Mitch Taylor


Mitch Taylor

Meet Mitch Taylor: A Jeffrey Gitomer Certified Advisor and a member of the National Speakers Association, Mitch has impacted thousands over the course of his career, through interactive workshop instruction, sales mentoring, educational podcasts & personal coaching. Mitch is the author of the book Sales 4 Event Pros, and has written articles for several industry publications including Promo Only, DJNews, and Mobile Beat. Mitch regularly hosts #LiveAt755, your Daily Motivational Kick Start every weekday at 7:55am on his Facebook Feed. To get yours go to Facebook.com/MitchTaylor. Mitch is also one half of the Creating Connections team with Certified Personality Trainer Vickie Musni. Together they have written Creating Connections: 31 Days To Building Stronger & Deeper Relationships and host a weekly podcast entitled Creating Connections.




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How Can I Help You Part 1

February 14, 2019 by Mitch Taylor
How can I help you? It's a throwaway phrase in our society BUT if said with purpose, meaning and sincerity…it can put you on the path to the sale. I posted this in our online FB group Sales For Event Pros and as expected it fostered some discussion.  What I really believe is that this phrase (and frankly almost every step of the sales process) needs a dissection to truly understand the meaning.  This is a time for self-inflection...NOT a time to think "Oh well I do that..." read more]
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How To Handle Last Minute Changes Part 2

February 12, 2019 by Mitch Taylor
Last week we discussed emotions running high and the psychology and preparation that goes into handling last minute changes.  This week we’ll expand on the topic at hand a bit more, and discuss WHAT you need to do. Knowing that you’ve done your preparation and understand the psychology of the event and how it impacts your clients lives, up next is managing expectations.  You of course want to expect that they will have a great event. The key is to under promise and over deliver in your client’s eyes. Don’t promise them the sun, mo... [read more]
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What’s Your Legacy Part 2

February 7, 2019 by Mitch Taylor
What's Your Legacy?  We continue where we left off last week.  I share this with you to hopefully inspire you.  To realize that your next event is NOT just another gig.  It’s NOT playing just another song. Your job is NOT just about playing music and making announcements.  It’s about impacting people’s memories. Moving people emotionally. Changing lives for the better. Giving a Grandfather a moment; to share with his granddaughter and flash that knowing smile of his life’s work left behind.  Creating a memory for a Mother who is in the middle... [read more]
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How To Handle Last Minute Changes Part 1

February 5, 2019 by Mitch Taylor
How To Handle Last Minute Changes?   Every client has last minute changes it seems.  It doesn’t matter if it’s a kids birthday party or a large wedding reception, they happen and sometimes happen often.  For some of us, (yours truly included), it can drive you CRAZY. How do you deal with a client who seems to ALWAYS be changing their mind?   You must have preparation going in.  You need to have everything laid out in your head of what to do. Not only in your head, but on paper too.  Do you write a script?... [read more]
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What’s Your Legacy Part 1

January 31, 2019 by Mitch Taylor
“My heart is filled with sorrow today but also great love and gratitude. We lost my dad Sunday evening. It was very unexpected, quick and a great shock to all of us! Kleo was an amazing man, filled with faith, integrity and a smile for everyone he met! If he met you once he remembered you forever and knew your story & probably your whole family's story. My mother was the love of his life and even after 57 years of marriage never let a day go by without a wake-up & good nig... [read more]
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The Last Time Mitch Taylor Taylored Sales

The Last Time Part 3

January 29, 2019 by Mitch Taylor
The Last Time Mitch Taylor Taylored SalesLast week we discussed The Last Time and Purpose for Kristi and Andrew.  For your Father/Daughter and Mother/Son dances, how do you compress 20 plus years of life into 4 minutes?  That’s what Kristi’s Mom was feeling, that was her experience in that moment. How do you get to the heart of their purpose?  By questioning your client how they want to remember that moment, what they want to feel in it, practicing scripting, writing out, inflection, tone, phrasing...that’s how.  Don’t let someone’s last time with you be negative or just left to “It’s... [read more]
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Sharing Is Caring Part 4

January 24, 2019 by Mitch Taylor
This is our final installment in Sharing Is Caring.  Some will say “But Mitch….brides don’t care about me”.  You would be correct. They care about themselves, their event and their outcome.  However they don’t care how much you know until they know how much you care. This is where SHARING your story becomes important.  When you SHARE something…you come from a place of common understanding of the desired goal. I’m sharing my pizza with a friend because we are both hungry and I don’t want to see them starve.  I’m sharing my story because I want the client to understand how muc... [read more]
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The Last Time Mitch Taylor Taylored Sales

The Last Time Part 2

January 22, 2019 by Mitch Taylor
The Last Time Mitch Taylor Taylored SalesLast week we talked about what if it was your last time with a loved one.  We also discussed your purpose and how you are fulfilling it. Now, the garage that was used for Kristi and Andrew’s reception, that wasn’t its initial purpose.  Its initial purpose was to store his 18 wheeler and do oil changes on it. However, he repurposed his logging garage to serve his daughter and a new purpose of giving his baby girl a beautiful space for her wedding day.  His purpose as a father was greater than his purpose as a businessman. Why? He tapped into his heart. Ta... [read more]
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Sharing Is Caring Part 3

January 17, 2019 by Mitch Taylor
Last week we discussed ways to share your story more effectively, and you may have been introduced to DJ/MC Toastmasters online.  Now we’re going to chat further about how you share in your sales process.When sitting down with a prospective client in the meeting or the lengthy phone call do you just dive into your presentation, spouting facts and figures with a fancy powerpoint?  Or are you more conversational in approach? Do you just discuss them or do you discuss you?   The sales meeting and time l... [read more]
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The Last Time Mitch Taylor Taylored Sales

The Last Time Part 1

January 15, 2019 by Mitch Taylor
The Last Time Mitch Taylor Taylored SalesI recently got to be a part of an AMAZING wedding celebration for Kristi and Andrew.  This wasn’t the wedding of a fancy venue or elaborate décor and flowers. The wedding venue was her Father’s trucking garage where he does oil changes on his 18 wheeler.  Kristi and Andrew’s family and friends all pitched in and completely transformed the space, turning it into a beautiful setting for their reception. That’s impressive…but what was more impressive was the fact that they wanted to celebrate with Kristi’s Mom…who has cancer.  Unfortunately, Krist... [read more]