2009

This selected articles from Mobile Beat issues in 2009

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MOBILE BEAT – DECEMBER 2009 – #125

December 7, 2009 by Dan Walsh
Turn It Up to 11! MBLVX Preview Issue Cranks Up the Excitement Level In our inaugural DJ show preview issue, we bring you a taste of what you can expect at the Mobile Beat DJ Show & Conference in Las Vegas, February 9-11, 2010, otherwise known as MBLVX. It's the extra issue that takes Mobile Beat to a new level... This is much more than just a teaser or promo piece. Yes, it IS designed to whet your appetite for attending our yearly DJ gear/seminar/networking extravaganza. But it's through the means of an issue filled with COMPLETE articles by, and interviews with the seminar speakers and music artists who will be... [read more]
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Knowledge For Pros by Ben Stowe, CTS

December 7, 2009 by Ben Stowe, CTS
The NLFX Pro Academy provides an unparalleled opportunity to build your technical skills As an individual, I am committed to education, truth and understanding. In my capacity as owner of NLFX Professional, this commitment has led to educational initiatives that were designed to help our customers better understand the technologies at work in our industry and make informed decisions. Most of the initiatives were limited in scope and geographical reach. Driven by the suggestions of customers (where most of the best ideas come from) we developed the concept of a larger-scale technology education platform: The NLFX Pro Academy. In it's first year...presentations covered the physics and technology of audio and lighting in a classroom-style setting. At the inaugural Pro Academy, some sessions were standi... [read more]
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It’s Time To Work Smart by Doug Sandler

December 7, 2009 by Mobile Beat Staff Writer
Deceptively simple essentials provide the keys to success As we speak, right now, all around the country, things are going terribly wrong in client meetings. Disc jockeys and emcees are pleasantly conversing with clients...and it's looking pretty ugly. Phrases are being thrown around like "20,000-song database," "One terabyte of storage," "1,000 watts of power," "128 bit rate," blah, blah, blah. For the sake of argument, let me assume every professional entertainer in our industry has got what it takes to put on a party: a beefy song list filled with great music, enough sound to cover a decent size ballroom, and music that will not skip or buzz. By the way, if you don't have these things, get them, because they are important. You are a professional, so arm yourself with the proper tools. Let me also state ... [read more]
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Powerful Promotion in the World of Social Media

December 7, 2009 by Mobile Beat Staff Writer
Optimizing your online marketing mix Promotion is an essential part of your integrated sales and marketing strategy. If you've been following these articles over the past two years, you will recall how marketing and sales work together to drive revenue, brand awareness, and competitive market share. Now we all live in the world of "social media"-those online tools that allow you to stay in constant touch and build your brand through the Internet. How can mobile entertainers optimize those tools? This article takes a look at the options and suggests three action tips for online success. Why All the Buzz About Social Media? You've heard and read the hype. Facebook has hundreds of millions (!) of online friends and offers "fan pages" that have become full-featured alternative websites. Twitter can be se... [read more]
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MOBILE BEAT – NOVEMBER 2009 – #124

October 15, 2009 by Dan Walsh
Look...out on the dancefloor...it's Super DJ! In this issue we provide some ways to help you become the best DJ/MC you can possibly be... - Get PUMPED UP for better performing with the DJ Coach, Paul Kida - Tom Haibeck shows how to be the HOST WITH THE MOST and leverage your skills to pull in more business - The world of "interactive" DJing is changing with the times and new technology. Will you be ready to REINVENT INTERACTION for your clients? Mike Ficher offers some ideas. - Need some help developing stage presence and the ability to SPEAK UP? Mike "Dr. Frankenstand" Ryan shares his experience with the widely acclaimed public speaking organization, Toastmasters. - BEING PREPARED TO SAVE THE DAY is something every mobile DJ should strive for. Jody Litten describes an entertainment emergency ... [read more]
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Pump Up Your Performance – By Paul Kida, The DJ Coach

October 15, 2009 by Paul Kida
Don't settle for just OK; carefully cultivate your skills It's the end of the evening and you mentally look back at how your event went. For the most part you are satisfied that you did your job well. People have come up to you and expressed how they enjoyed the uniqueness of your presentation and how well you incorporated the personalities of the bride and groom. Still, there is that nagging feeling that you could have done a little bit better on some aspects of the night's festivities. "Oh well," you think, "I'll do better next time." You send out a performance evaluation form to the bride and groom and it comes back with Outstanding and Excellent marked, with just a few Goods checked. It looks like you did another bang up job. Maybe those few doubts you had weren't really important anyway...or were they... [read more]
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The Art of the E-mail Blast: Sharpen Your E-Marketing Tools, Part 2 – By Andy “Cubbie” Powell

October 15, 2009 by Mobile Beat Staff Writer
Another great Guerilla Marketing technique is the use of mass e-mails. Come up with a monthly e-mail blast that is informative for your clients. Some columns you might include each month are "Meet the DJ" or a "What's New at XYZ DJ Company." But it's good to go beyond the basics and try to think out of the box. My company also does a little segment on "Wedding Traditions and Folklore." They are fun and unique facts, answering questions like: Why do you have a bridal party? Why do you exchange rings? Why do you toss the bouquet? etc. We might also include a handy article from a recent Mobile Beat or Modern Bride discussing wedding etiquette or other useful topics. You'll of course want to include specific info on your latest offers, with plenty of links back to your website. And lastly in the e-mail but certai... [read more]
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The Host With The Most by Tom Haibeck

October 15, 2009 by Mobile Beat Staff Writer
Be the best MC you can be-and get paid for it! Are you charging extra for your services as a wedding MC? If not, you should be. After all, time is money. If you spend additional time helping the couple plan their reception-and then provide extra service to that couple as a professional MC-you are entirely justified in charging a fee over and above your normal rate for DJ services. Think of it this way. If you hire a contractor to renovate your kitchen (at a set price) and then ask him to also renovate your bathroom, do you think he's going to take on that extra work for free? If you retain a lawyer to draft your will (for a set fee) and then ask for your wife's will to be drawn up as well, do you think the snake, I mean lawyer, will throw that in for free? Hair stylists charge extra for colour treatm... [read more]
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In The Mood by Jay Maxwell

October 15, 2009 by Jay Maxwell
What kind of atmosphere does your pre-reception play list actually create? It has always amazed me when someone has the gift of remembering song lyrics and can sing a song "on demand" without looking at any music sheets or lyrics. Several television game shows have even been created that challenge contestants' knowledge of song lyrics. Often during a consultation with a bride and groom, they will see a song title and then ask me to sing a bit of the song for them. Naturally, I kindly remind them that I am a mobile disc jockey, not a wedding singer, but I will be glad to let them listen to the song to see if it is one they want to add to their play list. Friends of mine have asked me about lyrics and it seems I always draw a blank when it comes remembering them. Even for my favorite songs-those I sing along w... [read more]
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Issue #123 on Marketing Mastery Mailing Soon

August 24, 2009 by Mobile Beat
This time we give you a full load of tools to help you achieve MARKETING MASTERY: - Learn 8 KEYS TO WRITING A GREAT AD with marketing communication expert Tom Quiner - Jay Maxwell provides reliable music knowledge (Top 100 Country Tunes) plus advice on KNOWING AND NAILING YOUR MARKET NICHE - Do you really know HOW TO CAPITALIZE ON "WORD OF MOUTH" advertising? Mike Ficher offers some proven techniques for maximizing your "buzz." - Another key element of successful marketing is TIMING ADS FOR FULL IMPACT. Mark Johnson has a lot of valuable insights (some you may not have thought!) on the "when" of ad placement. - USING ... [read more]