Mobile DJ Business

Articles on Mobile DJ business topics ranging from DJ business cards to handling negative online reviews.

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Austin's Best DJs Blog

Smart DJ Tips: 5 Tips to Stand Out in a Saturated Market

October 14, 2019 by Jason Alexander
When it comes to the DJ business, we all know that there are numerous DJs. It seems as though the market is getting more and more crowded, every month! You may or may not notice, depending on your region or market. For us, the Austin market has definitely become filled with more and more wedding/event DJs, Austin/central TX photo booth rental companies, and more. Why? Well, for starters, the barrier to entry is low. Why There Are So Many DJs Think about it, if you needed a Bachelor's degree to be a DJ, then how many DJs would there now be? About 33% of Americans over age 25 have a degree, while the other 70% (about) don't have any type of college degree. (My wife and I both have Master's Degrees, and we're the owners/managers of our company. Most of our DJs do not have degrees). This means that because no c... [read more]
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create new google ads campaign

DJ PPC Tip: How To Create A Google Ads Search Campaign Part I

October 1, 2019 by Matthew Campbell
As the saying goes, "Don't put the cart before the horse".  That being said, the first step to start your process of running ads in Google search is to create an Ads campaign.  However, I did not want you to create an ads campaign and think you would be instantly getting leads.  Yes, you can waste lots of money before finding the magic formula. This is why I started with tips on the types of keyword match types to target and how to find and add negative keywords to your Google Ads account.  Now that you have these tools in your ads toolbelt, let's start the process of how to create a Google Ads search campaign - specific for DJs. In order to start the process, you must already have a Google Ads account with your credit card information entered.  Next, log in to your account and go to campaigns.  T... [read more]
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Stay Tuned for some Great New Interviews

September 26, 2019 by Michael Cordeiro
I've been working hard all summer to nail down some interviews with people that have not only impacted music and culture but are also changing our industry. Sharing, learning and listening to the stories from these amazing people has been incredible. We cover music, life, travel, working with legends and much more. I wish I could share every word they said with you. Suffice it to say that I've captured the best stuff and put all together for you. Is Disco dead? Not according to Jason Weintraub (AKA Disco Twitter). Jason has been traveling the world promoting disco goodness. In our September issue interview he reveals how he makes old disco tunes so... [read more]
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DJ PPC Tip: Use Negative Keywords to Stop Wasting Money

September 1, 2019 by Matthew Campbell
In my last article, you learned about keyword phrase match types to help stop spending money wastefully in Google Ads with your target keywords.  Today, I will cover how to add negative keywords so that your ads do not show in searches that will not result in a lead or are irrelevant to your business.   Negative keywords prevent your ads from displaying for particular keywords and keyword phrases that you indicate in a negative keyword list. Before adding negative keywords, you first must know what searches your ads are showing for in Google.  To do so, you must navigate to the search terms report. Sign in to your Google Ads account. Click All Campaigns in the navigation pane on the left, then click Keywords in the page menu. Click Search terms at the top of the page. [caption id=... [read more]
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19 Things You Can Do This Fall To Improve Your Business

September 1, 2019 by Michael Cordeiro
September in New England usually means wedding season is starting to wind down, school dances are back in full swing and it's time to think about Holiday parties. After a busy summer season it's a good idea to look around your office and catch up some things you've let slide. There's equipment to be fixed, things to be cleaned, social media and marketing to catch up on, etc. Time to switch gears a little. Here is a really spot on list of ideas from a marketing website I follow. I firmly believe that to truly grow your business, you need to digest content from a variety of sources. I came across Josh Pather on Instagram a few months ago. Not all of h... [read more]
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I’ve Never Really Been a PC Guy

August 26, 2019 by Michael Cordeiro
I'll bet that at least half of the people that read the title of this blog thought I was writing about computers and the other half thought I was writing about political correctness. The previous statement clearly demonstrates two important miscommunication principles. 1. Misinterpretation and 2. Not saying what you mean. The folks that guessed political correctness would be right (I've never owned a Mac, but I do have an iPad, iPhone and two iPods). I admit I swear like a sailor on shore leave and I'm sarcastic to a fault. Ask my wife. Maybe it's the generation I grew up in or maybe I'm just getting old and grumpy (more likely) but I was rais... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: How Many Lights Should You Use?

August 17, 2019 by Jason Alexander
When it comes to DJ dance floor lighting, there are a wide variety of opinions on how much a DJ should bring. Some DJs say you should not bring a lot of lighting, while others may bring a ton of lighting. Yet others may bring no lighting at all unless the client pays for it. I've seen a variety of setups and there is no 100% correct answer, honestly. How much lighting you bring should be a decision for you and your client. You certainly need to ask your client what their expectations are, what their vision is, etc. One thing you don't want to do is assume you know what they want! Sure, you may bring the exact same setup to every gig, but should you? For our company, Austin's Best DJs & Photo Booths, we do not bring the same setup every time. Let me explain why. We always check in with our client and... [read more]
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Do DJ’s Make Great Lawyers?

August 16, 2019 by Michael Cordeiro
First, I would like to apologize to any disc jockeys that actually are lawyers. This blog isn't really about you, but it does pertain to you. There was a good discussion on one of the several thousand DJ forums I belong to about DJs offering legal advice or stating something is against the law without offering any proof. These strands start off innocently enough with someone posting a question about the rules on using a particular piece of gear at an event or about music, files, streaming or sharing. The strands quickly devolve into regional DJs stating how one can or can't do that in their market. A good example: cold sparklers. These things are re... [read more]
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Technology and Gen X or Teaching an Older Dog New Tricks

August 1, 2019 by Michael Cordeiro
About a year ago I picked a brand new Pioneer XDJ-RX all in one controller. I had seen it at MBLV22 and thought it was really cool. Eliminate the need for a laptop with the built in big LCD screen. Put all your important music on two 32G flash drives and off you go to a gig. Sounds like a miracle. The unit is big, sturdy and loaded with effects and cool blinky lights (squirrel). I couldn't wait to take it out of the box and start playing with it. I set up the unit, downloaded the firmware, downloaded rekordbox to my main PC and then hit that first wall. I've always been a Pioneer guy. My first big boombox in the 80's was a pioneer with dua... [read more]
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DJ PPC Tip: Types Of Keywords To Target In Google Ads

August 1, 2019 by Matthew Campbell
Before discussing keywords, let’s start with the basics. You will first want to create a Google Ads account. To create or login to your Google Ads account, go to the URL – ads.google.com. You will need to add a credit card number to create your account. I do not recommend a Google Ads Express account as you do not have access to all features. What does PPC stand for? PPC is short for Pay-Per-Click. This means that for each click on your ad, you will have to pay X amount of money. Whether the cost per click is $0.52 per click or $4.56 per click. However, the amount you pay per click is not only derived by the amount that you and your competitors are bidding. The amount you actually pay per click is based upon your Ad Rank. Basically, your Ad Rank = Cost per click bid multiplied by your quality score.... [read more]