Jason Rubio


Jason Rubio

Jason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for hundreds of weddings and events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, and has since DJ'ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events. In addition to writing for Mobile Beat, Jason also writes "The DJ Insider," and has been featured in Canadian Special Events Magazine, Wedding Planner Magazine, and numerous other sites and publications. Jason is also a graduate of Texas State University with a Bachelor's and Master's degree in Education, as well as a Master's of Public Administration, from The University of Texas Rio Grande Valley. Contact Jason Rubio at www.AustinsBestDJs.com




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Austin's Best DJs Blog

Smart DJ Tips: Why Your Google Business Page Ranking Matters, A LOT!

August 8, 2018 by Jason Rubio
When it comes to the rules of just about any business, there are three things to remember:
  1. Location
  2. Location
  3. Location
For every business, location matters, a lot! Just a few years ago, brick and mortar stores were dominant and your actual physical location mattered a lot. Now, it's all about online presence. Particularly with Google, which has about 75% of the search engine traffic. Others such as Yahoo, Bing, and Baidu (search engine in China), hold a large audience at around 5-10% of the search engine traffic. Baidu is actually gaining ground, too! For now, let's just focus on Google and Yahoo/Bing. For the most part, Google is very dominant in the U.S. You have to give it to Google for their marketing an... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Considering Quinceaneras

August 1, 2018 by Jason Rubio
When it comes to DJing, not all DJ gigs are the same. I'm pretty sure you're already aware of the huge differences in pay and expectations between club/bar DJs and wedding & private event DJs. Bars versus private events are literally night and day! Today, I want to discuss a private event that is similar to a wedding, in many ways, which are Quinceaneras. First of all, you may not be aware of what a Quinceanera even is. Basically, it's a special celebration for when a girl (usually of Latino or Hispanic origin) turns 15 years old. There are ceremonies that take place, a church mass (usually Catholic), and of course a fun party with dinner and music! That's where a DJ comes in! If you want more details about the ceremonies of a Quinceanera, check out my article read more]
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Austin's Best DJs Blog

Smart DJ Tips: Choosing the Right Generator for Your Outdoor, Summer Events

July 3, 2018 by Jason Rubio
Summer is here, and that means lots of fun concerts, outdoor festivals, boat parties, and more! However, that also means you'll get booked for some of these events and often times, there is no available power source for you to use! Whether you're providing a DJ, a photo booth, photography, or whatever, you'll certainly need power. Many people are completely lost when it comes to knowing which generator to choose for their needs. Luckily, most generator manufacturers know this, so they have plenty of helpful tips on their website, to help you choose the right generator for your needs. For our business, Austin's Best DJs & Photo Booths, we prefer to use a read more]
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Austin's Best DJs Blog

The Impact of Small Business Ownership on Your Physical & Mental Health

June 8, 2018 by Jason Rubio
This week has been a tough week in the news, lately. Two celebrities committed suicide, this week. Kate Spade, and today, we learned that Anthony Bourdain also was found dead, by suicide. Both of these celebrities seemingly had it all. To be honest, I have always said that my dream job would be to have Anthony Bourdain's job! When thinking about suicide, or mental health issues, most people don't consider very successful celebrities in the "at-risk" category. Everyone wants to be successful and "make it to the top." So when people who have made it, commit suicide, it's hard for many people to understand. We often think how can someone who had everything, do this? We have to understand t... [read more]
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Austin's Best DJs Cinco de Mayo Playlist

20 Great, Must-Play Latin Songs for Your Cinco De Mayo Parties (or any event)

May 2, 2018 by Jason Rubio
I know it's hard to believe, but 2018 is just about halfway over! Yes, June is next month, already! In Texas, Cinco de Mayo is a big deal! Especially with social media, it has truly grown in the last few years, as well. There are numerous Cinco de Mayo parties, happy hours, and even fiesta-themed weddings and events, this weekend. With that being said, we wanted to give you a great list of songs to play this weekend, or any weekend, if you have a request for "Latin" music, Salsa, Merengue, Reggaeton, Bachata, etc. These songs are definitely some of the top songs in the various Latin genres. Obviously, there are hundreds, if not thousands, more, but we felt that these are the 20 must-play, party songs. Keep in mind, when we do large events, we play the songs that everyone will know, or at least has heard of, a... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Dressing Appropriately For Every Event

April 11, 2018 by Jason Rubio
Dress codes are everywhere. Every job has a dress code; schools have dress codes, even businesses such as a restaurant or bar, have a dress code - door guys love to be the enforcers of the dress code. :) So the question is, should DJs or DJ companies have a dress code, too? As a DJ & Photo Booth company owner (Austin's Best DJs & Photo Booths) my answer is yes, absolutely! We have a company dress code policy, but our dress code depends on the event. Every staff member should dress appropriately. We don't want our DJs or photo booth staff showing up to a formal event, dressed like a bar/club DJ. No jeans, no baseball cap, no t-shirts, etc. I know our staff may not completely agree wit... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Always Research Your Venues

March 7, 2018 by Jason Rubio
I'll be honest, after so many years of DJing, and after playing at nearly every venue in the Austin and central Texas area, I got comfortable. Well, this past weekend, I learned a lesson: Always do your research on the venues where you will play. In our area, most venues are similar in size, and honestly, most of the time, unloading and setting up can be the same; it takes the same amount of time, the square footage is similar, etc. The drive time may vary, especially with Austin traffic! So we definitely have to plan ahead and be prepared for that. We usually map it out on Google Maps, if we haven't been there before. As DJs, you know your equipment and how long it takes you to set up and be ready. We usually arrive 2 hours before the start time of every event. We require this for all our DJ and photo bo... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: What Private Event DJs Should Really Focus On

February 5, 2018 by Jason Rubio
As a DJ in today's market, you have many responsibilities to ensure that you're staying on top of your game and doing well in the DJ business. Many DJs have different views on what really matters to clients. Some DJs believe their equipment or lights matter most, others believe their mixing ability, while others believe it's their "following" or social media status. There is no definitive answer since it depends on who your target market is and who your clients are. If you're a bar DJ, then your job is much different than private event DJs. Both bar DJs and private event DJs have to focus on marketing; however, bar DJs have it just a little easier when it comes to marketing. Social media plays a big role in marketing for bars/clubs and events, and once a DJ builds a following at his/her event, it... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: What DJs Can Learn From Mark Wahlberg

January 18, 2018 by Jason Rubio
If you haven't heard about the recent Mark Wahlberg story, I'll briefly fill you in. Mark Wahlberg and Michelle Williams were recently filming for All the Money, and questions surfaced about the gender pay gap issues. Mark had a part in his contract which stated that he could renegotiate his movie fee. Even though he took a significant salary cut from his usual fees, he was still paid over $1 million to do the movie; meanwhile, Michelle Williams also agreed to film the movie, but had a standard clause that allowed for a certain amount of reshoot time if she could make herself available." When it was all said and done, Mark Wahlberg got paid $1 million for his reshoot, while Michelle Williams only received $80 PER DAY, (the standard per diem rate) for the reshoot. After the criticism he received, ... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: How do you Handle Tips?

December 29, 2017 by Jason Rubio
Tip jars and tipping is just about everywhere in the United States. It seems like no matter where you go, tipping is almost expected. Many service businesses are now using Square or other credit card processing methods, and when you break out the credit card, they swipe it and turn the screen to you which says: "Tip 10%, 15%, 25%" or the last line at the bottom, "no tip." Research shows that simply showing the tip option will increase your tips (obviously), but it's sometimes a bit awkward, especially if you don't want to leave a tip. You don't want to be that guy/lady, who doesn't tip; however, in my opinion, tips are a way of showing appreciation for those who do a great job and provide great service! Should you tip the person at the sandwich shop who simply made the sandwich the way you asked?... [read more]
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