Mobile DJ Sales & Marketing

Articles on Mobile DJ sales & marketing topics ranging from how to get more gigs to customer management.

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Are You More Than Just a DJ?

January 20, 2019 by Michael Cordeiro
Remember when becoming a mobile disc jockey required a huge investment in music and gear? Not to mention paying an arm and a leg for a big ad in the local phone book. The extra money was great. Back then I'm not sure how many people really thought of being a DJ as an occupation. These days "everyone" is a DJ. Buy a controller and some speakers to hook up to your laptop and stream music through Spotify and Pandora or You Tube. Book a couple of gigs and now your a DJ. Easy right? That's all well and good if you are just in this as a side hustle. For those of us that have made this a career or want to become full time, more of a business mentality is n... [read more]
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Reviews Emergency (pt2) – Get More & Better Reviews

January 19, 2019 by Christos Nikas
Hey Mr. DJ, A huge welcome and thanx for being here. You are amazing. Last week we've talked about the three possible service outcomes that may affect your reviews. In this post, we will see what we can do to avoid a bad review and help our business get more and better ones. STEP ONE: TEST THE WATERS Our first step after the wedding -no matter how well we think we did- is to get feedback from our clients, either by calling them or sending a small feedback/service evaluation form. If their feedback is not good, we have an excellent opportunity to fix things and make them right, before this ends up to our review... [read more]
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Are Building Relationships Really That Important?

January 9, 2019 by Rick Parisi
The importance of building relationships is often underestimated in the Wedding/Private Event industry. If you could book 5 out of every 10 leads you meet with, how would you be doing today? If you booked 6,7 or even 9 out of every 10 leads you received , would that be ok? Well, my team and I know before we even meet with a client, if we are going to book them. Most people in general will not believe any "sales person" when they say, "we will book 9 out of every 10 people we meet with. Last time I checked, we do not have any special superpowers so how is this possible? Imagine having just 1 Venue Owner or 1 Venue Sales Team that exclusively refers y... [read more]
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Mobile Beat Las Vegas Platinum Package

January 7, 2019 by Trevor West
Have you seen on the website where they are offering a platinum package and wondered what that was about? is it worth the extra cost? well, let me tell you as a purchaser of that package for the last 4 years, yes it is so worth it. not only do you get first and second row seating everyday in the same spot for every seminar, you also get a private seminar that the other attendees dont get with one of the main presenters. oh, did i tell you about the swag? you never know what it might be but let me just say that it's always good and it's usually swag that no one else will get at the entire convention. You get access to the showroom before the rest of the crowd so your not fighting with everyone to see all the gear. the first time I attended the convention and was lucky to get one of the tickets for the... [read more]
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Read Your Way To Success

January 4, 2019 by Christos Nikas
Hey Mr. DJ, A huge welcome and thanx for being here. You are amazing. Business -simply put- is any activity or enterprise entered into for profit. It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors." (Wikipedia) The moment a mobile DJ starts asking money for his (her) art, he stops being “just a DJ” and becomes a businessperson. He (she) is becoming the owner, marketer, salesperson and “the product” of his (her) business. Having at least a basic knowledge and training ... [read more]
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hosted versus self-hosted websites

DJ SEO Tip: Website Hosting Can Make Or Break Your Success

January 1, 2019 by Matthew Campbell
When owning a DJ company, an online presence is necessary to show legitimacy for your business.  First, you must decide on a domain and purchase it from a registrar.  Popular registrars include NameCheap and GoDaddy.  Next, you must decide what platform will "host" your website.  The website hosting company you choose can result in your online success or failure. hosted versus self-hosted websites You must decide between a self-hosted website and a hosted website.  There are pluses and minuses to both. A hosted website company takes care of all the heavy lifting and typically is very easy to use.  Hosted websi... [read more]
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MOBILE BEAT #201 – DECEMBER 2018

December 31, 2018 by Dan Walsh
MOBILE BEAT #201 - DECEMBER 2018 DJ Psych 101 In this final issue of 2018, we take a look inside the minds of DJs and clients, with the hope that it will help you improve your performances, your business and personal relationships, and your bottom line. Best wishes for a peaceful and prosperous new year! ~ Dan Walsh, Editor-in-Chief ~~~~~~~~~~~~~~~~~~~~~~ DJ PSYCH 101 “Sports Psychology” for DJ Performance - Staci Nichols Dealing with Difficult Clients - Joe Bunn Holding on Too Tightly to Perfection - Matt Martindale Keeping Your Cool When It Matters Most - Kevin Freese Different Colored Shoppers - Vickie Musni Acting Tools DJs Can... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Should DJs Advertise on The Knot, Wedding Wire, Google, or Other Website?

December 10, 2018 by Jason Rubio
When it comes to the DJ business, there are many different facets of the DJ world. You can be a bar/club DJ, a DJ who focuses on music production and remixes, or a DJ who focuses on private events, such as weddings and parties. In many cases, you can be all three (I've done all three). :) When you decide that you're ready to take your DJ business to the next level, you're likely considering advertising, marketing, SEO, etc. Let's face it, it's a very competitive business, and in order to be in business and thrive, you have to be found by your target market. Where you decide to advertise should greatly depend on who your target market is. One of my business mentors once told me that there are three important things about business: "location, location, location. Though the business world has changed gre... [read more]
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copyscape home page

DJ SEO Tip: Duplicate Content On Your Website Hurting Rankings?

December 1, 2018 by Matthew Campbell
Duplicate content issues from the words used on your web pages What is duplicate content?   Duplicate content occurs when verbiage on one of your web pages matches verbiage on another page (on your website or another website).  An example of duplicate content that could occur is when you have a song lyric on your website that matches hundreds of other websites with the same song lyric.   Duplicate content is an issue for your website because Google favors original content.  In addition, Google could penalize your website from the duplicate content - whether intentional or unintentional.  Penalization could occur with lower search rankings or removal from search results. Duplicate content can innocently occur while describing your DJ services for weddings, Christmas parties, school dances, uplight... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: How Much Should You Charge to DJ New Year’s Eve Events?

November 13, 2018 by Jason Rubio
A question that often comes up is "how much should I charge for New Year's Eve gigs?" This is a very common question, and not a question that is easy to answer. The real answer is, it ultimately depends on you and how much you want to charge. A lot of DJs that are brand new will DJ for next to nothing, just to get gigs and get their name out there. I get it, you've got to get your name out there to get more experience, but to be honest, doing gigs for next to nothing gets old, very quickly. We've all been there at one point, but my advice is, don't stay there. Walmart has made a huge business out of being the lowest priced option. Everyone knows that you can save money buying from Walmart, but now, even Walmart is suffering since someone beat them at their own game. Ever heard of Amazon? :) These business... [read more]