Mobile DJ Sales & Marketing

Articles on Mobile DJ sales & marketing topics ranging from how to get more gigs to customer management.

>
Read
Austin's Best DJs Blog

Smart DJ Tips: How Much Should You Charge to DJ New Year’s Eve Events?

November 13, 2018 by Jason Rubio
A question that often comes up is "how much should I charge for New Year's Eve gigs?" This is a very common question, and not a question that is easy to answer. The real answer is, it ultimately depends on you and how much you want to charge. A lot of DJs that are brand new will DJ for next to nothing, just to get gigs and get their name out there. I get it, you've got to get your name out there to get more experience, but to be honest, doing gigs for next to nothing gets old, very quickly. We've all been there at one point, but my advice is, don't stay there. Walmart has made a huge business out of being the lowest priced option. Everyone knows that you can save money buying from Walmart, but now, even Walmart is suffering since someone beat them at their own game. Ever heard of Amazon? :) These business... [read more]
>
Read
apple html sitemap

DJ SEO Tip: The HTML and XML Sitemaps are Your Website’s Roadmap

November 1, 2018 by Matthew Campbell
Remember the days you would go on a road trip and the only thing you had for navigation was the local roadmap picked up from a gas station?  Then, we moved up in the world to GPS devices to guide our way. Now, we have satellite atlas type guidance direct from your smartphone. Well, people and website crawlers need a roadmap too in order to find all of the pages of your website.  Two website roadmaps are an HTML sitemap and XML Sitemap.  Both are needed for search engine optimization. What is an HTML Sitemap?  This is a page with links to every page on your website that you want people to visit.  This could include pages, blog posts, events, your portfolio examples, product pages, and staff pages.  All of the links on the HTML sitemap page are in text format and link to the actual page referenced. ... [read more]
>
Read
Austin's Best DJs Blog

Smart DJ Tips: Find Your Niche & Find Success!

October 11, 2018 by Jason Rubio
When it comes to the DJ & wedding/event business, there is certainly no shortage of vendors! It seems as though every month, new wedding/event vendors are popping up, ready to begin their journey into the wedding world! In our area, the Austin Wedding DJ market certainly has no shortage of DJs and DJ companies. In the Austin, Texas area, there are over 150 professional DJ companies! Factor in all the DJ companies and solo DJs who do not advertise as much, or are on Facebook only, Craigslist, etc., and there are hundreds of more DJs in the business, right here in our area! On top of that, the Austin photo booth rentals market is increasing in competition, as well. It goes without saying, this is the same for just about every wedding market! So how do you stand out in a crowded market, full of new compet... [read more]
>
Read

3 Simple Steps for Creating (And Maintaining) Happy Wedding Clients

October 5, 2018 by Vanessa Joy
CREATE HAPPY WEDDING CLIENTS We’ve all been there. The stress, the anxiety, and heartbreak you feel when one of your clients is upset with you, or worse, is flat-out angry and lashing out. If you haven’t had a client turn from Jekyll to Hyde, then consider yourself lucky. Fortunately, we can head off clients problems before they start by following 3 easy steps to maintaining client satisfaction. SEE THE RED FLAGS Hindsight is 20-20 so learning to spot a problem client before they become a client can be tricky, but it’ll save both you and your client a lot of misery later on. You have to decide what the red flags are for you because they’re not necessarily the same for everyone. For example, some DJs might consider it a problem client if they are handed a list of 100 songs she demands be played. Oth... [read more]
>
Read
top seo marketing blogs

DJ SEO Tip: 10 SEO and Marketing Blogs To Follow For Business Growth

October 1, 2018 by Matthew Campbell
As has always been said, time is money.  Our time is precious and something we can never get back.  This is why we need to spend our time wisely. As DJ business owners, SEO (Search Engine Optimization) and marketing are ever changing and you need to stay on top of the trends. Whether you conduct website optimization yourself or outsource, you need to know what is working for others that you could apply to your own business. Because there is only so much time in a day, below is a list of 10 of my favorite blogs about SEO and marketing.  One of the main factors the blogs were selected is that each of them offers a newsletter or feed highlighting the posts for easy review for interest. read more]
>
Read

DJ Tips In Under A Minute: Free Events And Charity Events, May Not Lead To More Bookings.

September 27, 2018 by DJ Jay
All right. DJ tips in under a minute. This is footage of a school event I do every year for free. I do it for free, because the little SWAT guy you're going to see come over here in a second is my son. There he is right there. That's one of the two that go to this school and every year they do a festival and they do it for charity for their school and donations. So I offer to do it for free so my kids can see what I do for a living and they can see me having fun and I can see them having fun and for the night, I'm the cool DJ. It's a two and a half, three-hour event, it's less than a mile from my house, I'm fine with it. But if you're offered free events for charities and other organizations, unless you firmly believe in the organization or charity, I've got to tell you, offer 50 percent off, don't do it for ... [read more]
>
Read

5 Things To Let Go Of For Success In Your Business

September 26, 2018 by Vanessa Joy
“Stop the glorification of busy.” This was a quote I recently stumbled across and I absolutely love it. It’s so funny to me in this world, and in today’s culture, that busy equals important. In my opinion, being too busy doesn’t mean important. It means I’m sacrificing things like friends, family, health, exercise, vacations, and sanity time; all the things that we’re meant to enjoy in life. Why is it that we find the need to keep ourselves busy? Even if we’re not talking about entrepreneurs, the general population thinks this as well. Just look at anybody who’s sitting down in a doctor’s office, or even walking down the street. Everyone likes to look busy, and we do this now in today’s culture by being on our phones whenever we have a minute solitary, sometimes we don’t wait eve... [read more]
>
Read

4 Time Saving Apps for DJs

September 2, 2018 by Vanessa Joy
Running a business has so much to do with work-life balance and managing your time. It is, in fact, key to be good at it so that you can do more of what you became a photographer to do; shoot. With life constantly throwing new tasks at us, new social media sites to keep up with and, hopefully, more clients to respond to, it can be very overwhelming. Finding shortcuts are crucial to managing it all. Below are 4 apps that I personally use in my wedding photography business that you’ll absolutely thank me for later. BUFFER Every time I see a new social media site I simply want to jump off the bridge (but don’t have the time to drive to the nearest one). There’s another social media venue for me to keep up on? As if Pinterest, Google+, Google Pages, Instagram, Facebook, Facebook Pages, Twitter, and Linked... [read more]
>
Read

DJ SEO Tip: Your DJ Website Has 8 Seconds To Perform

September 1, 2018 by Matthew Campbell
Whether a bride or groom, a high school committee, a class reunion committee or any other potential client visits your website, what do they think about your company when visiting your website?  No matter what DJ services you offer, you have 8 seconds! Continue reading to know a few facts on how to optimize your website to better capture leads. The average human attention span is 8 seconds.  Even quicker than 8 seconds, studies show that websites must load in 3 seconds or less or the average person will leave your website without ever seeing any content.   How fast does your website load?  Check on the Google PageSpeed Insights. So, what do you need to know about the remaining 5 seconds? Here are a few Conversion Optimization Tips to capture your potential customer Clients want to have fun and ... [read more]
>
Read

3 Must Have Social Media Tips

August 30, 2018 by Vanessa Joy
One of my favorite quotes comes from Gary Vaynerchuk’s book Jab, Jab, Jab Right Hook. It is nestled in the first part of the addendum to the book at the end. The addendum is there because after he finished writing an entire book on social media and how to use it wisely, Instagram released video posting capabilities. This release pretty much made his book instantly obsolete before it was even published. Now, he could have complained about it. He may have even thrown his newly finished manuscript on the floor. But what he ultimately decided to do about it is write the addendum, giving more advice and tips on Instagram’s video function. He started it with this attitude: “I have bad news: Marketing is hard, and it keeps getting harder. But there’s no time to mourn the past or to feel sorry for ourse... [read more]