Brian Lawrence


Brian Lawrence

Formerly partners with wedding industry guru Alan Berg, Brian Lawrence is one of the industry’s foremost authorities on marketing in the wedding industry. Brian has consulted with many local wedding professionals and as well as national brands. A speaker at WeddingWire World and Wedding MBA, he is the author of “The Wedding Expert’s Guide to Sales and Marketing” and has helped thousands of industry professionals with his marketing insights through personal consultation, books, seminars, blogs and articles, and speaking engagements at leading industry conferences. For more information go to www.brianlawrence.com or contact Brian at brian@brianlawrence.com or 201 244 5969.




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Is There Really No Place Like Home?

March 7, 2017 by Brian Lawrence
If you’re operating your DJ business out of your home, it’s probably because of convenience and low overhead. Showcasing a modern and sleek website and having good online visibility and strong reviews can make a home-based business look just as reputable and credible as an office or storefront location. 3088798472_afe99be01f_z But there is a downside. It’s difficult to juggle the different roles as a businessperson, spouse, and parent. And it’s challenging to mentally leave work when you are not physically leaving work. Leaving a physical location after a full day of work and driving home creates a psychological shut ... [read more]
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How Does Your Website Speak To Wedding Couples?

February 28, 2017 by Brian Lawrence
People turn to the internet for their wedding ideas and inspirations. With the click of a button, wedding couples can save their ideas, share their inspirations, loop in their guests, shop their whims and yes, book their vendors. But there is an overload of information online and wedding couples are bombarded with ideas for palette choices and décor ideas. There are so many different vendors competing for their attention. So your website needs to speak directly to them. 14804632142_38c5c63424_b Wedding couples are exposed to professional photography, magazines, blogs, websites, Facebook, Pinterest, Instagram, and Bridal Sho... [read more]
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Having A Heart Can Also Be Smart

February 21, 2017 by Brian Lawrence
Weddings are saturated with emotion and passion. The media fills our heads with romantic stories of proposals, couples who overcome tremendous challenges, celebrity weddings, and weddings with have humorous occurrences. 2902113089_a8d141e007_zYou have the opportunity to get to know the couple very intimately and are exposed to their interests, family, and sometimes even challenges and tragedies. Think of the relationship building opportunities you are presented with when you can show your client that you know them and also that you care. Have you ever had a canceled appointment where the wedding couple called you to tell you that they h... [read more]
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Do Your Contracts Protect Your Company?

February 14, 2017 by Brian Lawrence
Fingers crossed that you use a contract to formalize your DJ & entertainment services for each and every client, but if you don’t, you need to read this article. Even if you do have contracts in place, do you use it more as an order form, or as a formal contract that protects your business? 23577005941_8cca77edd0_bWe want every wedding to go smoothly. Wedding couples should be fair people who are easy to please and everything you discussed should be 100% understood. Wrong. Those are all false assumptions. Brides and grooms can have unsaid expectations and blame you for not fulfilling them. And sometimes just for the game ... [read more]
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Bridal Show ROI: Avoid These Common Misconceptions

February 7, 2017 by Brian Lawrence
Bridal shows should be a part of your marketing plan because they are extremely important to the wedding industry. It’s the best way to get couples away from their computer screens and face to face with you. Unfortunately, many wedding professionals, including DJs, are under the impression that solely participating in the bridal show leads to bookings. Hopefully this article will clear up some misconceptions and give you an action plan to get the best return from bridal show participation. bridal_show_farmville_2012_9319080002
  1. Bigger isn’t always better.read more]
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Buy a Domain Name to Step Up Your Game

January 24, 2017 by Brian Lawrence
When first developing a website and choosing a domain name, the vast majority of DJ’s pick one that matches the name of their business. And that’s pretty much the last thought on the matter. internet1What most people aren’t thinking about is SEO. The domain should not be everything when it comes to building a fully functional, impressive, and effective online presence. You want to secure additional domains to give your business a distinct competitive advantage. You can simply link the domain name to your current site, it’s easy to do and automatic. The second domain will be available via search engines so you can reach a larger audience searc... [read more]
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How Do You Represent Your DJ & Entertainment Company?

January 17, 2017 by Brian Lawrence
Whether you’re a one-man show juggling wedding bookings along with marketing and sales or a big entertainment company that has hired employees to take care of these tasks for you, you need to monitor how you and/or your employees are representing your company. social-media-1430512_960_720In a perfect world, all of your customers would be treated with utmost kindness and respect and would rate your company positively. But the reality is that many of us tend to forget about the most important things when we get caught up in our daily tasks and projects. Whether it’s an email, phone conversation, or face-to-face... [read more]
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How To Name Drop Your Way To A Wedding Booking

January 10, 2017 by Brian Lawrence
They say it’s not what you know, it’s who you know. And while you can still win over a customer with the power of thought leadership, networking extends beyond the classic approach of exchanging business cards. As a DJ & entertainment expert, your focus on building relationships is best served through approaching the planning ladder’s earlier stages. But when the agreement to promote each is other is forged, not all relationships will generate business despite the good intentions of both parties. ghozt_tramp_-_business_communication_duplicat_modelLet’s examine the value of networking and outreach that is seld... [read more]
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Internships: A DJ’s Best Path To Great Social Media

January 3, 2017 by Brian Lawrence
Who reading this has 25 years of experience in social media? Anyone? Well, you're not alone. So who is the most qualified to help you with social media? College students. Millenials have grown up with the internet and social media as it’s become an intuitive process of their everyday life. For many DJ’s and entertainers, social media can be an awkward burden. The learning process is hard, especially combined with all the day to day challenges of running a business. 20009412344_f2ae3ea34c_oMost college students need field experience to create an impressive resume so they can get hired once they graduate. Many students love the allure o... [read more]
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Using LinkedIn to Grow Your DJ Business

December 20, 2016 by Brian Lawrence
LinkedIn is basically the Facebook for business and networking. While you shouldn’t expect to gain much exposure to brides, you can find new funnels of business, forge business relationships, and gain industry insights. Here are some ways you can use LinkedIn to grow your DJ & entertainment business: 1)   Create your online resume. While a bride is most likely not going to seek you out on Linkedin, you never want to miss an opportunity. And besides, you never know who you can meet on LinkedIn that c... [read more]