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Mobile Beat and the Mobile Beat Las Vegas Show Acquired by HPK Online Expos

November 4, 2019 by Dan Walsh
25th Anniversary Mobile Beat Las Vegas DJ Show (MBLV25) to be co-located with 7th Annual Photo Booth Expo in 2021.   For the past two decades, Mobile Beat Las Vegas has been North America's leading Mobile DJ trade, networking, and educational event. In addition to the topnotch seminars and workshops, the MBLV exhibit hall has provided hands-on access to the latest pro DJ gear from top suppliers (sound, lighting, software, etc). MBLV is where DJs go to find the products, services and information they need to build their businesses. During its first ten years, Mobile Beat Las Vegas was known as “The Mobile Beat DJ Trade Show and Conference”, taking its name from its parent publication, Mobile Beat Magazine. In 2006, the magazine and trade show were purchased by BC Productions, located in Grime... [read more]
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Music in Casinos: What’s Popular

October 9, 2019 by Mobile Beat
Music in casinos is primarily used to create a particular type of atmosphere or to maintain a mood. Specific forms of music can amplify players’ gambling behavior or provide them with a sense of comfort. Although popular music has changed over the last few decades, the popular casino music of today includes many genres that were prevalent back in the glory days of Vegas. Whether casinos use soundtracks or live bands, the intention is to create an ambiance that suits the specific casino and its clientele. That does not just apply to real-life casinos. Playing the right type of music is also essential for online casino games. Do you want to find out more about what music is popular in casinos? Then, read on. Low-tempo Music One of the most popular music genres associated with the good-old-days of Las Vegas ... [read more]
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Connect With Authenticity Part 1

September 3, 2019 by Mitch Taylor
Connecting with authenticity means that you actually create a bond with your clients up front, you actually create a connection and find some common ground. Sometimes this is WAY easier to say than to do.  Some clients you’ll connect with on a deeper level than others. Let me share with you an example of two different phone calls I had with a potential client.     The first one I absolutely connected with them.  We met at a bridal show. She chatted with one of the ladies on my team, Kaylene.  Kaylene made a nice connection with the bride by just commenting on the weather, or something about her attire a... [read more]
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Productivity Formula and Goal Planning Part 1

July 18, 2019 by Mitch Taylor
The Productivity Formula and Goal Planning I have found that most people I chat with in our industry fail to plan, and therefore they, without realizing it or not, have planned to fail.  It's sad, but it’s the cold, stark truth. Jim Cerone, in his seminar at Mobile Beat 20 "Behind The Scenes with The Perfect Host", made reference to this with a post from a DJ lamenting on Facebook that he couldn't make Mobile Beat this year.  Supposedly this individual had tried everything in his power to make it but finances just didn't work. Want Jim's solution for how to guarantee you can afford training? Go buy the Digital Plus su... [read more]
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Share Your Heart Part 5

June 27, 2019 by Mitch Taylor
This week we finish off the R in HEART with Reality.  Maybe their REALITY is they need to be brought into these moments they are about to embark on, say at a wedding reception.  This is where you as a salesperson come in. You need to not only walk them through each moment and how you will handle it (basic), but how they will feel IN each moment, how together you can create an experience they and their guests will remember forever vs. what they see at every reception and finally what their memories will be like AFTER the event is over.  Show them the difference in REALITY with you vs. someone else and more often than not, y... [read more]
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Share Your Heart Part 4

June 20, 2019 by Mitch Taylor
Last week we covered the "A" letter of the acronym H.E.A.R.T., with the “H” standing for Hugs, the “E” standing for Emotion, and the “A” standing for Attitude. We continue today with the final 2 letters of the acronym, Reality and Thoughtful and a final Thought. Reality Kenny Chesney said it best “Reality, yeah, sometimes life ain’t all that it’s cracked up to be.  So let’s take a chance and live this fantasy. ‘Cause everybody needs to break free from reality.”  OK so maybe I’m in a bit of the island spirit here right now but this is a truth in mundane, everyday life as well.  Reality can somet... [read more]
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Share Your Heart Part 3

June 13, 2019 by Mitch Taylor
Attitude Your attitude can make or break the sale.  Period.  During my Creative Consultations seminar I showed a video of a young girl standing on a sink in her family bathroom shouting out her positive daily affirmations in the mirror about what she loved and liked.  Positive thoughts affect positive actions.  Your attitude will make or break not just the sale but relationships as a whole.  You can't let an extreme high or low moment of your day affect the rest of your hour, day, week, month or even year. It’s important that you approach each client the same way…even-keeled.  Think like a quarterback. Quarterback... [read more]
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Denon DJ Adds Industry’s First Standalone Hardware Music Streaming to Prime Series

May 21, 2019 by Dan Walsh
Cumberland RI, USA (May 21st, 2019)—Denon DJ (www.denondj.com), a leading manufacturer ofpremium DJ products and solutions, today announced its Prime Series DJ hardware will soon beenabled for both hard-wired and Wi-Fi internet connection. This exclusive, ground-breaking innovationbrings the capability of playing digital music content from the world’s premier DJ streaming services aswell as directly from the Prime Series units, with no necessity for a laptop computer. Denon DJ has partnered with a selection of the industry’s most cutting-edge and content-rich digitalmusic platforms to bring streaming music inside a DJ’s hardware. Exclusiv... [read more]
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Brand Loyalty vs Customer Service Part 1

May 9, 2019 by Mitch Taylor
How interesting is it that you can have really poor or not the greatest customer service but yet brand loyalty will trump that?  Now maybe you are sitting here as a single-op reading this and saying “But Mitch...I’m not a brand...I’m just me!” You may think that but trust me...everything you do or say, or look or present represents yourself, your business and yes in fact your brand in someway.  We each are are own brand, whether we like it or not. How can you create brand loyalty in your business and how can that brand loyalty be above customer service? Brand loyalty can be above customer service by t... [read more]
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MOBILE BEAT #205 – APRIL 2019

April 30, 2019 by Dan Walsh
Think Again! Inside this Mobile Beat you'll find a bunch of ideas for adjusting your perspective on a variety of DJ issues. We hit on tech misconceptions, the sync button controversy, "sacred cows" and more. So crack open this MB for a DJ reality check! ~ Dan Walsh, Editor-in-Chief ~~~~~~~~~~~~~~~~~~~~~~ PLAYLIST: THINK AGAIN: MYTHS, MISCONCEPTIONS AND REALITY CHECKS Think Again...(Part 1) - Ben Stowe, CTS To Sync or Not to Sync - Staci Nichols Leading vs. Reading - Kevin Freese Sacred Cows… Yeah, We’ve Got ‘Em - Stu Chisholm Risky Business - Magi Graziano Carefully Considering Subcontracting - Matt Martindale Who’s Afraid... [read more]