Terry Lewis


Terry Lewis

Terry Lewis Biography 2009 I started my professional wedding DJ career. 2011 - 2014 I won 6 Best Wedding DJ Awards, including Best Wedding DJ in England. During this period I also became a preferred supplier at more than 50 venues from Mayfair in London to the suburbs. And had the honour of performing at international weddings. 2015 - Date I sit as a judge for the Wedding Industry Awards (the largest and most respected in the UK), and as a condition of accepting the role, I am no longer permitted to compete. 2015 I began my keynote speaking career at BPM Birmingham run by Mark Walsh & Eddie Short. Since then I have given motivational and educational talks at DJ associations such as NADJ and for leading Wedding Industry Networking groups. 2015 To facilitate my role as a mentor and coach, I launched a new company called Wedding Marketing Mastery, and created a world class 1-1 training program. It's built from the ground up and designed to oversubscribe a wedding suppliers business at above average fees. 2016 I published my 1st book '12 Habits of Successfully Booked Up Wedding Suppliers' - Available on Amazon and read from London to Sydney. About my training I realised that to get above average results in the DJ and wedding industry, you need to help those you serve, get what they want to get. If you can do this in a remarkable way you will succeed in any endeavour. About me I am a father to four children and 2 step children. I am in love with my wonderful partner Julie whose support I could not do without. We love travel, entertainment and fine wines! I am also the co-founder of The GAAP Orphanage Foundation, our work helps orphans and abandoned children in Africa.




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How to get 60% up to more brides responding to your emails (Part 1 of 2)

September 23, 2017 by Terry Lewis
Have you ever sat down in front of your computer, sent an email to prospects and heard crickets? This use to happen to me as well until I incorporated The 4 Essential Keys into my email marketing and in so doing, I increased my response rate by 60%. Messages I use to write had a disappointing reply rate, because of the poor copy writing skills I applied; I call those my ‘Emails to DEBRA.’ The super-responsive emails I write today are a massive contrast, and more often than not go onto build a two way relationship that moves prospects further down my sales funnel; and I call these my ‘Emails to BECI.’ DEBRA and BECI are of course both acronyms… read more]
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How To Respond When Brides Ask The PRICE Question Too Soon – Email response template (Part 2 of 2)

September 16, 2017 by Terry Lewis
In last weeks blog I shared why you open yourself up to being price  shopped if you give a price before explain the value. Today I'm giving you the free template I promised you.    Hi <first_name> Thanks for your reply, and price question; I do charge considerably more than budget wedding DJ’s, and it's because of the huge differences in the end results you will get; here are a few of the differences you’ll experience with me… I can promise you, your f... [read more]
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How To Respond When Brides Ask The PRICE Question Too Soon (Part 1 of 2)

September 11, 2017 by Terry Lewis
So why do brides ask for price too early? There are a lot frustrations going on inside a brides head when planning a wedding for the very 1st time. A bride has to source and then make enquiries to around 20 separate suppliers to create her idea of the perfect wedding and she is doing it all, more often than not, with very little professional wedding planning experience. And when you factor in the average bride will reach out to a minimum of 3 suppliers in each category, that’s at least 60 initial enquiries (generating at least 60 responses) to simply get her wedding in motion - it’s no won... [read more]
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How to write compelling Copy

August 29, 2017 by Terry Lewis
3 Golden rules
  1. The purpose of the headline and sub-heading is to compel your couple to read the main copy.
  2. The purpose of the main copy is to compel your couple to click your CTA (call to action).
  3. The purpose of the CTA is to move your couple onto the next step of your marketing funnel.
The headline
 Begin with a benefit driven headline that goes straight to the heart of your bride and grooms desire to gain or avoid something. But don't think you have to stop the there, your headline could address both. Let’s use the headline in this guide as an exa... [read more]
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Wedding Marketing Help – How To Respond When Brides Ask The PRICE Question Too Soon.

August 22, 2017 by Terry Lewis
So why do brides ask for price too early? A lot frustrations are going on inside a brides head when planning a wedding for the very 1st time. A bride has to source and then make enquiries to around 20 separate suppliers to create her idea of the perfect wedding, and she is doing it all, more often than not, with minimal professional wedding planning experience. And when you factor in the average bride will reach out to a minimum of 3 suppliers in each category, that’s at least 60 initial enquiries (generating at least 60 responses) to simply get her wedding in motion - it’s no wonder brides suffer f... [read more]
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Scarcity – The 7th Wedding Marketing Influencer To Get Brides Booking You.

August 15, 2017 by Terry Lewis
Scarcity Is Good For Your Wedding Business. Things of limited supply are highly valued which is why for example when gold, diamonds, friendship or love are found, they are treasured, secured and protected. If you are small enough to offer a signature wedding experience that can only be served to one couple per wedding day, let brides know they have a ONCE IN A LIFETIME OPPORTUNITY to have you as part of their wedding. Turn limited availability into exclusivity. If you have done a good enough job with the other six influencers I've shared over the past few weeks, and... [read more]
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Influencers to get you booked – 
Social Proof.

August 8, 2017 by Terry Lewis
Prospects expect you to say you are the best because they know you want their business, so your affirmations of awesomeness will always fall on partially sceptical ears... at least initially. It is much more powerful to have hoards of past clients rave about you because they have no vested interest in their testimonials declaring your brilliance and therein lies the power of a testimonial. The more prospects discover your wedding business being positively talked about by scores of brides, grooms, guests and wedding suppliers both on and offline, the better. So do everything you can to ignite thi... [read more]
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Influencers to get you booked – EXPERT STATUS

July 27, 2017 by Terry Lewis
Imagine you find yourself on the airstrip of a private runway. You urgently need to fly home, and an aeroplane is almost ready for takeoff. It’s a small jet, and the unkempt pilot and co-pilot seem quite unsure about the instruments, regularly referring to flight manuals for instructions. The cockpit looks shabby, and in need of mechanical attention, some of the dials show small but noticeable cracks unnerving you. 20 minutes before takeoff, the captain eventually ignites the engine, and a random clanking noise amplifies your concern. You have the opportunity to disembark or fly. Will you “sit back and en... [read more]
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Influencers that get you booked – PASSION

July 21, 2017 by Terry Lewis
  Love what you do and show emotion for it. People buy people who are passionate about their craft and are turned-off by the apathetic - which is why when you go to purchase something, and the assistant appears not to care less, you consider taking your business elsewhere. Passion is contagious. That's why when you watch a romantic movie you sometimes end up with a lump in your throat. The director was able to transfer the emotion from the screen into you; and you must learn to transfer the EMOTION for what you do to inside your bride and groom if you want to influence them into booking... [read more]
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The 4 P’s (part 2 of 2)

July 13, 2017 by Terry Lewis
Last week we covered: 1. Positioning 2. Packaging This week we conclude with: 3. Promoting 4. Partnering   Promoting The phrase ‘best-kept secret’ is not something you want linked to your wedding experience at all; rather you need to amplify your message to be heard above the noise made by everyone else clamouring for brides in your crowded market. I’ve used the heading ‘Promoting’ purely for alliteration purposes though. Promotion is a one-off marketing effort run for a limited period, but it is not the strategy ... [read more]