Jordan Nelson


Jordan Nelson

Jordan Nelson is the owner of SLC Mobile DJ in Salt Lake City, UT. A native of the tiny southern Utah town of St. George, Jordan began his mobile DJ journey as a junior in high school. After traveling to Salt Lake to attend the University of Utah, Jordan completely revamped his business and invested heavily in sales and master of ceremonies training, turning his $400/event company into a $1,500/event company in under a year at 22 years old. Jordan developed a strong passion for lighting and lighting programming during his early DJ years and has written 2 books for mobile DJs on the subjects. When he is not spending his weekends at weddings and events, you can find him at the local gun range or hiking with his beautiful wife.




>
Read

Review: The New American DJ MyDMX GO Lighting Control App

January 16, 2019 by Jordan Nelson

If you'd like to see a hands-on video review of MyDMX GO, click here.

It's not often that I get so excited about a new DJ product that I make sure I have one in my hands within a week of its release, but when I first heard about the new MyDMX GO lighting control app from American DJ I knew that it was a game-changer. A DMX dongle that connects wirelessly to a tablet app is already making huge strides towards being the most convenient lighting control option for mobile DJs, ... [read more]
>
Read

Keeping Up Old Habits

November 28, 2018 by Jordan Nelson
One of the greatest ways to continue improving a skill is to develop a habit that revolves around it. We all know that "practice makes perfect," and when looking for ways to polish our speaking or DJ skills we should always seek to incorporate scheduled practice and rehearsals into our routine. But while practice is beneficial, executing a behavior enough times that it becomes a habit can increase our ability exponentially. An example I often use in this regard comes from a book on public speaking I read a few years ago. One chapter, in particular, stood out to me, as it mentioned the importance of actively listening to our own speech to eliminate our nervous tics, "ums," and "ahs." If you've ever listened to a recording of yourself speaking, you've most likely noticed your own repetitive ... [read more]
>
Read

Deviating From The Plan

November 14, 2018 by Jordan Nelson
Last night I had an amazing wedding. The bride and groom were super fun-loving and had invited well over 250 guests to their celebration. The ceremony was held outside in the courtyard, with the guests standing "in-the-round." When I first met with this couple, I went through my normal planning process, asking about their favorite and least favorite songs and artists. They simply told me "We trust you to do what you do best. The only thing we don't want is for a song to go on longer than a minute or two." I was super happy with that - I love quick mixing and consider couples like this to be my "golden couples." As we got closer to the wedding, they ended up gathering a sizable list of potential song suggestions from their many guests, with they shared with me. Many of them were great songs that I would be... [read more]
>
Read

Have You Found Your Mentor?

November 7, 2018 by Jordan Nelson
I first learned to DJ as a high school sophomore. Responding to an ad on Facebook for some old par cans, I became connected with one of the most well-established DJs in my small town. Wanting to learn how to run a mobile DJ business, I offered to haul his equipment at his school dances and community parties in exchange for looking over his shoulder during the event. As time went on, I received more and more responsibilities and training, eventually reaching the point where I was working for this DJ weekly. He taught me so many things; how to beat-match, how to program great music, how to set up a sound system, and much more. While I was supplementing that learning with dozens of Youtube videos and articles, it was his hands-on training that really locked in my fundamentals. He was my first mentor, and my busi... [read more]
>
Read

Crossing the “Mid-Priced Threshold”

October 31, 2018 by Jordan Nelson
When I first moved to Salt Lake City from my small hometown 3 years ago, I wasn't charging very much as a DJ. In fact, I was trying so hard to fill my calendar that I was taking every event I could at whatever price I could negotiate for. As you can imagine, I was underpaid and overworked. I was also determined to improve my company (and my meager income), and so I began a year and a half long experiment in raising my prices. The strangest thing happened, however - an unexpected trend in the amount of success I had closing my sales that I now call the "Mid-Priced Threshold." You see, I was booking weddings in the $300-$500 range when I first arrived in this new city. I raised my prices incrementally, by about $100 or $200 every couple of months. As expected, I experienced an initial dip in my sales as my p... [read more]
>
Read

Want to Improve? Being Coddled Isn’t The Answer

October 24, 2018 by Jordan Nelson
Happy Wednesday friends and welcome to another edition of "This article was inspired by a Facebook post!" In today's story, we examine a local post by a new member of a DJ group who shares a photo of his ceremony setup and asks to be critiqued. Now, this takes a lot of guts, and in reality, the DJ definitely needed some guidance to tidy up his work area a little. But what struck me as strange, however, was a DJ who began commenting on the photo saying things like "You guys make me laugh! Leave him alone!" and "You do you man, don't listen to DJs!" Listen, the internet is a tough place as it is, and I'm all about increas... [read more]
>
Read

The Power of Suggestion: Are You Creating Your Own Problems?

October 17, 2018 by Jordan Nelson
Humans are very susceptible to suggestions and first impressions. The way we meet a new person can create a lasting thought in their mind that can be difficult to alter or remove. Our own perceptions can be changed by the slightest mention of a subject that triggers a negative memory, and the same can be said for our clients. In fact, there are many ways we can influence our clients without even realizing it, and in doing so we create problems for ourselves that never existed in the beginning. One of the most prominent examples in my mind is during the music-planning portion of our consultations. Everyone has seen a bad DJ at work and no... [read more]
>
Read

Are We Choosing to Make Our (DJ) Life Harder?

October 10, 2018 by Jordan Nelson
Like most of my articles, this one was inspired by a recent post I saw in a Facebook group. A DJ had made a post asking for tips and instruction on how to program his lights via DMX, which is one of my favorite topics. However, he was looking for advice specifically dealing with a hardware DMX controller, and in the comments, other DJs were repeatedly encouraging him to make the switch to a software program. "For the price," they correctly said, "it will make your life SO much easier." While today's article isn't about choosing between a hardware or software DMX controller, there is a valuable lesson to be learned in this post. Sometimes... [read more]
>
Read

Digging For Nuggets: Finding Great Information in a Sea of Content

October 3, 2018 by Jordan Nelson
There is so much amazing, free educational content available nowadays. Whether you want to learn how to replace your vehicle's alternator or unclog your kitchen sink, there is undoubtedly a YouTube tutorial or online article addressing the problem. When we talk about becoming a better DJ, MC, and business owner, there is an equally impressive and overwhelming amount of information available for us to enjoy. With so many topics being covered repeatedly, how do you continue to improve and learn from these resources? Let me give you an example. One of my favorite podcasts is the PHDJ podcast with Joe Bunn and Mike Walter; I listen to it re... [read more]
>
Read

What’s Your Free Time Worth To You?

September 26, 2018 by Jordan Nelson
September is always the busiest month for my business. After a hectic, packed summer of nonstop wedding season madness, September is the final big push to close out the bulk of the wedding season. As a single-op, finishing up my eighth and final event of the month last night was a good feeling, and despite having inquiries for this coming weekend, I'm choosing not to work. In fact, I'm not working for the next three weekends. That's not to say I couldn't have worked - I received inquiries for each of those weekends. However, none of those inquiries were ready or willing to pay the prices I've set for my company's services, and I passed on thos... [read more]