Terry Lewis


Terry Lewis

Terry Lewis Biography 2009 I started my professional wedding DJ career. 2011 - 2014 I won 6 Best Wedding DJ Awards, including Best Wedding DJ in England. During this period I also became a preferred supplier at more than 50 venues from Mayfair in London to the suburbs. And had the honour of performing at international weddings. 2015 - Date I sit as a judge for the Wedding Industry Awards (the largest and most respected in the UK), and as a condition of accepting the role, I am no longer permitted to compete. 2015 I began my keynote speaking career at BPM Birmingham run by Mark Walsh & Eddie Short. Since then I have given motivational and educational talks at DJ associations such as NADJ and for leading Wedding Industry Networking groups. 2015 To facilitate my role as a mentor and coach, I launched a new company called Wedding Marketing Mastery, and created a world class 1-1 training program. It's built from the ground up and designed to oversubscribe a wedding suppliers business at above average fees. 2016 I published my 1st book '12 Habits of Successfully Booked Up Wedding Suppliers' - Available on Amazon and read from London to Sydney. About my training I realised that to get above average results in the DJ and wedding industry, you need to help those you serve, get what they want to get. If you can do this in a remarkable way you will succeed in any endeavour. About me I am a father to four children and 2 step children. I am in love with my wonderful partner Julie whose support I could not do without. We love travel, entertainment and fine wines! I am also the co-founder of The GAAP Orphanage Foundation, our work helps orphans and abandoned children in Africa.




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Wedding marketing by Terry Lewis

How to write compelling ads for success in 2020

December 10, 2019 by Terry Lewis
Think of your ad as a 3-sectioned funnel: [caption id="attachment_126223" align="alignnone" width="477"]Wedding marketing by Terry Lewis Wedding marketing by Terry Lewis[/caption]
  1. The purpose of the headline is to compel your bride and groom to read the main copy.
  2. The purpose of the main copy is to compel your couple to click your CTA (call to action).
  3. The purpose of the CTA is to move your couple onto your preferred next step.
Your headline Begin with a benefit-driven headline that goes straight to the heart of your bride an... [read more]
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Wedding marketing by Terry Lewiis

How to successfully offer a Money-back Guarantee

November 27, 2019 by Terry Lewis

(Estimated reading time: 6 minutes, 24 seconds.)

An effective influencer governing the buying decisions of your most valued couples is to offer a money-back guarantee (MBG). But of all I teach, this bold influencer meets with the most resistance. And I totally get it. I know your concerns (if you have any) because there once was a time when I resisted offering a money-back guarantee as well. Actually, that's an understatement. When I first contemplated the idea, I clenched my buttocks so tight, had I been sitting on a lump of coal it would have compressed into a diamond! But joking aside, the reason I o... [read more]
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Wedding Marketing Made Easy by Terry Lewis

Get Brides & Grooms Fizzing with Excitement

November 20, 2019 by Terry Lewis
[caption id="attachment_126097" align="alignright" width="811"]Wedding Marketing Made Easy by Terry Lewis Wedding Marketing Made Easy by Terry Lewis[/caption] I've been paying close attention to the language better-paying couples use to describe the suppliers they love for more than half a decade. "We changed the date of our wedding to have them." "They were exactly what we are looking for." "S/he was the only one we looked at."   When you create a signature wedding experience that gets couples fizzing with excitement the moment they discover it, price is no longer the #1 buying trigger, emotion is. Has that ever happened t... [read more]
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Wedding DJ Marketing Tips Made Easy By Terry Lewis #16

October 26, 2018 by Terry Lewis
Cont. from last week… Winners Think Differently, It’s Time To Reset Your Mindset  Each day you live you are given another 86,400 seconds. Think of a wedding professional in your industry whose success you would like to emulate. Get them really clear and focused in your mind. Now here’s the thing, that wedding professional is gifted with the same 86,400 seconds as you! The reason you are getting different results is due to the different ways you both use your 86,400 seconds. I know what follows does not apply to you, but I have met, listened to and been dismayed by wedding... [read more]
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Wedding DJ Marketing Tips Made Easy By Terry Lewis #15

October 19, 2018 by Terry Lewis
Cont. from last week… Tony Robbins and Brendon Burchard are both mentors to whom I will be forever thankful to because of the wisdom they taught me including their guidance on not going through a ‘to do list’ daily for the sake of being busy; instead they got me focused on the outcomes I needed to achieve daily, weekly and monthly to mark progress on my business. They got me to carry out whatever activities were necessary to get the desired results with the minimum of distractions. With their help, I got comfortable putting my phone on the ‘do not disturb’ setting during my ‘Money Hours’ so I could maximise produc... [read more]
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Wedding DJ Marketing Tips Made Easy By Terry Lewis #14

October 12, 2018 by Terry Lewis
Cont. from last week… Social networking is an effective way to win new business and even though I personally place it at the base of my own marketing pyramid do not underestimate the new business to be gained by being a part of the social networking family. The potential revenues are enormous. Summary  There are a plethora of ways to market your wedding business outside of the strategies I’ve suggested, but unless you have a large marketing department and a large budget, I recommend learning to master just a few that you can stay on top of. By way of summary, let me explain ... [read more]
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Wedding DJ Marketing Tips Made Easy By Terry Lewis #13

October 5, 2018 by Terry Lewis
Cont. from last week… The downside is your message is unlikely to be long and detailed so it can be difficult to convey all you wish to say. Used strategically with a click-through link to a landing page with more information, text messages are a super way to grab a couple’s attention and move them onto the next step towards booking you.  Facebook adverts appear alongside posts from families and friends, but what’s most important to you is that Facebook is where your brides and grooms are hanging out right now, and it is no wonder wedding business owners are advertising on Fa... [read more]
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Wedding DJ Marketing Tips Made Easy By Terry Lewis #12

September 29, 2018 by Terry Lewis
Cont. from last week… BUCKETS AND PIPELINES Insider tip: Always ask the directory salesperson if brides have to check a box saying they are still looking for the service you offer. Some data sellers do not pre-qualify what services the bride still needs and lump all their data together meaning you could potentially receive a ton of leads for brides wanting X while you specialist in Y, frustrating both parties. What to do with the data you’ve bought?  Follow-up, follow-up then follow-up again. Here are some options: Post read more]
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Wedding DJ Marketing Tips Made Easy By Terry Lewis #11

September 22, 2018 by Terry Lewis
Cont. from last week… Always use ‘slow down boxes’ for email capture to prevent prospects scribbling eligibly. The amount of ambiguous email address I got in my early years was so frustrating, there I was sat down and ready to follow-up by email, and I had no idea what the scrawl in front of me said. I’m sharing this with you because I don’t want you to go through a similar annoyance. If you are tech savvy reduce the possibility of errors even further by getting prospective clients to fill in their data on a tablet or laptop at the fair.  Pai... [read more]
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Wedding DJ Marketing Tips Made Easy By Terry Lewis #10

September 15, 2018 by Terry Lewis
Cont. from last week… 2: I don’t need to collect data, if they like me, they’ll get in touch and book me I use to think like this, but the reality is, most won’t. Yes, it happened a few times, but I soon realised the truth that brides may well have liked me at the fair and taken my marketing material home with all the others, but what if my card or brochure got lost and could not be found when the bride was ready to contact me? I’d have no choice but to say goodbye to my lead even if the bride was intent on booking because what I effectively did was abdicate the responsibility of the booking to ... [read more]