Matthew Campbell


Matthew Campbell

Matthew Campbell DJ'd weddings, parties, and High School dances in Montana during the 90s as the owner of DJ Express - and also attended a few Mobile Beat Conferences. He continues his love of weddings and music through the website My Wedding Songs that gets over 4 million visitors a year. Matthew has been in internet marketing since 2003 and is an SEO Specialist and PPC Manager at Horizon Web Marketing.




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DJ PPC Tip: How To Create A Google Ads Search Campaign Part II

November 1, 2019 by Matthew Campbell
Setting up your Google Ads campaigns correctly could determine your success or failure.  In part 1, I discussed the initial setup settings for Google Ads campaigns.  Now, you will learn the structure of campaigns and ad groups, Each Google Ads campaign has its own budget.  So, if you wish to spend $50 per day, then your campaign budget should be set at $50 per day.  If you have a campaign for lighting and another campaign for wedding DJ, then you can distribute your $50 per day budget to get the best return on investment such as $35 for wedding DJ and $15 for lighting.  You also have the option to have a shared budget between campaigns.  If you want to spend your budget on both lighting and wedding ... [read more]
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create new google ads campaign

DJ PPC Tip: How To Create A Google Ads Search Campaign Part I

October 1, 2019 by Matthew Campbell
As the saying goes, "Don't put the cart before the horse".  That being said, the first step to start your process of running ads in Google search is to create an Ads campaign.  However, I did not want you to create an ads campaign and think you would be instantly getting leads.  Yes, you can waste lots of money before finding the magic formula. This is why I started with tips on the types of keyword match types to target and how to find and add negative keywords to your Google Ads account.  Now that you have these tools in your ads toolbelt, let's start th... [read more]
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Select negative Keyword List

DJ PPC Tip: Use Negative Keywords to Stop Wasting Money

September 1, 2019 by Matthew Campbell

In my last article, you learned about keyword phrase match types to help stop spending money wastefully in Google Ads with your target keywords.  Today, I will cover how to add negative keywords so that your ads do not show in searches that will not result in a lead or are irrelevant to your business.   Negative keywords prevent your ads from displaying for particular keywords and keyword phrases that you indicate in a negative keyword list.

Before adding negative keywords, you first must know what searches your ads are showing for in Google.  To do so, you must navigate to the search terms report.

  1. Sign in to your read more]
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DJ PPC Tip: Types Of Keywords To Target In Google Ads

August 1, 2019 by Matthew Campbell
Before discussing keywords, let’s start with the basics. You will first want to create a Google Ads account. To create or login to your Google Ads account, go to the URL – ads.google.com. You will need to add a credit card number to create your account. I do not recommend a Google Ads Express account as you do not have access to all features. What does PPC stand for? PPC is short for Pay-Per-Click. This means that for each click on your ad, you will have to pay X amount of money. Whether the cost per click is $0.52 per click or $4.56 per click. However, the amount you pay per click is not only derived by the amount that you and your competitors are bidding. The amount you actually pay per click is based upon your Ad Rank. ... [read more]
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PPC ads example

DJ SEO Tip: Do Paid Ads Help SEO?

July 1, 2019 by Matthew Campbell
Ahhh.  I have your attention!  After more than a year of SEO tips, my articles will be moving toward PPC tips.  However, as I test new SEO strategies, I will definitely update you on what works for better search results in Google.  Getting back to the original question, does PPC help SEO?  The answer is - YES!       [caption id="attachment_125069" align="aligncenter" width="777"]PPC ads example PPC ads example[/caption] Side note: you may notice that the paid ad at the top of the screenshot above is Thumbtack.  FYI, Thumbtack is owned by Google.

How can PPC help your brand in search results?

First and foremost, you need ... [read more]
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6 Wordpress Blog Optimization Hacks

DJ SEO Tip: 6 WordPress Blog Optimization Hacks

June 1, 2019 by Matthew Campbell
Wordpress is the most popular website CMS with an estimated 75 million websites using it.  Blogging is a common process to increase your authority and keep content current.  Content updated regularly brings Google coming back to your website and visitors knowing you are still in business.  Learn 6 Wordpress optimization hacks to try and achieve higher search rankings. 6 Wordpress Blog Optimization Hacks [1] Write a thorough description for each blog category.  You can actually get your blog category pages showing in Google search results.  Make each category unique and what your customers would searc... [read more]
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google my business profile

DJ SEO Tip: Optimize Your Google My Business Profile

May 1, 2019 by Matthew Campbell

Optimize Your Google My Business Profile To Get More Local Leads

In a previous article, I discussed how to get more links from Google.  Google My Business is mentioned to optimize to get more leads.  Optimizing your Google My Business profile may be the single most important action in getting local search leads.  Thus, we will take the process into a more in-depth analysis.

What is Google My Business?

Google My Business platform offers a ... [read more]
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Your Personal Brand Matters

DJ SEO Tip: Your Personal Brand Matters

April 1, 2019 by Matthew Campbell

Growing Your Personal Brand Is Needed For Higher Rankings

Growing your DJ business brand is a no brainer for many owners.  Marketing your DJ business through pay-per-click advertising, podcasts, social media, wedding industry websites, radio commercials, wedding shows and more are common ways to generate leads and ultimately new business.  But what about your personal brand? Does Google really care about you as a person and others that represent your company? YES! Your Personal Brand Matters

Be An Expert

When Google crawls your website and all other websites on the Internet, it is judging the authority and tru... [read more]
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404 Google Search Console

DJ SEO Tip: Learn To Make Broken Links A Positive

March 1, 2019 by Matthew Campbell
What is a broken link?  A broken link is a link on your website to a page within your website or to a page on another website that does not exist.  It is important to find bad links because Google will have less trust in your website.  If Google has less trust, then this will result in lower search rankings.

How do you find broken links?

The first task is to find what broken links exist on your website - both internal and external.  If your website is built with the Wordpress framework, a popular plugin is Broken Link Checker.  However, for larger websites, the plugin can be taxing on the server. Another link checker is my favorite option: read more]
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DJ SEO Tip: Like Trust Emotion – What Your Website Needs For Leads

February 1, 2019 by Matthew Campbell
When speaking to DJs around the country, the one topic that always comes up is how to grow your businesses through marketing.  We are always looking for quick and easy ways to get more sales.  If you are looking for a quick and easy plan to grow your business, I would suggest starting with your website.  No, you do not need to redesign your website! Let me say again, don’t spend the time and money redesigning your website.  Instead, spend time optimizing your website to generate more leads.  When analyzing your website, there are three factors to start with:
  • Number 1 - people buy from who they like.
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