A “Pioneer” Joins Smithson Martin As Chief Marketing Officer

January 15, 2016 by Mobile Beat

Miami, Florida, USA—January 11, 2016, Smithson Martin (www.SmithsonMartin.com), home of the world’s first touch control DJ systems, is pleased to announce the appointment of Karl Detken as Chief Marketing Officer. In this new role, Detken will be responsible for driving the company’s marketing strategy; increasing uptake of products in key markets; and refining the company’s communication strategy, product marketing, and customer messaging initiatives.

With more than 25 years of personal experience Detken has spent the last two decades immersed in the world of DJ and pro-audio product design, development, and marketing. Successfully driving business for brands like Pioneer DJ, Numark, Denon, Chauvet and V-Moda.

“I’m personally excited to bring Karl aboard to as we continue to grow our domestic market and especially as we embark on our Global initiatives” says Michael Shvartsman from Smithson Martin. “His knowledge and experience in the DJ market are formidable and will allow us to introduce an even broader audience to our product line.”

Detken echoed Shvartsman’s sentiments, saying, “I’ve long admired Smithson Martin’s ability to consistently deliver ground breaking disruptive products to their customers. I’m excited now because this industry is about to see some much needed new technology and I’ll be in a position to spread the word about this never before seen products to the DJ community at large and other vertical markets.”

About Smithson Martin
Smithson Martin LLC is a global leader in music technology. Their patented technology Emulator has been used by artists including FloRida, Morgan Page, Thomas Dolby, Gabry Ponte (Eifel 65), Marc Romboy, Infected Mushroom, Linkin Park and many others.

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