Jason Rubio


Jason Rubio

Jason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for hundreds of weddings and events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, and has since DJ'ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events. In addition to writing for Mobile Beat, Jason also writes "The DJ Insider," and has been featured in Canadian Special Events Magazine, Wedding Planner Magazine, and numerous other sites and publications. Jason is also a graduate of Texas State University with a Bachelor's and Master's degree in Education, as well as a Master's of Public Administration, from The University of Texas Rio Grande Valley. Contact Jason Rubio at www.AustinsBestDJs.com




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Austin's Best DJs Blog

Smart DJ Tips: What DJs Can Learn From Mark Wahlberg

January 18, 2018 by Jason Rubio
If you haven't heard about the recent Mark Wahlberg story, I'll briefly fill you in. Mark Wahlberg and Michelle Williams were recently filming for All the Money, and questions surfaced about the gender pay gap issues. Mark had a part in his contract which stated that he could renegotiate his movie fee. Even though he took a significant salary cut from his usual fees, he was still paid over $1 million to do the movie; meanwhile, Michelle Williams also agreed to film the movie, but had a standard clause that allowed for a certain amount of reshoot time if she could make herself available." When it was all said and done, Mark Wahlberg got paid $1 million for his reshoot, while Michelle Williams only received $80 PER DAY, (the standard per diem rate) for the reshoot. After the criticism he received, ... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: How do you Handle Tips?

December 29, 2017 by Jason Rubio
Tip jars and tipping is just about everywhere in the United States. It seems like no matter where you go, tipping is almost expected. Many service businesses are now using Square or other credit card processing methods, and when you break out the credit card, they swipe it and turn the screen to you which says: "Tip 10%, 15%, 25%" or the last line at the bottom, "no tip." Research shows that simply showing the tip option will increase your tips (obviously), but it's sometimes a bit awkward, especially if you don't want to leave a tip. You don't want to be that guy/lady, who doesn't tip; however, in my opinion, tips are a way of showing appreciation for those who do a great job and provide great service! Should you tip the person at the sandwich shop who simply made the sandwich the way you asked?... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Should You Ever do Free Gigs For “Publicity?”

December 21, 2017 by Jason Rubio
We've all been there. We get an email or phone call from a business, non-profit, school or someone, who needs a DJ and they want the lowest possible price or usually, free. They promise to add you to their flyer or website (but rarely actually do) and promise you lots of "publicity." Bottom line: they want a free DJ and therefore, don't value your work. What do you do? The answer is completely your choice, of course. My answer is: it depends (as usual). :) Let's discuss this further. Regardless of where you are with your DJ business, someone will ask you this question at some point, every year. As you become more established, people will stop asking you to do it for "publicity," but will still ask for the best price possible. People rarely ask us to do events free, anymore, but we've had our fair share ove... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Should You Use Craigslist for Advertising?

December 14, 2017 by Jason Rubio
Craigslist DJs: we've all heard the Craigslist DJ stories. Many people say "check Craigslist, if you want to find cheaper DJs." Why does Craigslist have this reputation? Do only new or inexperienced DJs post their "ads" on Craigslist? Do reputable DJ companies use it, too? Should you bother with posting on CL? There's no right or wrong answer. My answer is, it depends. Let me break down the answers to these common questions and explain what we do and why. Why does Craigslist have this reputation?   Everyone knows that Craigslist is a website you visit to find used items that people are selling. You would never shop for the "best" anything at a garage sale, would you? Probably not. Sure, we've all heard that one DJ who found this awesome record (back when every DJ collected records) at... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: 5 Essential Tips for Wedding/Event Success

December 7, 2017 by Jason Rubio
As a long-time DJ, I've certainly learned a lot over the years. In the last 6 years, I started to solely focus on private events and got away from bars/clubs. My wife and I own and manage Austin's Best DJs & Photo Booths. We are one of the busiest DJ companies in our market and we've definitely learned a lot along the way. So here are some of the top 5 tips that are essential for wedding/private event DJs.
  • Be Prepared - You can never be too prepared. Preparation for your wedding or event is the biggest determining factor of how successful you will be at your events. If it's a wedding, be sure that you have every single detail covered. Key moments, genres of music that they want, lighting, where you'll set up, etc. We usually triple-... [read more]
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Uplighting always looks great! www.AustinBestDJs.com

Is Wireless Uplighting Worth the Cost?

November 30, 2017 by Jason Rubio
As a DJ in today's competitive market, you have to wear many hats! Not only are you a DJ, you most likely are your own webmaster, social media manager, marketing expert, sales-person, etc. Every entrepreneur has to wear many hats, but, as you know, it's just what we do! Why? Because we don't have a job, we have a passion! Finding a way to make money, by doing what you love and are passionate about, is what keeps us working hard! :) Depending on your target audience, your region and the type of DJ you are, additional optional upgrades can really help your business and generate big profits! For bar DJs, most bar DJs are a simple plug and play setup, which is also why the pay is considerably less than private event DJs. Bar DJs aren't really able to offer many upgrades to bar... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: What Makes You the Best DJ? Part II

November 26, 2017 by Jason Rubio
Let me preface this by saying, even though my advice is based on my experience as a DJ for over 25 years and on my business, Austin's Best DJs & Photo Booths, experience, located in the Austin/central Texas area, these factors are relevant to DJs and DJ companies, everywhere! Last week, we discussed the different aspects of the DJ business, such as social media, equipment, and even mixing abilities. All of these factors matter, but just how much they matter, depends on the type of DJ you are and who your target audience/market is. Now, let's discuss a few more factors that matter, especially in the private events sector. Here are a few more, very important factors that really matter to clients, and therefore, should really matter to you and your business! read more]
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Austin's Best DJs Blog

What Makes You the Best DJ? Part 1

November 16, 2017 by Jason Rubio
In the DJ business, many DJs and DJ companies say they're the "best," "favorite,"or they're "voted #1," etc. In fact, our own DJ business is named Austin's Best DJs. We purposely named our business this, but not because we believe that we're better than every DJ or DJ company out there; it was mainly due to me knowing a little about marketing and SEO (I took business classes in my undergraduate and graduate programs). The issue with being "the best" is that it's very subjective, and sometimes, hard to prove. I even recently heard about a DJ who claimed to be "the world's best wedding DJ!" Really? When were the polls taken around the world? Why weren't we aware of the contest? Where is the proof? :... [read more]
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Austins' Best DJs Blog

An Interview With “The King of 808,” the Egyptian Lover!

November 9, 2017 by Jason Rubio
If you're a DJ and you've ever done an 80s Night, chances are, you've played "Egypt, Egypt" or another one of Greg Broussard's (known as "The Eyptian Lover") classic hits! "Egypt, Egypt" has over 5.4 MILLION views on YouTube. When I became a DJ in the early 90s, I definitely had the Egyptian Lover's hits on vinyl! Many turntablists continue to use the Egyptian Lover's tracks for scratching! Check out our interview, below.   Jason: "First of all, let me say it's an honor to be able to interview the legendary, Egyptian Lover! I'm a long time fan of your work and I'm glad you were able to take some time to do a quick interview with me. You're a very talented musician, vocalist, producer and DJ! How did you get started in music?" read more]
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Austin's Best DJs Blog

Smart DJ Tips: 6 Reasons Why Competition is Good for Your Business

November 2, 2017 by Jason Rubio
In today's DJ world, there is an ever-growing amount of competition. It seems as if new DJs and DJ companies pop up every month. Additionally, the wedding and private event business in general, seems to attract new people, every year, too. It seems as if every month, we work with a new photographer, a new planner, or we hear of a new venue. Although we are in the Austin/central Texas market, which is a huge wedding market. Today, becoming a DJ, is much easier than it was when I started (before DJ software, and even before laptops, in 1991). The more DJs there are, the competitive it becomes to book your events. This is great for consumers, of course, but it can also be good for your business, too! Here's how.
  1. Room for Growth - If you feel as though you're the "best" out there... [read more]
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