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Ryan Burger on Passing the Mobile Beat Torch and Going Out with a Bang!

November 11, 2019 by Mobile Beat
PAST, PRESENT AND FUTURE IN PERSPECTIVE Mobile Beat owner and MBLV show producer Ryan Burger reflects on his time at the helm for 14 events, including the upcoming MBLV24 (March 17-19, 2020), looks to his own future, and at the dawn of a new MB era. Ryan Burger is determined to make what has become his final Mobile Beat Las Vegas event a memorable “going away party.” Here at Mobile Beat we’re not completely sure yet exactly what that means, but keep your eyes on MobileBeatLasVegas.com for updates on the pumped-up event!  Meanwhile, the Mobile Beat owner and MBLV show producer has been feeling reflective on his journey to this point, and the new road MB is about to take. He shared the following: “Five years ago, while the Mobile Beat crew was busy reinventing the DJ conference with the rev... [read more]
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Mobile Beat and the Mobile Beat Las Vegas Show Acquired by HPK Online Expos

November 4, 2019 by Dan Walsh
25th Anniversary Mobile Beat Las Vegas DJ Show (MBLV25) to be co-located with 7th Annual Photo Booth Expo in 2021.   For the past two decades, Mobile Beat Las Vegas has been North America's leading Mobile DJ trade, networking, and educational event. In addition to the topnotch seminars and workshops, the MBLV exhibit hall has provided hands-on access to the latest pro DJ gear from top suppliers (sound, lighting, software, etc). MBLV is where DJs go to find the products, services and information they need to build their businesses. During its first ten years, Mobile Beat Las Vegas was known as “The Mobile Beat DJ Trade Show and Conference”, taking its name from its parent publication, Mobile Beat Magazine. In 2006, the magazine and trade show were purchased by BC Productions, located in Grime... [read more]
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MOBILE BEAT #211 – ONLINE NOW

November 1, 2019 by Dan Walsh
Time to Diversify? In this issue you'll find a whole lotta good perspectives on the how's and why's concerning DJs expanding their offerings. This includes Part 1 of a three-parter by Matt Martindale that is sure to help you decide if expanding or focusing in on Brand: You is what's called for. Here's to your increasing success, no matter which road your mobile DJ business takes! ~ Dan Walsh, Editor-in-Chief CLICK HERE OR ON THE COVER TO THE RIGHT TO READ NOW! ~~~~~~~~~~~~~~~~~~~~~~ PLAYLIST: The Keys to Diversification: Awareness & Attitude - Stu Chisholm Are You Agile Enough? - Joe Bunn DJs and Photo Booths - Dan Walsh Building... [read more]
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DJ PPC Tip: How To Create A Google Ads Search Campaign Part II

November 1, 2019 by Matthew Campbell
Setting up your Google Ads campaigns correctly could determine your success or failure.  In part 1, I discussed the initial setup settings for Google Ads campaigns.  Now, you will learn the structure of campaigns and ad groups, Each Google Ads campaign has its own budget.  So, if you wish to spend $50 per day, then your campaign budget should be set at $50 per day.  If you have a campaign for lighting and another campaign for wedding DJ, then you can distribute your $50 per day budget to get the best return on investment such as $35 for wedding DJ and $15 for lighting.  You also have the option to have a shared budget between campaigns.  If you want to spend your budget on both lighting and wedding DJ searches to maximize orders, then, you can have 1 campaign and 2 ad groups for lighting and wedding ... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: 5 Tips to Stand Out in a Saturated Market

October 14, 2019 by Jason Alexander
When it comes to the DJ business, we all know that there are numerous DJs. It seems as though the market is getting more and more crowded, every month! You may or may not notice, depending on your region or market. For us, the Austin market has definitely become filled with more and more wedding/event DJs, Austin/central TX photo booth rental companies, and more. Why? Well, for starters, the barrier to entry is low. Why There Are So Many DJs Think about it, if you needed a Bachelor's degree to be a DJ, then how many DJs would there now be? About 33% of Americans over age 25 have a degree, while the other 70% (about) don't have any type of college degree. (My wife and I both have Master's Degrees, and we're the owners/managers of our company. Most of our DJs do not have degrees). This means that because no c... [read more]
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Investing in your DJ business like investing in gambling?

October 13, 2019 by Mobile Beat
When it comes to the world of investment, there are a lot of markets to consider. Online casinos are now considered big investments just like how you invest in your DJ company with your DJ gear. This is because of the advancement of technology, which has led to the development of new ways of improving the experience of canadian gambling online. The online gambling market is rapidly growing since playing slot or casino games online has become very popular among gamblers, and this has boosted the sector. If you go back in time to when mp3s were first introduced to DJs in the early 2000s, the DJ industry went through a revolution, taking the DJ to being someone who could express themselves easier and with more talent.  The introduction of remote gambling has changed the game entirely, in the same way. This m... [read more]
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Music in Casinos: What’s Popular

October 9, 2019 by Mobile Beat
Music in casinos is primarily used to create a particular type of atmosphere or to maintain a mood. Specific forms of music can amplify players’ gambling behavior or provide them with a sense of comfort. Although popular music has changed over the last few decades, the popular casino music of today includes many genres that were prevalent back in the glory days of Vegas. Whether casinos use soundtracks or live bands, the intention is to create an ambiance that suits the specific casino and its clientele. That does not just apply to real-life casinos. Playing the right type of music is also essential for online casino games. Do you want to find out more about what music is popular in casinos? Then, read on. Low-tempo Music One of the most popular music genres associated with the good-old-days of Las Vegas ... [read more]
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MOBILE BEAT #210 – ONLINE NOW

October 3, 2019 by Dan Walsh
Getting Ready Hey y'all...Got a quick-reading issue here for your enjoyment. It's all great stuff, in my not-at-all-biased opinion (thanks to all my great writers). However, a couple of pieces should be noted. For those of you running multi-system outfits, Joe Bunn (owner of one of the most successful such outfits in the nation) offers some sage advice on that important but often difficult decision owners face: when to move a DJ up to the next level. Also, we welcome Rachel Lynch, whose forte is reviewing and teaching about gear and performance, with her review of the groundbreaking, mobile-DJ-oriented new controller from Roland, the DJ707-M. ... [read more]
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create new google ads campaign

DJ PPC Tip: How To Create A Google Ads Search Campaign Part I

October 1, 2019 by Matthew Campbell
As the saying goes, "Don't put the cart before the horse".  That being said, the first step to start your process of running ads in Google search is to create an Ads campaign.  However, I did not want you to create an ads campaign and think you would be instantly getting leads.  Yes, you can waste lots of money before finding the magic formula. This is why I started with tips on the types of keyword match types to target and how to find and add negative keywords to your Google Ads account.  Now that you have these tools in your ads toolbelt, let's start the process of how to create a Google Ads search campaign - specific for DJs. In order to start the process, you must already have a Google Ads account with your credit card information entered.  Next, log in to your account and go to campaigns.  T... [read more]
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Essential Benefits of Throwing a Casino Party

September 28, 2019 by Mobile Beat
You can consider many ways of throwing a party to friends, family, or colleagues. What you should focus on is having an unforgettable experience. So, the party has to rock! There are many casinos offering excellent services to clients. They also have online apps to improve usability such that PlayMGM App changed to BetMGM. In this article, I have highlighted the reasons why you need to throw a casino-themed party. Saving time and money Parties consume time and without forgetting expensive. You have to also decide the guest to host, the type of entertainment to consider and many others. So, you need to create time for meetings and looking for equipment needed for the party. It means there is much time wasted. Don’t forget about the budget you need for entertainment. So, choosing a casino party is the... [read more]