Mobile DJ Sales & Marketing

Articles on Mobile DJ sales & marketing topics ranging from how to get more gigs to customer management.

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DJ PPC Tip: Use Negative Keywords to Stop Wasting Money

September 1, 2019 by Matthew Campbell
In my last article, you learned about keyword phrase match types to help stop spending money wastefully in Google Ads with your target keywords.  Today, I will cover how to add negative keywords so that your ads do not show in searches that will not result in a lead or are irrelevant to your business.   Negative keywords prevent your ads from displaying for particular keywords and keyword phrases that you indicate in a negative keyword list. Before adding negative keywords, you first must know what searches your ads are showing for in Google.  To do so, you must navigate to the search terms report. Sign in to your Google Ads account. Click All Campaigns in the navigation pane on the left, then click Keywords in the page menu. Click Search terms at the top of the page. [caption id=... [read more]
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19 Things You Can Do This Fall To Improve Your Business

September 1, 2019 by Michael Cordeiro
September in New England usually means wedding season is starting to wind down, school dances are back in full swing and it's time to think about Holiday parties. After a busy summer season it's a good idea to look around your office and catch up some things you've let slide. There's equipment to be fixed, things to be cleaned, social media and marketing to catch up on, etc. Time to switch gears a little. Here is a really spot on list of ideas from a marketing website I follow. I firmly believe that to truly grow your business, you need to digest content from a variety of sources. I came across Josh Pather on Instagram a few months ago. Not all of h... [read more]
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DJ PPC Tip: Types Of Keywords To Target In Google Ads

August 1, 2019 by Matthew Campbell
Before discussing keywords, let’s start with the basics. You will first want to create a Google Ads account. To create or login to your Google Ads account, go to the URL – ads.google.com. You will need to add a credit card number to create your account. I do not recommend a Google Ads Express account as you do not have access to all features. What does PPC stand for? PPC is short for Pay-Per-Click. This means that for each click on your ad, you will have to pay X amount of money. Whether the cost per click is $0.52 per click or $4.56 per click. However, the amount you pay per click is not only derived by the amount that you and your competitors are bidding. The amount you actually pay per click is based upon your Ad Rank. Basically, your Ad Rank = Cost per click bid multiplied by your quality score.... [read more]
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PPC ads example

DJ SEO Tip: Do Paid Ads Help SEO?

July 1, 2019 by Matthew Campbell
Ahhh.  I have your attention!  After more than a year of SEO tips, my articles will be moving toward PPC tips.  However, as I test new SEO strategies, I will definitely update you on what works for better search results in Google.  Getting back to the original question, does PPC help SEO?  The answer is - YES!       [caption id="attachment_125069" align="aligncenter" width="777"]PPC ads example PPC ads example[/caption] Side note: you may notice that the paid ad at the top of the screenshot above is Thumbtack.  FYI, Thumbtack is owned by Google. How can PPC help your brand in search results? First and foremost, you need to unders... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Add-Ons Really Add Up!

June 5, 2019 by Jason Rubio
In the DJ business, things are constantly evolving. My wife and I own/manage our business Austin's Best DJs & Photo Booths, and have run it since 2012. We were both long-time DJs before we even met! I'm approaching 3 decades (yes, decades, since I started when I was a kid) and my wife is approaching nearly 2 decades! We've seen a lot of trends come and go. As business owners, we have to stop and consider the trends and evaluate whether or not we want to be a part of them. DJs seem to always want the latest, greatest new turntable or controller, or light, that just came out. It seems as if DJing has turned into another way of "keeping up with the Jones." DJs like to constantly buy new equipment, and understandably so. Sure, you have to keep up with the trends or get left behind. This brings me to the to... [read more]
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6 Wordpress Blog Optimization Hacks

DJ SEO Tip: 6 WordPress Blog Optimization Hacks

June 1, 2019 by Matthew Campbell
Wordpress is the most popular website CMS with an estimated 75 million websites using it.  Blogging is a common process to increase your authority and keep content current.  Content updated regularly brings Google coming back to your website and visitors knowing you are still in business.  Learn 6 Wordpress optimization hacks to try and achieve higher search rankings. 6 Wordpress Blog Optimization Hacks [1] Write a thorough description for each blog category.  You can actually get your blog category pages showing in Google search results.  Make each category unique and what your customers would search to find you.  ... [read more]
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google my business profile

DJ SEO Tip: Optimize Your Google My Business Profile

May 1, 2019 by Matthew Campbell
Optimize Your Google My Business Profile To Get More Local Leads In a previous article, I discussed how to get more links from Google.  Google My Business is mentioned to optimize to get more leads.  Optimizing your Google My Business profile may be the single most important action in getting local search leads.  Thus, we will take the process into a more in-depth analysis. What is Google My Business? Google My Business platform offers a business profile to help reach and engage with local customers across Google Search and Google Maps.  If that doesn’t sound important, I don’t know what does. So, if people are searching for your DJ business on Google, they will see something like this… [caption id="attachment_120008" align="aligncenter" width="965"]read more]
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Your Personal Brand Matters

DJ SEO Tip: Your Personal Brand Matters

April 1, 2019 by Matthew Campbell
Growing Your Personal Brand Is Needed For Higher Rankings Growing your DJ business brand is a no brainer for many owners.  Marketing your DJ business through pay-per-click advertising, podcasts, social media, wedding industry websites, radio commercials, wedding shows and more are common ways to generate leads and ultimately new business.  But what about your personal brand? Does Google really care about you as a person and others that represent your company? YES! Your Personal Brand Matters Be An Expert When Google crawls your website and all other websites on the Internet, it is judging the authority and trust of the content.... [read more]
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404 Google Search Console

DJ SEO Tip: Learn To Make Broken Links A Positive

March 1, 2019 by Matthew Campbell
What is a broken link?  A broken link is a link on your website to a page within your website or to a page on another website that does not exist.  It is important to find bad links because Google will have less trust in your website.  If Google has less trust, then this will result in lower search rankings. How do you find broken links? The first task is to find what broken links exist on your website - both internal and external.  If your website is built with the Wordpress framework, a popular plugin is Broken Link Checker.  However, for larger websites, the plugin can be taxing on the server. Another link checker is my favorite option: Screaming Frog Software.  The tool is free for websites less than 500 pages.  If your website has more than 500 pages, the annual fee is $99 EUR.  Screaming Fr... [read more]
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MOBILE BEAT #203 – FEBRUARY 2019

February 26, 2019 by Dan Walsh
MOBILE BEAT #203 - FEBRUARY 2019 MBLV23 in the Spotlight While we have been including material by or about Mobile Beat Las Vegas presenters in last few mags, this final issue before the event features an extra helping of MBLV23 goodness. Also, some gear news in the form of a NAMM report (part 1 of 2) and a look behind the scenes at the development of Denon DJ's Prime 4. See you in Las Vegas! ~ Dan Walsh, Editor-in-Chief ~~~~~~~~~~~~~~~~~~~~~~ PLAYLIST: SPOTLIGHT ON MBLV23 How to Social Media in 2019 - Vanessa Joy Phil Morse of Digital DJ Tips - Ryan Burger and Dan Walsh The Truth About DJ Prices - Matt Martindale “Ask Ben Stowe... [read more]