Terry Lewis


Terry Lewis

Terry Lewis Biography 2009 I started my professional wedding DJ career. 2011 - 2014 I won 6 Best Wedding DJ Awards, including Best Wedding DJ in England. During this period I also became a preferred supplier at more than 50 venues from Mayfair in London to the suburbs. And had the honour of performing at international weddings. 2015 - Date I sit as a judge for the Wedding Industry Awards (the largest and most respected in the UK), and as a condition of accepting the role, I am no longer permitted to compete. 2015 I began my keynote speaking career at BPM Birmingham run by Mark Walsh & Eddie Short. Since then I have given motivational and educational talks at DJ associations such as NADJ and for leading Wedding Industry Networking groups. 2015 To facilitate my role as a mentor and coach, I launched a new company called Wedding Marketing Mastery, and created a world class 1-1 training program. It's built from the ground up and designed to oversubscribe a wedding suppliers business at above average fees. 2016 I published my 1st book '12 Habits of Successfully Booked Up Wedding Suppliers' - Available on Amazon and read from London to Sydney. About my training I realised that to get above average results in the DJ and wedding industry, you need to help those you serve, get what they want to get. If you can do this in a remarkable way you will succeed in any endeavour. About me I am a father to four children and 2 step children. I am in love with my wonderful partner Julie whose support I could not do without. We love travel, entertainment and fine wines! I am also the co-founder of The GAAP Orphanage Foundation, our work helps orphans and abandoned children in Africa.




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How to get listed at 4 and 5 star venues (3 of 3)

May 21, 2018 by Terry Lewis
Over the last two weeks we’ve focused on ways to get listed at luxury venues. Here’s your final instalment.   New builds  Keep an eye out for new builds going up in the areas you want to work in. Then make a point of reaching out to the person responsible for weddings and events before the paint goes on the walls. Ask for the meeting and let them know your USPs, but don’t just go in with your want to be listed. Think what do they need? Their goal is to secure bookings, so think like the event team would. Help them achieve their goals. Their number one priority will be to get new bo... [read more]
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How to get listed at 4 and 5 star venues (2 of 3)

May 14, 2018 by Terry Lewis

Last week I shared the number one way to get listed. This week we are going to look at some more.

Other ways to get listed  I said there was only one truly effective way to get on the preferred list of luxury venue’s and I believe the way described above to be it, however there are other routes to being listed, but the probability of them working is much lower: Cold call and meet  At the time of writing, Google is the most powerful search engine in the world, type in a relevant search term such as ‘Luxury wedding venues i... [read more]
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How to get listed at 4 and five star venues (1 of 3)

May 7, 2018 by Terry Lewis
Be unique.  Be passionate.  Be the best.  There is no place for silver or bronze medal holders at the top. In our new world, the politically correct stance is to say it’s the taking part that counts not the winning. By reading my posts, I know this stance is not for you. To gain the favour of venues you need to be better than the other suppliers they see in your field of expertise. They can pick from literally hundreds of suppliers who do what you do... hundreds. And those who set their sights on being in the middle of the pack rarely get listed. I’m here to tell ... [read more]
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Why Wedding Suppliers Struggle To Get Booked At The Price They Want EVEN when Brides & Grooms have BIGGER Budgets!

April 30, 2018 by Terry Lewis
If you find it hard to get booked at the price you want, the problem could stem from when you started your wedding business and the beliefs you allowed to influence your mind at start-up. Let's take a look why. It's likely you found your place in the wedding industry by turning an impressive talent into a dependable service that brides and grooms love - and if you ever doubt this fact, just look at your amazing testimonials! But even though others have validated your signature wedding experience and, you know deep down your skill-set transforms a wedding; conversely, your cal... [read more]
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Wedding Marketing Mastery Insider Guide

April 23, 2018 by Terry Lewis

“I've discovered so many wedding professionals struggling to get booked when they needn't"

Once upon a time, I was just like them. If you had met me in the summer of 2010, you would have found me exhausted, working as many under-paid weddings as I could; I had to because I’d not yet learnt how to articulate the value in my wedding services. I needed every penny I could get to support my two girls and two boys. Tired, I remember sitting in my home office next to the family room wondering: “Why couldn’t I get booked by high-paying brides and grooms like the successful wedding sup... [read more]
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Present in a way that prescribes, not sells (4 of 4)

April 12, 2018 by Terry Lewis
In this final chapter, we'll conclude this specialist wedding marketing training by wrapping things up.   Slide X message to convey: Emphatic Testimonial Your penultimate slide before price revelation should always be an emphatic testimonial capable of moving Mr & Mrs Avatar into a highly emotive state as they reflect on the brilliance you’ve created for others.     Slide Y mess... [read more]
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Present in a way that prescribes, not sells (3 of 4)

April 6, 2018 by Terry Lewis
Quick recap Previously in this mini-series, we've seen how weaving The Six Influencers into our meeting strategy can persuade couples the lean into you. In this chapter, we'll continue to create our presentation deck. Remember, next week I'm going to share a link to a free download where you can get your free 'Meeting That Converts' presentation deck template.   Slide 5 message to convey: Reciprocity Reciprocity is powerfully effective in building future goodwill. Give an unexpected gift that is of low monetary cost to you, but of high perceived value to your couple, something that pos... [read more]
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Present in a way that prescribes, not sells (2 of 4)

March 30, 2018 by Terry Lewis
Previously, I introduced the idea that your meetings should be conducted like scenes from a play and that every slide should serve to influence and persuade. In this segment, we'll continue to flesh-out our slide deck.     Slide 2 message to convey: Prove you can deliver on your prospects idea of perfection Your next slide should focus on continuing to build your Platform of Confidence by shining the light on your expert status. But resist the temptation to reveal all too soon. Your goal is to solidify your expert status in your prospects minds first, only after they believe in your skills... [read more]
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Present in a way that prescribes, not sells (1 of 4)

March 23, 2018 by Terry Lewis
In our last mini-mastermind we learnt the importance of always giving value before price, and in the session before that, we discovered powerful influencers that motivate better-paying wedding clients to book. If you’ve missed either or both, please jump back to study them before reading on because what I’ve been teaching to date is akin to building blocks and a solid comprehension of those previous lessons are required for this section to make solid sense. So assuming you’re entirely up to date let’s start with a quick overview. Overview Your meeting presentation must be carefully choreographed like four scenes from a play with nothing left to chance. But even though your meetings are going to be tightly knit together, they will allow for the fluidity and spontaneous comments back and fo... [read more]
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Date Your Couple Before Trying To Book Them (4 of 4)

March 5, 2018 by Terry Lewis
Pre-presentation Always begin your meetings by asking questions about your prospects and their day. Once you’ve asked a question stop talking and emphatically listen to your couple’s answers, never interrupt their flow other than to ask supplemental questions once their response has come to a natural ending. Let your couple do most of the talking, remember, brides and grooms love pre-living their wedding day so this is the best way to get them to open up excitedly about the biggest celebration of their lives. Your goal is to get them to reveal precisely what they want and don’t want so you can feed it back to ... [read more]