Terry Lewis


Terry Lewis

Terry Lewis Biography 2009 I started my professional wedding DJ career. 2011 - 2014 I won 6 Best Wedding DJ Awards, including Best Wedding DJ in England. During this period I also became a preferred supplier at more than 50 venues from Mayfair in London to the suburbs. And had the honour of performing at international weddings. 2015 - Date I sit as a judge for the Wedding Industry Awards (the largest and most respected in the UK), and as a condition of accepting the role, I am no longer permitted to compete. 2015 I began my keynote speaking career at BPM Birmingham run by Mark Walsh & Eddie Short. Since then I have given motivational and educational talks at DJ associations such as NADJ and for leading Wedding Industry Networking groups. 2015 To facilitate my role as a mentor and coach, I launched a new company called Wedding Marketing Mastery, and created a world class 1-1 training program. It's built from the ground up and designed to oversubscribe a wedding suppliers business at above average fees. 2016 I published my 1st book '12 Habits of Successfully Booked Up Wedding Suppliers' - Available on Amazon and read from London to Sydney. About my training I realised that to get above average results in the DJ and wedding industry, you need to help those you serve, get what they want to get. If you can do this in a remarkable way you will succeed in any endeavour. About me I am a father to four children and 2 step children. I am in love with my wonderful partner Julie whose support I could not do without. We love travel, entertainment and fine wines! I am also the co-founder of The GAAP Orphanage Foundation, our work helps orphans and abandoned children in Africa.




>
Read

How Should I Deal With Cancellations?

March 25, 2020 by Terry Lewis
  This is a difficult one and a question I get asked a lot by suppliers. Truth is you'd be perfectly within your rights to activate the terms of your contract under normal circumstances, but everybody agrees Coronavirus is far from normal. I can't advise what you should do, but I will let you know how I've personally handled cancellations during these awful times... I let them go. My Ts & Cs clearly state that if a couple cancels within two months of their wedding, the full fee is payable but under the cloud of Covid-19, activating this does not feel right. Couples have contacted me, devastated about their wedding a... [read more]
>
Read
Is Your Inbox Your Real Boss?

You Work For Yourself But Is Your Inbox Your Real Boss?

February 28, 2020 by Terry Lewis
Is Your Inbox Your Real Boss? Before bookings became a certainty in my business, I was often distracted from achieving goals by my inbox, and I didn't even know it! I'd wake, check emails and instantly react to messages that had nothing to do with motivating engaged couples to book me, the next thing I knew, the morning was gone and sometimes part of the afternoon too! I was being bossed around by other peoples messages that were not helping me to fill the booking gaps in my calendar - can you relate to that? If you do, do you th... [read more]
>
Read
Wedding Marketing

25 Point Landing Page Checklist

January 9, 2020 by Terry Lewis
At the beginning of each year, I set one big goal. In 2011 it was to improve the appeal of my website so brides and grooms would: 1) Hang around longer, and 2) Click my call to action to enquire.

The big question back then was "How could I do that?"

[caption id="attachment_127431" align="alignnone" width="964"]Wedding Marketing Wedding Marketing[/caption]

read more]

>
Read
Wedding Marketing by Terry Lewis

Take The Wedding Professionals 2020 Five-Day Challenge

January 1, 2020 by Terry Lewis
Click the link to start the challenge: https://www.weddingmarketingmastery.co.uk/the-5-pillars [caption id="attachment_127367" align="alignnone" width="881"]Wedding Marketing by Terry Lewis Wedding Marketing by Terry Lewis[/caption] THOUGHT OF THE DAY "Every day you live, you are gifted with another 86,400 seconds. The successfully booked up wedding professionals you know are gifted with the same 86,400 seconds as you. The reason you are producing a different level of success because of the different way you use your time." There is no better... [read more]
>
Read
Wedding Marketing by Terry Lewis

DO YOU HAVE A GOLDEN TRIANGLE?

December 17, 2019 by Terry Lewis
When it comes to marketing, there are more than 100 strategies to choose from, just ask Google, they'll fill your screen in seconds. But when I surveyed the wedding industry, the 9 strategies below emerged as popular favourites over and over again. [caption id="attachment_126262" align="aligncenter" width="439"]Wedding Marketing by Terry Lewis Wedding Marketing by Terry Lewis[/caption]

How many are you using? 

All work, but some deliver better quality bookings than others, but before you discover which ones do, let's first ... [read more]
>
Read
Wedding marketing by Terry Lewis

How to write compelling ads for success in 2020

December 10, 2019 by Terry Lewis
Think of your ad as a 3-sectioned funnel: [caption id="attachment_126223" align="alignnone" width="477"]Wedding marketing by Terry Lewis Wedding marketing by Terry Lewis[/caption]
  1. The purpose of the headline is to compel your bride and groom to read the main copy.
  2. The purpose of the main copy is to compel your couple to click your CTA (call to action).
  3. The purpose of the CTA is to move your couple onto your preferred next step.
Your headline Begin with a benefit-driven headline that goes straight to the heart of your bride an... [read more]
>
Read
Wedding marketing by Terry Lewiis

How to successfully offer a Money-back Guarantee

November 27, 2019 by Terry Lewis

(Estimated reading time: 6 minutes, 24 seconds.)

An effective influencer governing the buying decisions of your most valued couples is to offer a money-back guarantee (MBG). But of all I teach, this bold influencer meets with the most resistance. And I totally get it. I know your concerns (if you have any) because there once was a time when I resisted offering a money-back guarantee as well. Actually, that's an understatement. When I first contemplated the idea, I clenched my buttocks so tight, had I been sitting on a lump of coal it would have compressed into a diamond! But joking aside, the reason I o... [read more]
>
Read
Wedding Marketing Made Easy by Terry Lewis

Get Brides & Grooms Fizzing with Excitement

November 20, 2019 by Terry Lewis
[caption id="attachment_126097" align="alignright" width="811"]Wedding Marketing Made Easy by Terry Lewis Wedding Marketing Made Easy by Terry Lewis[/caption] I've been paying close attention to the language better-paying couples use to describe the suppliers they love for more than half a decade. "We changed the date of our wedding to have them." "They were exactly what we are looking for." "S/he was the only one we looked at."   When you create a signature wedding experience that gets couples fizzing with excitement the moment they discover it, price is no longer the #1 buying trigger, emotion is. Has that ever happened t... [read more]
>
Read

Wedding DJ Marketing Tips Made Easy By Terry Lewis #16

October 26, 2018 by Terry Lewis
Cont. from last week… Winners Think Differently, It’s Time To Reset Your Mindset  Each day you live you are given another 86,400 seconds. Think of a wedding professional in your industry whose success you would like to emulate. Get them really clear and focused in your mind. Now here’s the thing, that wedding professional is gifted with the same 86,400 seconds as you! The reason you are getting different results is due to the different ways you both use your 86,400 seconds. I know what follows does not apply to you, but I have met, listened to and been dismayed by wedding... [read more]
>
Read

Wedding DJ Marketing Tips Made Easy By Terry Lewis #15

October 19, 2018 by Terry Lewis
Cont. from last week… Tony Robbins and Brendon Burchard are both mentors to whom I will be forever thankful to because of the wisdom they taught me including their guidance on not going through a ‘to do list’ daily for the sake of being busy; instead they got me focused on the outcomes I needed to achieve daily, weekly and monthly to mark progress on my business. They got me to carry out whatever activities were necessary to get the desired results with the minimum of distractions. With their help, I got comfortable putting my phone on the ‘do not disturb’ setting during my ‘Money Hours’ so I could maximise produc... [read more]