When it comes to DJs, there are a variety of DJs in the DJ business. There are club DJs, mobile DJs, radio DJs, and everything in between. Many people mistakenly think that all DJs are the same. We know that this is certainly not true. However, for brides, grooms, and any client who is considering hiring you, you need to be able to easily explain why this is not true for you! Think about it. DJs post the same photos of their guests dancing, the same photos of their setups (and most people have similar looking equipment), and even write nearly the same thing on their websites, social media, ... [read more]

The other day I went outside to finally start taking down all the Christmas lights I put up. It's no small task. I'm "that guy" in my neighborhood. I have a simple philosophy when putting up the lights each year. If you can't see them from space you need more. I like to think of my house as the Griswolds, but classier. The way I see it is if I can't make my house look spectacular, then why would anyone hire me to do lighting for their event? Taking down the lights gives me plenty of time to think. Of course I do everything the "DJ" way. All light strings get wrapped a certain way. Colors are separated in tubs and all the extension cords get wrapped... [read more]

At the beginning of each year, I set one big goal. In 2011 it was to improve the appeal of my website so brides and grooms would: 1) Hang around longer, and 2) Click my call to action to enquire. The big question back then was "How could I do that?" [caption id="attachment_127431" align="alignnone" width="964"] Wedding Marketing[/caption] CLICK TO DOWNLOAD FREE 25 POINT CHECKLIST It took years of trial and error, but I never gave up, and today I've honed it down to a 25 Point Landing Page Checklist that gets me booked at national and destination weddings, and I want to share it with you. If your website is not drawing in as... [read more]

Looking Ahead with 20/20 Vision So here we are diving into a new year and decade. Get ready by reading some great advice and practical tips, and get motivated by stories of personal improvement and passion-based businesses building. Also get a look at some fresh wedding music. All this and more inside this MB issue... ~ Dan Walsh, Editor-in-Chief CLICK HERE OR ON THE COVER TO THE RIGHT TO READ NOW ~~~~~~~~~~~~~~~~~~~~~~ PLAYLIST: LOOKING AHEAD Reset for Next Year - Joe Bunn Showing Up: Scratch or Bust in 2020 - Staci Nichols Body Mechanics for DJs: The Basics - Stu Chisholm CORPORATE EVENTS AND MORE The Most Wonderful Time of t... [read more]

Click the link to start the challenge: https://www.weddingmarketingmastery.co.uk/the-5-pillars [caption id="attachment_127367" align="alignnone" width="881"] Wedding Marketing by Terry Lewis[/caption] THOUGHT OF THE DAY "Every day you live, you are gifted with another 86,400 seconds. The successfully booked up wedding professionals you know are gifted with the same 86,400 seconds as you. The reason you are producing a different level of success because of the different way you use your time." There is no better milestone to reflect on what you achieved with the precious time you were given last year than at the s... [read more]

As the final hours of 2019 count down many of you are preparing to rock in the New Year at a club or private event. God bless ya. For the second time in twenty years I'm actually off. I don't really mind at all. December was crazy and after 29 years in the industry I'm happy to be able to kiss my wife in person at midnight instead of phoning it in from some venue. I'll be comfortably sitting at home in my PJ's enjoying munchies and a nice scotch on the rocks watching the ball drop. That being said, I'm happy 2019 is almost over. Business wise it was a solid year. On a personal level 2019 was challenging to say the least. No love lost whe... [read more]

            Only five more shopping days until Christmas and you're scratching your head trying to figure out what to get your favorite DJ. No worries. I have a few ideas for you. It's no secret that DJ's love gear. Equally important is education. I recommend a "mix" of... [read more]

When it comes to marketing, there are more than 100 strategies to choose from, just ask Google, they'll fill your screen in seconds. But when I surveyed the wedding industry, the 9 strategies below emerged as popular favourites over and over again. [caption id="attachment_126262" align="aligncenter" width="439"] Wedding Marketing by Terry Lewis[/caption] How many are you using?  All work, but some deliver better quality bookings than others, but before you discover which ones do, let's first split the 9 strategies into two categories: Dragging Buckets Vs Installing Pipelines. When you go hunting for brides and... [read more]

Think of your ad as a 3-sectioned funnel: [caption id="attachment_126223" align="alignnone" width="477"] Wedding marketing by Terry Lewis[/caption] The purpose of the headline is to compel your bride and groom to read the main copy. The purpose of the main copy is to compel your couple to click your CTA (call to action). The purpose of the CTA is to move your couple onto your preferred next step. Your headline Begin with a benefit-driven headline that goes straight to the heart of your bride and grooms desire to gain or avoid something, but it can also do both! Let's use the headline in this post as an exampl... [read more]

Is it just me or does every commercial you see or hear have some company claiming to be the "Official" sponsor or representative of something? How did they get that title? Lottery? The bigger question is: Does your favorite sports team need an "Official" toe nail fungus remover? Probably not, but they're out there. Several local radio stations have claimed the title of "Official Home of Christmas Music". Was there a vote? Who's in charge of handing out these titles? All kidding aside, does having the title "Official (blank) of Something" really help your business? I can't say that being the official oil change garage of the Boston Bruins makes me wan... [read more]