Mobile DJ Sales & Marketing

Articles on Mobile DJ sales & marketing topics ranging from how to get more gigs to customer management.

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Austin's Best DJs Blog

Smart DJ Tips: There’s Always Someone Cheaper

March 8, 2020 by Jason Alexander
cheaper If you've received client inquiries in the last month, I am willing to bet that at least one of them either didn't like your price. That person may have also mentioned a price that someone else quoted them (cheaper than you). How did you react? Did you price match? The choice is always yours, but just know that every dollar you take away from your current price is profit that you're giving away! My recent example is from a client inquiry I received last week. The client said: "I got a quote for $650. I want to spend no more than around that, possibly up to $800." I politely declined and said that we cannot match those rates... [read more]
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Is Your Inbox Your Real Boss?

You Work For Yourself But Is Your Inbox Your Real Boss?

February 28, 2020 by Terry Lewis
Is Your Inbox Your Real Boss? Before bookings became a certainty in my business, I was often distracted from achieving goals by my inbox, and I didn't even know it! I'd wake, check emails and instantly react to messages that had nothing to do with motivating engaged couples to book me, the next thing I knew, the morning was gone and sometimes part of the afternoon too! I was being bossed around by other peoples messages that were not helping me to fill the booking gaps in my calendar - can you relate to that? If you do, do you think you need to fire yourself and re-hire a more business-focused version of ... [read more]
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Wedding Marketing

25 Point Landing Page Checklist

January 9, 2020 by Terry Lewis
At the beginning of each year, I set one big goal. In 2011 it was to improve the appeal of my website so brides and grooms would: 1) Hang around longer, and 2) Click my call to action to enquire. The big question back then was "How could I do that?" [caption id="attachment_127431" align="alignnone" width="964"]Wedding Marketing Wedding Marketing[/caption] CLICK TO DOWNLOAD FREE 25 POINT CHECKLIST It took years of trial and error, but I never gave up, and today I've honed it down to a 25 Point Landing Page Checklist that gets me booked at national and destination weddings, and I want to share it with you. If your website is not drawing in as... [read more]
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Wedding Marketing by Terry Lewis

Take The Wedding Professionals 2020 Five-Day Challenge

January 1, 2020 by Terry Lewis
Click the link to start the challenge: https://www.weddingmarketingmastery.co.uk/the-5-pillars [caption id="attachment_127367" align="alignnone" width="881"]Wedding Marketing by Terry Lewis Wedding Marketing by Terry Lewis[/caption] THOUGHT OF THE DAY "Every day you live, you are gifted with another 86,400 seconds. The successfully booked up wedding professionals you know are gifted with the same 86,400 seconds as you. The reason you are producing a different level of success because of the different way you use your time." There is no better milestone to reflect on what you achieved with the precious time you were given last year than at the s... [read more]
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Wedding Marketing by Terry Lewis

DO YOU HAVE A GOLDEN TRIANGLE?

December 17, 2019 by Terry Lewis
When it comes to marketing, there are more than 100 strategies to choose from, just ask Google, they'll fill your screen in seconds. But when I surveyed the wedding industry, the 9 strategies below emerged as popular favourites over and over again. [caption id="attachment_126262" align="aligncenter" width="439"]Wedding Marketing by Terry Lewis Wedding Marketing by Terry Lewis[/caption] How many are you using?  All work, but some deliver better quality bookings than others, but before you discover which ones do, let's first split the 9 strategies into two categories: Dragging Buckets Vs Installing Pipelines. When you go hunting for brides and... [read more]
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Wedding marketing by Terry Lewis

How to write compelling ads for success in 2020

December 10, 2019 by Terry Lewis
Think of your ad as a 3-sectioned funnel: [caption id="attachment_126223" align="alignnone" width="477"]Wedding marketing by Terry Lewis Wedding marketing by Terry Lewis[/caption] The purpose of the headline is to compel your bride and groom to read the main copy. The purpose of the main copy is to compel your couple to click your CTA (call to action). The purpose of the CTA is to move your couple onto your preferred next step. Your headline Begin with a benefit-driven headline that goes straight to the heart of your bride and grooms desire to gain or avoid something, but it can also do both! Let's use the headline in this post as an exampl... [read more]
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MB #212 – ONLINE NOW

December 5, 2019 by Dan Walsh
DJ Branding: Basics and Beyond You'll find some great advice on building your brand in this issue. Plus some great pieces about and by female DJs, including a review of the new VirtualDJ 2020 release by Rachel Lynch. Check it now... ~ Dan Walsh, Editor-in-Chief CLICK HERE OR ON THE COVER TO THE RIGHT TO READ NOW ~~~~~~~~~~~~~~~~~~~~~~ PLAYLIST: DJ BRANDING... Branding vs. Standing Out: What's the Difference? - Staci Nichols Building Your DJ Brand: The Bare Bones - Stu Chisholm Building a Brand... Part 2 of 3 - Matt Martindale PEOPLE DJ Dayna, aka Ms. Sunshine... - Mike “Dr. Frankenstand” Ryan Jayli: Spinning the BesT - Mik... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Add Options to Add Profits!

December 4, 2019 by Jason Alexander
When it comes to the DJ business, it seems as though every year, clients want more and more options for their weddings or events. Many DJs and DJ companies are choosing to offer more options. More options mean more money, of course! In my experience, it can certainly help increase your profits; however, there are a few risks and things to be aware of when providing more for your clients. Let's discuss these, now.   Cost - The first thing to consider when deciding what options to include is the investment needed. How much will these options cost you? How much money will you need to buy these upgrades or options? Perhaps you're considering uplighting. The price certainly varies on how much each light will cost. If you're considering other options, you'll certainly need to do your research to find o... [read more]
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Wedding marketing by Terry Lewiis

How to successfully offer a Money-back Guarantee

November 27, 2019 by Terry Lewis
(Estimated reading time: 6 minutes, 24 seconds.) An effective influencer governing the buying decisions of your most valued couples is to offer a money-back guarantee (MBG). But of all I teach, this bold influencer meets with the most resistance. And I totally get it. I know your concerns (if you have any) because there once was a time when I resisted offering a money-back guarantee as well. Actually, that's an understatement. When I first contemplated the idea, I clenched my buttocks so tight, had I been sitting on a lump of coal it would have compressed into a diamond! But joking aside, the reason I objected was because it is an ADVANCED I... [read more]
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How Authentic is your Business?

November 20, 2019 by Michael Cordeiro
Advertising models are constantly changing. What worked ten years ago is no longer valid and what was working last week is old news. In a world where content is king, how do you sort through the fluff to be seen and heard? What's the new "buzz" word that will magically get you clients and referrals? I have one for you: Authenticity. This was a huge topic at the Wedding MBA in Vegas this past October. All of the social media and marketing seminars had the same message: Be authentic. So, what exactly does that mean? I'll skip the Webster's definition (you can google that) and get to the meat. Authenticity in your business is about communicat... [read more]