Mobile DJ Sales & Marketing

Articles on Mobile DJ sales & marketing topics ranging from how to get more gigs to customer management.

>
Read

How to Make Your DJ Biz Stand Out… – By Staci Nichols

July 18, 2018 by Staci Nichols
I know it’s not very “afterschool special” of me to suggest any of us don’t stand out...buuuuut, (newsflash) what we all do is pretty damn similar. Branding expert and $10,000 wedding photographer Jasmine Star says that anybody can own the same camera she has, use the same editing software, use the same pre-sets and filters, etc. Despite being voted one of the best wedding photographers in the world, it’s not her talent that makes her stand out and demand such a premium price, she says. So what is it?That’s what we’re going to discuss in this two-part article: a little branding, a little copywriting, and a lot of soul searching! read more]
>
Read

Reputation Building – By Kevin Ramaley

July 13, 2018 by Mobile Beat Staff Writer
DJs are more than just musical entertainers. They are consultants, experts and trendsetters. Your customer looks to you to know all genres and styles of music. They expect you to be the life of the party but stay quietly in the background and, of course, come and go without being noticed. But what if you could change that perception? What if, instead of just providing entertainment through music, you could provide an experience: an "unforgettable, still talking about it long afterwards" experience? Well, you can! When you first start your business, your main marketing goal is brand recognition; you need to “get the word out” that you are a... [read more]
>
Read

Keys to a Beautiful Work/Life Balance

July 12, 2018 by Vanessa Joy
One winter, I had the incredible experience of being able to spend six weeks in Brazil. It was the first of my Tim Ferris style mini-retirements, where I worked remotely and even learned a good bit of Portuguese. In Brazil, there’s an expression. Like most foreign language expressions, a lot gets lost in translation. But here it goes: Shall I make a coffee, or make a life? The back-story behind it is a boy falls in love with a girl and wants to know their future. Should he plan just for her to come over for coffee and crumpets? Or, should he plan for her being there every day for the rest of his life? It’s a romantic notion, but I think it applies to more than just love. As business owners, so often I see us thinking with the kind of short-sightedness of only planning to make coffee rather than m... [read more]
>
Read

A Simple Tool to Attract Your WOW Clients – By Steve Napolitan

July 10, 2018 by Mobile Beat Staff Writer
Nothing is more frustrating than conjuring beats that you find mind-numbing and don’t let you experiment or express your full creative potential. Many creatives, artists, and entertainers struggle with the dilemma: Work that pays the bills, or work that is fulfilling? You can have both of course: work that’s play and work that pays. When you do more of the work you love, you put much more effort in, which brings about better results. Better results lead to more revenue because if you’re getting better results, clients will be happier to pay more. And when they do, you grow your raving fan base...which leads to more referrals. More Result... [read more]
>
Read

It’s Not Ego… It’s Good Business – By Stu Chisholm

July 8, 2018 by Stu Chisholm
Recently, in a Facebook DJ forum, an entertainer marveled at the hundreds of photos that were posted from an event at which he was the entertainer. He remarked that, among photos of everything from the place settings to the food itself, there was not one photo of his performance. Predictably he was descended upon by other DJs telling him, “It’s not about you—it’s about the bride and groom,” and so on. Some accused him of being a cheapskate wanting free photos to use in his promotional materials. Yet I couldn’t help but recall all of the articles on these pages, as well as others, where DJs were told about their worth; of h... [read more]
>
Read

5 Things You Can Do Right Now to Improve Your Social Media Game – By Staci Nichols

July 7, 2018 by Staci Nichols
MCs think, “I’ve seen some YouTube videos...I can do this.” Well, that’s how you’re running your blog (if you have one), isn’t it? I took Book More Brides’ “Book Your Calendar Solid with Blogging Course” (available to members only), and I recommend you do the same (or set up a consultation with me). A proper blog is the backbone for good social media marketing...as well as the key to turning Pinterest into a free lead machine. #3: NOBODY ON INSTAGRAM CARES ABOUT YOUR GIG LOG  Or, worse, your promotional flyers and sales pitches (blech!) Instagram is the new “About” page. Who are you? What did you lift at the gym yest... [read more]
>
Read
moz search results

DJ SEO Tip: The Why and How To Get Links To Your Website

July 1, 2018 by Matthew Campbell
What Are Links To Your Website? Links to your website, aka backlinks, are very important to how authoritative your website is seen in Google’s eyes.  Each link to your website is like a vote of confidence that someone trusts and values the content on your website. The more links you have to your website, you significantly increase the likelihood of ranking higher in search results. That is the why!  Content is King and links to your website is Queen.  Both are important when playing Chess and also running your website.   So, you may be thinking to yourself, “I need to go get me lots of links.”  Well, not exactly. Not all links are created equal. Links from websites that have “authority” in the eyes of Google count for more.  As you could probably guess, a link from The Washington Post w... [read more]
>
Read

Regain Your Competitive Advantage

June 26, 2018 by Terry Lewis
  The reality is the barriers to entry for many wedding industries are practically non-existent today, for example, anyone with a basic DJ rig can become a wedding DJ. Gone are the days where a large van is required or a huge vinyl collection. Digital has removed the friction, or put another way, digital has removed many of the barriers to entry and massive investment required from a bygone era. Digital has made becoming a DJ so much easier. And this is why the market is flooded. It’s happening worldwide in many other industries like wedding photography for example. Gone are the days where shopfront premises ... [read more]
>
Read

Marketing to Millennials

June 26, 2018 by Vanessa Joy
Millennial just might sounds like the bad “M” word to you, but now-a-days it takes up a huge part of the market. If you’re a wedding DJ, it’s your primary market. So how do you speak the Millennial language? Being a NYC wedding photographer since about 2002, I’ve watched marketing methods change over the years, and I’ve gone through countless trial-and-error campaigns to find the success that I have now. I’m going to spare you all of the fluff in this article and get right down to what works. Videos on social media works. Why? Millennials are on social media and video content is preferred by most social platforms because it keeps users on their platforms longer. So here is your 5 step method to how to boost your business with video. 1. Get Photo and Video Content Grabbing a handful ... [read more]
>
Read

The Wedding Marketing Pyramid

June 19, 2018 by Terry Lewis
What you'll discover:  There are two ways to get leads: 1. Get hunted by prospects through Pipelines. 2. Go fetch prospects with a Bucket. I call them smart work and hard work. In this 2-part lesson, we'll look at both. Promised Result: You’ll learn what to spend your marketing time on so other people deliver leads to you on autopilot. You'll also discover how to avoid the downside of getting booked at one-hit wonders.   This is a big lesson. The important thing is for you to understand the Pipeline and Buckets principle because when the penny drops and you get that 'Pipeline a-ha moment', I'll be right here on the other side of your screen smiling along with you! Pipelines - Sit at the top of your Marketing Pyramid, are word of mouth enquires, generated by other people, ... [read more]