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How Should I Deal With Cancellations?

March 25, 2020 by Terry Lewis
  This is a difficult one and a question I get asked a lot by suppliers. Truth is you'd be perfectly within your rights to activate the terms of your contract under normal circumstances, but everybody agrees Coronavirus is far from normal. I can't advise what you should do, but I will let you know how I've personally handled cancellations during these awful times... I let them go. My Ts & Cs clearly state that if a couple cancels within two months of their wedding, the full fee is payable but under the cloud of Covid-19, activating this does not feel right. Couples have contacted me, devastated about their wedding a... [read more]
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MBLV24 LIVE: Online Event Takes Shape

March 15, 2020 by Dan Walsh
Links to the webinars will be available by Monday, 3/16, 3:00 PM.  ... [read more]
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URGENT MBLV24 Update: Live Show Cancelled; Seminars to be Streamed

March 13, 2020 by Dan Walsh
URGENT UPDATE: Mobile Beat Las Vegas 24 Cancelled Live Show Cancelled; Seminars to Be Streamed Mobile Beat Las Vegas 24 (MBLV24) Has Been Cancelled... The quickly evolving coronavirus crisis has led to a critical mass of cancellations by exhibitors and pass-holders, which has made it impractical to proceed with the show as planned. We realize that, although Las Vegas has not yet seen a major direct impact from the coronavirus, an increasing number of other factors have come into play that make air travel and hosting a large gathering of people both inadvisable. The declaration of a world-wide pandemic by the World Health Organization, and the declar... [read more]
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MBLV24 Update: Corona Virus Statement

March 7, 2020 by Dan Walsh
The Show Goes On! Official Mobile Beat Las Vegas Statement Regarding Corona Virus Situation: The show goes on... Barring any actions by authorities to ban travel or put other limits on public meetings, Mobile Beat Las Vegas 24 (MBLV24) is going on as planned. Be aware that, as always, the event schedule is subject to change, so check it out online HERE for the latest updates. MBLV staff will keep you informed about this rapidly developing situation via website and Facebook posts, as well as emails like this one. (The ONLY sources for official MBLV information are: MobileBeatLasVegas.com, MobileBeat.com, MB and MBLV Facebook pages, and direct ema... [read more]
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Is Your Inbox Your Real Boss?

You Work For Yourself But Is Your Inbox Your Real Boss?

February 28, 2020 by Terry Lewis
Is Your Inbox Your Real Boss? Before bookings became a certainty in my business, I was often distracted from achieving goals by my inbox, and I didn't even know it! I'd wake, check emails and instantly react to messages that had nothing to do with motivating engaged couples to book me, the next thing I knew, the morning was gone and sometimes part of the afternoon too! I was being bossed around by other peoples messages that were not helping me to fill the booking gaps in my calendar - can you relate to that? If you do, do you think you need to fire yourself and re-hire a more business-focused version of ... [read more]
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Digital 1 Audio releases ARIA Karaoke app on Apple’s™ iTunes App Store.

February 12, 2020 by Mobile Beat
Introducing ARIA Karaoke for iPhone: Practice or Perform Karaoke on the Go, Complete with Built-in Karaoke Song Store Digital 1 Audio, publisher of ARIA entertainment software (http://www.ariaparty.com) announces the release of ARIA Karaoke, the mobile karaoke app for the real iPhone karaoke experience. What sets the ARIA Karaoke for iPhone app apart “…is the quality of the karaoke song files,” states, Lewis Davidson- Creative Director. “We only use the best karaoke content available on the market. Also instead of limiting the user to just a few songs, ARIA Karaoke for iPhone has a built-in ... [read more]
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An Insight into Musician Kenny Rogers

January 20, 2020 by Mobile Beat
One musician who dramatically influenced sports betting is Kenny Rogers, with his signature "The Gambler" country hit. Don Schlitz wrote the song, and various musicians recorded it. However, Kenny Rogers is the one who brought out the tune perfectly and left a lasting mark in the lives of many since releasing it in 1978. Though Schlitz wrote the song in memory of his deceased father, it has had a considerable impact on the sports betting industry. In the song, Ken and the Gambler are on a boring train trip, playing poker, when The Gambler breaks the ice by claiming to read Kenny's face. According to the song, the expression on Kenny's face indicated that he was out of aces. The Gambler offers to give him some advice for a taste of his whiskey.  Below are the lyrics to the song "The Gambler" and their sign... [read more]
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Wedding Marketing by Terry Lewis

Take The Wedding Professionals 2020 Five-Day Challenge

January 1, 2020 by Terry Lewis
Click the link to start the challenge: https://www.weddingmarketingmastery.co.uk/the-5-pillars [caption id="attachment_127367" align="alignnone" width="881"]Wedding Marketing by Terry Lewis Wedding Marketing by Terry Lewis[/caption] THOUGHT OF THE DAY "Every day you live, you are gifted with another 86,400 seconds. The successfully booked up wedding professionals you know are gifted with the same 86,400 seconds as you. The reason you are producing a different level of success because of the different way you use your time." There is no better milestone to reflect on what you achieved with the precious time you were given last year than at the s... [read more]
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Wedding marketing by Terry Lewiis

How to successfully offer a Money-back Guarantee

November 27, 2019 by Terry Lewis
(Estimated reading time: 6 minutes, 24 seconds.) An effective influencer governing the buying decisions of your most valued couples is to offer a money-back guarantee (MBG). But of all I teach, this bold influencer meets with the most resistance. And I totally get it. I know your concerns (if you have any) because there once was a time when I resisted offering a money-back guarantee as well. Actually, that's an understatement. When I first contemplated the idea, I clenched my buttocks so tight, had I been sitting on a lump of coal it would have compressed into a diamond! But joking aside, the reason I objected was because it is an ADVANCED I... [read more]
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Wedding Marketing Made Easy by Terry Lewis

Get Brides & Grooms Fizzing with Excitement

November 20, 2019 by Terry Lewis
[caption id="attachment_126097" align="alignright" width="811"]Wedding Marketing Made Easy by Terry Lewis Wedding Marketing Made Easy by Terry Lewis[/caption] I've been paying close attention to the language better-paying couples use to describe the suppliers they love for more than half a decade. "We changed the date of our wedding to have them." "They were exactly what we are looking for." "S/he was the only one we looked at."   When you create a signature wedding experience that gets couples fizzing with excitement the moment they discover it, price is no longer the #1 buying trigger, emotion is. Has that ever happened t... [read more]