How To Convert Price To Meeting Part 1

October 10, 2019 by Mitch Taylor

How To Convert Price To A Meeting

Recently I received an email from a bride who was very short and to the point in her initial inquiry (I’m sure you NEVER get those, do you?). Her inquiry looked something like this. Sharon ****** Address:  1201 Whispering ***** Way, *****, Wisconsin. Email:  Sharon******, Telephone: 231-883-****. Best Time To Contact Me: Please email me. Event Date: Saturday July 25th, 2020 Event Type: Wedding. Additional Comments:  Please send information on pricing.

Now I don’t know about you, but typically I’ve found it difficult to convert this type of lead. Sales are made on emotion and justified on logic. It’s really hard to see any emotion here when she just wants aprice list. However, in working with Certified Personality Trainer Vickie Musni I have honed my SEARCH phase of my sales process to be a great benefit to my company. What clues has the client given me just from the information above?

First, I’ve got her name. I can look her up on social media and see what I can (or cannot) find. In this search I discover where she works and what kind of job she went to school for. I can see her cover photo and profile pic on Facebook (always good to put a name with a face). From this information and what is posted on her page I get a good idea of what personality type she is (thanks Vickie) and have a better idea of how to respond to her based on this information.  I’ll be back next week to continue this series and discuss why it’s REALLY important to understand personalities in advance of communication.

Meet Mitch Taylor: A Jeffrey Gitomer Licensed Trainer and a member of the National Speakers Association, Mitch has impacted thousands over the course of his career, through interactive workshop instruction, sales mentoring, educational podcasts & personal coaching.

Mitch Taylor Gitomer Licensed Trainer Taylored Sales

Mitch is the author of the book SALES 4 Event Pros, and has written articles for several industry publications including Promo Only, DJNews, and Mobile Beat. Mitch regularly hosts #LiveAt755, your Daily Motivational Kick Start every weekday at 7:55am on his Facebook Feed. To get yours go to

Mitch is also one half of the Creating Connections team with Certified Personality Trainer Vickie Musni. Together they have written Creating Connections: 31 Days To Building Stronger & Deeper Relationships and host a weekly podcast entitled Creating Connections.

Filed Under: Business, Weddings