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Following Up With Vendors

February 23, 2018 by Joe Bunn
In my last blog post I spoke about following up with leads that come in. It’s also a great idea to follow up with vendors that you meet or work with. The way that we do this is with several different tools, from branded stationery and/or a simple email to actually meeting face to face (oh my!). Let’s say that I meet a new wedding planner at an ILEA or NACE meeting (you are a member of those right?), I will grab his/her card and then the next day and just send out a quick email, something like, “Hey X, it was great meeting you last night! I hope that you have great success with your new planning business. Please let us know if your clients ever need a great DJ! Would you have time to sit down for lunch or coffee in the next couple of weeks and talk business?” Most of the time this will lead to a gre... [read more]
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BASSBOSS Ready to Rumble at Mobile Beat Las Vegas 2018

February 23, 2018 by Mobile Beat
DJs and attendees will take in the premium offerings from BASSBOSS through its popular ‘Demolition Room’ February 22, 2018, Las Vegas, NV — Loudspeaker manufacturer BASSBOSS has announced that it will showcase its industry-leading powered Subwoofers, Tops and MicroMains at this year’s Mobile Beat Las Vegas conference, which will be held at the Tropicana Las Vegas from March 12–15, 2018. The company will highlight the power and performance of its DJ112 and DV12 Powered MicroMains, AT212 Powered Tops, and ZV28, DJ18S and VS21 Powered Subwoofers throughout the conference and during its popular “Demolition Room” Experience, which will feature equipment... [read more]
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DJ Tips In Under A Minute: 26 Million Songs That You Have Access To.

February 22, 2018 by DJ Jay
All right. DJ tips in under a minute. It now offers 28 million songs, videos and apps. So let's say there's a million apps, minus that out. Videos, let's say there's six million videos just for numbers, because I'm not positive, let's say it's a safe bet that iTunes has 20 million songs in it, the point is I'm not going to tell people how many songs I have anymore. I think my role as their DJ is to make sure I have the right songs, because anyone with an iPhone or an iPad or anything else can get access to these songs. So telling your clients, I bring 10,000 songs, I have 300,000 songs, I have a million songs, I don't think it shows value anymore. I think it just shows that you've got a lot of music. If you don't know what track to play next, it doesn't matter what you have. So start to focus on the right son... [read more]
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Date Your Couple Before Trying To Book Them (2 of 4)

February 21, 2018 by Terry Lewis
Factors that contribute to converting 8 out of 10 enquires into bookings Setting the stage My marketing and sales process is very carefully choreographed, with nothing left to chance. There are certain things I want prospects to know about me before the meeting, to precondition and raise their expectations that I can over-deliver on their idea of perfection. 1. I make it clear at the earliest opportunity that a meeting is required before price revelation. Yes, this will frustrate and deter price shoppers which is perfect for me because as mentioned above, they are not my avatar. Meetings that convey added value f... [read more]
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Working Review: ADJ Element HEX IP

February 21, 2018 by Jordan Nelson
Of all the DJ lighting technology on the market, uplighting seems to have had the most improvements and innovations in recent years. More colored diodes, batteries, and wireless technology have all made their debut in the products of mainstream manufacturers, and the prices for these features continue to decline. I've had my newest uplights, the ADJ Element Hex IP (which American DJ was kind enough to send me), for a few weeks now and to say I'm impressed is an understatement. Construction As far as uplights go, these are the most solidly built I've ever had the pleasure of handling. Rugged, thick metal housings covered with a smooth, sh... [read more]
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Minding my P’s & Q. Homework Pt. 2

February 21, 2018 by Mike Wieder
Minding my P’s & Q. What does that mean? It's simple: Proper Preparation Prevents Piss Poor Performance Quality The majority of homework is given to the couple, but the goal of their assignments is to allow you, the entertainer to do just that. Entertain. I'm sure each and everyone of us can walk into a venue without knowing a thing about the couple or their guests and provide them with a good time. I'm not sure about you, but I don't want to provide them with a good time, I want to provide them with a great celebration. And the way I accomplish that is by giving homework, asking better questions, gets me better answers. I also give myself homework that allows me to help create the reception of their dreams. These are things we take for granted but never think to do. Part of my self... [read more]
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Star Wars Lighting Design Cues For DJs

February 19, 2018 by Brian S. Redd
Hello, everyone, and welcome to another one of my silly lighting videos. If you don't like these kind of videos, I suggest you turn this one off right now and -- last time I suggested you go watch some Star Wars trailers. Speaking of Star Wars, it's happening right now. It's opening right now all around the world. Right down the street from my house, there were lines around the block. People in costume. There are people selling things on the street. It was on the news. They've done, like, over $100 million in ticket sales before the show even came out. They're predicting this could be one of the biggest movies of all time. And I think they might be right. What's interesting about this installment of it is they're using practical effects, which is the kind of things that DJs use every week. We use practical e... [read more]
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Following Up With Leads & Clients

February 16, 2018 by Joe Bunn
One of the keys to our success is following up with leads that come in. The majority of our leads come in via email vs. phone, and I’m assuming this is also true with your business. After a lead comes in, we send them a standard email along a link to our hidden pricing page. Yes, we share the price right from the start. At that point, we enter the lead into DJ Event Planner (the web-based program we use to keep track of our shows). Pretty much any CRM can be set up to do this. From that point, we have set up automated emails to trickle out so that we are not constantly having to remember when to follow up. It does it automatically! The first reminder email goes out three days after the initial inquiry if we have not heard from them. It’s short, sweet and to the point. We then have another reminder ... [read more]
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DJ Tips In Under A Minute: Watch Pricing Items That Create Value To A Client

February 15, 2018 by DJ Jay
DJ tips in under a minute, when you're doing something like lighting, be careful about price quotes. I know that most people want to know how much something costs, it just makes sense, but if you give somebody a price and it's per item, what you're doing is you're placing value on it that can now be beaten. Another DJ can come along and say, I do lighting for $20 a light with no minimum or they can come up with a better package. You should try to let your clients know, let's look at the room, let's do a site inspection, bring a couple of lights with you, plug them in and show the client what it looks like. That way you're giving a better value. Or at this price, you may want to include them. If you're getting your fee as a DJ to say to a client, that includes four lights. In this case, that would be $100 in c... [read more]
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Be a Friend First and a Salesman Second

February 14, 2018 by Jordan Nelson
One of my least favorite aspects of owning my own business is having to handle my own sales calls. Many of you will most likely agree that you would rather be behind the decks that discussing price with a budget-minded mother of the bride, but the unfortunate truth is that we are usually stuck with being both a DJ and a salesman (or woman). In all reality, the sales call probably isn't your potential client's favorite part of event planning either. After all, they've already spoken with dozens of vendors and have heard every cliche sales tactic and line in the books. Luckily, over the course of my mobile DJ career, my approach to the sales call has changed along with my success in closing those sales. All of the great DJ industry leaders preach it: "Stop talking and start listening." Taking this advice to ... [read more]