Jordan Nelson


Jordan Nelson

Jordan Nelson is the owner of SLC Mobile DJ in Salt Lake City, UT. A native of the tiny southern Utah town of St. George, Jordan began his mobile DJ journey as a junior in high school. After traveling to Salt Lake to attend the University of Utah, Jordan completely revamped his business and invested heavily in sales and master of ceremonies training, turning his $400/event company into a $1,500/event company in under a year at 22 years old. Jordan developed a strong passion for lighting and lighting programming during his early DJ years and has written 2 books for mobile DJs on the subjects. When he is not spending his weekends at weddings and events, you can find him at the local gun range or hiking with his beautiful wife.




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The Right Mindset

July 11, 2018 by Jordan Nelson
There is a lot of talent and experience in the mobile DJ industry. In my market alone, I know DJs that have double, triple, or even quadruple the amount of time in this business that I do. I also know DJs with a seemingly endless supply of knowledge on topics (like sound) that I barely scratch the surface of. There are DJs with mountains of gear for every possible situation while I get by with two carefully chosen systems. Yet despite all these tangible and intangible resources, I see too many DJs stuck in progression ruts. They're doing the same things, the same way, for the same price for years. What keeps people with the resources to impro... [read more]
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Exchanging The Good For The Better

July 4, 2018 by Jordan Nelson
Every day, we are faced with dozens of choices we have to make. Some are between good and bad options, but a lot of them are simply between a good option and a better option. Take, for example, my lacking exercise regimen. When I wake up in the morning, I have to choose between walking to my apartment complex's gym to run on the treadmill or sitting at the counter catching up on emails. For the past few months, I've unfortunately chosen the latter, and while it's always nice to have a tidy inbox, my love handles are growing. Both are good options, As the owner of a mobile DJ business, we make a lot of choices each day that impact our companies. For example, as we are driving to an event, how are we using our time? Are we throwing on the radio and tuning out for a few minutes before we have to work, or are ... [read more]
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Finding Your Price Point

June 27, 2018 by Jordan Nelson
I don't hesitate to say that I believe the vast majority of DJs are charging too little. Sure, we all may know the occasional tacky DJ who is probably charging too much, but I would say most of the time we fall on the other side of the spectrum. As to what has caused this mass undervaluing of our services I can't say, but I do know that a lot of DJs could be raising their prices and aren't doing so. Once you've begun to experiment with cost, however, where do you finally settle in? I can speak from experience because when I first relocated to the Greater Salt Lake area from my small hometown of St. George, UT I wasn't charging more than $300-$500 per event. It wasn't because I was a crappy DJ, I just simply didn't know any better (and had fallen for the "no one gets $1,000 to DJ here" mentality).  Once I ... [read more]
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DJ to DJ Networking

June 20, 2018 by Jordan Nelson
One of the biggest components of improving and transforming my company over the past two years has been networking with DJs in my area. I'm not talking about ADJA meetings or get-togethers with large groups of wedding vendors (although those are definitely valuable too). I'm talking about one-on-one, person to person meetings. You and another DJ sitting down for lunch or drinks to learn about each other and ways you can improve can be a huge benefit to your company! When I first arrived in Salt Lake City a little over two years ago I didn't know anyone. My little DJ side business was only making $350-$500 or so per event, and I was stru... [read more]
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Backups For Your Backups

June 13, 2018 by Jordan Nelson
One of the key skills of a quality mobile DJ is their ability to handle unexpected situations quickly and efficiently. It follows that there is a general consensus that having backups of the gear we use at our events is essential for a DJ to truly be prepared. But what happens when our backups fail? I found out the answer that question just last night. After arriving at a venue I've performed at many times and beginning my sound check, I noticed one side of my dual wireless microphone receiver was acting up. Pressed for time, I opted to just use the second unit instead of troubleshooting the first and began to sound check with that mic. Within a few minutes, it also started having troubles, and my blood pressure rose ever so slightly. Luckily, even losing two wireless mics wasn't going to spoil this weddin... [read more]
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Your First Few Minutes at The Venue

June 6, 2018 by Jordan Nelson
We often hear that first impressions are the most important, and this is all too true in the events world. As mobile DJs, we are already having to fight to make our professionalism and credibility stand out in a world filled with hobbyists and DJs who don't really care. There is a myriad of ways we can show that we care to clients and other vendors, and one of the easiest is through our first few minutes after arriving at a venue. Often, DJs are tempted to just pull up to the venue's front door, unload their gear, wheel it up to the event's room, set it up, and start blasting loud sound-check music with minimal interaction with venue st... [read more]
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Working Review: ADJ Mini Dekker

June 4, 2018 by Jordan Nelson
I'm not the biggest fan of effect lights; all too often they are seen as the tacky, cliche DJ light that flashes and spins throughout an entire party. However, there are just some effects that can't be recreated with wash lighting or even moving heads. A few months back I was on the hunt for a mirror ball-type effect, but I knew I didn't want to haul and set up an actual mirror ball. Enter the ADJ Mini Dekker. At only $79 a pop, you could grab 4 of these lights and still be out less than the price of a decent entry-level moving head. Like all my ADJ products, it's well made and (to my surprise and happiness) super compact. Inside you'l... [read more]
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Connecting With Your Clients is The Key to Referrals

May 23, 2018 by Jordan Nelson
In the mobile DJ industry (especially when DJing weddings), we often walk the line between a professional relationship and a friendship. While above all we are providing a service and thus interact with people through a business mindset, we are also intimately close to a couple and their family as they prepare for one of life's biggest moments. It goes without saying that we should strive to always keep our dealings with clients professional and courteous, we often can't help from becoming close to people as we repeatedly meet and learn more about their lives and their families. This is a good thing. The more we connect with people, the more we can personalize our service for them and the more they will be an asset to our company down the road. But while being friendly with a client befor... [read more]
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DJ Facebook Groups: Endless Arguments or Fountains of Knowledge?

May 9, 2018 by Jordan Nelson
OK, I'll admit it, the title of this article is kind of misleading. The two proposed explanations put forth in it are definitely not mutually exclusive; a healthy dose of each can be found in pretty much every Facebook DJ group. If you're not already part of a few of them, you may wonder if they are worth joining or are they only good for giving you a headache? My vote is for the former, and let me tell you why. You'll Learn What Not to Do For every post in a DJ group that contains gold nuggets of wisdom, you'll find 10 posts that suck (I'm not going to sugar coat it). Terrible grammar, pictures of sloppy setups, and people looking to just vent about their hate for a certain brand of speakers abound. I'll never condone rudeness or even interaction with people like this (you don't have t... [read more]
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My Not-So-Obvious Event Essentials

May 2, 2018 by Jordan Nelson
When packing our vehicles for events, there are certain things that always end up being loaded for every event: our music source (usually a laptop), speakers, controller or mixer, cabling, and maybe a table. We can consider these our "DJ Essentials." A lot of us, however, also keep our DJ bags loaded with other things that we know might come in handy or save our butts should things go south (extra batteries for our microphones or a spare hard drive with music, for example). With time and experience, our list of essentials grows to include some things that may not be as obvious to newer DJs, and today I present to you my personal "not-so-obvi... [read more]