Terry Lewis


Terry Lewis

Terry Lewis Biography 2009 I started my professional wedding DJ career. 2011 - 2014 I won 6 Best Wedding DJ Awards, including Best Wedding DJ in England. During this period I also became a preferred supplier at more than 50 venues from Mayfair in London to the suburbs. And had the honour of performing at international weddings. 2015 - Date I sit as a judge for the Wedding Industry Awards (the largest and most respected in the UK), and as a condition of accepting the role, I am no longer permitted to compete. 2015 I began my keynote speaking career at BPM Birmingham run by Mark Walsh & Eddie Short. Since then I have given motivational and educational talks at DJ associations such as NADJ and for leading Wedding Industry Networking groups. 2015 To facilitate my role as a mentor and coach, I launched a new company called Wedding Marketing Mastery, and created a world class 1-1 training program. It's built from the ground up and designed to oversubscribe a wedding suppliers business at above average fees. 2016 I published my 1st book '12 Habits of Successfully Booked Up Wedding Suppliers' - Available on Amazon and read from London to Sydney. About my training I realised that to get above average results in the DJ and wedding industry, you need to help those you serve, get what they want to get. If you can do this in a remarkable way you will succeed in any endeavour. About me I am a father to four children and 2 step children. I am in love with my wonderful partner Julie whose support I could not do without. We love travel, entertainment and fine wines! I am also the co-founder of The GAAP Orphanage Foundation, our work helps orphans and abandoned children in Africa.




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Wedding Marketing Mastery Insider Guide

April 23, 2018 by Terry Lewis

“I've discovered so many wedding professionals struggling to get booked when they needn't"

Once upon a time, I was just like them. If you had met me in the summer of 2010, you would have found me exhausted, working as many under-paid weddings as I could; I had to because I’d not yet learnt how to articulate the value in my wedding services. I needed every penny I could get to support my two girls and two boys. Tired, I remember sitting in my home office next to the family room wondering: “Why couldn’t I get booked by high-paying brides and grooms like the successful wedding sup... [read more]
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Present in a way that prescribes, not sells (4 of 4)

April 12, 2018 by Terry Lewis
In this final chapter, we'll conclude this specialist wedding marketing training by wrapping things up.   Slide X message to convey: Emphatic Testimonial Your penultimate slide before price revelation should always be an emphatic testimonial capable of moving Mr & Mrs Avatar into a highly emotive state as they reflect on the brilliance you’ve created for others.     Slide Y mess... [read more]
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Present in a way that prescribes, not sells (3 of 4)

April 6, 2018 by Terry Lewis
Quick recap Previously in this mini-series, we've seen how weaving The Six Influencers into our meeting strategy can persuade couples the lean into you. In this chapter, we'll continue to create our presentation deck. Remember, next week I'm going to share a link to a free download where you can get your free 'Meeting That Converts' presentation deck template.   Slide 5 message to convey: Reciprocity Reciprocity is powerfully effective in building future goodwill. Give an unexpected gift that is of low monetary cost to you, but of high perceived value to your couple, something that pos... [read more]
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Present in a way that prescribes, not sells (2 of 4)

March 30, 2018 by Terry Lewis
Previously, I introduced the idea that your meetings should be conducted like scenes from a play and that every slide should serve to influence and persuade. In this segment, we'll continue to flesh-out our slide deck.     Slide 2 message to convey: Prove you can deliver on your prospects idea of perfection Your next slide should focus on continuing to build your Platform of Confidence by shining the light on your expert status. But resist the temptation to reveal all too soon. Your goal is to solidify your expert status in your prospects minds first, only after they believe in your skills... [read more]
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Present in a way that prescribes, not sells (1 of 4)

March 23, 2018 by Terry Lewis
In our last mini-mastermind we learnt the importance of always giving value before price, and in the session before that, we discovered powerful influencers that motivate better-paying wedding clients to book. If you’ve missed either or both, please jump back to study them before reading on because what I’ve been teaching to date is akin to building blocks and a solid comprehension of those previous lessons are required for this section to make solid sense. So assuming you’re entirely up to date let’s start with a quick overview. Overview Your meeting presentation must be carefully choreographed like four scenes from a play with nothing left to chance. But even though your meetings are going to be tightly knit together, they will allow for the fluidity and spontaneous comments back and fo... [read more]
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Date Your Couple Before Trying To Book Them (4 of 4)

March 5, 2018 by Terry Lewis
Pre-presentation Always begin your meetings by asking questions about your prospects and their day. Once you’ve asked a question stop talking and emphatically listen to your couple’s answers, never interrupt their flow other than to ask supplemental questions once their response has come to a natural ending. Let your couple do most of the talking, remember, brides and grooms love pre-living their wedding day so this is the best way to get them to open up excitedly about the biggest celebration of their lives. Your goal is to get them to reveal precisely what they want and don’t want so you can feed it back to ... [read more]
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Date Your Couple Before Trying To Book Them (3 of 4)

February 28, 2018 by Terry Lewis
Other meeting options Their home What could be more convenient for your bride and groom other than to host the meeting in a comfortable space they are both super relaxed in? And with no effort of travel involved for them this option really is ideal, especially if they have young children. In this instance it is all about the convenience of your couple, and if you have a little time on your hands and do not mind the travel and the expenses incurred, you will be viewed as being very accommodating winning you brownie points. Who is this strategy for? The wedding professional who is keen to make the meeting process... [read more]
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Date Your Couple Before Trying To Book Them (2 of 4)

February 21, 2018 by Terry Lewis
Factors that contribute to converting 8 out of 10 enquires into bookings Setting the stage My marketing and sales process is very carefully choreographed, with nothing left to chance. There are certain things I want prospects to know about me before the meeting, to precondition and raise their expectations that I can over-deliver on their idea of perfection. 1. I make it clear at the earliest opportunity that a meeting is required before price revelation. Yes, this will frustrate and deter price shoppers which is perfect for me because as mentioned above, they are not my avatar. Meetings that convey... [read more]
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Date Your Couple Before Trying To Book Them (1 of 4)

February 14, 2018 by Terry Lewis
If you charge more than average or intend to, a face to face meeting is by far the most effective route to getting booked. To find your clients innermost fears, desires and aspirations for their big day, the most personal way to discovery is to meet, befriend and gently question them, watching and feeling for their responses. By ‘dating’ your prospects you’ll experience a two-way level of communication, leading to a deeper relationship that is impossible to replicate by phone or email. If for you ‘To meet or not to meet’ is still a dilemma, let me be clear that there is no right or wrong answer, you need to do what is r... [read more]
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4 Reasons Wedding Suppliers Websites Fail To Book Brides And How To Turn Them Into Your Biggest Opportunity (4 Of 4) 

January 31, 2018 by Terry Lewis
The Eleven Universal Influencers It is impossible to design an effective Wedding Website That Converts without paying close attention to the Eleven Influencers that trigger buying decisions from brides and grooms. My last blog stated your avatar will base their decisions to buy from you on emotions and use logic afterwards to justify their decision. So everything on your newly designed website must build on your avatars emotions if you want to get booked more easily. I also said there are really only two motivators that influence a couple to hire you:
  1. The ability to remove a wedding worry, or
  2. The belief you can create the best wedding experience.
The wedding experience you offer as marketed on your website <... [read more]