Mark Battersby


Mark Battersby




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Managing Cyber Security Risks

August 24, 2017 by Mark Battersby
Today, with just about every DJ business involved with some form of online storage of data such as customer lists, employee information, receipts, tax documents, accounting info and, of course, credit cards, mobile entertainment businesses are increasingly vulnerable to cybercrimes like online identity theft, hacking or phishing. Surprisingly, nearly 83 percent of small businesses do not have a contingency plan outlining procedures for responding to and reporting data breach losses despite the fact that, according to the National Cyber Security Alliance, a nonprofit cyber security educational organization, one in three small businesses is a victim of cybercrime each year—with 60 percent of those victimized going out of business within 6 months.
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Coming Transactions: A Cashless World

June 19, 2017 by Mark Battersby
There’s no denying it: Love it or hate it, cash is playing far less of a role in society. Physical money is rapidly becoming obsolete, due to constant improvements and innovations in the realm of virtual, electronic financial transactions. So, if you haven’t already arrived at the realization of this reality...welcome to the new cashless world. Make no mistake. Many DJs who remain dependent on cash sales are finding income and profits declining. That’s right: Mobile entertainment business owners who are ignoring developments such as the recently introduced EMV Smart Card technology, Apple’s mobile Wallet and other mobile payment vehicles, cyber ... [read more]
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To Repair or Capitalize, 2017 Style

June 6, 2017 by Mark Battersby
Every mobile entertainment business owner/ operator faces the nagging question: When is a repair really a capital expenditure? Properly classifying repair, maintenance and improvement expenses is important because improvements to business property usually must be depreciated over many years -- as many as 39 years for some business property. On the other hand, no matter how much they cost, repairs to business property are currently deductible in a single year. If, for example, a mobile entertainment business spends $1,000 to repair a business vehicle, it can deduct the ... [read more]
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Fixing Business “Boo-Boos” Part 2

May 23, 2017 by Mark Battersby
Although the Federal Reserve’s Small Business Credit Survey Report on Employer Firms ranked government regulations—including ObamaCare—as more problematic than credit availability, cash flow, taxes or the cost of running a business, it is often correcting the so-called “boo boos” encountered in daily business dealings that generate the most (often long-term) savings. Consider the lease/buy conundrum so familiar to many mobile entertainers. The lease accounting rules as we currently know them are changing. The U.S. Financial Accounting Standards Board (FASB), which writes the rules in the U.S., has come up with new guidelines that will require ... [read more]
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Fixing Business “Boo-Boos”

May 13, 2017 by Mark Battersby
Every mobile entertainment operation faces an ever-increasing amount of red-tape, rules, regulations, fees, and taxes that they must contend with. Just on the federal level, according to the U.S. Small Business Administration, there are 3,348 federal regulations in the pipeline, with nearly 1/3 impacting small businesses directly. At the same time that new rules are proliferating, enforce- ment on every level is becoming more aggressive, more issue- focused—with even more, costly results. It doesn’t take an experienced business owner to know that mistakes are inevitable. Fortunately, a combination of strat- egies and unique tax write-offs can help any DJ, VJ... [read more]