Justin Reid


Justin Reid

Justin Reid has always had a huge love of music. At nineteen years old, the passion for music was met with the opportunity to get into the mobile DJ business. Fourteen years later, Justin has performed countless events at private events and nightclubs in and around Greenville, SC. As the owner of Uptown Entertainment, he specializes in creating fun and unique events, with a concentration in weddings. With a B.A. in Graphic Design and his experience in the world of private entertainment, Justin has an affinity for branding and marketing for small business, especially event and wedding-related businesses.




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Back to School: Part 1 – Podcasts and Audiobooks

September 12, 2017 by Justin Reid
Just like that, summer is winding down and it’s back to school time. In our society we focus so much on “getting a good education” which got me thinking. Why do we expect our children and youth to learn about so many different facts, formulas, and equations, but how often do adults take the opportunity to further their education? How often do we, as DJ’s and event professionals, seek more knowledge to better our service and abilities. In our line of work, we have a wide range of areas which we can learn about i.e. sales, performance, business skills, networking, and more. read more]
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Women Rule! Why You Need a Trusted Female for Your Wedding Business Marketing – Part 1 – Website

September 5, 2017 by Justin Reid
It is surely no surprise that in 2017 your website is one of, if not the most important marketing tools there is for a wedding DJ business. Given this fact alone, we are presented with a challenging situation. The large majority of DJ companies are male owned. Those DJ company owners are marketing to a largely female audience. A bunch of men marketing to a bunch of women, what could go wrong, right? It is this singular reason that helped me change the way I was marketing to our potential customers and couples through our website. Over the last few years I have had the good fortune of building a relationships with a few of the wedding planners and ... [read more]
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Perception: Small Changes Can Equal Big Results – Part 3: Everything Else

August 29, 2017 by Justin Reid
Here we are, only a few months left before peak booking season is upon us. Great news! That means there’s still time to take a look at our ourselves and our businesses and make any changes necessary. In Part 1 and Part 2, we took a look at our online presence and our traditional marketing methods and examined what they may be perceived by a potential cu... [read more]
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Perception: Small Changes Can Equal Big Results – Part 2: Printed Materials

August 22, 2017 by Justin Reid
Here we are, only a few months left before peak booking season is upon us. Great news! That means there’s still time to take a look at our marketing tools and make any necessary updates. Obviously, we could make a ton of changes or spend a lot of money on our printed marketing materials. With that said, I would like to encourage everyone to take a critical look at our current marketing pieces. What do they say about us or our company? Now that we’ve examined our web presence in read more]
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Perception: Small Changes Can Equal Big Results – Part 1: Online Presence

August 15, 2017 by Justin Reid
Here we are, only a few months left before peak booking season is upon us. Great news! That means there’s still time to take a look at our marketing tools and make any necessary updates. Obviously, we could make a ton of changes or spend a lot of money with our online presence and digital marketing, but is that the answer? That said, I would like to encourage everyone to take a critical look at our current marketing pieces and channels. What do they say about us or our company? First, let’s check out our website. Everywhere... [read more]
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The Wedding Coordinator: A DJ’s Best Friend?

August 8, 2017 by Justin Reid
I was recently at a regional DJ conference and was quickly reminded of how much a lot of DJ’s can’t stand wedding planners and coordinators. One of the speakers made a quip about the wedding planner and there was a collective groan. I always find this disdain very puzzling. “One of the best referral sources, you can’t stand” I thought to myself. Look, I’ve worked with some coordinators and planners in the past that I didn’t care for, but I’ve always tried very hard to make them feel like we are on their team and that read more]