Mitch Taylor


Mitch Taylor

Meet Mitch Taylor: A Jeffrey Gitomer Certified Advisor and a member of the National Speakers Association, Mitch has impacted thousands over the course of his career, through interactive workshop instruction, sales mentoring, educational podcasts & personal coaching. Mitch is the author of the book Sales 4 Event Pros, and has written articles for several industry publications including Promo Only, DJNews, and Mobile Beat. Mitch regularly hosts #LiveAt755, your Daily Motivational Kick Start every weekday at 7:55am on his Facebook Feed. To get yours go to Facebook.com/MitchTaylor. Mitch is also one half of the Creating Connections team with Certified Personality Trainer Vickie Musni. Together they have written Creating Connections: 31 Days To Building Stronger & Deeper Relationships and host a weekly podcast entitled Creating Connections.




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Communication Is Key Part 3

July 19, 2018 by Mitch Taylor
This is the continuation of the email conversation with a bride from last week.  :) Bride’s Reply I am sorry I have gotten your calls but been busy working.  At this time we are going to go with a live band from 8-12. I am looking to rent uplighting (for the whole night of the reception) and also entertainment from 4:00pm-8pm.  Not many have been willing to do that time slot since it is Labor Day weekend. Please let me know Amber Now she has gone from needing entertainment and lighting to just lighting and given me more information.  This can be seen by some to be a negative, but don't let that discourage you.  The door is still open ... [read more]
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Welcome To The Future Mitch Taylor Taylored Sales

Welcome To The Future Part 3

July 17, 2018 by Mitch Taylor
We continue this week with Part 3 of Welcome To The Future. Welcome To The Future Mitch Taylor Taylored SalesWhat are you doing for retirement? Now you may have a day job or another career that handles that for you, but that doesn’t mean that your DJ income shouldn’t supplement that effort. If being a DJ is your sole career, saving for your retirement is even MORE important. A friend of mine who is VERY well known in the DJ industry recently retired and thanked myself and a couple other gentlemen for turning him on to Dave Ramsey. Even though he didn’t agree with everything Dave said, he took to heart the part abo... [read more]
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Communication Is Key Part 2

July 12, 2018 by Mitch Taylor
This week we continue with Communication is Key.  Here’s an example of an email recently received and how we handled it to get the appointment.   Hello I am just getting ideas and prices at the moment and I was wondering around what your average pricing would be I would also like the uplighting also an email would prob be the best way to respond thanks for your time. Amber Let's break down her email.  There's a few negatives in here that you may trigger on ... [read more]
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Welcome To The Future Mitch Taylor Taylored Sales

Welcome To The Future Part 2

July 10, 2018 by Mitch Taylor
Welcome To The Future Mitch Taylor Taylored SalesWho are you investing in? Yes, you should invest in yourself. You should invest in gear to keep up maintenance, ensure your stuff looks clean and presentable to your clients. Who are you investing in to help you shape the future? I know of a few other DJs who have invested in the younger generation and it’s paid off in dividends for them. I know of others where they have gotten burned by previous hires not panning out, leaving sooner than they should of, or frankly just burning a bridge. Myself I probably fall somewhere in the middle but I still believe the veterans of ou... [read more]
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Communication is Key

July 5, 2018 by Mitch Taylor
How have your sales been lately?  In a slump? You're probably not alone. Communication can ALWAYS be improved upon and that is what must be examined in these down times of sales. There are steps you can take however.  First, speak to her just as she is speaking to you.  If she's using short sentences with basic language...do the same.  If she mentions descriptive words about her event use those same words in your reply back.  My assistant (24 year old female by the way so she’s the same age as most brides that I’m marketing after) and I discussed this the... [read more]
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Welcome To The Future Mitch Taylor Taylored Sales

Welcome To The Future Part 1

July 3, 2018 by Mitch Taylor
Welcome To The Future Welcome To The Future Mitch Taylor Taylored SalesMany of us have been in the business a while and sometimes we get stuck in our ways and not necessarily have been thinking about the future. You MUST think about the future. Where are you going in your business? What are you doing for retirement? Who handles things if you suddenly pass? What are you doing right now to ensure that you are creating a legacy for yourself? This is part of the reason why I moved from a single op company to a multi talent business. I’m a firm believer that you should leave things better than when you fou... [read more]
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3 Ways To Deliver Great Customer Service

June 28, 2018 by Mitch Taylor
Three Ways To Deliver Great Customer Service Statement:  "OK Mitch I understand...you're writing this article because you're p*ssed off about the lack of customer service you've received."  Yes and no.  I'm writing this article to illustrate how customer service is the #1 thing lacking in today's business world.  It doesn't take much for you to go ABOVE AND BEYOND for your clientele. My employees know this rule and are told if there are any mess ups at an event tha... [read more]
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Search Without Stalking

June 26, 2018 by Mitch Taylor
Search Without Stalking   I talk in my book SALES for Event Pros quite a bit about the Search process and this is a common question that I get. “Mitch, how do I research a client without appearing like a stalker?”   The first thing I do is I look for clues, not necessarily always in social media, but in the information they have already given me. I’m sure you have some required fields in your request for information forms but let’s say they contact you via email. What does their email address say about them? Is it a college email? A professional email? An older email provider like Hotmail or ... [read more]
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Customer Service 2 Stories 3 Ways

June 21, 2018 by Mitch Taylor
Customer Service - 2 Stories & 3 Ways to Stand Out   Business is business.  Personal is personal. Never mix the two.   Allow me to share with you two scenarios recently.  One that happened to me personally with another business.  Another that happened to my business when trying to conduct business with another business.   I was the benefactor of a case recently with a "settlement" and on a Friday the lawyer's paralegal  told me that the funds would be reimbursed on Monday or Wednesday of the ... [read more]
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K Plus T Equals C Part 3

June 19, 2018 by Mitch Taylor
  K plus T equals C Part 3   Last week I shared a true story of how to handle an alcoholic Father of the Bride wanting to take the mic at his daughter’s wedding when the bride didn’t want him to speak. Why was I able to achieve an appropriate outcome during a stressful time? Answer: I followed the formula – Knowledge Plus Trust equals Connection. I asked my client in advance what was most important about her day. We discussed a plan A (him not speaking), plan B (what would happen if he did), plan C (how to handle that). She trusted me throughout the process to always put her bes... [read more]