Jordan Nelson


Jordan Nelson

Jordan Nelson is the owner of SLC Mobile DJ in Salt Lake City, UT. A native of the tiny southern Utah town of St. George, Jordan began his mobile DJ journey as a junior in high school. After traveling to Salt Lake to attend the University of Utah, Jordan completely revamped his business and invested heavily in sales and master of ceremonies training, turning his $400/event company into a $1,500/event company in under a year at 22 years old. Jordan developed a strong passion for lighting and lighting programming during his early DJ years and has written 2 books for mobile DJs on the subjects. When he is not spending his weekends at weddings and events, you can find him at the local gun range or hiking with his beautiful wife.




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Making Smart DJ Purchases

January 17, 2018 by Jordan Nelson
The season of new products is upon us. Manufacturers are already rolling out new product announcements for the latest and greatest gear that will hit the shelves in 2018. NAMM, the largest trade show for the music business, is taking place in under 2 weeks. While many DJs rush to purchase needed gear in December to take advantage of available tax breaks, many wait until the new year in hopes of new products that will make our jobs easier, more efficient, and dare I say more fun. If you're anything like me and the scores of other DJs I know, you have an addiction (whether large or small) to the gear aspect of our job. Crystal clear loudspeakers, bright LEDs, and wireless microphones are all tempting toys (I mean tools) that are equally useful and enjoyable. I'm just as eager as the next guy to empty my wall... [read more]
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Always Performing at 100%

January 10, 2018 by Jordan Nelson
The events we perform at can vary wildly—from the amount of preparation required to the level of excitement among to the guests. Many variables are out of our control, such as whether or not alcohol will be served or if the family is full of introverts. Forming a preconceived notion of how an event will go is a common side effect of discovering details about an gig like those mentioned above. The danger in making these assumptions is letting them affect the level of performance you deliver. "Oh, there's no alcohol, there probably won't be much dancing." "The venue is a super stuffy joint, the host will probably be on me all night." While there are easy assumptions to make, things are almost never entirely what they seem. While I've made plenty of similar predictions about my events, I've ... [read more]
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Care For Your Gear: Winter Cleaning & Organizing

January 3, 2018 by Jordan Nelson
I have an odd obsession with organizing, rearranging, and sorting just about everything in my life. Whether I'm alphabetizing my vinyl or moving my studio furniture I feel some sort of peculiar comfort from changing things up. With the start of the new year, this strange habit becomes helpful as I participate in one of my yearly rituals; a complete gear cleanup and reorganization that gets me ready for a successful year of DJ events. Over the course of a year of gigs, our gear can get used and abused. Spilled drinks, crumbs of food, scuffs and scratches, dust, and a host of other things can make our gear look less than stellar. On top of that, in our hurry to get home to our beds after a long event our cable boxes, road cases, and bags can become a rats nest of cables, adapters, and clamps that become incr... [read more]
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Setting Our Standards

December 27, 2017 by Jordan Nelson
According to Google, to set a standard for oneself means to set a level of quality or attainment. Whether we do it consciously or not, the way we act at our events sets a level of service that other vendors, venues, and recurrent event guests come to expect from our company. Some DJs are happy to be known as the "budget" DJ while others strive to be known as the "high end" DJ. While the measure of quality we are known by others to provide is an important standard, the code of conduct we deliberately set for ourselves is even more important. Purposefully setting our own standards of business conduct gives us firm guidelines on which to operate our businesses. For example, deciding ahead of time how we will interact with irksome individuals can save us from having to make split-second reactionary decisions i... [read more]
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Improve Your Lighting in 2018

December 20, 2017 by Jordan Nelson
A little over a year ago, I set out to do something I had never done before. I decided to write a book. The topic I chose to write this book about was one I am extremely passionate about; lighting for the Mobile DJ. Always a hot topic in the forums and facebook groups, lighting is a subject that few DJs can resist chatting about. For someone new to the DJ or lighting game, the sheer amount of information available on the internet can be overwhelming. Hundreds of articles and thousands of videos are available to read and view, but where does the DJ who has never done more than plug in an effect light start? Which fixtures should they add to their inventory? How do they choose a DMX controller? What are the best lighting upsells for weddings? Over the years of obsessively learning about lighting ... [read more]
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Self Criticism: How Much is Enough?

December 13, 2017 by Jordan Nelson
Last week, I wrote an article about taking on an event last minute that in retrospect I felt I shouldn't have taken. Surprisingly, the comments section for the article took a direction I didn't originally anticipate and exploded with comments insisting that I was being to hard on myself. But was I? It's hard to define the exact place where our self criticism crosses the line into beating ourselves up. For every person that line may be in a different place, but the line exists for everyone. We will all have times where our behavior, actions, or performance don't quite measure up to our internal standards. For me, my wedding two weekends ago was one of those moments. While I chose to use that experience to learn and grow, many felt that my assessment of my performance was simply too harsh. To those who fe... [read more]
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I Probably Shouldn’t Have Taken The Gig

December 6, 2017 by Jordan Nelson
I learned a very valuable lesson over the weekend. Last Tuesday, I received a call from a semi-panicked man who explained in broken English "Are you by chance available this Saturday morning for a small wedding reception?" "Saturday..." I said in disbelief "As in 4 days from now?" "Yes!" he replied, "for my daughter's wedding!" Now I didn't think to ask him why he hadn't hired a DJ to this point, but red flags began to pop up as soon as he explained to me that his daughter (from an Argentinian family) was marrying a Russian man. You see, I know nothing about Russia and speak Spanish only to the extent that I can have a [slow] conversation. However, he assured me that his daughter and her fiance mainly wanted American music and that the announcements could be done in English without any issue. Not wa... [read more]
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December: The Perfect Month to Evaluate Your Business

November 29, 2017 by Jordan Nelson
December brings with it cold weather, holiday shopping, and for mobile DJs the chance to once again evaluate our business before we head into a new year. As we come up on this year's final month we can begin to look back over the events we performed at throughout the course of the year and ask ourselves a few critical questions. Did I perform at as many events as I wanted to this year? Did I earn the amount of money (per event or over the year) that I was aiming for? Did I follow my business plan closely or stray away from it? Was I in need of any equipment repeatedly? Did I invest in any training this year? The questions that each business owner will ask his or herself are different, but the theme is the same; has my company progressed in its goals or remained stagnant? The market that mobile DJs wo... [read more]
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Using Your “Downtime” For Good

November 22, 2017 by Jordan Nelson
Managing your own business can be a hectic affair; running to client meetings, finding time to program music lists,  networking, and a host of other jobs can keep us constantly busy. Amidst all of the chaos, however, are plenty of "downtime" moments where we aren't actively performing, planning, or coordinating. These small windows of time can be phenomenal opportunities to grow, rehearse, and improve. Here are a couple of my favorite uses of this time. Driving in the Car Here in Utah, a large number of the weddings I perform at are located close to an hour away at the ski resorts in the canyons and mountains surrounding the city. I love to listen to music in the car as much as the next guy and have found that cranking the volume and rocking out on the way to my events is pretty common... [read more]
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Are You Willing to Go Out of Your Way?

November 15, 2017 by Jordan Nelson
It is remarkably easy to blend in with the crowd, and too many of us do it unconsciously. With dozens and possibly hundreds of DJs in most markets today, what can be done to give you or I the edge needed to shine above the rest? Is it buying the newest gear, mastering the smoothest song transition, or designing the slickest business card? Or is it something else? I contend that more important than all the skills you an acquire or all the gear you can own is your willingness to go out of your way to be different. If where you live is anything like where I live, "DJs" are a dime a dozen and without knowing it the majority of them act the same; they all make similar promises to clients, boast the same way to venues, and treat other vendors in a predictable manner. "We've got 20 years of experi... [read more]