Matthew Campbell


Matthew Campbell

Matthew Campbell is the founder of My Wedding Songs. He DJ'd weddings, parties, and High School dances in Montana during the 90s - and also attended a few Mobile Beat Conferences. Matt continued his love of music through the creation of My Wedding Songs. He and his wife, Sharon, live in the wedding capital of the world, Las Vegas, Nevada. My Wedding Songs is a charter member of the Las Vegas Wedding Chamber of Commerce. Matthew is also an SEO Specialist at Horizon Web Marketing since 2014.




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DJ SEO Tip: Like Trust Emotion – What Your Website Needs For Leads

February 1, 2019 by Matthew Campbell
When speaking to DJs around the country, the one topic that always comes up is how to grow your businesses through marketing.  We are always looking for quick and easy ways to get more sales.  If you are looking for a quick and easy plan to grow your business, I would suggest starting with your website.  No, you do not need to redesign your website! Let me say again, don’t spend the time and money redesigning your website.  Instead, spend time optimizing your website to generate more leads.  When analyzing your website, there are three factors to start with:
  • Number 1 - people buy from who they like.
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hosted versus self-hosted websites

DJ SEO Tip: Website Hosting Can Make Or Break Your Success

January 1, 2019 by Matthew Campbell
When owning a DJ company, an online presence is necessary to show legitimacy for your business.  First, you must decide on a domain and purchase it from a registrar.  Popular registrars include NameCheap and GoDaddy.  Next, you must decide what platform will "host" your website.  The website hosting company you choose can result in your online success or failure. hosted versus self-hosted websites You must decide between a self-hosted website and a hosted website.  There are pluses and minuses to both. A hosted webs... [read more]
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copyscape home page

DJ SEO Tip: Duplicate Content On Your Website Hurting Rankings?

December 1, 2018 by Matthew Campbell

Duplicate content issues from the words used on your web pages

What is duplicate content?   Duplicate content occurs when verbiage on one of your web pages matches verbiage on another page (on your website or another website).  An example of duplicate content that could occur is when you have a song lyric on your website that matches hundreds of other websites with the same song lyric.   Duplicate content is an issue for your website because Google favors original content.  In addition, Google could penalize your website from the duplicate content - whether intentional or unintentional.  Penalization could occur with lower search rankings or removal from search results... [read more]
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apple html sitemap

DJ SEO Tip: The HTML and XML Sitemaps are Your Website’s Roadmap

November 1, 2018 by Matthew Campbell
Remember the days you would go on a road trip and the only thing you had for navigation was the local roadmap picked up from a gas station?  Then, we moved up in the world to GPS devices to guide our way. Now, we have satellite atlas type guidance direct from your smartphone. Well, people and website crawlers need a roadmap too in order to find all of the pages of your website.  Two website roadmaps are an HTML sitemap and XML Sitemap.  Both are needed for search engine optimization. What is an HTML Sitemap?  This is a page with links to every page on your website that you want people to visit.  This could include pages, blog posts, events, your portfolio examples, product pages, and staff pages.  All of the links on the HTML... [read more]
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top seo marketing blogs

DJ SEO Tip: 10 SEO and Marketing Blogs To Follow For Business Growth

October 1, 2018 by Matthew Campbell
As has always been said, time is money.  Our time is precious and something we can never get back.  This is why we need to spend our time wisely. As DJ business owners, SEO (Search Engine Optimization) and marketing are ever changing and you need to stay on top of the trends. Whether you conduct website optimization yourself or outsource, you need to know what is working for others that you could apply to your own business. Because there is only so much time in a day, below is a list of 10 of my favorite blogs about SEO and marketing.  One of the main factors the blogs were selected is that each of them offers a newsletter or feed highlighting the posts for easy review for interest. read more]
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DJ SEO Tip: Your DJ Website Has 8 Seconds To Perform

September 1, 2018 by Matthew Campbell
Whether a bride or groom, a high school committee, a class reunion committee or any other potential client visits your website, what do they think about your company when visiting your website?  No matter what DJ services you offer, you have 8 seconds! Continue reading to know a few facts on how to optimize your website to better capture leads. The average human attention span is 8 seconds.  Even quicker than 8 seconds, studies show that websites must load in 3 seconds or less or the average person will leave your website without ever seeing any content.   How fast does your website load?  Check on the read more]
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Google Search Console Search Analytics

DJ SEO Tip: Keywords Are The Key To Your Success

August 1, 2018 by Matthew Campbell
As often has been said, for a brick and mortar store, the three most important aspects of the business that will determine its success are location, location, and location.  For an online business, we could say that the most important aspects of your business to achieve success in search are Keywords, Keywords, and Keywords.  The words you use on your website will determine what you will potentially rank for in search results. As a business owner, you need to know what phrases people are already searching on Google to find your business.  The quickest way to know this is read more]
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moz search results

DJ SEO Tip: The Why and How To Get Links To Your Website

July 1, 2018 by Matthew Campbell

What Are Links To Your Website?

Links to your website, aka backlinks, are very important to how authoritative your website is seen in Google’s eyes.  Each link to your website is like a vote of confidence that someone trusts and values the content on your website. The more links you have to your website, you significantly increase the likelihood of ranking higher in search results. That is the why!  Content is King and links to your website is Queen.  Both are important when playing Chess and also running your website.   So, you may be thinking to yourself, “I need to go get me lots of links.”  Well, not exactly. Not all links are created e... [read more]
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Organic search results for wedding DJs

DJ SEO Tip: Get More Google Search Results Clicks

June 1, 2018 by Matthew Campbell
What exactly are search results? For reference in this article, we chose to refer to Google only as more than 67% of all search engine searches are made on the Google website.  When you search on Google, search results are what information shows on the page upon completing a keyword search.

What exactly is some of the information shown on a search results page?

Local Search Results We searched on Google for “Las Vegas DJs”.  Here is a screenshot of local search results, aka local 3-pack, with the locations in Google Maps. Local 3-pa... [<a href=read more]
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google analytics dashboard

DJ SEO Tip: Know Your Numbers With Google Analytics

May 1, 2018 by Matthew Campbell
As the business investors, “Sharks”, say on the TV Show Shark Tank, you better know your numbers.  When knowing your numbers of your website, the numbers tell the whole story and help you make better business decisions. Google Analytics is a free tool that helps you measure the visitors to your website.  You can sign up for a Google Analytics account here.  Add the tracking code provided by Google Analytics to your website and the data will start accumulating.  Not sure how to add the code to your website?  read more]