Mobile DJ Sales & Marketing

Articles on Mobile DJ sales & marketing topics ranging from how to get more gigs to customer management.

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DJ SEO Tip: Learn To Make Broken Links A Positive

March 1, 2019 by Matthew Campbell
What is a broken link?  A broken link is a link on your website to a page within your website or to a page on another website that does not exist.  It is important to find bad links because Google will have less trust in your website.  If Google has less trust, then this will result in lower search rankings. How do you find broken links? The first task is to find what broken links exist on your website - both internal and external.  If your website is built with the Wordpress framework, a popular plugin is Broken Link Checker.  However, for larger websites, the plugin can be taxing on the server. Another link checker is my favorite option: Screaming Frog Software.  The tool is free for websites less than 500 pages.  If your website has more than 500 pages, the annual fee is $99 EUR.  Screaming Fr... [read more]
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MOBILE BEAT #203 – FEBRUARY 2019

February 26, 2019 by Dan Walsh
MOBILE BEAT #203 - FEBRUARY 2019 MBLV23 in the Spotlight While we have been including material by or about Mobile Beat Las Vegas presenters in last few mags, this final issue before the event features an extra helping of MBLV23 goodness. Also, some gear news in the form of a NAMM report (part 1 of 2) and a look behind the scenes at the development of Denon DJ's Prime 4. See you in Las Vegas! ~ Dan Walsh, Editor-in-Chief ~~~~~~~~~~~~~~~~~~~~~~ PLAYLIST: SPOTLIGHT ON MBLV23 How to Social Media in 2019 - Vanessa Joy Phil Morse of Digital DJ Tips - Ryan Burger and Dan Walsh The Truth About DJ Prices - Matt Martindale “Ask Ben Stowe... [read more]
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Curation- It’s Not About Museums

February 21, 2019 by Michael Cordeiro
For the last decade social media marketing has steadily replaced traditional forms of advertising like print media, postal mailings and cold calling. Over the years the algorithm for what works has changed almost as much. Ten years ago all you had to worry about was Facebook and My Space. Now there’s Instagram, Tumblr, Twitter, Pinterest, Linked In and many others to contend with. How do you know which content to add to which site that will get you bookings? It’s seems like one big crap shoot. I reached out to Andrea Eppolito, owner of Andrea Eppolito Events in Las Vegas (A luxury wedding planning and event service) for insight. She is presenting a must see seminar at MBLV23 titled “Social Stature and Selling”. Andrea’s seminar is going to discuss the most widely used platforms for each segment of ... [read more]
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Communication Is The Game

February 12, 2019 by Christos Nikas
Hey Mr. DJ, A huge welcome and thanx for being here. You are amazing. Technology and innovation keep pushing the boundaries every day, trying to make our lives, performance, and service more comfortable, better, and more effective. There are DJs who embrace it and try to make the most out of it and those who -still- think that tech is the mother of all evil and blame it for their failures. "Everybody is a DJ now" "Real DJs don't use sync" blah.. blah.. blah... Yes, things have changed, and there is a plethora of new tools a DJ can use to step up his (her) game, but technology is not the key factor... [read more]
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Millennial Branding and Personality Pt 2

February 11, 2019 by Michael Cordeiro
In the first part of this blog I touched on how Millennial's interact and make connections. They value authenticity and like to follow people's "stories". Millennial's follow You Tubers more than TV shows. A big part of making a connection with them is personality and how you tell your story. Millennial's want to be part of your journey. Recently, I took part in a webinar series from my Alma Mater Johnson & Wales University. The webinar focused on the importance of personal branding and changes in how companies hire and fire personnel. Your online presence will count more than your physical resume in the near future. The webinar broke dow... [read more]
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DJ SEO Tip: Like Trust Emotion – What Your Website Needs For Leads

February 1, 2019 by Matthew Campbell
When speaking to DJs around the country, the one topic that always comes up is how to grow your businesses through marketing.  We are always looking for quick and easy ways to get more sales.  If you are looking for a quick and easy plan to grow your business, I would suggest starting with your website.  No, you do not need to redesign your website! Let me say again, don’t spend the time and money redesigning your website.  Instead, spend time optimizing your website to generate more leads.  When analyzing your website, there are three factors to start with: Number 1 - people buy from who they like. Number 2 - people buy from who they trust. Number 3 - people buy on emotion. So, how can you get people to like you while looking at your website?  The answer is your About Us page.  Your... [read more]
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Are You More Than Just a DJ?

January 20, 2019 by Michael Cordeiro
Remember when becoming a mobile disc jockey required a huge investment in music and gear? Not to mention paying an arm and a leg for a big ad in the local phone book. The extra money was great. Back then I'm not sure how many people really thought of being a DJ as an occupation. These days "everyone" is a DJ. Buy a controller and some speakers to hook up to your laptop and stream music through Spotify and Pandora or You Tube. Book a couple of gigs and now your a DJ. Easy right? That's all well and good if you are just in this as a side hustle. For those of us that have made this a career or want to become full time, more of a business mentality is n... [read more]
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Reviews Emergency (pt2) – Get More & Better Reviews

January 19, 2019 by Christos Nikas
Hey Mr. DJ, A huge welcome and thanx for being here. You are amazing. Last week we've talked about the three possible service outcomes that may affect your reviews. In this post, we will see what we can do to avoid a bad review and help our business get more and better ones. STEP ONE: TEST THE WATERS Our first step after the wedding -no matter how well we think we did- is to get feedback from our clients, either by calling them or sending a small feedback/service evaluation form. If their feedback is not good, we have an excellent opportunity to fix things and make them right, before this ends up to our review... [read more]
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Are Building Relationships Really That Important?

January 9, 2019 by Rick Parisi
The importance of building relationships is often underestimated in the Wedding/Private Event industry. If you could book 5 out of every 10 leads you meet with, how would you be doing today? If you booked 6,7 or even 9 out of every 10 leads you received , would that be ok? Well, my team and I know before we even meet with a client, if we are going to book them. Most people in general will not believe any "sales person" when they say, "we will book 9 out of every 10 people we meet with. Last time I checked, we do not have any special superpowers so how is this possible? Imagine having just 1 Venue Owner or 1 Venue Sales Team that exclusively refers y... [read more]
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Mobile Beat Las Vegas Platinum Package

January 7, 2019 by Trevor West
Have you seen on the website where they are offering a platinum package and wondered what that was about? is it worth the extra cost? well, let me tell you as a purchaser of that package for the last 4 years, yes it is so worth it. not only do you get first and second row seating everyday in the same spot for every seminar, you also get a private seminar that the other attendees dont get with one of the main presenters. oh, did i tell you about the swag? you never know what it might be but let me just say that it's always good and it's usually swag that no one else will get at the entire convention. You get access to the showroom before the rest of the crowd so your not fighting with everyone to see all the gear. the first time I attended the convention and was lucky to get one of the tickets for the... [read more]