Stephanie and Jeff Padovani


Stephanie and Jeff Padovani

Stephanie Padovani and her husband, Jeff, are the dynamic husband-wife duo behind Book More Brides, the #1 marketing resource for for the wedding industry. Visit BookMoreBrides.com/mb to learn, “21 Must Have FREE Tools to Turbo Charge Your Wedding Business.”




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2018 Wedding Trends: What to Expect in the New Year

January 18, 2018 by Stephanie and Jeff Padovani
In this article for Book More Brides, By Kylie Carlson of International Academy of Wedding & Event Planning That critical time of year is here, when wedding pros prepare for the New Year by forecasting all of the upcoming trends. Our fourth annual International Wedding Trends Report is full of the latest predictions by the industry’s most trusted experts. We’ve included highlights of this year’s report here so you’ll be prepared to meet the demands of prospective clients as booking season begins.

2018 Design

“The focus for 2018 is elegance and a more formal feel,” predicts Sarah Richardson of read more]
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How to Navigate Politically Charged And Controversial Weddings

January 11, 2018 by Stephanie and Jeff Padovani
Controversial Weddings Recently, 80 zillion men and women who just OMG love the royals got something new to squee about: the upcoming nuptials of Prince Harry and American actress Meghan Markle. I expect Twitter and Instagram to explode during the actual ceremony. I mean that literally. Your computer, if you have the misfortune to be logged on to Twitter or Insta at the time, will blow up in fire and I hope you don’t get injured. But already, this engagement has caused a spot of controversy, when it was reported that Donald Trump was not invited to the we... [read more]
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3 Tips For Dealing With Mothers-of-the-Bride

January 3, 2018 by Stephanie and Jeff Padovani
It’s not written about as often as it should be, but one of the dicier wild cards for wedding pros and their clients alike are the parents (usually the mother) of the bride and/or groom. How much authority and sway will she hold? If it’s not a lot, will she be okay with that? Is there a clear rift between mother and adult child? Is she a screechy, insufferable witch? I was thinking about this after reading this collection of mother-of-the-bride horror stories in this very British wedding rag, Perfect Wedding. read more]
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Should Wedding Pros Eat on the Job?

December 15, 2017 by Stephanie and Jeff Padovani
Last year, there was a spot of controversy over a Brides magazine piece which laid out which wedding pros a prospective bride and groom should or should not feed over the course of the big day. Specifically, the writer suggested that, in most situations, photographers ought not be fed. A lot of people objected to this, but there’s a shred of truth to it. Feeding photographers might make them sleepy, and they might follow you home and generally get too comfortable and complacent around humans. Wait, sorry. I’m mixing up wedding photographers and raccoons. read more]
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Pricing psychology: Tricks so brides can’t say “no!”

December 6, 2017 by Stephanie and Jeff Padovani

Pricing psychology is not a new phenomenon. In fact, even if you look at the words “pricing psychology” or “strategic pricing,” you intuitively know what it means.

Tricks so brides can't say "no!"

Overall, it’s a tactic that takes advantage of customers’ emotional responses to certain price points.

Since you’re in the wedding business, you’ve seen more than one emotional response, right? (Has a bride cried in your store today?) read more]

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3 Ways to Explain Your Value to Price Obsessed Couples

November 29, 2017 by Stephanie and Jeff Padovani
One of the most common questions we get from wedding professionals year over year is the same loaded question:

How do I explain my value?

This question can lead to a lot of anxiety and missteps for new wedding pros. Heck, even veterans in the industry struggle with it. Explain Your Value If you missed it, go check out the recent conversation in the Wedding Expert Superheroes Facebook group about how to best communicate your value ... [read more]
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3 Ways to Make Your Wedding Business a Work of Art

November 22, 2017 by Stephanie and Jeff Padovani
Work of Art HuffPost today alerted me to a wedding portrait a bride’s mother had commissioned that, if you’re a pop culture/sci-fi geek, is pretty amazing. It’s like a Where’s Waldo, or, if you prefer, a Sgt. Pepper’s Lonely Hearts Club Band read more]
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Event Nightmares: The Mummy That Ate My DJ Gig

November 16, 2017 by Stephanie and Jeff Padovani
I made a huge, embarrassing mistake in our first year as DJs. It’s so bad I still cringe thinking about it.Event Nightmare Here’s the story: A friend of a friend had “connections” at a local summer camp and they were auditioning new talent. The hours were short, the pay was good, and we had an in. The catch: we needed to audition to get the job. The Big Audition for camp entertainment fell on a work day and Jeff couldn’t go. I was on my own. I would have 10 minutes to perform for a group of kids and prove myself worthy of hiring. My brilliant plan: ... [read more]
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How To Ease Anxiety – And Yourself – On Their Big Day

November 2, 2017 by Stephanie and Jeff Padovani
You don’t need me to tell you that weddings bring out a big ball of frazzled nerves and debilitating anxiety in a ton of people, even if they are only tangentially involved. How to Ease Anxiety What you might not realize is that some of that anxiety can’t even be traced to an obvious cause. Take, for example, this letter to advice columnist Carolyn Hax: "My older brother and only sibling is getting married in ... [read more]
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The Way To A Couple’s Heart Is Through Their Stomach

October 26, 2017 by Stephanie and Jeff Padovani
So this story, about an Australian bride whose bouquet was made of donuts, hit my stream recently. It’s just what it sounds like. The pictures look…delicious. It wasn’t the bride’s idea directly, but she did win some sort of drumming-up-business contest with a dessert company that provided the bouquets. Food Weddings ... [read more]
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