Jordan Nelson


Jordan Nelson

Jordan Nelson is the owner of SLC Mobile DJ in Salt Lake City, UT. A native of the tiny southern Utah town of St. George, Jordan began his mobile DJ journey as a junior in high school. After traveling to Salt Lake to attend the University of Utah, Jordan completely revamped his business and invested heavily in sales and master of ceremonies training, turning his $400/event company into a $1,500/event company in under a year at 22 years old. Jordan developed a strong passion for lighting and lighting programming during his early DJ years and has written 2 books for mobile DJs on the subjects. When he is not spending his weekends at weddings and events, you can find him at the local gun range or hiking with his beautiful wife.




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Working Review: Alto TS310 Powered Speaker

August 8, 2018 by Jordan Nelson

The views in this article are entirely my own. I purchased these speakers with my own money and am not receiving any incentive to write this article.

A little over a month ago, I began a search for a new powered wedding ceremony speaker. My criteria were simple; I wanted something compact, lightweight, aesthetically pleasing, powerful, and of course, it needed to sound great. After deciding I wanted a 10" speaker, I began researching every powered model on the market today. Seeing as I already have 2 main systems that were both expensive and powerful, I just wanted a speaker that could deliver clean speech during a wedding and have enough juice to play some dinner music in a remote area. After a lot of searching, I kept noticing the new Alto TS 300 series popping up... [read more]
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Being an Optimistic DJ

August 1, 2018 by Jordan Nelson
The world abounds with negativity. The news, for example, is a constant stream of information that is mostly centered around murders, fires, and scandals. Another place you'll find a seemingly infinite supply of negativity are Facebook DJ groups. Just two days ago I posted what I considered to be an extremely happy post centered on the growth of my company and the powerful impact the Mobile Beat DJ conference has made on my life. Sure enough, within a few comments, a DJ began to attack the credibility of certain trainers and conferences, and without provocation. I can't consider myself immune to being negative at times. When I first moved into my market, like many DJs I exclaimed multiple times "There's just no way I can earn (insert large sum of money) here!" Why does this happen? Why are some people so q... [read more]
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Quit Hesitating

July 25, 2018 by Jordan Nelson
If you're like the majority of the DJs I know (myself included), you hesitate when it comes to making certain purchases or steps in your career. Whether it's a new set of speakers or a pass to Mobile Beat, you like to wait until the moment is just right before pulling the trigger. In your head, you say "I'll buy those as soon as I do 3 more events" or "I'm going to get started as soon as I get this other aspect of my business taken care of." Don't feel bad, it's human nature. There have been countless times I've put off taking a significant step in my business because I was nervous, hesitant, or just plain lazy. My plea to all of you today is to stop waiting to take the next step! A perfect example comes from my own business. A year and a half ago, I purchase... [read more]
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Always Ask More Questions

July 18, 2018 by Jordan Nelson
There are a lot of lessons in business that we are able to learn from books, videos, and articles. Others we learn from trusted friends and mentors. Some lessons, however, must be learned from the harsh hand of experience. This weekend provided me with such an opportunity, and today I'd like to share the lesson I learned about asking enough to questions to be properly prepared for an event. When the client (a 15-year-old girl) first reached out to me about using my services at her sweet 16, I thought to myself "Sweet! A birthday party will be an easy event and a needed break from the hectic wedding season." We had a quick conversation ab... [read more]
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The Right Mindset

July 11, 2018 by Jordan Nelson
There is a lot of talent and experience in the mobile DJ industry. In my market alone, I know DJs that have double, triple, or even quadruple the amount of time in this business that I do. I also know DJs with a seemingly endless supply of knowledge on topics (like sound) that I barely scratch the surface of. There are DJs with mountains of gear for every possible situation while I get by with two carefully chosen systems. Yet despite all these tangible and intangible resources, I see too many DJs stuck in progression ruts. They're doing the same things, the same way, for the same price for years. What keeps people with the resources to impro... [read more]
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Exchanging The Good For The Better

July 4, 2018 by Jordan Nelson
Every day, we are faced with dozens of choices we have to make. Some are between good and bad options, but a lot of them are simply between a good option and a better option. Take, for example, my lacking exercise regimen. When I wake up in the morning, I have to choose between walking to my apartment complex's gym to run on the treadmill or sitting at the counter catching up on emails. For the past few months, I've unfortunately chosen the latter, and while it's always nice to have a tidy inbox, my love handles are growing. Both are good options, As the owner of a mobile DJ business, we make a lot of choices each day that impact our companies. For example, as we are driving to an event, how are we using our time? Are we throwing on the radio and tuning out for a few minutes before we have to work, or are ... [read more]
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Finding Your Price Point

June 27, 2018 by Jordan Nelson
I don't hesitate to say that I believe the vast majority of DJs are charging too little. Sure, we all may know the occasional tacky DJ who is probably charging too much, but I would say most of the time we fall on the other side of the spectrum. As to what has caused this mass undervaluing of our services I can't say, but I do know that a lot of DJs could be raising their prices and aren't doing so. Once you've begun to experiment with cost, however, where do you finally settle in? I can speak from experience because when I first relocated to the Greater Salt Lake area from my small hometown of St. George, UT I wasn't charging more than $300-$500 per event. It wasn't because I was a crappy DJ, I just simply didn't know any better (and had fallen for the "no one gets $1,000 to DJ here" mentality).  Once I ... [read more]
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DJ to DJ Networking

June 20, 2018 by Jordan Nelson
One of the biggest components of improving and transforming my company over the past two years has been networking with DJs in my area. I'm not talking about ADJA meetings or get-togethers with large groups of wedding vendors (although those are definitely valuable too). I'm talking about one-on-one, person to person meetings. You and another DJ sitting down for lunch or drinks to learn about each other and ways you can improve can be a huge benefit to your company! When I first arrived in Salt Lake City a little over two years ago I didn't know anyone. My little DJ side business was only making $350-$500 or so per event, and I was stru... [read more]
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Backups For Your Backups

June 13, 2018 by Jordan Nelson
One of the key skills of a quality mobile DJ is their ability to handle unexpected situations quickly and efficiently. It follows that there is a general consensus that having backups of the gear we use at our events is essential for a DJ to truly be prepared. But what happens when our backups fail? I found out the answer that question just last night. After arriving at a venue I've performed at many times and beginning my sound check, I noticed one side of my dual wireless microphone receiver was acting up. Pressed for time, I opted to just use the second unit instead of troubleshooting the first and began to sound check with that mic. Within a few minutes, it also started having troubles, and my blood pressure rose ever so slightly. Luckily, even losing two wireless mics wasn't going to spoil this weddin... [read more]
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Your First Few Minutes at The Venue

June 6, 2018 by Jordan Nelson
We often hear that first impressions are the most important, and this is all too true in the events world. As mobile DJs, we are already having to fight to make our professionalism and credibility stand out in a world filled with hobbyists and DJs who don't really care. There is a myriad of ways we can show that we care to clients and other vendors, and one of the easiest is through our first few minutes after arriving at a venue. Often, DJs are tempted to just pull up to the venue's front door, unload their gear, wheel it up to the event's room, set it up, and start blasting loud sound-check music with minimal interaction with venue st... [read more]