Core Values establish your mission statement for you and your company.
“Our goal isn’t to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it’s the truth. Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.”Sir Jonathan Paul “Jony” Ive, Senior Designer Apple,Inc.
At our events company our mission statement and goal is: “To create amazing, memorable, stress free events by connecting in a personalized manner to understand unique wants and needs. To do the little things that others don’t, won’t or can’t. To achieve unforgettable results!”
What are your core values? What is your true mission statement? Is it only to make money, or to deliver outstanding events and amazing weddings? If you change your focus, you may just change your income dramatically.
Until next time, Alan
Alan Dodson conducts industry workshops covering sales, marketing, social media and Master of Ceremonies and does one on one consulting with his company Top Gun Systems. His goal is helping event professionals excel in their local markets. He has been a sales specialist, mobile DJ, entertainer and event professional for over 30 years. He owns a 29 year running bridal show and Mr. Picture Booth Manufacturing in Bristol, Tennessee and is the Entertainment Director for Concierge Weddings & Events.
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