Mobile DJ Business

Articles on Mobile DJ business topics ranging from DJ business cards to handling negative online reviews.

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Following Up With Leads & Clients

February 16, 2018 by Joe Bunn
One of the keys to our success is following up with leads that come in. The majority of our leads come in via email vs. phone, and I’m assuming this is also true with your business. After a lead comes in, we send them a standard email along a link to our hidden pricing page. Yes, we share the price right from the start. At that point, we enter the lead into DJ Event Planner (the web-based program we use to keep track of our shows). Pretty much any CRM can be set up to do this. From that point, we have set up automated emails to trickle out so that we are not constantly having to remember when to follow up. It does it automatically! The first reminder email goes out three days after the initial inquiry if we have not heard from them. It’s short, sweet and to the point. We then have another reminder ... [read more]
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DJ Tips In Under A Minute: Watch Pricing Items That Create Value To A Client

February 15, 2018 by DJ Jay
DJ tips in under a minute, when you're doing something like lighting, be careful about price quotes. I know that most people want to know how much something costs, it just makes sense, but if you give somebody a price and it's per item, what you're doing is you're placing value on it that can now be beaten. Another DJ can come along and say, I do lighting for $20 a light with no minimum or they can come up with a better package. You should try to let your clients know, let's look at the room, let's do a site inspection, bring a couple of lights with you, plug them in and show the client what it looks like. That way you're giving a better value. Or at this price, you may want to include them. If you're getting your fee as a DJ to say to a client, that includes four lights. In this case, that would be $100 in c... [read more]
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Be a Friend First and a Salesman Second

February 14, 2018 by Jordan Nelson
One of my least favorite aspects of owning my own business is having to handle my own sales calls. Many of you will most likely agree that you would rather be behind the decks that discussing price with a budget-minded mother of the bride, but the unfortunate truth is that we are usually stuck with being both a DJ and a salesman (or woman). In all reality, the sales call probably isn't your potential client's favorite part of event planning either. After all, they've already spoken with dozens of vendors and have heard every cliche sales tactic and line in the books. Luckily, over the course of my mobile DJ career, my approach to the sales call has changed along with my success in closing those sales. All of the great DJ industry leaders preach it: "Stop talking and start listening." Taking this advice to ... [read more]
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Staying Fresh After Time Off

February 7, 2018 by Jordan Nelson
January is the slowest month of the year for my company; after working 2 weddings the first weekend of the month I was gig-free until now, the first week of February. While I'm happy to enjoy the break after a hectic holiday season, 4 weekends without an event can wreck havoc on both my motivation and my skills. The long duration of the gap would have been a prime opportunity to sit on my butt and put the business on cruise control, but I opted to use the time as productively as possible in order to enter the new year's season at full speed. Here are a few ways I found to keep myself sharp and prepared. Cleaning I detailed my new year organizing and cleaning process in a previous article, but it's worth mentioning again. I use the free Saturdays during January to unpack my bags, boxes, and bins to give ... [read more]
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Champ or Trash Talker – Which Are You?

February 5, 2018 by Michael Cordeiro
It's the day after the Super Bowl and Facebook is full of victory memes, trash talk and "what if" quarterbacking. Many folks in New England are playing the blame game; poor defense, the refs, etc. I saw a few Pat's fans actually congratulating the Eagles on a game well played. Yes, I'm a Pats fan since 1985. Back when we went against the Bears and I say good for the Eagles. Why? They earned it. Both teams played hard and in the end the Eagles fought harder. What does this have to do with our profession? A lot. When you're at a large banquet venue with several events happening do you go around and introduce yourself (like a champ)? Do you extend your... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: What Private Event DJs Should Really Focus On

February 5, 2018 by Jason Rubio
As a DJ in today's market, you have many responsibilities to ensure that you're staying on top of your game and doing well in the DJ business. Many DJs have different views on what really matters to clients. Some DJs believe their equipment or lights matter most, others believe their mixing ability, while others believe it's their "following" or social media status. There is no definitive answer since it depends on who your target market is and who your clients are. If you're a bar DJ, then your job is much different than private event DJs. Both bar DJs and private event DJs have to focus on marketing; however, bar DJs have it just a little easier when it comes to marketing. Social media plays a big role in marketing for bars/clubs and events, and once a DJ builds a following at his/her event, it's easy t... [read more]
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Be The Difference Maker By Mike Wieder

February 4, 2018 by Michael Cordeiro
The most successful DJ's are the ones that prepare, practice and plan for each event. Sometimes, though, things don't always go as planned or unforeseen circumstances throw you a curve ball. Mistakes are made and lessons are learned, often the hard way. The fact is you can't prepare for things you didn't know could happen. What if a veteran DJ, with years of wedding experience wrote a book that could help you rock harder, party better and save you from some rookie mistakes and lots of embarrassment? Would you run out and buy it? You should. Enter Mike Wieder, a big guy with an even bigger sense of humor and ... [read more]
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4 Reasons Wedding Suppliers Websites Fail To Book Brides And How To Turn Them Into Your Biggest Opportunity (4 Of 4) 

January 31, 2018 by Terry Lewis
The Eleven Universal Influencers It is impossible to design an effective Wedding Website That Converts without paying close attention to the Eleven Influencers that trigger buying decisions from brides and grooms. My last blog stated your avatar will base their decisions to buy from you on emotions and use logic afterwards to justify their decision. So everything on your newly designed website must build on your avatars emotions if you want to get booked more easily. I also said there are really only two motivators that influence a couple to hire you: The ability to remove a wedding worry, or The belief you can create the best wedding experience. The wedding experience you offer as marketed on your website must convey both, but of the two, the ability to remove a wedding worry is the stron... [read more]
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Playlists Part 2

January 28, 2018 by Joe Bunn
In my last blog post, I started talking about how I organize my music for gigs. In this part 2 blog, I'll go into the other half of my folders and give a few other tips. Read along! Moving on, the “This Week” folder is going to contain playlists for all of the stuff I have going on for this week. The thing that I mainly do these days is weddings and for those, I usually have three to four playlists for each wedding. For example, I would have one playlist for just their prelude and ceremony music. The next playlist would be for the cocktail hour (if they were really specific about the artists they loved). The next one would be all of the specialty songs (intro song, first dance, parent dances, cake cutting song, bouquet/garter songs, etc.). Finally, the last playlist would be all of their personal reque... [read more]
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How I Use My Price Sheet to Close More Sales

January 24, 2018 by Jordan Nelson
So much of the sales process is both psychological and subliminal. I've learned that the way we act, speak, present information, and ask questions all play into our effectiveness as salespeople. There is a lot more to a successful sales call or meeting than the words we physically say. We develop techniques that we utilize to help us more effectively present information about ourselves and our companies, and one of my favorite methods I have implemented as of late is the use of a price sheet during my sales calls. Many of us have some sort of price sheet, whether physical or digital, that we use to detail our services and packages. How powerfully we use that price sheet, however, is another matter. Some post it to a specific page on their website, others send it in an email whenever they get an inquiry, an... [read more]