Why you need to include video in your social media strategy.

November 15, 2016 by Cyndi Lemke

Video is dominated by the 18-33 crowd; they spend most of their time on their mobile device watching videos…for everything. They will be entertained, use for learning and make decisions based on what

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they are watching. This is your audience; you should have a plan to incorporate video into your social media strategy.

Have a plan: Create a calendar for your social media strategy and create or use videos that match the plan for that content. There are a few key reasons to create videos: Introduce your business, create a call to action, inspire or entertain. If you are just starting your online presence you can introduce your business for the next 6 months! The call to action should be mixed in on a monthly basis so you stay top of mind and never lose momentum for your potential customers to remember you. Inspiration for your Industry can be the music in itself, artist, genres or select music videos. Inspiration can also be a video with your favorite quote, lyric or theme. Entertaining your audience is basically whatever you think is funny, cool or makes you think. Remember the more videos that better, they are the most watched content right now.

If you are looking to connect with a certain industry for your next gig, research that industry and share some of the videos that inspire you to connect.

Create: Don’t be afraid to just be yourself, you don’t need to invest in equipment for video, your audience just needs to see you, hear you and understand why they should watch. Create with a purpose. You can post tutorials, interviews, action shots of events or even behind the scene prep as long as it’s all within your strategy. Part of your content can also be re-sharing the same content at different times.

Questions? Email me at cyndi@lemkesleverage.com

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Cyndi Lemke Cyndi Lemke (7 Posts)

With Retail Management, Operations, Casino and Nonprofit experience and being in the Marketing Industry for almost a decade, Lemke’s Leverage was finally built to provide just that! Combining all of that experience I created Lemke’s Leverage to launch your company to the next level. The passion comes from learning about people, their business, their goals and creating a strategy that works for your Company. My favorite part of the journey is the relationships I build and share to encourage success. My clients are new businesses, or even an established business that is looking to grab a larger share of the market. My clients are also passionate about what they do, that’s why it’s my job is to get you the audience to share that with. At Lemke’s Leverage we have the tools and resources that you need to become the business you aspire to be. I have many influences in my life and every single person has taught me one lesson or another, I may not know everything…but I do know someone who does. The beauty of Marketing is the skill of communication, and that can be done in so many creative ways. We have to stand out to stay on top, you have to get in the mix if you want to be seen and you must stay relevant to your audience. All of this can be accomplished by staying connected: Social Media, Networking and get involved in your community are the major ways to make that happen. We offer Social Media training to help you maintain your social media strategy, partnerships through networking and research for the best sponsorships to match your goals and mission. There are so many aspects to a marketing strategy, one of the most important is research. For the Marketing to work, you need to understand who your target market is. Lemke’s Leverage makes a part of the business strategy getting to know who you are and what you offer, but more importantly who your customer is. I believe you should invest in learning who your competitors are, what they are doing and even looking at a collaboration whenever possible. Creative thinking will always help us get you in the spotlight. That is always the goal. Lemke’s Leverage offers business solutions to Command your online presence with websites that include:  Complete Statistical Tracking  Toll Free Access to Technical Support Services  Email Campaign System  100 GB of server space with ability to add unlimited pages  Unlimited links within site directing to associated companies  SEO & Performance Metrics  Social Media Marketing/Social Networking Widgets  Free software upgrades  Unlimited access to the software from any computer with Internet access  Unlimited Email Boxes  Ecommerce Capabilities  RESPONSIVE WEBSITE INCLUDED! BE SEEN ON ANY AND ALL MOBILE DEVICES! Lemke’s Leverage is passionate about marketing because we want to you be successful!


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