Mobile DJ Business

Articles on Mobile DJ business topics ranging from DJ business cards to handling negative online reviews.

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Wedding marketing by Terry Lewis

How to write compelling ads for success in 2020

December 10, 2019 by Terry Lewis
Think of your ad as a 3-sectioned funnel: [caption id="attachment_126223" align="alignnone" width="477"]Wedding marketing by Terry Lewis Wedding marketing by Terry Lewis[/caption] The purpose of the headline is to compel your bride and groom to read the main copy. The purpose of the main copy is to compel your couple to click your CTA (call to action). The purpose of the CTA is to move your couple onto your preferred next step. Your headline Begin with a benefit-driven headline that goes straight to the heart of your bride and grooms desire to gain or avoid something, but it can also do both! Let's use the headline in this post as an exampl... [read more]
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It’s Official: The Word Official is Officially Overused

December 6, 2019 by Michael Cordeiro
Is it just me or does every commercial you see or hear have some company claiming to be the "Official" sponsor or representative of something? How did they get that title? Lottery? The bigger question is: Does your favorite sports team need an "Official" toe nail fungus remover? Probably not, but they're out there. Several local radio stations have claimed the title of "Official Home of Christmas Music". Was there a vote? Who's in charge of handing out these titles? All kidding aside, does having the title "Official (blank) of Something" really help your business? I can't say that being the official oil change garage of the Boston Bruins makes me wan... [read more]
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MB #212 – ONLINE NOW

December 5, 2019 by Dan Walsh
DJ Branding: Basics and Beyond You'll find some great advice on building your brand in this issue. Plus some great pieces about and by female DJs, including a review of the new VirtualDJ 2020 release by Rachel Lynch. Check it now... ~ Dan Walsh, Editor-in-Chief CLICK HERE OR ON THE COVER TO THE RIGHT TO READ NOW ~~~~~~~~~~~~~~~~~~~~~~ PLAYLIST: DJ BRANDING... Branding vs. Standing Out: What's the Difference? - Staci Nichols Building Your DJ Brand: The Bare Bones - Stu Chisholm Building a Brand... Part 2 of 3 - Matt Martindale PEOPLE DJ Dayna, aka Ms. Sunshine... - Mike “Dr. Frankenstand” Ryan Jayli: Spinning the BesT - Mik... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Add Options to Add Profits!

December 4, 2019 by Jason Alexander
When it comes to the DJ business, it seems as though every year, clients want more and more options for their weddings or events. Many DJs and DJ companies are choosing to offer more options. More options mean more money, of course! In my experience, it can certainly help increase your profits; however, there are a few risks and things to be aware of when providing more for your clients. Let's discuss these, now.   Cost - The first thing to consider when deciding what options to include is the investment needed. How much will these options cost you? How much money will you need to buy these upgrades or options? Perhaps you're considering uplighting. The price certainly varies on how much each light will cost. If you're considering other options, you'll certainly need to do your research to find o... [read more]
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Wedding marketing by Terry Lewiis

How to successfully offer a Money-back Guarantee

November 27, 2019 by Terry Lewis
(Estimated reading time: 6 minutes, 24 seconds.) An effective influencer governing the buying decisions of your most valued couples is to offer a money-back guarantee (MBG). But of all I teach, this bold influencer meets with the most resistance. And I totally get it. I know your concerns (if you have any) because there once was a time when I resisted offering a money-back guarantee as well. Actually, that's an understatement. When I first contemplated the idea, I clenched my buttocks so tight, had I been sitting on a lump of coal it would have compressed into a diamond! But joking aside, the reason I objected was because it is an ADVANCED I... [read more]
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Thankful Thanksgiving or How to Avoid the Grinchies

November 27, 2019 by Michael Cordeiro
Thank you. Thank you for reading my blog posts. Thank you for letting me interview you and share your stories. Thank you for letting me into your lives. Thank you for your comments and feedback. Thank you for reading my articles. Thank you for saying hi to me at conventions and sharing lunch or a cup of coffee. Thank you for accepting me into your world on social media. Thank you for being my friend. It's no secret that the next four weeks are some of the busiest in the DJ world. Many of us are doing events daily right up to New Years Eve and a ton of after parties in January. We're so busy making sure that everyone else has a great Holiday s... [read more]
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How Authentic is your Business?

November 20, 2019 by Michael Cordeiro
Advertising models are constantly changing. What worked ten years ago is no longer valid and what was working last week is old news. In a world where content is king, how do you sort through the fluff to be seen and heard? What's the new "buzz" word that will magically get you clients and referrals? I have one for you: Authenticity. This was a huge topic at the Wedding MBA in Vegas this past October. All of the social media and marketing seminars had the same message: Be authentic. So, what exactly does that mean? I'll skip the Webster's definition (you can google that) and get to the meat. Authenticity in your business is about communicat... [read more]
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Wedding Marketing Made Easy by Terry Lewis

Get Brides & Grooms Fizzing with Excitement

November 20, 2019 by Terry Lewis
[caption id="attachment_126097" align="alignright" width="811"]Wedding Marketing Made Easy by Terry Lewis Wedding Marketing Made Easy by Terry Lewis[/caption] I've been paying close attention to the language better-paying couples use to describe the suppliers they love for more than half a decade. "We changed the date of our wedding to have them." "They were exactly what we are looking for." "S/he was the only one we looked at."   When you create a signature wedding experience that gets couples fizzing with excitement the moment they discover it, price is no longer the #1 buying trigger, emotion is. Has that ever happened t... [read more]
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Ryan Burger on Passing the Mobile Beat Torch and Going Out with a Bang!

November 11, 2019 by Mobile Beat
PAST, PRESENT AND FUTURE IN PERSPECTIVE Mobile Beat owner and MBLV show producer Ryan Burger reflects on his time at the helm for 14 events, including the upcoming MBLV24 (March 17-19, 2020), looks to his own future, and at the dawn of a new MB era. Ryan Burger is determined to make what has become his final Mobile Beat Las Vegas event a memorable “going away party.” Here at Mobile Beat we’re not completely sure yet exactly what that means, but keep your eyes on MobileBeatLasVegas.com for updates on the pumped-up event!  Meanwhile, the Mobile Beat owner and MBLV show producer has been feeling reflective on his journey to this point, and the new road MB is about to take. He shared the following: “Five years ago, while the Mobile Beat crew was busy reinventing the DJ conference with the rev... [read more]
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Mobile Beat and the Mobile Beat Las Vegas Show Acquired by HPK Online Expos

November 4, 2019 by Dan Walsh
25th Anniversary Mobile Beat Las Vegas DJ Show (MBLV25) to be co-located with 7th Annual Photo Booth Expo in 2021.   For the past two decades, Mobile Beat Las Vegas has been North America's leading Mobile DJ trade, networking, and educational event. In addition to the topnotch seminars and workshops, the MBLV exhibit hall has provided hands-on access to the latest pro DJ gear from top suppliers (sound, lighting, software, etc). MBLV is where DJs go to find the products, services and information they need to build their businesses. During its first ten years, Mobile Beat Las Vegas was known as “The Mobile Beat DJ Trade Show and Conference”, taking its name from its parent publication, Mobile Beat Magazine. In 2006, the magazine and trade show were purchased by BC Productions, located in Grime... [read more]