Matt Martindale


Matt Martindale




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Realistic Resolutions – By Matt Martindale

July 6, 2018 by Matt Martindale
Is this the year to “zoom out” and take a “big picture” look at your life? Where are you today? Where do you want to be in one year? Five years? Ten years? We all know that the daily grind can dominate life, leaving little room to pursue ambitions and desires. Instead of resolutions—quickly made and quickly broken—take the time this New Year for a deeper evaluation of your aspirations and postponed dreams. Writing down your goals can become a very positive step toward achieving them. Putting your goals into writing gives you long-term perspective. It also provides a short-term incentive to see measurable results. Developing... [read more]
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Before You Post THAT on Social Media… – By Matt Martindale

June 10, 2018 by Matt Martindale
This is the age of expressing one’s thoughts more freely than ever before, to the widest possible audience, all with the easy click of a “send” button. Yet, while you may think that your opinions deserve to be aired on social media, take a moment to think about your connections and consider: “Could this be costing me business?” More than likely, the answer is a resounding “yes!” Ever heard the phrase, “birds of a feather, flock together?” Sure you have. Seth Godin, in his book “Tribes” talks about how the internet has eliminated the barriers of geography, cost and time. Society has linked up to create groups, or tribes. A tribe is... [read more]
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Serve, Don’t Sell – By Matt Martindale

May 26, 2018 by Matt Martindale
Every DJ can be great if they remember one simple thing: Life is a performance—just like your actual performance at an event—and YOU are in charge! You have a role to play, and if you are true to yourself, and you know who you are, then that role becomes second nature. You know what you want. That allows you to tap into an inner resolve because you never have to change who you are. In Mark Sanborn’s book, The Encore Effect, he talks about what it takes to ensure a consistently fantastic performance in every aspect of your life. In fact, “every remarkable performance: • Moves us to act. • Makes us feel good. • Causes us to laugh. ... [read more]
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Networking: All About Giving

August 26, 2017 by Matt Martindale
To be candid, connecting with others and the fine art of networking has delivered more return on my investment than any other marketing tool in my business. With over 1,550+ documented weddings personally performed at the time of writing this, a degree in marketing and lots of real world experience, that says a lot! The reality is, networking, when done correctly, yields tremendous results. It takes time because we are connecting — in effect, building relationships based on the delicate currency of trust. The next time you attend a networking event, look carefully, and you’ll see three distinct types of individuals guaranteed to be there: Givers, Takers and Matchers. This is perfectly described in the blockbuster book, Give and Take: A Revolutionary Approach to Success by Adam Grant, PhD at Wharton... [read more]
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Who’s Fault Is It Anyway?

July 12, 2017 by Matt Martindale
Liability insurance (known more officially as Commercial General Business Liability) protects a company's assets and pays for obligations like medical expenses that are incurred if someone gets hurt on THEIR property, or perhaps property damage caused by you or your employees. The fact is, if the DJ causes the accident, or is perceived to be negligent, the venue WILL get sued. Yes, you read correctly: The plaintiff’s attorney, by default, will pursue litigation against the DJ (whether that person is a professional, amateur, friend or family member) AND the "event holder,” in this case the venue and the bride and groom. Every DJ needs to know the current trends with event holders and how liability insurance is viewed. read more]
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Is It Sound or Is It Noise? Part 2

June 17, 2017 by Matt Martindale
Continuing our look at how to deal with the sound versus noise issue, it’s important to understand the factors that go into common venue sound compliance agreements. Remember, the word “noise” is really subjective, with the three ingredients that distinguish between sound and noise (the listener’s perception, their interpretation, and the circumstances in which the sound is heard). A competent wedding DJ will know the difference. He or she will repeatedly walk the room to monitor the sound. They’ll also know how to read the crowd and able to keep guests involved and engaged without the need to “crank up” the sound levels to get attention. They’ll know how to set a standard, and measure it, then work with the venue to maintain it. read more]
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Is It Sound or Is It Noise?

June 5, 2017 by Matt Martindale
More and more municipalities are enforcing strict “noise ordinances” against venues, levying fines, or simply shutting down wedding receptions due to unprofessional DJs. Every DJ should know the differences between sound and noise when it comes to their venues and their local laws. Nothing can dampen a fun party faster than a bad DJ who doesn’t respect nor know the difference between sound and noise. Most of us can hear just fine. It’s one of our primary senses, but it’s also a complex one too. Hearing is really our ears’ ability to detect sound (vibrations of air), and then our brain’s ability to give those sound vibrations a meaning. It... [read more]
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Decoding the Millennial Bride

May 11, 2017 by Matt Martindale
Incredibly tech savvy and socially connected” is the best way to describe the millennial bride. The world is changing, largely led by and influenced by millennials. Millennials are having an unprecedented impact on the tastes, attitudes and culture of the wedding industry. Millennials don’t like “boring.” They don’t like “ordinary” or “tradition.” They don’t like things that waste their time. And they don’t want to be expected to adhere to a process because that’s the way it’s always been done. There are roughly 78 million Millennials, who are classified as being born 1977-1996. This is about 25 percent of the U.S. population. This s... [read more]
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State of the DJ Industry

May 2, 2017 by Matt Martindale
Mobile Beat is proud to present the first annual “State of the DJ Industry” survey results, with questions and data compiled, analyzed and scribed by marketing guru, in-house economics nerd, and Mobile Beat presenter, Matt Martindale. What follows is just taste of the data that came from 1,291 completed surveys—a healthy sample size. IF you completed the full DJ survey and included your email address as requested, you will already be receiving via email, a free copy. If you didn’t do the survey but would also like to see the full 11-page report, simply log into your Mobile Beat account at www.mobilebeat.com. In the full report, you will:
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Is Competition Always Good?

December 3, 2016 by Matt Martindale
175-20-21F irst, let me say that I’m an economics nerd. I have a degree in Business (Marketing), with a minor in Economics (basically, a fancy word for the “scientific study of decision making”). My wife, Tami, has her degree in Consumer Science (basically, buyer behavior). I L-O-V-E economics! I am continually reading and studying lots of different topics in economic theory. That being said, one particular topic has been of interest lately, especially with many venues “forcing” brides to use their in house DJ, or limiting her choice to one of three mediocre approved DJ companies. I’ve been immersed in a three-month study on the economic th... [read more]