Terry Lewis


Terry Lewis

Terry Lewis Biography 2009 I started my professional wedding DJ career. 2011 - 2014 I won 6 Best Wedding DJ Awards, including Best Wedding DJ in England. During this period I also became a preferred supplier at more than 50 venues from Mayfair in London to the suburbs. And had the honour of performing at international weddings. 2015 - Date I sit as a judge for the Wedding Industry Awards (the largest and most respected in the UK), and as a condition of accepting the role, I am no longer permitted to compete. 2015 I began my keynote speaking career at BPM Birmingham run by Mark Walsh & Eddie Short. Since then I have given motivational and educational talks at DJ associations such as NADJ and for leading Wedding Industry Networking groups. 2015 To facilitate my role as a mentor and coach, I launched a new company called Wedding Marketing Mastery, and created a world class 1-1 training program. It's built from the ground up and designed to oversubscribe a wedding suppliers business at above average fees. 2016 I published my 1st book '12 Habits of Successfully Booked Up Wedding Suppliers' - Available on Amazon and read from London to Sydney. About my training I realised that to get above average results in the DJ and wedding industry, you need to help those you serve, get what they want to get. If you can do this in a remarkable way you will succeed in any endeavour. About me I am a father to four children and 2 step children. I am in love with my wonderful partner Julie whose support I could not do without. We love travel, entertainment and fine wines! I am also the co-founder of The GAAP Orphanage Foundation, our work helps orphans and abandoned children in Africa.




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Wedding DJ Marketing Tips Made Easy By Terry Lewis #8

August 20, 2018 by Terry Lewis
Cont. from last week BUCKETS AND PIPELINES  This is not to say you should never take bookings at a fair should a bride want to buy there and then, of course, you should. The point is when you take a bird's eye view, you could get more bookings long term using the marketing versus an intent to sell strategy because you’ll simply be able to reach out to more brides. Should you collect data at wedding fairs?  Absolutely yes! It can help your business thrive. But how do you get a bride's personal contact details? The insider se... [read more]
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Wedding DJ Marketing Tips Made Easy By Terry Lewis #7

August 13, 2018 by Terry Lewis
Cont. from last week 2. Draw brides in  It starts with a pattern interrupting banner, video or display to compel brides to stop by and want to know more. It could even be you inviting brides in. Your draw is effectively your headline and is the most important attribute of your stand, so carefully plan the mind trigger you’ll use to attract brides in. What attention grabber can you create to demand a bride to think “Wow! I’ve got to stop by here”. Focus solely on the unique benefits you offer and avoid features. The benefits should be compiled of your most desirable USPs ... [read more]
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The Law of Reciprocity – By Terry Lewis

August 7, 2018 by Terry Lewis
Think about the last time someone gave you a free, unexpected gift, but you had nothing to give back in return. How did it make you feel? Thankful? A little bit awkward that you could not reciprocate? Did you think “I must repay that person somehow, sometime in the future? These emotions and thoughts are all tied to reciprocity. I recently experienced reciprocity when I visited my local dry cleaners to have a button sewn back onto a jacket I needed the same day for a wedding. The owner said, “Come back in two hours it will be ready.” Sure enough upon my return he reached behind him and lifted my jacket off the bottom rail, pl... [read more]
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Wedding Marketing Strategies By Terry Lewis #6

August 6, 2018 by Terry Lewis
Cont. from last week Looking back on the time I resonated with C:  ‘I rent spaces at wedding fairs and hope to get one or two bookings to cover the cost of my overheads. Any more is a bonus.’  I do so with a degree of disappointment in the realisation that I set my standards so unacceptably low. I managed my expectations to be happy at breaking even. It demonstrated a lack of drive and ambition to step up and claim my fair share of brides at the fair looking to hire a supplier in my category. I displayed a lack of self-confidence t... [read more]
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Wedding Marketing Strategies By Terry Lewis #5

July 30, 2018 by Terry Lewis
Cont. from last week Established brands running for years will generally produce a more predictable footfall than startups. If you are new to this form of wedding marketing, begin with the old guard. Medium to big players often run more than one fair in different areas with some being more popular than the others. Where choice exists, ask your organiser for a recommendation, this will be a great place for you to start. Wedding fair organisers need fabulous suppliers – wedding suppliers need ready to buy brides. When both needs are met, a cycle of successive fairs is put in motion. So a hallmark for successful wed... [read more]
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Wedding Marketing Strategies By Terry Lewis #4

July 23, 2018 by Terry Lewis
Wedding Fairs Cont. from last week • Firstly, there are optimum times of the year when the majority of wedding fairs take place, and these are February - April and September - November. Pick fairs that fall in these months because brides are conditioned through magazines and the internet to expect fairs at these times. Savvy organisers know this and gain extra promotional muscle by surfing this wave. Organisers bucking the trend of the wedding fair seasons have more advertising to do as they will need to put in a more significant push to raise awareness. Trend buckers also tend to b... [read more]
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Wedding Marketing Strategies By Terry Lewis #3

July 16, 2018 by Terry Lewis
Wedding Fairs  This is a favourite topic with many of my one-to-one and online students, so I’m going to dive deeper here and provide more content on this subject than I have with the other pipelines. Let’s start by discovering what your beliefs are about wedding fairs. From the choices below, please circle the response you most closely relate to:  A: I’ve done wedding fairs in the past, but they don’t work for me, so I don’t invest in them anymore, they are a complete waste of time and... [read more]
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Wedding Marketing Strategies by Terry Lewis #2

July 9, 2018 by Terry Lewis
Google - Paid listing  As you go through the process of optimising your site with the intent to dominate the first page of Google, please don’t just sit there waiting for the paint to dry, because you will be waiting for months. In the interim, start a Google Ads campaign for instant first page results. By way of a simplistic overview, you will appear in the Google Ads section on the page listings for the search terms you want to be found for (and charged accordingly). At the time of writing a paid advert will appear in the listings above the ... [read more]
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Wedding Marketing Strategies by Terry Lewis #1

July 2, 2018 by Terry Lewis
Google Organic Listings Google is the world’s favourite search engine, it’s where most internet savvy, higher paying brides and grooms go to find the suppliers they need for a fantastic wedding. If you cannot be found quickly on Google, you will be leaving money on the table for your competitors to scoop up. Make it your goal to organically dominate the first page of Google (and other popular search engines like Yahoo) for the keywords you want to be found for. Do not be discouraged by people who tell you ‘It can’t be done’. I’m here to tell you that it can and has been don... [read more]
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Wedding Marketing Strategy By Terry Lewis #3

June 28, 2018 by Terry Lewis
Wedding Fairs  This is a favourite topic with many of my one-to-one and online students, so I’m going to dive deeper here and provide more content on this subject than I have with the other pipelines. Let’s start by discovering what your beliefs are about wedding fairs. From the choices below, please circle the response you most closely relate to:  A: I’ve done wedding fairs in the past, but they don’t work for me, so I don’t invest in them anymore, they are a complete ... [read more]