Staci Nichols


Staci Nichols

DJ Staci, the Track Star, has been a full-time mobile DJ for 10 years. She has performed internationally, on the Vegas Strip, at festivals, celebrity weddings, and for companies like Lamborghini and Reebok. Staci has spoken at major industry conferences and been featured on DJ News TV, ADJA, BookMoreBrides.com webinars, the Wedding MBA podcast, and a BPM Supreme Female DJ Forum. Staci is represented by both Scratch Events and Purim Agency.




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DJ Shortee: “The World’s Premier Female DJ”

June 25, 2019 by Staci Nichols
DJ Shortee, a.k.a. Shannon Ames, might only be 5’1”, but the Grammy Foundation has expansively referred to her as “the world’s premier female DJ.” If you are a turntablist (or aspiring to be one), you have no doubt run into her videos on YouTube. I met her on the last day of the NAMM Show in Anaheim in January. Her performance at the Rane/Jetpack/Beat Junkies booth was the buzz of the day, and there was a huge crowd gathered to watch her do things like beat juggling while spinning around—she’s like a “Harlem Globe Trotter” of turntablism! Although I didn’t meet her in person until NAMM, I had been chatting with DJ Shortee on Instagram for a while prior to that about doing scratching lessons with her.read more]
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The BPM Supreme Mobile App

June 17, 2019 by Staci Nichols
I am genuinely excited about the new BPM Supreme mobile app for a number of reasons. I’m just going to say my one complaint about the app right off the bat, and then I’ll discuss all the stuff I can’t believe I ever lived without! No surprise with a brand new app, but it has been glitchy for me on my phone. You know you really love an app when you power through the glitches to keep using it. Definitely true in my case...and I’m sure BPM Supreme will be rolling out updates quickly to get the app running smoothly. So when you open the BPM Supreme app, you see seven sections: Top Downloads,... [read more]
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BPM Supreme’s Raj Thomas: “Every DJ Is a Mobile DJ”

June 17, 2019 by Staci Nichols
I had the chance to sit down at the NAMM show with Director of Operations for BPM Supreme, Siraji “Raj” Thomas, and pick his brain. We first met at a ground-breaking event hosted by the online record pool called the Female DJ & Producer Forum. As one of the female DJ panelists for the event, I was given three months of free access to their DJ pool. I quickly fell in love with BPM Supreme and switched over from Digital DJ Pool. Still in recovery from the roof-blazin' industry party BPM Supreme hosted at Rumba Room Live the first night of NAMM, Raj (also known as DJ Raji Rabbit) and I mixed ... [read more]
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Five Shiny, New DJ Toys

June 15, 2019 by Staci Nichols
Wondering what you might get to play with on the MBLV exhibit floor this year? Let’s see what was new for DJs at the NAMM trade show this year to get a taste! #5 – ARMANDO CUSTOM CASES’ DJ BED When you’re “on the road again” and don’t want to pay for a hotel...why not just sleep in a flight case? Or how about some flight case chairs for your office or studio? For more info, scope out ArmandoCases. Read the rest of this article and check out the full issue at read more]
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Prepping a Set for the Ultimate Fête

June 3, 2019 by Staci Nichols
Me on the center of a stage in front of 500 people for two hours! An opening act! People were buying tickets to see me perform! One thing I knew before I DJ’d in Cabo San Lucas, Mexico, for New Year's Eve, was that I needed to prepare a set. Transitions needed to be rehearsed. Cue points needed to be tested. A highenergy opener and meaningful closer needed to be mapped out. I've always been of the camp that a set should never be 100% concrete before getting a chance to read the crowd, but I also knew I needed to be ready to go before I got on the airplane. What to do? Because I had a weddin... [read more]
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How to Make Your DJ Biz Stand Out… – By Staci Nichols

July 31, 2018 by Staci Nichols
In part 1, I asked why $10,000 wedding photographer Jasmine Star says that it’s not necessarily her talent that allows her to demand such a premium price. (There are sooo many talented photographers out there.) She points out that anybody can own her same camera, editing software, pre-sets and filters. So what is it about Jasmine Star’s photography that has brides writing those fat checks? It’s HER. It’s Jasmine Star, the person—not the photographer. If you are a creative, YOU are your U.S.P. (Unique Selling Proposition). Let me explain. In part 1, we discussed why your polite branding is putting brides into comas and the importance... [read more]
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How to Make Your DJ Biz Stand Out… – By Staci Nichols

July 18, 2018 by Staci Nichols
I know it’s not very “afterschool special” of me to suggest any of us don’t stand out...buuuuut, (newsflash) what we all do is pretty damn similar. Branding expert and $10,000 wedding photographer Jasmine Star says that anybody can own the same camera she has, use the same editing software, use the same pre-sets and filters, etc. Despite being voted one of the best wedding photographers in the world, it’s not her talent that makes her stand out and demand such a premium price, she says. So what is it?That’s what we’re going to discuss in this two-part article: a little branding, a little copywriting, and a lot of soul searching! read more]
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5 Things You Can Do Right Now to Improve Your Social Media Game – By Staci Nichols

July 7, 2018 by Staci Nichols
MCs think, “I’ve seen some YouTube videos...I can do this.” Well, that’s how you’re running your blog (if you have one), isn’t it? I took Book More Brides’ “Book Your Calendar Solid with Blogging Course” (available to members only), and I recommend you do the same (or set up a consultation with me). A proper blog is the backbone for good social media marketing...as well as the key to turning Pinterest into a free lead machine. #3: NOBODY ON INSTAGRAM CARES ABOUT YOUR GIG LOG  Or, worse, your promotional flyers and sales pitches (blech!) Instagram is the new “About” page. Who are you? What did you lift at the gym yest... [read more]
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When Was Your Last Equipment “Fire Drill”? – By Staci Nichols

June 8, 2018 by Staci Nichols
A few weeks ago, the unthinkable happened: Yep, dead air during dancing at my client’s wedding reception. I could see it coming in slow motion like a train wreck...I could not get a song to load on either channel 1 or 2. I had switched to “auto-mix” while I was trying to resolve the problem, but auto-mix only bought me a minute or so. All of a sudden, 200 very disappointed eyes were looking over at me. I went quickly through the normal “check everything” protocol. Still dead air. OK, Plan B: Hook up my phone to the aux cable I’d plugged into the back o... [read more]
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Lyle Lovett & Gringo-Friendly Spanish Dance Songs – By Staci Nichols

May 30, 2018 by Staci Nichols
Once in college, I met a Kardashian-esque LA princess. She said, “You like country music? So, like, Lyle Lovett, right?” I thought to myself, “Who the hell is Lyle Lovett? I bet the only country song she knows is “Achy Breaky Heart”...sigh.” I told her, “No, more like Garth Brooks,” who she’d never heard of. The extent of her knowledge about country music had come from what she’d read about Julia Roberts’ ex-husband in Us Weekly. After I presented at the 2017 Wedding MBA, and had mentioned my “magic pin” -- “34 Gringo-Friendly Spanish Dance Songs for an Intercultural Mexican Wedding,” -- I realized many of us gringo DJs f... [read more]