Terry Lewis


Terry Lewis

Terry Lewis Biography 2009 I started my professional wedding DJ career. 2011 - 2014 I won 6 Best Wedding DJ Awards, including Best Wedding DJ in England. During this period I also became a preferred supplier at more than 50 venues from Mayfair in London to the suburbs. And had the honour of performing at international weddings. 2015 - Date I sit as a judge for the Wedding Industry Awards (the largest and most respected in the UK), and as a condition of accepting the role, I am no longer permitted to compete. 2015 I began my keynote speaking career at BPM Birmingham run by Mark Walsh & Eddie Short. Since then I have given motivational and educational talks at DJ associations such as NADJ and for leading Wedding Industry Networking groups. 2015 To facilitate my role as a mentor and coach, I launched a new company called Wedding Marketing Mastery, and created a world class 1-1 training program. It's built from the ground up and designed to oversubscribe a wedding suppliers business at above average fees. 2016 I published my 1st book '12 Habits of Successfully Booked Up Wedding Suppliers' - Available on Amazon and read from London to Sydney. About my training I realised that to get above average results in the DJ and wedding industry, you need to help those you serve, get what they want to get. If you can do this in a remarkable way you will succeed in any endeavour. About me I am a father to four children and 2 step children. I am in love with my wonderful partner Julie whose support I could not do without. We love travel, entertainment and fine wines! I am also the co-founder of The GAAP Orphanage Foundation, our work helps orphans and abandoned children in Africa.




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4 Reasons Wedding Suppliers Websites Fail To Book Brides (And How To Turn Them Into Your Biggest Opportunity 2 of 4)

January 17, 2018 by Terry Lewis
Last week we looked at common website flaws, as promised the way to get your ideal clients hunting you is to offer a signature wedding experience that fulfils every one of your avatars needs. The trap many wedding professionals fall into is they create something THEY love, then hope there is a market for it. The smart approach is to validate demand for what your avatar wants first, then create a service around their desires. Why your site must be professionally designed. Firstly, we are in the wedding industry, and I've yet to meet a bride who does not want professional perfection for all aspects of he... [read more]
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4 Reasons Wedding Suppliers Websites Fail To Book Brides And How To Turn Them Into Your Biggest Opportunity (1 of 4)

January 10, 2018 by Terry Lewis
The wedding industry is a highly competitive marketplace worth billions globally each year. Most of us have set-up in business and created a fantastic wedding experience in the hope of getting get our share of the market only to struggle to get bookings. And when the bookings eventually come, they're from clients wanting a discount, and sometimes it's our own fault! What you'll discover in this lesson: 1. Marketing mistakes that attract 'Price Shoppers' to your business and repel better-paying clients. 2. By viewing your site through the eyes of a bride, not a wedding supplier, you’ll discover ho... [read more]
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Articulate Value Before Giving A Price (2 of 2)

December 30, 2017 by Terry Lewis
Following on from last week, compared to price alone the cheap flowers would save the bride a fistful of pounds, but in this case, the price has not revealed the full picture. And if the bride met you and you were able to tell her about the extra value and differences linked to your flowers versus the cheaper ones, do you think she may buy from you instead? Especially if by asking questions you found out that: 1. It was important to the bride to have unique organic flowers because she sincerely believed in reducing toxic chemical usage. 2. She was concerned about the ozone depletion.... [read more]
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Articulate Value Before Giving A Price (1 of 2)

December 23, 2017 by Terry Lewis
When you offer premium wedding experiences at high prices, the one question you do not want to be asked within the first few minutes of an initial enquiry is “How much do you cost?” Answer this question too early, and there is a very high chance you’ll never hear from your prospect again. But answer that same question after you’ve created the opportunity to explain your value, unique differences and the passion you have for your work and you’ll significantly increase the possibility of converting that same prospect into a high paying client. Why is this? The majority of couples have n... [read more]
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Important work your should NOT spend too much time doing (2 of 2)

December 16, 2017 by Terry Lewis
Lifestyle – Zone 3: Family, Friends, Pleasure, and Fun Lifestyle – Zone 3 activities are pleasurable pastimes that make you feel amazing temporarily but produce nothing towards your goal of attracting and booking higher paying brides. As the saying goes: you can pay now and play later, or play now and pay later but either way, one day, you will pay. Lifestyle – Zone 3 activities embrace all the fun things in life including: holidays, theatre trips, parties, bar-b-cues, socialising with friends and family, love, sex, retail therapy, long weekends, spa sessions, lunches, gym, Facebook, (the non busi... [read more]
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Important work you should NOT spend too much time doing (1 of 2)

December 9, 2017 by Terry Lewis
Last month we looked at the most important three departments every wedding business must focus on to make success inevitable. Marketing Sales Innovation I call this Zone 1 - Thrive. (Z1) This month we are going to dive deeper and identify the other two zones that consume your time. How long you end up in each zone will contribute to how far and fast you can become a thriving wedding professional. Let’s jump into Labour – Zone 2: Office work, delivering your signature wedding experience and Learning View Zone 2 as ‘The Glue’ to ... [read more]
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Is your daily routine moving towards, or away from your goal? (3 of 3)

December 7, 2017 by Terry Lewis
Go back to the daily routine you completed in Is your Daily Routine moving towards, or away from your goal? (1 of 3) two weeks ago. Here's a reminder of what it looks like: Exercise: List your daily routine
Time Activity
5am
6am
7am
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Is your daily routine moving towards, or away from your goal? (2 of 3)

November 30, 2017 by Terry Lewis
Success in business leaves clues, and your takeaway from this post is in knowing that your Marketing, Sales and Innovation activities are the only ways to make your business thrive. Your second takeaway is to change (if necessary) so you spend at least 51% of your business day immersed in the Thrive Zone if you are serious about growing your business. Examples of activities in the Thrive - Zone 1 include:  •Telephoning potential brides •Pitching an avatar •Networking with other wedding creatives •Getting on the preferred list of 4* and 5*wedding venue’s •Dominating the first page of... [read more]
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Is your daily routine moving towards, or away from your goal? (1 of 3)

November 17, 2017 by Terry Lewis
This month you’re going to discover if you will ever achieve the goals you’ve set. Print the ‘activity’ column on the table on the below, list your typical daily routine. To get the most value and insight from this exercise, it is essential that you are completely honest and open about what it is you do with your time, for example, if you are: •Waking at 7.00am. •Opening emails at 8.00am. •Doing the school run at around 8.15am and 3.00pm. •Speaking to potential clients around 4.00pm. •On Facebook hourly. Put ink to paper and list your daily habits truthfully in the activity column. Remember t... [read more]
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Are wedding awards an expensive waste of time and money?

November 10, 2017 by Terry Lewis

The short answer is entirely not, the more extended answer reveals so much more.

As a six times award winning wedding DJ and now judge for The Wedding Awards, you'd expect me to be pro-awards. Let me explain why I recommend putting the expense of entering near the top of your marketing budget; and why you should invest valuable time shaping your company to win. 1. There can only be one winner granted, but that could be you! So what does winning mean? Well, to the cynics I've debated with over the years, it means nothing. They've told me it's just a hollow badge on your website. Some cyni... [read more]