not happening for him right now. So one thing I don't want to do is discourage anybody. The other thing I don't want to do is BS anybody. So I got to be real with you here. Let's talk about what really goes into this. Let's talk about aptitude first. There are two typ... [read more]
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Present in a way that prescribes, not sells (3 of 4)

April 6, 2018 by Terry Lewis
Quick recap Previously in this mini-series, we've seen how weaving The Six Influencers into our meeting strategy can persuade couples the lean into you. In this chapter, we'll continue to create our presentation deck. Remember, next week I'm going to share a link to a free download where you can get your free 'Meeting That Converts' presentation deck template.   Slide 5 message to convey: Reciprocity Reciprocity is powerfully effective in building future goodwill. Give an unexpected gift that is of low monetary cost to you, but of high perceived value to your couple, something that positions you as a frien... [read more]
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Get More Referrals: What Wedding Planners Look for in a DJ

April 3, 2018 by Martina Selvagi
The mood, feel, and ambiance in a wedding reception are everything when it comes to making sure guests have a great time and couples are happy with the end result. And as a destination wedding planner for Malta, Croatia and France who has experienced a lot of great receptions, I definitely consider the DJ to be a critical part of creating the right atmosphere. DJs and MCs are some of the most underrated all stars of any good wedding. Regardless of whether the couple wants to bring in a band, string quartet, or other musicians, I always emphasize the importance of including a professional DJ and MC to turn the rece... [read more]