Mobile DJ Sales & Marketing

Articles on Mobile DJ sales & marketing topics ranging from how to get more gigs to customer management.

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4 Time Saving Apps for DJs

September 2, 2018 by Vanessa Joy
Running a business has so much to do with work-life balance and managing your time. It is, in fact, key to be good at it so that you can do more of what you became a photographer to do; shoot. With life constantly throwing new tasks at us, new social media sites to keep up with and, hopefully, more clients to respond to, it can be very overwhelming. Finding shortcuts are crucial to managing it all. Below are 4 apps that I personally use in my wedding photography business that you’ll absolutely thank me for later. BUFFER Every time I see a new social media site I simply want to jump off the bridge (but don’t have the time to drive to the nearest one). There’s another social media venue for me to keep up on? As if Pinterest, Google+, Google Pages, Instagram, Facebook, Facebook Pages, Twitter, and Linked... [read more]
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DJ SEO Tip: Your DJ Website Has 8 Seconds To Perform

September 1, 2018 by Matthew Campbell
Whether a bride or groom, a high school committee, a class reunion committee or any other potential client visits your website, what do they think about your company when visiting your website?  No matter what DJ services you offer, you have 8 seconds! Continue reading to know a few facts on how to optimize your website to better capture leads. The average human attention span is 8 seconds.  Even quicker than 8 seconds, studies show that websites must load in 3 seconds or less or the average person will leave your website without ever seeing any content.   How fast does your website load?  Check on the Google PageSpeed Insights. So, what do you need to know about the remaining 5 seconds? Here are a few Conversion Optimization Tips to capture your potential customer Clients want to have fun and ... [read more]
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3 Must Have Social Media Tips

August 30, 2018 by Vanessa Joy
One of my favorite quotes comes from Gary Vaynerchuk’s book Jab, Jab, Jab Right Hook. It is nestled in the first part of the addendum to the book at the end. The addendum is there because after he finished writing an entire book on social media and how to use it wisely, Instagram released video posting capabilities. This release pretty much made his book instantly obsolete before it was even published. Now, he could have complained about it. He may have even thrown his newly finished manuscript on the floor. But what he ultimately decided to do about it is write the addendum, giving more advice and tips on Instagram’s video function. He started it with this attitude: “I have bad news: Marketing is hard, and it keeps getting harder. But there’s no time to mourn the past or to feel sorry for ourse... [read more]
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5 Tips for 5-Star Service – By Doug Sandler

August 10, 2018 by Mobile Beat Staff Writer
In order to grow your business and add depth to your client list, your goal should be to create a lasting, memorable, very positive experience for your customer. Not just on event day, but all the way through your journey to get there.  It’s not just about showing up and playing four or five hours of great music and packing a dance floor. There is way too much competition out there to be less than stellar or exemplary when it comes to delivering A+, 5-star customer service every step of the way. Whether you are a single operator or multi-DJ business, service, support, sales, operations and every other department within your organizatio... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Why Your Google Business Page Ranking Matters, A LOT!

August 8, 2018 by Jason Rubio
When it comes to the rules of just about any business, there are three things to remember: Location Location Location For every business, location matters, a lot! Just a few years ago, brick and mortar stores were dominant and your actual physical location mattered a lot. Now, it's all about online presence. Particularly with Google, which has about 75% of the search engine traffic. Others such as Yahoo, Bing, and Baidu (search engine in China), hold a large audience at around 5-10% of the search engine traffic. Baidu is actually gaining ground, too! For now, let's just focus on Google and Yahoo/Bing. For the most part, Google is very dominant in the U.S. You have to give it to Google for their marketing and branding campaign. When your brand becomes a "verb" in the English language, you're d... [read more]
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The Law of Reciprocity – By Terry Lewis

August 7, 2018 by Terry Lewis
Think about the last time someone gave you a free, unexpected gift, but you had nothing to give back in return. How did it make you feel? Thankful? A little bit awkward that you could not reciprocate? Did you think “I must repay that person somehow, sometime in the future? These emotions and thoughts are all tied to reciprocity. I recently experienced reciprocity when I visited my local dry cleaners to have a button sewn back onto a jacket I needed the same day for a wedding. The owner said, “Come back in two hours it will be ready.” Sure enough upon my return he reached behind him and lifted my jacket off the bottom rail, pl... [read more]
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Why You Should Always Think Mobile in Your Marketing – By Sonny Ganguly

August 6, 2018 by Mobile Beat Staff Writer
In 2018, a mobile-friendly website is no longer a trend or a nice-to-have—it’s a necessity for conducting business, especially in the wedding industry. More than ever, couples are using smartphones at all hours of the day or night to keep the planning process moving, from searching for wedding professionals to finding inspiration for the big day. Your mobile website might be the first—and only—impression a couple gets of your business, so it’s vital that your site provides a great user experience and highlights important information that will turn prospective clients into a bookings. The tech landscape is fast-evolving. Not so long ... [read more]
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Google Search Console Search Analytics

DJ SEO Tip – Keywords Are The Key To Your Success

August 1, 2018 by Matthew Campbell
As often has been said, for a brick and mortar store, the three most important aspects of the business that will determine its success are location, location, and location.  For an online business, we could say that the most important aspects of your business to achieve success in search are Keywords, Keywords, and Keywords.  The words you use on your website will determine what you will potentially rank for in search results. As a business owner, you need to know what phrases people are already searching on Google to find your business.  The quickest way to know this is by combining your Google Search Console account and Google Analytics accounts.  You can create a Google Search Console account here.  If you have not done so already, also please create a Google Analytics account - read this artic... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Considering Quinceaneras

August 1, 2018 by Jason Rubio
When it comes to DJing, not all DJ gigs are the same. I'm pretty sure you're already aware of the huge differences in pay and expectations between club/bar DJs and wedding & private event DJs. Bars versus private events are literally night and day! Today, I want to discuss a private event that is similar to a wedding, in many ways, which are Quinceaneras. First of all, you may not be aware of what a Quinceanera even is. Basically, it's a special celebration for when a girl (usually of Latino or Hispanic origin) turns 15 years old. There are ceremonies that take place, a church mass (usually Catholic), and of course a fun party with dinner and music! That's where a DJ comes in! If you want more details about the ceremonies of a Quinceanera, check out my article What is a Quinceanera? So now you may ... [read more]
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3 Secrets to Branding Your Business

July 26, 2018 by Vanessa Joy
I remember one of my first introductions to branding. I was sitting in a workshop and the Nike logo popped up on the screen and then Mercedes and then Coca-Cola. It’s the most common way to explain branding. It is showing popular logos, letting the audience realize they have a connection to that logo, good or bad, and therefore creating a connection to that company and their product. That is branding, but that’s not all that branding is. People’s lives are becoming more open and consumers more educated on what a solid business brand should look like. Consumers are starting to have a more critical eye and expect a higher level of experience when spending their money. Starbucks will always redo a bad drink. Victoria’s Secret will wrap your purchases like a birthday gift. Apple will forever be dedicat... [read more]