Jason Weldon


Jason Weldon




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Proper Equipment Needed – By Jason Weldon

July 12, 2018 by Jason Weldon
A big mistake I see with DJs who are trying to get into A/V rental is the type of equipment they are using. As a DJ, sometimes the less expensive equipment is perfectly acceptable. However, to the corporate client, you will need to make sure you are using industry-standard equipment. The most noticeable will be microphones, computers and projectors. Your microphone needs to be able to sound good and be clear from interference. Some of the cheaper microphones just don’t have the strength to cut through a lot of the RF noise from, what seems to be, a constant barrage of interference. Spending the money on a solid wireless combo unit will make ... [read more]
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On-the-Spot Networking Skills

August 27, 2017 by Jason Weldon
I recently went to sales seminar that dealt with companies that were positioned in the A/V industry. While learning a ton of new techniques, I was also able to see that the same problems that affect the DJ industry pretty much affect the A/V industry. It was quite scary, in fact. A lot of time was spent on networking so I thought I would share some of what was talked about, as well as some of my own thoughts. It’s common knowledge (or it ought to be) that a networking event is not a place you go to ask for business. It is not a place you go to hang out with the people you know. It is not a place you go to stand by yourself in the corner praying to god that it will all be over soon. It is a place that you go to set the groundwork for getting business. You are there, as well as everyone else, to meet... [read more]
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Are You Easy?

August 2, 2017 by Jason Weldon
Are you easy? We always talk about how easy we want to make things for prospects and customers. But do you ever look at how easy you make things for your own team? How easy is it for your team to handle the day to day things that shouldn’t require you or the help from someone else? If your team was asked about the way you do business, would they rave about how easy it is or grumble about how damn difficult you make it? A growing company is always going to incur some new red tape as it matures, that’s part of business growth. However, making things time consuming because you think it is “stream- lining,” might not be the best bet. ... [read more]
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Building an Event Team

July 18, 2017 by Jason Weldon
Building a team to help you on events, as well as to potentially grow your company, should be something that at least crosses your mind at certain points throughout the year. And if you are finding yourself thinking about it more often than not, here are some of my thoughts on getting started with finding, training, retaining and growing a great group of people. Before you bring anybody on board, even if it is just a roadie to help move gear, figure out what you want out of a team. Everything counts. The more you know what YOU expect, the easier it will be to communicate it with a potential employee; things like appearance, uniforms, clocki... [read more]
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Examine Your Margins

June 18, 2017 by Jason Weldon
I was speaking with a wedding business owner the other day about the leads the company was getting. We were discussing the type of lead that was coming in and how this particular company was pretty much saying yes to every lead that was “reasonable” to their margins. This got me thinking, and I feel a need to address the idea that all business is good business, and that anyone that has a realistic budget that calls you should be your customer. We all know the basics of this. Laugh off the prospects with the totally low budgets and wish for the ones that have the high budgets. However, I am more worried about the “average” to “just below avera... [read more]
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Patience and Perseverance: Part of Reaching for Excellence

June 8, 2017 by Jason Weldon
There are two key things that are overlooked when trying to be being successful in the DJ segment of the entertainment industry. Matter of fact, these are really two things that are overlooked no matter what you want to accomplish in life. Both are pretty freaking hard and are what stop almost every single one of you reading this right now. The first thing: being the best you can possibly be at one thing. And the second, which is even harder: waiting around. These, (along with a few other things) rise to the top of the list of ingredients necessary to get your business flourishing throughout the years. But hey, what does anybody in today’s age kno... [read more]
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The “Lifespan” of Your Next Hire

May 27, 2017 by Jason Weldon
Hiring employees in the entertainment business has truly become something of an art form. As employers, we are looking for so many different things in our next hire. We want that person to wear 13 different hats. We want them to think four steps ahead. We want them to care as much as we do. In short, we want them to be just like us. After you come to grips with the fact that this person doesn’t actually exist in the real world, you should realize something else immediately. The idea of keeping an employee for years and years is also no longer the norm. Most likely it is not going to happen. And that should be perfectly acceptable. I want to narrow... [read more]
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Use Your Story to Connect

May 17, 2017 by Jason Weldon
Stories should be one of the many tools in your sales arsenal. Actually, the powerful story is probably one of the most overlooked tools. Why would anyone ever want to hear your story? It doesn’t really matter why: They do. And they will buy from you because of it. Many of us in the entertainment industry are constantly trying to show value to our prospects—that one thing that would get a prospect to choose you over another company. Many times we over-think what our value is or do a horrible job of expressing it to the prospect. We over-think the very basic concept that our prospects want to hear, which is a great story about how you got to be where you are today. And they want to hear this because, ultimately, if you have a good story, they want to be a part of it! read more]
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The “Lifespan” of Your Next Hire

April 27, 2017 by Jason Weldon
Hiring employees in the entertainment business has truly become something of an art form. As employers, we are looking for so many different things in our next hire. We want that person to wear 13 different hats. We want them to think four steps ahead. We want them to care as much as we do. In short, we want them to be just like us. After you come to grips with the fact that this person doesn’t actually exist in the real world, you should realize something else immediately. The idea of keeping an employee for years and years is also no longer the norm. Most likely it is not going to happen. And that should be perfectly acceptable. I want to narrow ... [read more]
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The Power of Incentives

April 25, 2017 by Jason Weldon
Incentives drive behavior. When you have someone working for you, they need to have incentives to produce results. Most of the time, the incentive is nothing that big. Having flex time, giving them their birthday off, buying them lunch, can all be easy things that make an employee want to work harder for you and themselves.
But let’s be honest, there are only so many lunches that an employee will take before they might be looking for a larger incentive. From an employer point of view, you need ... [read more]