Jordan Nelson


Jordan Nelson

Jordan Nelson is the owner of SLC Mobile DJ in Salt Lake City, UT. A native of the tiny southern Utah town of St. George, Jordan began his mobile DJ journey as a junior in high school. After traveling to Salt Lake to attend the University of Utah, Jordan completely revamped his business and invested heavily in sales and master of ceremonies training, turning his $400/event company into a $1,500/event company in under a year at 22 years old. Jordan developed a strong passion for lighting and lighting programming during his early DJ years and has written 2 books for mobile DJs on the subjects. When he is not spending his weekends at weddings and events, you can find him at the local gun range or hiking with his beautiful wife.




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Working in The Background

April 18, 2018 by Jordan Nelson
A lot of the work and development we do for our businesses is directly in the client's view. New gear, clothes, marketing materials, and performance techniques are all things that are directly seen by the guests at our events. At my event last night, however, I learned about the importance of the things we do in the background in creating an unforgettable experience. For as long as I've been in business, I've always used a single wireless microphone during the reception for announcements and toasts. Whether I was too cheap to buy a second or just didn't see the need I'm not sure, but a few weeks ago I finally invested in a dual microphone unit. In the past, I was forced to run between my DJ booth and wherever else someone was speaking to hand off the microphone at multiple points during the night. It work... [read more]
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Qualify Your Potentials

April 11, 2018 by Jordan Nelson
According to the sales funnel model, we are going to have a large number of people who are aware of our company, a smaller amount that become potential clients, and an even smaller amount that translate into sales. Each lead can require a substantial amount of time to educate and inform about our services before we actually seal the deal, and how much time you have to spend to convince a potential client that you're the right company for them can vary wildly. While a few golden leads come in that are ready to sign a contract the second you pick up a phone, many more start their inquiries with "How much do you charge?" For beginning DJ companies, you may have plenty of time to devote to answering the price question and having long, detailed conversations about the benefits of professional entertainment. As... [read more]
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The Perfect Time for a Consultation

April 4, 2018 by Jordan Nelson
One of the most important aspects of being a DJ (and specifically, a wedding DJ) is delivering a service that is tailored to the needs (and mostly wants) of the couples that we work with. To provide a personalized service requires getting to know your bride and groom, and this process usually occurs during some sort of consultation. Whether these meetings take place in person, through a video chat, or over the phone, being able to speak one-on-one with clients allows us to get to know their personalities and wishes in an efficient manner. Deciding on when to hold these meetings, however, can be a tricky affair. Today I'm going to examine two schools of thought and weigh the pros and cons of either choice so you can hopefully make a decision that's right for your company. Some DJs advocate for sched... [read more]
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Safely Stepping Out of Your Comfort Zone

March 28, 2018 by Jordan Nelson
At the risk of labeling our performances "stale," I'm probably safe in assuming that most of us have developed a formula or routine for our events that we often use week after week. We know it, are comfortable with it, and are confident that it works. We obviously customize and personalize this routine for each individual client, but it's core is often the same; similar songs, style of MCing, and audio/lighting packages. There isn't anything inherently wrong with this! Figuring out where we excel and building our brand around it allows us to hone our skills. Sometimes, however, a client will come along that wants to deviate greatly from our chosen success formula. Do you take the client or pass them on to someone else? Perhaps the most common request to deviate we encounter is in the music department. Most... [read more]
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Letting Another DJ Shadow You – to Teach and to Learn

March 21, 2018 by Jordan Nelson
Observational learning is a powerful method to absorb new knowledge. Many of us learned the ins and out of DJing by following in a mentor's footsteps, without whom we may have never progressed in our business. Allowing another DJ to do the same at one of your events provides an opportunity to both teach and learn from another professional. To Teach While DJs seem to be a dime a dozen these days, we should never discount another person's sincere desire to start a business and develop their skills. Allowing a newer DJ to come help at one of your events is an opportunity to share advice and tips with a fellow professional that may help them avoid blunders and setbacks that you and I were unfortunate enough to have learned through experience. At the same time, you get the benefit of an eage... [read more]
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Working Review: ADJ WiFly NE1 Battery

March 15, 2018 by Jordan Nelson
There are some products that I come across that are so useful and efficient I wonder how I ever functioned without them. The American DJ WiFly NE1 Battery is one of those products. When American DJ sent me one of these controllers, I thought to myself "Perfect, a nice wireless way to program my uplights." The NE1, however, turned out to be so much more than your typical mobile DJ DMX board. Right out of the box the NE1 looks different. It's very compact, and instead of a large number of sliders, you'll find mostly function buttons, a few encoder wheels, and a screen. This simplified layout hints at its functionality; at the heart of the ... [read more]
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Setting Your Sales Calls up for Success

March 7, 2018 by Jordan Nelson
Conducting an effective sales consultation is one of the most important jobs for a mobile DJ business owner. While it may not be as glamorous or exciting as performing at an event, without new clients our businesses will fail. Consequently, being able to continually close the sales we set up with potential clients is a crucial skill. Often, we can become so excited at a new lead that we eagerly jump on the phone, hoping to sway the prospective client as soon as possible. There are certainly benefits to a speedy inquiry response time, but being able to carry out a conversation in which you are in control of the situation can be even more critical. Start in a controlled environment As a full time student, I spend the majority of my weekdays on campus, surrounded by thousands of loud, bust... [read more]
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Getting the Most out of Mobile Beat Las Vegas

February 28, 2018 by Jordan Nelson
With the Mobile Beat Las Vegas conference quickly approaching, I thought I would take a few minutes to chat about how I plan to use my time at the conference effectively to improve my business. Educational conferences (especially those targeted directly at our industry, like MBLV) are amazing opportunities for us to gather information, identify weak points in our business, and set goals for improvement. While these meetings can be both fun and relaxing, too many DJs treat them as mere vacations and fail to extract the wealth of advice available. Here are a few tips to get the most out of your conference visit this year. Take Notes Above all else, if you are going to take the time to travel to Las Vegas and sit in a seminar room for hours at a time you should be documenting your learning... [read more]
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Working Review: ADJ Element HEX IP

February 21, 2018 by Jordan Nelson
Of all the DJ lighting technology on the market, uplighting seems to have had the most improvements and innovations in recent years. More colored diodes, batteries, and wireless technology have all made their debut in the products of mainstream manufacturers, and the prices for these features continue to decline. I've had my newest uplights, the ADJ Element Hex IP (which American DJ was kind enough to send me), for a few weeks now and to say I'm impressed is an understatement. Construction As far as uplights go, these are the most solidly built I've ever had the pleasure of handling. Rugged, thick metal housings covered ... [read more]
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Be a Friend First and a Salesman Second

February 14, 2018 by Jordan Nelson
One of my least favorite aspects of owning my own business is having to handle my own sales calls. Many of you will most likely agree that you would rather be behind the decks that discussing price with a budget-minded mother of the bride, but the unfortunate truth is that we are usually stuck with being both a DJ and a salesman (or woman). In all reality, the sales call probably isn't your potential client's favorite part of event planning either. After all, they've already spoken with dozens of vendors and have heard every cliche sales tactic and line in the books. Luckily, over the course of my mobile DJ career, my approach to the sales call has changed along with my success in closing those sales. All of the great DJ industry leaders preach it: "Stop talking and start listening." Taking this advice to ... [read more]