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An Insight into Musician Kenny Rogers

January 20, 2020 by Mobile Beat
One musician who dramatically influenced sports betting is Kenny Rogers, with his signature "The Gambler" country hit. Don Schlitz wrote the song, and various musicians recorded it. However, Kenny Rogers is the one who brought out the tune perfectly and left a lasting mark in the lives of many since releasing it in 1978. Though Schlitz wrote the song in memory of his deceased father, it has had a considerable impact on the sports betting industry. In the song, Ken and the Gambler are on a boring train trip, playing poker, when The Gambler breaks the ice by claiming to read Kenny's face. According to the song, the expression on Kenny's face indicated that he was out of aces. The Gambler offers to give him some advice for a taste of his whiskey.  Below are the lyrics to the song "The Gambler" and their sign... [read more]
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Wedding Marketing by Terry Lewis

Take The Wedding Professionals 2020 Five-Day Challenge

January 1, 2020 by Terry Lewis
Click the link to start the challenge: https://www.weddingmarketingmastery.co.uk/the-5-pillars [caption id="attachment_127367" align="alignnone" width="881"]Wedding Marketing by Terry Lewis Wedding Marketing by Terry Lewis[/caption] THOUGHT OF THE DAY "Every day you live, you are gifted with another 86,400 seconds. The successfully booked up wedding professionals you know are gifted with the same 86,400 seconds as you. The reason you are producing a different level of success because of the different way you use your time." There is no better milestone to reflect on what you achieved with the precious time you were given last year than at the s... [read more]
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Wedding marketing by Terry Lewiis

How to successfully offer a Money-back Guarantee

November 27, 2019 by Terry Lewis
(Estimated reading time: 6 minutes, 24 seconds.) An effective influencer governing the buying decisions of your most valued couples is to offer a money-back guarantee (MBG). But of all I teach, this bold influencer meets with the most resistance. And I totally get it. I know your concerns (if you have any) because there once was a time when I resisted offering a money-back guarantee as well. Actually, that's an understatement. When I first contemplated the idea, I clenched my buttocks so tight, had I been sitting on a lump of coal it would have compressed into a diamond! But joking aside, the reason I objected was because it is an ADVANCED I... [read more]
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Wedding Marketing Made Easy by Terry Lewis

Get Brides & Grooms Fizzing with Excitement

November 20, 2019 by Terry Lewis
[caption id="attachment_126097" align="alignright" width="811"]Wedding Marketing Made Easy by Terry Lewis Wedding Marketing Made Easy by Terry Lewis[/caption] I've been paying close attention to the language better-paying couples use to describe the suppliers they love for more than half a decade. "We changed the date of our wedding to have them." "They were exactly what we are looking for." "S/he was the only one we looked at."   When you create a signature wedding experience that gets couples fizzing with excitement the moment they discover it, price is no longer the #1 buying trigger, emotion is. Has that ever happened t... [read more]
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Gear Development Veteran Rik Parkinson Joins Denon DJ

November 19, 2019 by Dan Walsh
After 15 years with Pioneer DJ, Parkinson’s expertise will drive DENON DJ to new heights of innovation and performance. Cumberland, RI USA (November 19, 2019)—DENON DJ (www.denondj.com), a leading manufacturer of premium DJ products and solutions, today announced that noted DJ industry veteran Rik Parkinson has joined DENON DJ as their Director of Strategic Development. In this newly-created position, Parkinson will work with DENON DJ’s outstanding team of product and marketing professionals to build on the amazing success of recent products such as the DENON DJ PRIME 4 4- channel standalone DJ system and the SC5000M media player. read more]
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Front Or Back Part 1

November 19, 2019 by Mitch Taylor
Front or Back. I had a post recently in our group Sales for Event Pros where I chatted about the minister services that I provided for a client recently.  I showed a photo of the bride and groom at the very end of their ceremony, just after they are pronounced husband and wife. The Bride and Groom have their hands raised like this in the air, in celebration of their marriage and just being pronounced, husband and wife. I juxtaposed it with the fact that I wasn't in the photo... that I had taken a step back and out of the frame. Are you in the front? Or are you in the back? What's your purpose? What's your role?  Some people wou... [read more]
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Mobile Beat and the Mobile Beat Las Vegas Show Acquired by HPK Online Expos

November 4, 2019 by Dan Walsh
25th Anniversary Mobile Beat Las Vegas DJ Show (MBLV25) to be co-located with 7th Annual Photo Booth Expo in 2021.   For the past two decades, Mobile Beat Las Vegas has been North America's leading Mobile DJ trade, networking, and educational event. In addition to the topnotch seminars and workshops, the MBLV exhibit hall has provided hands-on access to the latest pro DJ gear from top suppliers (sound, lighting, software, etc). MBLV is where DJs go to find the products, services and information they need to build their businesses. During its first ten years, Mobile Beat Las Vegas was known as “The Mobile Beat DJ Trade Show and Conference”, taking its name from its parent publication, Mobile Beat Magazine. In 2006, the magazine and trade show were purchased by BC Productions, located in Grime... [read more]
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Music in Casinos: What’s Popular

October 9, 2019 by Mobile Beat
Music in casinos is primarily used to create a particular type of atmosphere or to maintain a mood. Specific forms of music can amplify players’ gambling behavior or provide them with a sense of comfort. Although popular music has changed over the last few decades, the popular casino music of today includes many genres that were prevalent back in the glory days of Vegas. Whether casinos use soundtracks or live bands, the intention is to create an ambiance that suits the specific casino and its clientele. That does not just apply to real-life casinos. Playing the right type of music is also essential for online casino games. Do you want to find out more about what music is popular in casinos? Then, read on. Low-tempo Music One of the most popular music genres associated with the good-old-days of Las Vegas ... [read more]
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Connect With Authenticity Part 1

September 3, 2019 by Mitch Taylor
Connecting with authenticity means that you actually create a bond with your clients up front, you actually create a connection and find some common ground. Sometimes this is WAY easier to say than to do.  Some clients you’ll connect with on a deeper level than others. Let me share with you an example of two different phone calls I had with a potential client.     The first one I absolutely connected with them.  We met at a bridal show. She chatted with one of the ladies on my team, Kaylene.  Kaylene made a nice connection with the bride by just commenting on the weather, or something about her attire a... [read more]
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Productivity Formula and Goal Planning Part 1

July 18, 2019 by Mitch Taylor
The Productivity Formula and Goal Planning I have found that most people I chat with in our industry fail to plan, and therefore they, without realizing it or not, have planned to fail.  It's sad, but it’s the cold, stark truth. Jim Cerone, in his seminar at Mobile Beat 20 "Behind The Scenes with The Perfect Host", made reference to this with a post from a DJ lamenting on Facebook that he couldn't make Mobile Beat this year.  Supposedly this individual had tried everything in his power to make it but finances just didn't work. Want Jim's solution for how to guarantee you can afford training? Go buy the Digital Plus su... [read more]