Jason Rubio


Jason Rubio

Jason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for hundreds of weddings and events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, and has since DJ'ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events. In addition to writing for Mobile Beat, Jason also writes "The DJ Insider," and has been featured in Canadian Special Events Magazine, Wedding Planner Magazine, and numerous other sites and publications. Jason is also a graduate of Texas State University with a Bachelor's and Master's degree in Education, as well as a Master's of Public Administration, from The University of Texas Rio Grande Valley. Contact Jason Rubio at www.AustinsBestDJs.com




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Austin's Best DJs Blog

Smart DJ Tips: Should DJs Advertise on The Knot, Wedding Wire, Google, or Other Website?

December 10, 2018 by Jason Rubio
When it comes to the DJ business, there are many different facets of the DJ world. You can be a bar/club DJ, a DJ who focuses on music production and remixes, or a DJ who focuses on private events, such as weddings and parties. In many cases, you can be all three (I've done all three). :) When you decide that you're ready to take your DJ business to the next level, you're likely considering advertising, marketing, SEO, etc. Let's face it, it's a very competitive business, and in order to be in business and thrive, you have to be found by your target market. Where you decide to advertise should greatly depend on who your target market is. One of my business mentors once told me that there are three important things about business: "location, location, location. Though the business world has changed gre... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: How Much Should You Charge to DJ New Year’s Eve Events?

November 13, 2018 by Jason Rubio
A question that often comes up is "how much should I charge for New Year's Eve gigs?" This is a very common question, and not a question that is easy to answer. The real answer is, it ultimately depends on you and how much you want to charge. A lot of DJs that are brand new will DJ for next to nothing, just to get gigs and get their name out there. I get it, you've got to get your name out there to get more experience, but to be honest, doing gigs for next to nothing gets old, very quickly. We've all been there at one point, but my advice is, don't stay there. Walmart has made a huge business out of being the lowest priced option. Everyone knows that you can save money buying from Walmart, but now, even Walmart is suffering since someone beat them at their own game. Ever heard of Amazon? :) These... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Find Your Niche & Find Success!

October 11, 2018 by Jason Rubio
When it comes to the DJ & wedding/event business, there is certainly no shortage of vendors! It seems as though every month, new wedding/event vendors are popping up, ready to begin their journey into the wedding world! In our area, the Austin Wedding DJ market certainly has no shortage of DJs and DJ companies. In the Austin, Texas area, there are over 150 professional DJ companies! Factor in all the DJ companies and solo DJs who do not advertise as much, or are on Facebook only, Craigslist, etc., and there are hundreds of more DJs in the business, right here in our area! On top of that, the Austin photo booth rentals mark... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: 6 Tips for Being a Great Master of Ceremonies (MC)

September 6, 2018 by Jason Rubio
What is an MC? Ask any DJ and you'll get a variety of answers. First, let's start with what an "MC" even means. Some will say it's for a "Master of Ceremonies," others may say "Mic Controller," and others may say "Mic Chief." In a way, these are all correct. For me, however, I believe an MC is a Master of Ceremonies. An MC is not only a host, but also controls the event flow and timeline. Yes, a coordinator may be present, and you may have the timeline, ahead of time, but it is up to the DJ/MC to ensure that the event flows as the client wants it to, especially if there is not a wedding planner or day-of-coordinator, present. So do all DJs also serve as an MC? It depends on the DJ or DJ company. Some DJs will say "I don't MC" and I don't make any announcements, at all." This is quite surprising to me, as a... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Why Your Google Business Page Ranking Matters, A LOT!

August 8, 2018 by Jason Rubio
When it comes to the rules of just about any business, there are three things to remember:
  1. Location
  2. Location
  3. Location
For every business, location matters, a lot! Just a few years ago, brick and mortar stores were dominant and your actual physical location mattered a lot. Now, it's all about online presence. Particularly with Google, which has about 75% of the search engine traffic. Others such as Yahoo, Bing, and Baidu (search engine in China), hold a large audience at around 5-10% of the search engine traffic. Baidu is actually gaining ground, too! For now, let's just focus on Google and Yahoo/Bing. For the most part, Google is very dominant in the U.S. You have to give it to Google for their marketing an... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Considering Quinceaneras

August 1, 2018 by Jason Rubio
When it comes to DJing, not all DJ gigs are the same. I'm pretty sure you're already aware of the huge differences in pay and expectations between club/bar DJs and wedding & private event DJs. Bars versus private events are literally night and day! Today, I want to discuss a private event that is similar to a wedding, in many ways, which are Quinceaneras. First of all, you may not be aware of what a Quinceanera even is. Basically, it's a special celebration for when a girl (usually of Latino or Hispanic origin) turns 15 years old. There are ceremonies that take place, a church mass (usually Catholic), and of course a fun party with dinner and music! That's where a DJ comes in! If you want more details about the ceremonies of a Quinceanera, check out my article read more]
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Austin's Best DJs Blog

Smart DJ Tips: Choosing the Right Generator for Your Outdoor, Summer Events

July 3, 2018 by Jason Rubio
Summer is here, and that means lots of fun concerts, outdoor festivals, boat parties, and more! However, that also means you'll get booked for some of these events and often times, there is no available power source for you to use! Whether you're providing a DJ, a photo booth, photography, or whatever, you'll certainly need power. Many people are completely lost when it comes to knowing which generator to choose for their needs. Luckily, most generator manufacturers know this, so they have plenty of helpful tips on their website, to help you choose the right generator for your needs. For our business, Austin's Best DJs & Photo Booths, we prefer to use a read more]
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Austin's Best DJs Blog

The Impact of Small Business Ownership on Your Physical & Mental Health

June 8, 2018 by Jason Rubio
This week has been a tough week in the news, lately. Two celebrities committed suicide, this week. Kate Spade, and today, we learned that Anthony Bourdain also was found dead, by suicide. Both of these celebrities seemingly had it all. To be honest, I have always said that my dream job would be to have Anthony Bourdain's job! When thinking about suicide, or mental health issues, most people don't consider very successful celebrities in the "at-risk" category. Everyone wants to be successful and "make it to the top." So when people who have made it, commit suicide, it's hard for many people to understand. We often think how can someone who had everything, do this? We have to understand t... [read more]
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Austin's Best DJs Cinco de Mayo Playlist

20 Great, Must-Play Latin Songs for Your Cinco De Mayo Parties (or any event)

May 2, 2018 by Jason Rubio
I know it's hard to believe, but 2018 is just about halfway over! Yes, June is next month, already! In Texas, Cinco de Mayo is a big deal! Especially with social media, it has truly grown in the last few years, as well. There are numerous Cinco de Mayo parties, happy hours, and even fiesta-themed weddings and events, this weekend. With that being said, we wanted to give you a great list of songs to play this weekend, or any weekend, if you have a request for "Latin" music, Salsa, Merengue, Reggaeton, Bachata, etc. These songs are definitely some of the top songs in the various Latin genres. Obviously, there are hundreds, if not thousands, more, but we felt that these are the 20 must-play, party songs. Keep in mind, when we do large events, we play the songs that everyone will know, or at least has heard of, a... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Dressing Appropriately For Every Event

April 11, 2018 by Jason Rubio
Dress codes are everywhere. Every job has a dress code; schools have dress codes, even businesses such as a restaurant or bar, have a dress code - door guys love to be the enforcers of the dress code. :) So the question is, should DJs or DJ companies have a dress code, too? As a DJ & Photo Booth company owner (Austin's Best DJs & Photo Booths) my answer is yes, absolutely! We have a company dress code policy, but our dress code depends on the event. Every staff member should dress appropriately. We don't want our DJs or photo booth staff showing up to a formal event, dressed like a bar/club DJ. No jeans, no baseball cap, no t-shirts, etc. I know our staff may not completely agree wi... [read more]
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