Why don’t you smell…?

February 2, 2016 by Arnoldo Offermann

…good?

It’s common sense, you shower before your events. Of course, bring some body spray because setting up can get quite nasty. You do bring body spray, right? I can’t tell you how many times I’ve heard people comment on the one vendor who looked like a sweaty mess setting up. As DJs, we often lift the heaviest equipment, often solo, so sweating is part of the job. Many don’t get that, and we need to keep up with public perception so we don’t fall into a stereotype.

Use a damn washcloth.

But that’s not the point of this post, but rather your cologne. What do you wear? I believe this is one of the most important, yet overlooked parts of one’s brand. Marketing is a lot like dating, you must attract and then court your “target” before making the… sale. How do you attract a potential date? Well the 5 senses really applies: 1) Look good, sound good (don’t yammer a lot), feel good (that $10 Walmart suit ain’t cuttin’ it), and of course smell good! (I skipped the 5th sense because duh.)

But what do you wear? Well, that’s a journey there. I’ve found a few that I like and I never way the same twice in a row. This is a careful chemical relationship where the scent will smell different on various people. That being said, I don’t want my body to get “used” to the same chemicals and then the smell wears out faster. Likewise, I want people I see every day or multiple times a month to be surprised.

Alas, you don’t want to be offensive and wear too much and smell like the back room at Dillard’s. The point is to get someone’s attention positively and use that to put a good reflection on you as a person.

And thus 4 fast tips:

Colognes appear in “notes.” (Google this). The notes that linger AKA base notes, take about 30 minutes to appear, so don’t spray right before an event!

Just like women’s perfume: wear cologne where your body is warm and not behind the ears. Near your biceps actually works or of course your neck!

The average cologne lasts about 2 hours. So spray 1.5 hours into your event.

And last but not least: NO GENERIC CRAP. It smells like alcohol. If you honestly can’t tell the difference between Armani or “Ahnami, Our Version of…” then please take a female friend with you.

Hope it helps! Look great, feel great, smell great- don’t make people duck when trying to lean to you to make a request!

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Arnoldo Offermann Arnoldo Offermann (39 Posts)

Arnoldo Offermann is the president of 4SchoolsOnly, a national phenomenon in school dances. In a market where DJs cry about $500 school DJs, 4SO sees 10-20x that price tag per event. Arnoldo is also the creator of Master School Dances, the leading educational tools for DJs wanting to get into this great market. He is a sought-after speaker, reviewer, and DJ tech-writer. You can learn more at http://MasterSchoolDances.com


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