Mitch Taylor


Mitch Taylor

Meet Mitch Taylor: A Jeffrey Gitomer Certified Advisor and a member of the National Speakers Association, Mitch has impacted thousands over the course of his career, through interactive workshop instruction, sales mentoring, educational podcasts & personal coaching. Mitch is the author of the book Sales 4 Event Pros, and has written articles for several industry publications including Promo Only, DJNews, and Mobile Beat. Mitch regularly hosts #LiveAt755, your Daily Motivational Kick Start every weekday at 7:55am on his Facebook Feed. To get yours go to Facebook.com/MitchTaylor. Mitch is also one half of the Creating Connections team with Certified Personality Trainer Vickie Musni. Together they have written Creating Connections: 31 Days To Building Stronger & Deeper Relationships and host a weekly podcast entitled Creating Connections.




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The Final Word

December 31, 2019 by Mitch Taylor
It's December 31st, 2019.  The end of a decade.  The end of an era.  2020 brings to it new ownership for Mobile Beat, and I'm excited to be affiliated with the new team and direction as we gear up towards another Mobile Beat Photo Booth Expo Cruise.  However, that's not what this space is about.  This space is about saying thank you. The only thing constant is change.  It's important as friends and colleagues move on into new chapters in their lives for us to look back, give thanks, and praise them for helping us along in our journey in life.  If it wasn't for Ryan Burger, I wouldn't have been able to speak to you through this medi... [read more]
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Like Equals Meh Part 2

December 24, 2019 by Mitch Taylor
I was coaching someone just recently and I found that there marketing imagery and messaging was all about the what. That MAY be okay if your client only cares about the what. I would encourage you to dig deeper. Think bigger. Do they care about the how? Someone recently told me to GIVE away your WHY and SELL your HOW. It was even suggested to GIVE away some of your HOW as well. Why? (see what I did there) Because givers gain. When you give freely you’re truly helping another person move forward and become better. Get DEEPER in your HOW. Create something that will elicit an EMOTIONAL REACTION in the people that you want to do... [read more]
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Like Equals Meh Part 1

December 17, 2019 by Mitch Taylor
Now, you may or may not know this, but I'm a wrestling fan, believe it or not. And I thought about this in correlation with wrestling and how it relates to social media and marketing these days. For Facebook (and texting in general) for example, look at all the emoticons that we have. How does that equate to wrestling? When a wrestler walks down to the ring, they want to evoke a response. They want to be able to draw reaction from the crowd. If the crowd is just there, with little to no reaction then that particular wrestler doesn’t do so well in their career. Wrestlers want to be either loved or hated. It's one of the two you, ... [read more]
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The Little Things Part 2

December 10, 2019 by Mitch Taylor
5 Little Things To Do That Clients Love - The Little Things Last week we discussed a local fast food chain “Culver’s” that went above and beyond in customer service by handing out a carnation on Mother’s Day. We also mentioned that it doesn’t have to be something physical that makes you stand out to your customer base. Anything that shows you GENUINELY CARE will help ensure you stand out. Let’s look at how to stand out on social. Many people use Facebook regarding remembering their client’s birthdays and anniversaries. That’s all well and good, but what unique ways can you show you care beyond... [read more]
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The Little Things Part 1

December 3, 2019 by Mitch Taylor
How often do you tell your loved ones, the people in your family or in your inner circle that they are appreciated? Last year on Mother’s Day I took my family out for ice cream after a nice brunch at a local venue. We stopped by the Midwest stalwart fast food chain Culver’s, well known for their frozen custard. The restaurant handed out a carnation to my wife, saying “Happy Mother’s Day”. That was such a nice gesture, and went above and beyond in my book for customer service. It’s the little things that we do from a custom service standpoint that mean so much. It shows you care, that you gave that extra ounce of ... [read more]
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What are they really buying Part 1

November 28, 2019 by Mitch Taylor
What are they really buying? For my wife’s birthday, we went to a very high-end restaurant.  Upon perusing the menu, one side of my brain thought “choose the steak...you love steak...it will be good....you’ll be happy.” The more adventurous side of my brain LOVED the description used for their dish entitled Crazy Chicken.  It had all of the ingredients that I liked, sides were OK and yet I <... [read more]
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Front Or Back Part 2

November 26, 2019 by Mitch Taylor
I had a critique by a colleague of mine recently where he noted that when I am not in the moment, I tend to get resting Mitch face if you will. Now my ever affectionate team at Taylored Weddings dubbed me that a couple years back now, and it’s stuck.  Realize you're always in the moment. I train our ministers that that moment is for the bride and groom. You're taking a step back, you're getting out of the shot for the photographer, for that first kiss as husband and wife just after the pronouncement as husband and wife.  I think that absolutely there are times where you should be front, however a ... [read more]
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Going From 4 Star to 5 Star Service Part 3

November 21, 2019 by Mitch Taylor
We continue with the final installment this week of how to go from 4 star to 5 star service.  One photographer I know went back to her past clients and asked the question “What can we do that would enhance your service with us?” By asking this question she found a brilliant way to help not only the bridal couple but also their attendants as well and increase her word of mouth referrals. Since the photographer is with the couple most of the ... [read more]
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Front Or Back Part 1

November 19, 2019 by Mitch Taylor
Front or Back. I had a post recently in our group Sales for Event Pros where I chatted about the minister services that I provided for a client recently.  I showed a photo of the bride and groom at the very end of their ceremony, just after they are pronounced husband and wife. The Bride and Groom have their hands raised like this in the air, in celebration of their marriage and just being pronounced, husband and wife. I juxtaposed it with the fact that I wasn't in the photo... that I had taken a step back and out of the frame. Are you in the front? Or are you in the back? What's your purpose? What's ... [read more]
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From 4 Star To 5 Star Service Part 2

November 14, 2019 by Mitch Taylor
We discussed last week how simply caring can help you go from 4 stars to 5 stars, and continue with the article this week.  Another Uber driver in the evening figured out a way to ensure he ALWAYS got 5 star reviews. When we got in the Uber he pulled around the corner and offered each of us a small bottle of ice water. GENIUS! When you are an out-of-town traveller in a place like Vegas and not accustomed to the dry heat, this one small ges... [read more]