When clients are looking to hire a DJ for their event, they often ask many questions. We often get asked the same questions, by nearly every client. This is because clients will Google search for “Questions to Ask a Wedding DJ” or “Questions to Ask a DJ,” and they’ll use their results. Interestingly enough, most of the results have the same questions, such as: “Do you bring back-up equipment,” or “What happens if my DJ can’t make it?” You know these questions and have most likely answered them numerous times! Ironically, clients will event print out the exact same questions, and read them in the exact order. So what do you do? Do you simply answer them, every time? In my opinion, NO!
Save yourself some time and create a Frequently Asked Questions document on your website, or at least an attachment that you can send to the client, if you don’t have a website. This not only saves time, but also makes you look more professional and credible. Take the time to search those questions, and answer them! Create a nice document using bullet points, or even numbers. Make it as easy to read as possible. Be sure to check your grammar, spelling, and punctuation, of course. I see a lot of DJs and DJ companies who don’t do this, which is a bad idea! You only get one chance to make a good impression. If you don’t take the time to ensure that your website or writing is perfect, this shows a lack of attention to detail.
You may not think it matters, but in a competitive DJ market, clients have to start filtering through emails and quotes, and find a way to “weed-out” people. Think about it from the client’s perspective; a client may think wow, they don’t pay attention to their own details, how can I be sure they’ll pay attention to the details of my wedding? I’ve seen an ad that stated “professional, day-of-event cordenator…” Sorry, but if I was a client, I’d “weed-out” that DJ. Be careful with relying on spell check, since it only catches most errors. Try using “Grammarly.” It’s a great, FREE tool! I have a Masters-level education, and I still make errors that Grammarly catches for me. Here’s an example of what our FAQ page looks like: http://www.austinbestdjs.com/about-us-faq.html Check it out and start creating your own!
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