It’s Official: The Word Official is Officially Overused
Is it just me or does every commercial you see or hear have some company claiming to be the "Official"…
MB #212 – ONLINE NOW
DJ Branding: Basics and Beyond You'll find some great advice on building your brand in this issue. Plus some great…
Smart DJ Tips: Add Options to Add Profits!
When it comes to the DJ business, it seems as though every year, clients want more and more options for…
The Little Things Part 1
How often do you tell your loved ones, the people in your family or in your inner circle that they…
What are they really buying Part 1
What are they really buying? For my wife’s birthday, we went to a very high-end restaurant. Upon perusing the menu,…
How to successfully offer a Money-back Guarantee
(Estimated reading time: 6 minutes, 24 seconds.) An effective influencer governing the buying decisions of your most valued couples is…
Thankful Thanksgiving or How to Avoid the Grinchies
Thank you. Thank you for reading my blog posts. Thank you for letting me interview you and share your stories.…
How Game Soundtracks Affect Gambling Behaviours
What makes a great game? This is the question that game developers turn over their minds every day - and…
Front Or Back Part 2
I had a critique by a colleague of mine recently where he noted that when I am not in the…
Wanna Try Beatmaking? Here’s What You Need
If you are a DJ who aspires to actually create the beats you play, here is a look at some…