4 Reasons Wedding Suppliers Websites Fail To Book Brides And How To Turn Them Into Your Biggest Opportunity (4 Of 4) 

January 31, 2018 by Terry Lewis

The Eleven Universal Influencers

It is impossible to design an effective Wedding Website That Converts without paying close attention to the Eleven Influencers that trigger buying decisions from brides and grooms.

My last blog stated your avatar will base their decisions to buy from you on emotions and use logic afterwards to justify their decision. So everything on your newly designed website must build on your avatars emotions if you want to get booked more easily.

I also said there are really only two motivators that influence a couple to hire you:

  1. The ability to remove a wedding worry, or
  2. The belief you can create the best wedding experience.

The wedding experience you offer as marketed on your website must convey both, but of the two, the ability to remove a wedding worry is the stronger motivator.

I concluded by saying, underlying the two motivators above, are “Eleven Universal Influencers” and all couples planning to marry are drawn to one or more of them, and as promised, here they are:


Eleven Universal Influencers 

If appropriate your wedding product or service :

1. Must be aesthetically pleasing

2. Must deliver emotion

3. Must be punctual

4. Must deliver an excellent atmosphere

5. Must be professional

6. Must offer bragging rights

7. Must offer prestige

8. Must offer status

9. Must have a credible backup

10. Must offer value for money

11. Must offer great taste

What you sell to brides and grooms is really just a vehicle to fulfil one or more of these eleven unmet desires, and this is why you must weave as many of these influencers, as is appropriate, deep into the fabric of your website because they will help you get booked.

And finally…
Just giving information has never my style because nothing will change unless you take action, so here’s what you should do next download the growth assignment Eleven Universal Influencers and fill in the blanks.

Terry Lewis Terry Lewis (63 Posts)

Terry Lewis Biography 2009 I started my professional wedding DJ career. 2011 – 2014 I won 6 Best Wedding DJ Awards, including Best Wedding DJ in England. During this period I also became a preferred supplier at more than 50 venues from Mayfair in London to the suburbs. And had the honour of performing at international weddings. 2015 – Date I sit as a judge for the Wedding Industry Awards (the largest and most respected in the UK), and as a condition of accepting the role, I am no longer permitted to compete. 2015 I began my keynote speaking career at BPM Birmingham run by Mark Walsh & Eddie Short. Since then I have given motivational and educational talks at DJ associations such as NADJ and for leading Wedding Industry Networking groups. 2015 To facilitate my role as a mentor and coach, I launched a new company called Wedding Marketing Mastery, and created a world class 1-1 training program. It’s built from the ground up and designed to oversubscribe a wedding suppliers business at above average fees. 2016 I published my 1st book ’12 Habits of Successfully Booked Up Wedding Suppliers’ – Available on Amazon and read from London to Sydney. About my training I realised that to get above average results in the DJ and wedding industry, you need to help those you serve, get what they want to get. If you can do this in a remarkable way you will succeed in any endeavour. About me I am a father to four children and 2 step children. I am in love with my wonderful partner Julie whose support I could not do without. We love travel, entertainment and fine wines! I am also the co-founder of The GAAP Orphanage Foundation, our work helps orphans and abandoned children in Africa.

Filed Under: Mobile DJ Business, Mobile DJ Sales & Marketing