What is the question posed by Heidi Thompson of Evolve Your Wedding Business on the launch of her new program – Book More Weddings Academy.
Most wedding professionals start their businesses in the hopes that if the build it, their customers will come and that simply isn’t the case. Things have changed.
The way all of us shop for and buy things has changed dramatically and most wedding businesses have not adapted to this change. Those wedding professionals struggle to book clients, aren’t earning enough money and don’t have any freedom because their business keeps them imprisoned.
Heidi found that there is one key difference between wedding businesses that struggle and those that thrive. Those that struggle have not adapted to this new world we’re living in.
It wasn’t that long ago that all marketing was outbound and that people could only be reached in a few different ways. In this traditional outbound marketing, companies focus on searching for customers. They use cold-calling, print advertising, T.V. advertising, junk mail, and spam.
Search engines, blogs and social networks have fundamentally transformed the way people purchase products & services but most wedding businesses are still using the same old outdated & inefficient marketing methods and they’re not working as well as they used to.
Inbound marketing on the other hand, brings clients to you like a magnet instead of chasing them around and screaming at them through a megaphone. Think about it – when was the last time you bought something from someone based on an outbound marketing tactic like an ad or a cold call? You probably can’t even remember!
The problem is that a lot of wedding professionals don’t know how to adapt to this new way of marketing. It’s no longer enough to just put up a website or “get your name out there” and hope that someone contacts you.
Heidi created Book More Weddings Academy to help awesome, talented wedding professionals just like you learn exactly how to attract the perfect people to your business and convert them into paying customers.
She believes that it’s possible to build a thriving wedding business without feeling stressed out and overwhelmed by working smarter instead of just harder. There is an easier way to book more weddings and she wants to help you learn how to do just that.
In Book More Weddings Academy, we do that by working through a step-by-step blueprint so you know exactly what you need to do to book more weddings.
When you have a system that brings in new leads and helps turn them into customers for you along with the support of a mentor and peers that are there support you, your day-to-day actions will be more focused & results-driven, your attitude will be calm & centered, and your revenue will increase substantially.
You now have a decision to make – are you going to continue doing the things you’ve always done and get the results you’ve always got or would you prefer to use a well-engineered, proven step-by-step system for marketing? If the latter sounds better to you, then check out Book More Weddings Academy and see if it’s a good fit for you: http://www.bookmoreweddingsacademy.com/join/
Filed Under: Business, Weddings
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