Jordan Nelson


Jordan Nelson

Jordan Nelson is the owner of SLC Mobile DJ in Salt Lake City, UT. A native of the tiny southern Utah town of St. George, Jordan began his mobile DJ journey as a junior in high school. After traveling to Salt Lake to attend the University of Utah, Jordan completely revamped his business and invested heavily in sales and master of ceremonies training, turning his $400/event company into a $1,500/event company in under a year at 22 years old. Jordan developed a strong passion for lighting and lighting programming during his early DJ years and has written 2 books for mobile DJs on the subjects. When he is not spending his weekends at weddings and events, you can find him at the local gun range or hiking with his beautiful wife.




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The Power of Suggestion: Are You Creating Your Own Problems?

October 17, 2018 by Jordan Nelson
Humans are very susceptible to suggestions and first impressions. The way we meet a new person can create a lasting thought in their mind that can be difficult to alter or remove. Our own perceptions can be changed by the slightest mention of a subject that triggers a negative memory, and the same can be said for our clients. In fact, there are many ways we can influence our clients without even realizing it, and in doing so we create problems for ourselves that never existed in the beginning. One of the most prominent examples in my mind is during the music-planning portion of our consultations. Everyone has seen a bad DJ at work and no... [read more]
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Are We Choosing to Make Our (DJ) Life Harder?

October 10, 2018 by Jordan Nelson
Like most of my articles, this one was inspired by a recent post I saw in a Facebook group. A DJ had made a post asking for tips and instruction on how to program his lights via DMX, which is one of my favorite topics. However, he was looking for advice specifically dealing with a hardware DMX controller, and in the comments, other DJs were repeatedly encouraging him to make the switch to a software program. "For the price," they correctly said, "it will make your life SO much easier." While today's article isn't about choosing between a hardware or software DMX controller, there is a valuable lesson to be learned in this post. Sometimes... [read more]
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Digging For Nuggets: Finding Great Information in a Sea of Content

October 3, 2018 by Jordan Nelson
There is so much amazing, free educational content available nowadays. Whether you want to learn how to replace your vehicle's alternator or unclog your kitchen sink, there is undoubtedly a YouTube tutorial or online article addressing the problem. When we talk about becoming a better DJ, MC, and business owner, there is an equally impressive and overwhelming amount of information available for us to enjoy. With so many topics being covered repeatedly, how do you continue to improve and learn from these resources? Let me give you an example. One of my favorite podcasts is the PHDJ podcast with Joe Bunn and Mike Walter; I listen to it re... [read more]
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What’s Your Free Time Worth To You?

September 26, 2018 by Jordan Nelson
September is always the busiest month for my business. After a hectic, packed summer of nonstop wedding season madness, September is the final big push to close out the bulk of the wedding season. As a single-op, finishing up my eighth and final event of the month last night was a good feeling, and despite having inquiries for this coming weekend, I'm choosing not to work. In fact, I'm not working for the next three weekends. That's not to say I couldn't have worked - I received inquiries for each of those weekends. However, none of those inquiries were ready or willing to pay the prices I've set for my company's services, and I passed on thos... [read more]
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Changing Others’ Expectations of a DJ

September 19, 2018 by Jordan Nelson
I was nervous going into my wedding yesterday. I had been informed by my bride that the manager of a venue I had never performed at before wasn't too fond of DJs, having been burned by a few in the not-too-distant past. I reached out to another DJ in my area who had visited the venue recently, and he echoed the bride's sentiments. It's never fun to go to a new location knowing that you may be set up for a sour experience from the start, but I was determined to address the event with a positive attitude. When I arrived, I quickly found the manager and, with a big smile on my face, introduced myself with a firm handshake and a promise to ... [read more]
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Why You Should Master Your Mixing Fundamentals

September 12, 2018 by Jordan Nelson
If you've ever watched a DMC DJ competition you've most likely been as blown away as I have by the crazy amounts of talent that the participants possess. From behind-the-back scratching to intense tone-play routines, the DJs seem to always have fresh new ways to mix, transition, and blend the tracks they use in their sets. As mobile DJs, we may not have as many opportunities to utilize such radical mixing techniques in our dance sets, but I contend that the fundamentals, such as beat-matching and understanding phrasing, are some of the most important skills to master. In most circles, it goes without saying that for someone to be considered... [read more]
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Unfamiliar With A Music Genre? Here Are Some Music Discovery Tips

September 5, 2018 by Jordan Nelson
Whether you're a new DJ who is just starting to build his library and musical knowledge or a veteran baffled by a client's music requests, music discovery is a large part of our job. A lot of my events (mostly weddings) involve the same general styles of music, and I'm able to dip into the same playlists repeatedly to fill out my dance and background sets. A fair amount of my clients, however, have completely unique tastes in music that I'm not nearly as comfortable with. Here are a few ways that I've learned to fill out playlists for artists and genres that I'm not as familiar with.

Spotify

The streaming king, Spotify has a... [read more]
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What Makes YOU Stand Out?

August 29, 2018 by Jordan Nelson
Standing out is essential to building our personal brand. Excelling at the service we provide can help us to grow our business, but to truly become a well-known figure in our local markets we need to develop a quality (or multiple) that distinguishes us from the hordes of other DJs and entertainment options that our potential clients have to choose from. Some DJs are known for a specific service they provide; you may be the only person in your neck of the woods that's offering indoor fireworks or light-up LOVE letters. Other DJs are well known for their personalities. My good friend Rob Ferre is known as the goofy, outgoing guy in the crazy suits that loves to work with kids. Joe Bunn is the man with the southern accent who has an obsession with shoes. You see, what sets you apart is YOU - it doesn't hav... [read more]
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Going With The Flow – Wedding Advice

August 22, 2018 by Jordan Nelson
If you're anything like me, when it comes to the weddings you're apart of you love organization. We spend plenty of time preparing timelines and categorizing our music so that our weddings can play out as close to perfect as possible. A lot of us have type A personalities that thrive on both details and being in control. So when the photographer asks for an additional 15 minutes or the planner insists that you do the last call right now instead of in an hour, what do you do? Thanks to our egos, many of us will get annoyed. "This isn't what we planned!" we will say inside our heads, "This will kill the vibe we have been working on!" And you know what? We are probably right. Unfortunately, DJs who take the "my way or the highway" stance usually alienate other vendors and burn bridges that otherwise could hav... [read more]
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Don’t Wait, Act Now

August 15, 2018 by Jordan Nelson
As I wrote the title of this article, I realized it sounded like an overly loud used-car-lot radio advertisement. Annoying spokesman voice aside, the call to "act now" has important consequences beyond its use in marketing. Whether we are setting goals for our company, choosing a training or education, or even just taking a quick note at an event, deciding to act now in lieu of procrastinating and potentially forgetting something is an important skill to learn. It's happened to all of us. We are at an event and suddenly a brilliant idea comes to us. Perhaps it's a song that we realize would fit perfectly with a certain playlist. Maybe it's a new way of phrasing an announcement or preparing for our next event. Whatever it is, the idea comes and, instead of acting on it immediately, we attempt to store it in... [read more]