What’s A Meta With My Site

February 12, 2008 by Jim Weisz

I’m going to get right to this week’s question and website reviews after having had a lot of content the last few weeks focusing on meta tags.Questions

Q. I’ve enjoyed reading your articles about META tags and have implemented some on my home page. Do you also use them on other pages other than your home page?

Rob Godshalk
Joker’s Entertainment

A. You definitely want to have meta tags on every page. The biggest question is whether to have the same tags on every page or if you should have unique tags for each page on your website. If you check out last week’s column I gave some information that might help you decide which way you want to go.

Glad you’ve enjoyed the column!

If you have a question about websites you would like to be included in a future column please send your question along with your name and company name to jim@discoverydjs.com.

Website reviews

http://www.jpwdj.com

Good:

You have your location & phone very near the top.
Demo videos that show potential clients what you have to offer.
Scanned in thank you notes look good.
Suggestions:
The logo on your home page is way too big. You should shrink it down to at least ½ that size.
‘Click here: Availability to check…’ that’s worded very awkwardly. What about ‘Check Availability for your event date’ with the words ‘Check Availability’ linked to your date checker?
Why not put your location (Naperville, IL) and phone at the top by your company name?
Remove the link to play Tetris & other games from your demo page.
You have a lot of empty space on the left…why not put some pictures there or put something else there? If not, you probably shrink that part a bit.
Review your website (and have others review it too) for consistency. You have your company name as J.P.W. Productions at the top of every page but on your FAQ page you have Jpw Productions.
Drop the equipment page-stock photos of equipment means nothing to a B&G. The picture of your set-up is good though…maybe you could put that on another page on your website?
Website could really use some more pictures and a bio page.
http://www.billysdjservice.com

Good:

Overall professional looking design (although you could probably do without the stack of blank CDs)
Company name, phone and location at or near the top of the home page as well as at the bottom of the page.
Suggestions:
You have D.J. all over your website. The most common way to write it is DJ.
Drop the calendar and use a service that allows clients to interactively check your availability. The empty calendar makes it look like you never DJ.
Drop the ‘Welcome to our website’ text.

Overall you have a very basic website. It looks good (I’m guessing it’s a template) but there’s not much to it and it isn’t very engaging. There are so many more things to be added like a bio page, a call-to-action (what on your website makes them want to call you or e-mail you right then to inquire about your services), interactive tools to browse your music library, etc.

I can see the Superpages button down at the bottom. I’m guessing part of the simplicity of the site is due to what you pay Superpages for your site. My suggestion is switch to a host that isn’t a Yellow Pages company as it will be much cheaper and will give you more options & flexibility. That’s not something to need to do today as it is a sufficient website but if you’re looking to grow your business online (which just about everyone should be) then I would definitely recommend that change for you.
Jim Weisz has been a DJ since 1999, primarily serving the wedding and school dance markets. Jim is originally from Chicago, having lived there until relocating to Dallas in 2003 to take a position with JonesTM (formerly TM Century). Jim has spoken at several national DJ conventions about websites. He has also written more than a dozen articles for Mobile Beat magazine about websites and a variety of other topics. Jim can be reached at jim@discoverydjs.com.

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Jim Weisz Jim Weisz (23 Posts)


Jim Weisz has been DJing since 1999, primarily serving the wedding and school dance markets. Jim is originally from Chicago and lived there until relocating to Dallas in 2003 to take a position with TM Studios (formerly TM Century). Jim has spoken at numerous DJ conventions about websites and marketing online and has also written dozens of articles for Mobile Beat magazine about websites and a variety of other topics. Jim can be reached at jim@discoverydjs.com.


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