Behind The Scenes: My Twitter Strategy

October 24, 2013 by Heidi Thompson

I’m going to give you a behind the scenes look at my Twitter strategy and explain exactly why I’ve set it up this way and how that can help you.

Twitter Lists

What I Share

I use an amazing tool called Buffer to tweet 3 times per day and I always use at least one of those tweets to share something from someone else. I do this primarily because I know that it isn’t all about me and my followers don’t just want to hear what I have to say all of the time. Sharing useful content from other experts makes me a resource that people can turn to instead of just someone who shares their own stuff. I also share other people’s content to build relationships with the people who created it. Believe it or not, people really do notice when you go out of your way to help them out by sharing their content with your audience.

I choose what types of content to share by keeping tabs on what people reply to and click on. Buffer provides all of this information for each and every tweet you post with the tool. I simply review those stats and share more of what people like.

When I Post

Like I said, I post 3 times per day but those times were not just randomly chosen. I used SocialBro to figure out when most of my followers are online and use those times to post via Buffer. You can find out more about this process by clicking here.

Twitter Lists

I flippin LOVE Twitter lists. They keep me organised and let me keep in touch with people easily. I have lists for people I want to get to know, people who create great content for business, wedding bloggers, etc. I put those lists into Hootsuite where I can regularly keep tabs on them in a manner that is far less chaotic than the Twitter website. You could use Twitter lists to create lists of your clients, business owners that you like to converse with, people who tweet business advice, etc.

Getting New Followers

The easiest way to get someone to follow you on Twitter, is to follow them. It really is that simple. I regularly go through Twitter’s suggestions for me and follow people who look like they may be my ideal client. I also look at the followers of people who also influence my ideal client. All you have to do for this is go to the person’s page, click on followers and see if any of those people could benefit from what you share.

Unfollowing People

Twitter only allows you to follow 2000 people until you hit a certain ratio of people you follow to followers. No one knows what that ratio is so it’s important to clean out who you follow from time to time. I use ManageFlitter to review my followers. This tool allows me to unfollow people who are inactive, aren’t following me back and post spammy tweets.


This is by far the most important part of any social media strategy. Every single time someone mentions me in a tweet, I respond to them. I get email notifications so that I know when this occurs so I can act on it as quickly as possible. Every time someone retweets my content, I thank them. This is super important because they have gone out of their way to help me. They deserve to be thanked for this.

You can’t automate interaction. Well you can, but not well. I highly suggest disabling any automated interaction you have set up. This includes automatic direct messages-I am yet to meet someone who actually likes receiving these.

That covers it! It might sound very involved but it’s incredibly simple once you get Buffer set up.

Do you currently have a Twitter strategy? What do you do differently?

Heidi Thompson of Evolve Your Wedding Business helps wedding professionals market themselves on a budget and create a consistent flow of leads because in business, it doesn’t matter how good you are at what you do if no one knows about it. Check out her free video training designed to help you turn fans into buyers, perfect your website and crank up your cash flow.

Heidi Thompson Heidi Thompson (17 Posts)

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