2011

This selected articles from Mobile Beat issues in 2011

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MBLV16: Mobile Beat DJ Show Preview Issue (#139, Dec 2011)

December 19, 2011 by Dan Walsh
It took some extra time, but we have pulled together an incredible DJ show preview for you. It's a full-length magazine issue, packed to bursting with show-related material. Almost every seminar speaker contributed a complete article to give you a taste of what they'll have to share in Vegas. Featured artists, entertaining throughout the show, are interviewed (Check the conference news page right here, for a list of speakers and topics, as well as info on the entertainers we have lined up.) We did also manage to cram in a few of our regular columns and some product reviews; you'll find reviews of Numark's NS6 and Gemini's CNTRL 7 DJ software controllers and more. This issue has to be seen to be believed so, check it out online now. The print version will hit mailboxes soon. Once you see what's in store for yo... [read more]
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What Song Are You Playing Next? – By Jim Cerone

December 19, 2011 by Dan Walsh
The dream is always the same. You’re trying to run, but you’re not sure why. You can’t seem to get control of your arms and legs. The harder you try, the slower you go. At the same time that you realize you’re not running very fast, it also occurs to you that you’re hearing…nothing. Total, complete, deafening…silence. That’s about the time you sit bolt upright in your bed, drenched in sweat, knowing you’re going to get fired by your boss because you’re in the middle of a radio show and you’ve just allowed—DEAD AIR! Anyone who has ever worked in radio has had the same “dead air” dream. It’s drilled into you from the beginning, even before they ever let you sit behind a control board, that allowing dead air is the deadliest sin you can commit in radio. In a radio station, everyo... [read more]
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Why Should I Believe You? – By Steve Brazell, The Hitman

December 19, 2011 by Dan Walsh
Hitman, Inc. Competition Removal™ - www.yourhitman.com An augmented excerpt from the book Clear! The Simple Guide to Keeping Your Business Alive and Kicking OK. I understand what you’re selling, how much it costs, and I’ve even got a pretty good idea what’s in it for me. Now the number-one fear for all humans kicks in: the fear of loss. The question pops up: “Why should I believe what you’re telling me?” No one wants to lose money. No one wants to lose face, reputation, time, relationships, or anything else they value. We all want to believe we are making a safe choice. The herd mentality is simple: if I do what everyone else is doing, it must be safe; otherwise so many other people wouldn’t do it. I’m always fascinated by how many people pull into only one lane of two lanes that are b... [read more]
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Turn Your Weakness into Strength – By Paul Kida, The DJ Coach

December 19, 2011 by Paul Kida
What? Weak is weak isn’t it? How could you possibly take a weakness and make it something strong and beneficial? Take a trip back in time to when you were first starting out in your disc jockey career. You were excited and enthusiastic to get out there and make your mark in the DJ industry. You were so confident that you could rock the world! However, do you also remember certain aspects of the job that you felt uncomfortable doing? Maybe some things that sent a shudder down your spine? You had to make a decision: Take the bull by the horns, so to speak, or merely do what felt comfortable and let the uncomfortable details just slide on by, hoping that the rest of your performance would make up for what you were lacking? Let me relate some personal experiences of my own that will help you to understand ju... [read more]
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MOBILE BEAT – NOVEMBER 2011 – #138 – Reaching the Next Level: Weddings and More

October 31, 2011 by Dan Walsh
MOBILE BEAT - NOVEMBER 2011 - #138 NOW AVAILABLE ONLINE – PRINT EDITION HITS MAILBOXES SOON It may be a cliché, but “taking it to the next level” still aptly describes what this issue's wedding-focused and other material will help you achieve. Jason Weldon offers advice for better booking results when you're BANKING ON BRIDAL SHOWS. Augment your performances and your bottom line by taking a WIDE ANGLE ON WEDDING ADD-ONS, courtesy of Josh Yawn. One hot new add-on, TRIVIA: THE NEW PRE-NUPTIAL FUN can even help you provide couples with entertainment before wedding day, according to Rob Johnson. And Jay Maxw... [read more]
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Wide Angle on Wedding Add-Ons – By Josh Yawn

October 31, 2011 by Dan Walsh
Mobile DJing has evolved into such an amazing place over the past decade. Ten years ago, we were looking with eager eyes at the possibility of making extra money by renting these then-newfangled devices called chocolate fountains. The thought of increasing income on a DJ gig without even having to DJ was foreign, but exciting. Many embraced this concept and successfully increased their income. As one thing lead to another, and new trends and possibilities began to appear, so did our opportunities to double and triple our cash flow on a single event. Today, what were previously known as “DJ services” are now often found to be full-fledged event production companies. That is extremely good news for our business. DJs have redefined their market’s perceptions of what a DJ company can provide and have set... [read more]
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The Right Musical Tools for the Job – By Jay Maxwell

October 31, 2011 by Jay Maxwell
Growing up on the farm there was always something that needed repairing. It was interesting that we could fix almost everything with the same basic tools. All that was needed was a hammer, a pair of pliers, a wrench, a screwdriver, and maybe a saw. Once I joined the Navy and went to Machinist Mate School, it took days to learn about all the special tools that we needed to operate and fix the equipment found on a ship or submarine. In fact, a pair of pliers wasn’t even one of the tools that we needed—pliers were all but banned from use. Instead there were many wrenches, and not just crescent wrenches, but precise wrenches for particular uses. There were tools that we were tested on during school that I remember never using at any time during my six-year stint in the service. But the point was that the t... [read more]
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Fear & Loathing on Wall Street – By Tom Haibeck

October 31, 2011 by Dan Walsh
DJ PERCEPTION SO FUNNY, IT HURTS If you share my belief that things often happen for a reason, then read on, my fellow wedding professionals. As many of you know, I was one of the speakers on back-to-back legs of last summer’s Mobile Beat Tour. In between Philadelphia and Cleveland, we had a few days off, so I decided to spend some time in New York City. Hotels in The Big Apple were, as always, at a premium. But I managed to score an amazing deal on a Four Star property in the Financial District through one of those discount online travel websites that never reveal the name of the hotel until your credit card clears. In this case, the hotel turned out to be The Millennium Hilton, which was a steal at $156 a night. But I got the shock of my life when I checked into my room, opened the drapes and ... [read more]
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Mobile Beat #137 – September: A Closer Look at Video

September 14, 2011 by Dan Walsh
(Digital Edition now available - hard copy hits mailboxes soon) Here we are with another video issue, bringing you fresh info on a subject that is becoming more and more important every day. Everything is on video these days, so there should be no surprise when clients come to expect some sort of video from their entertainers. Ways video is being used by mobile entertainers include: Video performance—the actual mixing of videos, adding a dimension of sight to the usual DJ domain of sound. Check out our discussion with a sought-after SoCal VJ, DJ MisterE, as we go INSIDE VIDEO DJIN... [read more]
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What If I Don’t Have Enough Gigs? – By John Stiernberg

September 14, 2011 by JohnStiernberg
HOW TO FINE-TUNE YOUR MARKETING If you’ve been following the Business Chops series over the past four years, by now you’ve got your stage rig, your vehicle, your support team, and your strategic plan in place. Hopefully you’ve got as much work as you your plan calls for. But what if the gigs aren’t coming in? Are your competitors getting more work than you? Are referrals not at the level that you hoped? Not sure what to do? This article addresses these issues and recommends three action tips for success. EVEN GREAT PLAYERS GET IN A SLUMP Look at your favorite sport and you’ll notice that no team or individual player wins every game or championship. Hitters get in a slump. Golfers miss the cut. Football players get sidelined with injuries. Basketball players can’t seem to make the downtow... [read more]