JohnStiernberg


JohnStiernberg




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Your Best Source of Referrals – By John Stiernberg

January 28, 2012 by JohnStiernberg
In the July 2010 issue of Mobile Beat, we talked about generating referrals, and making sure that you and your mobile entertainment business are referable. The fundamentals haven’t changed: 1) Show up on time, 2) do what you say you are going to do, 3) finish what you start, and 4) say “please” and “thank you.” Doing those things consistently make you referable, but do not necessarily assure that your clients will refer you. What do you need to do to generate referrals? Will past clients take initiative? Are you optimizing online tools? This article addresses these issues and recommends three action tips for success. WHY REFERRALS ANYWAY? You know the expression, “The best advertising is word of mouth.” When someone says good things about you, they are providing “third-party credibili... [read more]
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Your Best Source Of Referrals

January 9, 2012 by JohnStiernberg
DO YOU MAKE IT EASY FOR CLIENTS TO RECOMMEND YOU ONLINE? In the July 2010 issue of Mobile Beat, we talked about generating referrals, and making sure that you and your mobile entertainment business are referable. The fundamentals haven't changed: 1) Show up on time, 2) do what you say you are going to do, 3) finish what you start, and 4) say "please" and "thank you." Doing those things consistently make you referable, but do not necessarily assure that your clients will refer you. What do you need to do to generate referrals? Will past clients take initiative? Are you optimizing online tools? This article addresses these issues and recommends three action tips for success. WHY REFERRALS ANYWAY? You know the expression, "The best advertising is word of mouth." When someone says good ... [read more]
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Delight Your Clients! by John Stiernberg

December 15, 2011 by JohnStiernberg
139-039Satisfied clients can become solid references, but delighted clients are evangelists for you and your mobile entertainment business. If the best thing that a client can say about you is, “They did OK and I have no complaints,” then you have not truly delighted them—and you’ve likely left money on the table. Do you truly delight your clients? What’s the difference anyway? How does it have an impact on revenue? This article addresses these issues and recommends three action tips for success. SATISFIED VS DELIGHTED CLIENTS Your competitors probably brag about their sati... [read more]
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What If I Don’t Have Enough Gigs? – By John Stiernberg

September 14, 2011 by JohnStiernberg
HOW TO FINE-TUNE YOUR MARKETING If you’ve been following the Business Chops series over the past four years, by now you’ve got your stage rig, your vehicle, your support team, and your strategic plan in place. Hopefully you’ve got as much work as you your plan calls for. But what if the gigs aren’t coming in? Are your competitors getting more work than you? Are referrals not at the level that you hoped? Not sure what to do? This article addresses these issues and recommends three action tips for success. EVEN GREAT PLAYERS GET IN A SLUMP Look at your favorite sport and you’ll notice that no team or individual player wins every game or championship. Hitters get in a slump. Golfers miss the cut. Football players get sidelined with injuries. Basketball players can’t seem to make the downtow... [read more]
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Sharpen Your Team’s Special Skills

April 7, 2011 by JohnStiernberg
Last time we talked about delegation of tasks in your mobile entertainment business. Beyond the concept of affordability (yes, you need to pay people), there's the idea of best fit for the job. Who has the right skills and experience? What is the best use of my time? Is there a way that I can gauge how I feel and delegate with a higher level of confidence? This article addresses these issues and recommends three action tips for success. Just imagine an accountant or car mechanic talking over a sound system, you get the picture. Screen Shot... [<a href=read more]
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How to Delegate – By John Stiernberg

March 14, 2011 by JohnStiernberg
MB 134 - MARCH 2011 - Last time we talked about carving out time to do strategic planning. You may think, “I barely have time to get to the gig, let alone run my business.” Time is your most precious commodity. In business, time can often seem “priceless,” meaning that it is tough to put a value on it. The answer to many mobile entertainers’ time crunch problem is delegation. How do I decide what to delegate and what to do myself? How can I justify paying other people for stuff that I do routinely? Can I afford to hire help? This article addresses these issues and recommends three action tips for success. DELEGATION DEFINED<... [read more]