Joe Bunn


Joe Bunn




>
Read

Following Up With Vendors

February 23, 2018 by Joe Bunn
In my last blog post I spoke about following up with leads that come in. It’s also a great idea to follow up with vendors that you meet or work with. The way that we do this is with several different tools, from branded stationery and/or a simple email to actually meeting face to face (oh my!). Let’s say that I meet a new wedding planner at an ILEA or NACE meeting (you are a member of those right?), I will grab his/her card and then the next day and just send out a quick email, something like, “Hey X, it was great meeting you last night! I hope that you have great success with your new planning business. Please let us know if your clients ever need a great DJ! Would you have time to sit down for lunch or coffee in the next couple of weeks and talk business?” Most of the time this will lead to a gre... [read more]
>
Read

Following Up With Leads & Clients

February 16, 2018 by Joe Bunn
One of the keys to our success is following up with leads that come in. The majority of our leads come in via email vs. phone, and I’m assuming this is also true with your business. After a lead comes in, we send them a standard email along a link to our hidden pricing page. Yes, we share the price right from the start. At that point, we enter the lead into DJ Event Planner (the web-based program we use to keep track of our shows). Pretty much any CRM can be set up to do this. From that point, we have set up automated emails to trickle out so that we are not constantly having to remember when to follow up. It does it automatically! The first reminder email goes out three days after the initial inquiry if we have not heard from them. It’s short, sweet and to the point. We then have another reminder ... [read more]
>
Read

Playlists Part 2

January 28, 2018 by Joe Bunn
In my last blog post, I started talking about how I organize my music for gigs. In this part 2 blog, I'll go into the other half of my folders and give a few other tips. Read along! Moving on, the “This Week” folder is going to contain playlists for all of the stuff I have going on for this week. The thing that I mainly do these days is weddings and for those, I usually have three to four playlists for each wedding. For example, I would have one playlist for just their prelude and ceremony music. The next playlist would be for the cocktail hour (if they were really specific about the artists they loved). The next one would be all of the specialty songs (intro song, first dance, parent dances, cake cutting song, bouquet/garter songs, etc.). Finally, the last playlist would be all of their personal reque... [read more]
>
Read

Playlists Part 1

January 21, 2018 by Joe Bunn
Creating Playlists can be one of the most time consuming things that you do as a professional DJ, but if you get them dialed in correctly, your job becomes so much easier. Let’s take a look at how I handle organizing a massive music library. I just recently switched from iTunes to using Serato crates, and if nothing else, it loads ten times faster. Regardless of what you use, take advantage of folders and subfolders! Here is the current setup I’m using. My main folders are: Corporate, Decades, Genres, Holidays, The Essentials, This Week, Weddings Let’s start with Corporate. Since these aren’t exactly always couples events, I like to have a corporate cocktail and dinner list under this folder that aren’t so “lovey dovey”. I also have a “cool cocktails” list under this folder that is... [read more]
>
Read

Tips for Getting More Tips

December 20, 2017 by Joe Bunn
Have you ever wondered why sometimes you get tipped after a gig and sometimes you don't? I'll do parties that I think are terrible and get $300 cash after the event and then I'll rock a massive wedding to ashes and get blanked. I still can't figure it out. However, I do have a few tips to share that may lead to you and your DJs getting more tips! 1-Add it to the contract. Just put in a line at the very bottom. ALL CAPS IF YOU WANT. Something like this, "Gratuity is NOT included, but 10%-20% is customary if your entertainer did a great job." They might not have the contract when it comes tip time, but at least you planted the seed early on in the booking process. read more]
>
Read

Focus on 2018

November 21, 2017 by Joe Bunn
I can’t believe it! 2017 is almost over! Like pretty much everyone in the DJ business, the first couple of months of 2018 are slow performance wise. Sure, you are booking a lot of the brides that got rings for Christmas, on New Year’s Eve, and Valentine’s Day, but you’re not really out there rocking gigs. That’s a good thing though, embrace it, take some time to yourself, maybe even take a vacation. But once you get back, start the hustle again! There are so many things that you can and should be doing in the so-called “off season”. One of the first things that I do after my annual New Year’s Eve gig is to start going through my equipment, cable bag and computer bag in order to assess the damage done during wedding and holiday party madness. Are you missing a cap on the foot of a speaker st... [read more]
>
Read

Show Some Love!

November 14, 2017 by Joe Bunn
I am hoping that if you have been in business for some time, the majority of your business is referral based-either from past clients, people that have seen you perform, or (most importantly) other wedding vendors. I would say that 80% of our business comes from one of those sources. We have stopped doing print and wedding shows altogether. Even if you are not at that point yet, you can be, and here is a great tip on getting more vendor referrals-send them some love. What do I mean by that? I mean take care of the folks that take care of you. I’m sure that you have places and people that recommend you, very possibly ONLY you, to their clients. Those people should be rewarded and thanked wouldn’t you agree? Now down South where I live, we don’t have a lot of the “kickbacks” and such going on (t... [read more]
>
Read

Social Scheduling

October 19, 2017 by Joe Bunn
As business owners, we have to wear many different hats-agent, equipment manager, marketing expert, salesman, music guru, DJ, etc. etc. Add to that list, social media specialist. If your social media game isn’t up to date and on point, you aren't going to make it. Today’s brides are VERY internet savvy and this source will account for a large percentage of your business. So the question is, how do I do it all Joe? The key to SOME of your social media woes is to pre-schedule your content, and the best way to do that is with an app. I used to use Hootsuite, but now I'm advocating either Iconosquare or Later (no, this is not an advertisement). Iconosquare not only to schedules my content, but also to monitor what others are saying about the photos so that I can engage with them! It is called "social" medi... [read more]
>
Read

Business Card Checkup!

October 12, 2017 by Joe Bunn
OK everyone, let's do a business card checkup! In other words, take a good long look at your business card, your first impression, your first line of offense. Is it any good? Ask others for honest feedback and then follow some of my tips below! Design. The design is the key piece. Whatever you do, DON’T try to DIY design your card (unless of course, you are a graphic designer). I like to find local designers, normally freelance ones that work for themselves. They are cheaper than a large design firm and their turnaround time is usually very fast. Check their portfolio BEFORE spending any money, and then show them some examples of cards that you like. Also check out sites like elance.com, fiverr.com, and 99designs.com Size matters. Business cards don’t have to be the... [read more]
>
Read

Give Back

September 22, 2017 by Joe Bunn
I don’t know about you, but every year I am flooded with requests from companies and charities asking us to donate our DJ services. These free events usually break down into two categories for us: Non-profit organizations (such American Cancer Society) or other wedding vendors. Here are some thoughts when taking on this type of gig:
  1. Remember, it just feels good! DJing these gigs is a way for you to give back to your town or community and help these non-profits raise money towards their respective causes!
  2. It’s a way to promote your company. When we book the non-profit gigs, sure we want to help, but we also want to gain a little exposure for Bunn DJ Company. We ask that the charity do atread more]