Jordan Nelson


Jordan Nelson

Jordan Nelson is the owner of SLC Mobile DJ in Salt Lake City, UT. A native of the tiny southern Utah town of St. George, Jordan began his mobile DJ journey as a junior in high school in a similar fashion to many other DJs, with a pair of cheap speakers, a dual CD mixer, and a few sound-activated lights. After traveling to Salt Lake to attend the University of Utah, Jordan completely revamped his business and invested heavily in sales and master of ceremonies training, turning his $400/event company into a $1,200/event company in under a year at 22 years old. Jordan is currently a pre-med student at the U while he continues to run his successful business delivering high-quality entertainment to couples, schools, and corporations along the Wasatch Front. He developed a strong passion for lighting and lighting programming during his early years and has written 2 books for mobile DJs on the subjects. When he is not spending his weekends at weddings and events, you can find him at the local gun range or hiking with his beautiful wife.




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Save Your Sanity – Organization Tips for the Mobile DJ

September 20, 2017 by Jordan Nelson
There are a few things you never want to become rote in your DJ business; your marketing material, your music sets, and your announcements are a few examples that you should always seek to keep fresh, polished, and up to date. However, when it comes to a lot of the back-end tasks we have as DJs, creating some routines can lead to reduced stress and a streamlined workflow. Here are a few of my favorite routines I use to be as efficient (and sane) as possible. Consolidating Your Gear Are you storing your gear in a well thought out way or haphazardly throughout your garage or basement? Do you have an easily identifiable cable bag for all of your cables? A box with the lights you use with your most popular wedding reception package? The more things you can give dedicated spots and storage s... [read more]
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“Will you play my favorite song?!” – Handling Requests 101

September 13, 2017 by Jordan Nelson
We've all been there; a drunk bridesmaid proclaiming to be the bride's best friend stumbles over to your DJ booth, flops her hand on your shoulder, and slurs something like "Hey, can you play Call Me Maybe now? It's the bride's favorite song and we really wanna hear it." You search your mind for a response as she stares intently awaiting your answer. You're now faced with a conundrum that most likely occurs at every event you work; how do you respond to requests in a way that pleases the clients, keeps the crowd happy, doesn't ruin the flow of the event, and doesn't send away the requester away in a huff? Here are my go-to responses for handling requests: 1) "What a great song! I'll definitely get that in as soon as I can!" I use this response whenever the request is ... [read more]
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See Yourself Through Your Client’s Eyes

September 6, 2017 by Jordan Nelson
The only eyes you will ever physically see out of are your own. You will never be able to take a seat in the cockpit of another person's mind and view the world through their frame of reference. However, we all have a need in this business (whether you know it or not) to develop the capacity to not only view ourselves through our own perspective but through the minds of our ideal client. Talk to any DJ and they will tell you they already understand this. "I market to the high-end brides," one will say,  "I know they are looking for a DJ who helps plan and coordinate and not just play music." Yet I see this DJ show up to meet with this "high-end bride" in his customized polo and shorts and then complains that brides in his market won't pay more than $500 when he doesn't secure a contract. Or the DJ ... [read more]
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Avoiding “Light Show Explosion Syndrome”

August 30, 2017 by Jordan Nelson
This article contains excerpts from the author's book "The Essential Guide to Building a Mobile DJ Light Show," a step-by-step guide to building a professional, eye-catching light show for the mobile DJ. Check it out here. Making business decisions requires forethought and planning. It also requires taking a step back and looking at your business from another person's point of view, such as a client or another vendor. How should my website look? How will I answer the "price" question from potential clients? Many of us ... [read more]
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Must-play Song Lists Aren’t Scary, I Promise

August 23, 2017 by Jordan Nelson
Success! You've just booked another wedding with a fun, energetic couple (let's call them Maggie and Joe) who are excited to start the planning process. After sending out planning forms and scheduling your first consultation, the bride sends you an email that goes a little something like this: "Hey ____! Joe and I have made these lists of all of our favorite songs we want to hear at our wedding, can you make sure to play them?" You dreadfully scroll down to the bottom of the email, open the attachment, and suddenly before your eyes are what appear to be 4 pages of obscure indie and folk songs you've never heard of before. You think to yourself "Oh no, here we go again. Another bride that wants a bunch of strange music that none of her guests will know and that will kill the party." You can stop that... [read more]
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My Experience: RocknRoller Upgrades Make Life Easier

August 16, 2017 by Jordan Nelson
Last month I wrote an article entitled "The Gear I Wish I Would Have Bought Earlier," and at the very top of that list was a product I owe much of my sanity to; the RocknRoller DJ cart. After struggling with carts and dollies from every store and shop imaginable, taking my first RocknRoller out to a gig was a life-changing experience. After seeing the amazing response to that article, I reached out to RocknRoller to see if they had any other great products I could try out,... [read more]
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Surround Yourself With Positive People

August 9, 2017 by Jordan Nelson
Last week, a friend turned me on to an article (read it here) that reaffirmed a long held belief I have carried for years. The article, in essence, explains that one of the most surefire ways to boost your happiness in life is to surround yourself with those people who share similar goals and interests as you and that add positively to your life. Those that you choose to socialize with actually come to have an impact on your engagement with your reality. When I first started to grow my business, learning to interact with dozens of new people on a regular basis was a new idea to me. Being the one to take the initiative in meeting venue owners, other vendors, and especially new DJ peers was intimidating, but e... [read more]
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Building Your First Light Show Part Three (Moving Heads)

August 2, 2017 by Jordan Nelson
This article is part three in the author's mini series on building your first light show. Week one covered using wash lighting and week two covered effect lighting. Make sure to give those a read! Alright, so by now you've started to build up an effective and professional looking light show. You began by creating your rig around a solid base of wash/flood lighting and followed that up with an effect light or two to add some movement and excitement. For many DJs, this is the extent of the lighting they need or want. But what if you want more? Where do you go after  you've added wash and effect lighting to you... [read more]
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Building Your First Light Show Part Two (Effect Lighting)

July 26, 2017 by Jordan Nelson

This article is the second in that author's mini series on building a beginner light show. Make sure to check out last week's article on wash lighting if you haven't yet!

Last week we dove into the subject of wash lighting as we began this mini series on building your first light show. We discussed how wash lighting forms a great base to build your light show on, choosing the right fixtures, and why starting your light show with quality wash lights will give you the most bang for your buck. So where do we go from there? To the DJ that is just starting out in lighting, I recommend adding an effect light or two to your show. So what are effect lights? Effect lights are ... [read more]
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Building Your First Light Show Part One (Wash Lighting)

July 19, 2017 by Jordan Nelson
DJ lights; a seemingly never-ending stream of new technology that can both help to fill (and empty) your wallet. With the hundreds and thousands of choices available across dozens of websites, it's easy for anyone (let alone a new DJ) to get confused about where to start. Lux? Watts? Power Linking? LASERS?!? Never fear my friend, because in this series of posts on building an effective light show I plan to (briefly) break down some of the many types of DJ lights, their uses, and how to incorporate them together for maximum impact.

Wash Lighting

Today's topic of discussion is wash lighting. Whenever a new DJ asks me for a recommendation for their first DJ light, I always steer them in the direction of read more]