Staci Nichols


Staci Nichols

DJ Staci Nichols is based in San Diego. She specializes in spinning “country fusion,” Latin/Spanish, and mainstream music. Her wedding know-how has appeared in San Diego Style Weddings, Offbeat Bride, Wedding Planner Magazine, Gig Masters, Brides Without Borders, Book More Brides, and more. SanDiegoDJStaci.com. Instagram/Facebook/Pinterest/Twitter: SanDiegoDJStaci




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How to Make Your DJ Biz Stand Out… – By Staci Nichols

July 31, 2018 by Staci Nichols
In part 1, I asked why $10,000 wedding photographer Jasmine Star says that it’s not necessarily her talent that allows her to demand such a premium price. (There are sooo many talented photographers out there.) She points out that anybody can own her same camera, editing software, pre-sets and filters. So what is it about Jasmine Star’s photography that has brides writing those fat checks? It’s HER. It’s Jasmine Star, the person—not the photographer. If you are a creative, YOU are your U.S.P. (Unique Selling Proposition). Let me explain. In part 1, we discussed why your polite branding is putting brides into comas and the importance... [read more]
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How to Make Your DJ Biz Stand Out… – By Staci Nichols

July 18, 2018 by Staci Nichols
I know it’s not very “afterschool special” of me to suggest any of us don’t stand out...buuuuut, (newsflash) what we all do is pretty damn similar. Branding expert and $10,000 wedding photographer Jasmine Star says that anybody can own the same camera she has, use the same editing software, use the same pre-sets and filters, etc. Despite being voted one of the best wedding photographers in the world, it’s not her talent that makes her stand out and demand such a premium price, she says. So what is it?That’s what we’re going to discuss in this two-part article: a little branding, a little copywriting, and a lot of soul searching! read more]
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5 Things You Can Do Right Now to Improve Your Social Media Game – By Staci Nichols

July 7, 2018 by Staci Nichols
MCs think, “I’ve seen some YouTube videos...I can do this.” Well, that’s how you’re running your blog (if you have one), isn’t it? I took Book More Brides’ “Book Your Calendar Solid with Blogging Course” (available to members only), and I recommend you do the same (or set up a consultation with me). A proper blog is the backbone for good social media marketing...as well as the key to turning Pinterest into a free lead machine. #3: NOBODY ON INSTAGRAM CARES ABOUT YOUR GIG LOG  Or, worse, your promotional flyers and sales pitches (blech!) Instagram is the new “About” page. Who are you? What did you lift at the gym yest... [read more]
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When Was Your Last Equipment “Fire Drill”? – By Staci Nichols

June 8, 2018 by Staci Nichols
A few weeks ago, the unthinkable happened: Yep, dead air during dancing at my client’s wedding reception. I could see it coming in slow motion like a train wreck...I could not get a song to load on either channel 1 or 2. I had switched to “auto-mix” while I was trying to resolve the problem, but auto-mix only bought me a minute or so. All of a sudden, 200 very disappointed eyes were looking over at me. I went quickly through the normal “check everything” protocol. Still dead air. OK, Plan B: Hook up my phone to the aux cable I’d plugged into the back o... [read more]
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Lyle Lovett & Gringo-Friendly Spanish Dance Songs – By Staci Nichols

May 30, 2018 by Staci Nichols
Once in college, I met a Kardashian-esque LA princess. She said, “You like country music? So, like, Lyle Lovett, right?” I thought to myself, “Who the hell is Lyle Lovett? I bet the only country song she knows is “Achy Breaky Heart”...sigh.” I told her, “No, more like Garth Brooks,” who she’d never heard of. The extent of her knowledge about country music had come from what she’d read about Julia Roberts’ ex-husband in Us Weekly. After I presented at the 2017 Wedding MBA, and had mentioned my “magic pin” -- “34 Gringo-Friendly Spanish Dance Songs for an Intercultural Mexican Wedding,” -- I realized many of us gringo DJs f... [read more]
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Wedding MC welcome speech

How to Deliver a Wedding Reception Welcome Speech

November 18, 2017 by Staci Nichols
Of course, there is no "black & white" right or wrong way to deliver a welcome speech (or even the requirement that you do a welcome speech). However, after studying some of the greats in the mobile DJ industry like Mark Ferrell and Randy Bartlett, I learned that welcome speeches are an important ingredient. Why? Nobody wants to hear the DJ blathering on, right? True, but you can deliver a welcome speech to build rapport with the crowd...and do it without blabbing.   [caption id="attachment_110982" align="alignleft" width="200"]Wedding MC welcome speech (c) Anna Delores Photography[/caption] WHY DO A WELCOME SPEECH You'll be the capt... [read more]
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Three Fast & Dirty Microphone Tips for MCing

November 11, 2017 by Staci Nichols

Remember at the Scratch Academy when they taught us how to speak on the microphone? Yea, me neither. You wouldn't roll up to an event with the intention of “winging it” when it comes to mixing the music...so why do so many of us think we don't need any official microphone training to show up at an event and MC?

There is a right and wrong way to hold a microphone. After years as a full-time mobile DJ (and a debate scholarship...again, no mic lessons at debate camp either), I found myself in Mark Ferrell's Bronze MCing workshop. Finally, someone taught me how to hold a microphone...apparently, I'd been gripping it too hard and making an angry fist shape with my hand, which is frowned upon by the experts. We don't want to look like the mic needs an aggressive beat-down.read more]

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Simple DJ Mixes - Mobile Beat Magazine

5 Simple Song Remixes Any DJ Can Do – Pt 2 of 2

October 14, 2017 by Staci Nichols

To review the first two super simple song remix ideas, check out Part One.

Simple Song Remix #3 - Acapella Version + Instrumental Version

You'll find that it's not too hard to locate studio acapella versions of songs from singers that can really sing (Beyonce, Christina Aguilera, Justin Bieber, etc). Acapella versions of songs will not have any beats, so matching them up to "the one" on an instrumental version can be tricky. Do your research and use your ear as a guide. Check out the “Rather Be” (Clean Bandit) v. “September” (Earth, Wind, & Fire) mash-up by oneboredjea on YouTube for an example.

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5 Simple DJ Mixes - Mobile Beat Magazine

5 Simple Song Remixes Any DJ Can Do – Pt 1 of 2

October 7, 2017 by Staci Nichols

Having more tools in the DJ toolbox is always helpful, and—believe it or not—there are some really simple song remixes that even the most beginner level DJs can do to improve their sets. Pre-recording custom song remixes is great for beginners because you can stay focused on beatmatching and mixing while working the event but still deliver a few crowd-pleasing surprises.

Simple Song Remix #1 – Instrumental Version Mash-Up

If you are not a member of a DJ pool, you'll want to start there. I use and recommend DigitalDJPool.com. Yes, there are some instrumental versions of songs on YouTube but proper DJ pools are legal and have better selection at higher quality.

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3 Social Media Hacks Inspired by the Jetsons

July 27, 2017 by Staci Nichols
Remember how “The Jetsons” had that automated kitchen? Well, that's going to be you with social media from now on! What if I told you you could do all your social media posting in just one day out of the month and spend the other 29 days not worrying about it? You just need the right tools. Please step into the Jetson's social media kitchen with me now... #1 AUTOMATE YOUR POSTS Yep! Just schedule your social media posts the same way you can with blog posts or calendar reminders. Check out, for example, one of the most popular and established social media automation platforms, Hoot Suite, to see what's up. In a nutshell, you connect your ... [read more]