My first question: As a professional DJ, KJ, photographer, videographer, photo booth service, or anyone who provides a service for a fee, have you ever cancelled on any of your clients? Chances are, you may have, but very rarely does this ever happen (at least for us). All professionals know, it’s bad for business.
My second question: Have any of your clients ever cancelled on you? I’m willing to bet that your answer is YES! So, how you deal with this is certainly up to you/your business, but I strongly recommend that you use a contract. If you’ve been in business for any amount of time, and you take it seriously, you should already have one. If not, get one, now! Here’s why:
Pros for Using a Contract:
- Put all your requirements in writing.
- Protects you & the customer.
- Clearly state your cancellation policy.
- Helps customers feel secure.
- Benefits you, in case customer cancels (you keep the deposit, if you wish).
- Clearly states what service(s) you’re providing.
- Legally binding.
Cons for Using a Contract:
- Time-consuming to create one.
- Extra paperwork.
- Seriously, just get a contract. 🙂
Having a contract helps your customers feel secure, and helps you to deter cancellations. Let’s face it, the business we’re in is very competitive. In our market, Austin, Texas, there are over 150 DJ companies, and hundreds more solo DJs, with new DJs trying to get your business, every month! There are less photo booth services, but it’s still very competitive, as well. With the internet, it’s easy for clients to shop around. Many clients will shop around, before booking with you, and even after booking you. If they find a better deal, they just may cancel.
We’ve had a few clients tell us things like “another DJ or photo booth company is offering me free _____ , and they’re charging me much less. Are you willing to match their price or offer me the same thing, for your price?” What you do is totally up to you, but my advice is don’t fall into the price-matching game. Know your value, know your worth, and understand that if they don’t see your value and worth, perhaps they’re not the customer you should be booking. I’ll write more on this whole price-matching topic, next time. Overall, the bottom line is, if you’re not already using a contract, you should start using one, today!
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