Hey Mr. DJ, A huge welcome and thanx for being here. You are amazing. Technology and innovation keep pushing the boundaries every day, trying to make our lives, performance, and service more comfortable, better, and more effective. There are DJs who embrace it and try to make the most out of it and those who -still- think that tech is the mother of all evil and blame it for their failures. "Everybody is a DJ now" "Real DJs don't use sync" blah.. blah.. blah... Yes, things have changed, and there is a plethora of new tools a DJ can use to step up his (her) game, but technology is not the key factor... [read more]

In the first part of this blog I touched on how Millennial's interact and make connections. They value authenticity and like to follow people's "stories". Millennial's follow You Tubers more than TV shows. A big part of making a connection with them is personality and how you tell your story. Millennial's want to be part of your journey. Recently, I took part in a webinar series from my Alma Mater Johnson & Wales University. The webinar focused on the importance of personal branding and changes in how companies hire and fire personnel. Your online presence will count more than your physical resume in the near future. The webinar broke dow... [read more]

MOBILE BEAT #202 - JANUARY 2019 Get It Started Well, here we are at the beginning of a brand new year. Seems like an appropriate time to look at the idea of "getting started." In this issue you'll find: - Key things for beginning DJs to think about - What first-time Mobile Beat Las Vegas attendees need to know - How beginning with thorough music preparation helped a DJ truly rock a major event - A look at new vehicles for mobiles - because you have to get there first - An insightful analysis of audience dance floor behavior So...let's get this party started! ~ Dan Walsh, Editor-in-Chief ( PS: Yes, I appreciate the irony of an issu... [read more]

There's a lot of talk on forums and in seminars about the complexity of reaching millennial couples, especially brides. The way they communicate, socialize and interact is radically different from brides just a decade ago. Are they more difficult? No, we're just not speaking their language. Do they want and value the same things? Yes, they just ask for them in a different way. All the normal communication channels like email, phone calls, snail mail and even Facebook fail to connect with them. My sixteen year old daughter tells me that Facebook is for old people? Say, what? I'm not old, I'm a DJ; we never age. Maybe we don't age but our methods cert... [read more]

When speaking to DJs around the country, the one topic that always comes up is how to grow your businesses through marketing.  We are always looking for quick and easy ways to get more sales.  If you are looking for a quick and easy plan to grow your business, I would suggest starting with your website.  No, you do not need to redesign your website! Let me say again, don’t spend the time and money redesigning your website.  Instead, spend time optimizing your website to generate more leads.  When analyzing your website, there are three factors to start with: Number 1 - people buy from who they like. Number 2 - people buy from who they trust. Number 3 - people buy on emotion. So, how can you get people to like you while looking at your website?  The answer is your About Us page.  Your... [read more]

CUMBERLAND, RI USA (January 24, 2019)—InMusic, a global leader in music production, software and consumer electronics brands, today announced the appointment of Patrick Sullivan as President reporting directly to CEO Jack O’Donnell. Sullivan joins inMusic from Guitar Center Corporation and brings significant experience in merchandising music technology brands. In his new role, Sullivan will lead inMusic’s dynamic team during a time of exploding growth across the  enterprise’s growing roster of 16 companies that span categories ranging from keyboards, electronic percussion, DJ hardware and software, rec... [read more]

The UK and wider international gambling industry have gone through some substantial changes in the last 20 years. Technological advancements have made gambling more accessible, diverse, and even more exciting since the internet forced its way into all our lives and began disrupting just about everything industry it touched. The first innovation of course, was online gambling itself. This would introduce the pastime to people in a way that had never been possible before. For the first time, you could bet on blackjack, sports, poker, slot machines, or basically any other form of gambling offered in a brick-and-mortar casino, and you could do it all from your own home. The proliferation and continued development of the internet, along with improved ways to pay online helped facilitate the expanse of this new ... [read more]

Remember when becoming a mobile disc jockey required a huge investment in music and gear? Not to mention paying an arm and a leg for a big ad in the local phone book. The extra money was great. Back then I'm not sure how many people really thought of being a DJ as an occupation. These days "everyone" is a DJ. Buy a controller and some speakers to hook up to your laptop and stream music through Spotify and Pandora or You Tube. Book a couple of gigs and now your a DJ. Easy right? That's all well and good if you are just in this as a side hustle. For those of us that have made this a career or want to become full time, more of a business mentality is n... [read more]

Hey Mr. DJ, A huge welcome and thanx for being here. You are amazing. Last week we've talked about the three possible service outcomes that may affect your reviews. In this post, we will see what we can do to avoid a bad review and help our business get more and better ones. STEP ONE: TEST THE WATERS Our first step after the wedding -no matter how well we think we did- is to get feedback from our clients, either by calling them or sending a small feedback/service evaluation form. If their feedback is not good, we have an excellent opportunity to fix things and make them right, before this ends up to our review... [read more]

If you'd like to see a hands-on video review of MyDMX GO, click here. It's not often that I get so excited about a new DJ product that I make sure I have one in my hands within a week of its release, but when I first heard about the new MyDMX GO lighting control app from American DJ I knew that it was a game-changer. A DMX dongle that connects wirelessly to a tablet app is already making huge strides towards being the most convenient lighting control option for mobile DJs, but one that also requires ZERO programming to use? Even as someone who has written two books on lighting and DMX for DJs, this was something I needed to see for myself. I wa... [read more]