What Are You Really Asking?

April 25, 2017 by Dave Ternier

When you ask a me “how?” or “what’s the real difference between a $5000 DJ and a $1000 DJ?” what is it that you’re truly asking? Are you asking me if there is a switch you can flip so that 6 months, 12 months, 24 months from now you can be experiencing similar “success”?

Or, are you asking me to talk with you about the days where I’m hustling from 8:00 AM – 2:00 AM trying to refine something that I don’t think is good enough in my business process — even though it would satisfy most others?

Maybe you are asking me about the Thursday nights after fire department practise where I skip out on drinks with the boys because I’ve got a client meeting on Skype or some other work that needs to be done?

Or are you asking me about the small little house my family and I live in with no garage that upsets me more often then you might know, but because it costs us less money, we are able to place our financial resources elsewhere?

Are you asking me how I take care to dress professionally because I want the person filling up my gas tank, taking my money at the grocery store, passing my burger to me at the drive through to think of me as a professional? (Take that word off your website by the way… “professional” means ZERO when YOU say it… it only carries weight when it is discovered through your intentions, your actions, your motivations and the results you create.)

Or are you asking me about the Daves and Bills and Bryans and Glenns and Jeremys and Alexes and Vickies and Mikes and Marks and Mitchs and Kathryns and Jims and Chrises and the countless others who I surround myself with to coach, encourage and inspire me?

Or are you asking me to tell you about the fact that I very seldom watch TV because it’s not contributing anything measurable to my current life/work goals? (If you need to, get rid of your couch… seriously.)

Maybe you are really asking me about the workshops I’ve taken and the little, tiny bits of growth that I’ve experienced in each one, only after my failures and deficiencies have been exposed?

Are you asking me to tell you that you should look at your glass as half full instead of half empty because happier and more willing prospective clients will be attracted to you if you’re even just a little bit more positive?

Or…maybe you don’t actually want to know any of those things. Would they make you feel uncomfortable? Insecure? Fragile? Less of a person?

The questions are valid and we should all be discovering the answers.

You NEED to ask these questions… if you are really, truly, ready for the answers.

Changed Date

Special thanks to Gary Vaynerchuk’s video “Overnight Success” for inspiring this piece of writing. (caution: Gary occasionally uses language not appropriate for some workplaces or sensitive ears.)

Dave Ternier Dave Ternier (26 Posts)

Dave Ternier began his DJ career in 1997 as a self taught, part time, mobile DJ. Since 2011, Dave has gone full time as a single operator DJ/MC for his company, Special Request Weddings. He is a proud Canadian DJ, MC, member of the CPDJA and recipient of the international WED Guild® certification. Family life is kept busy alongside his beautiful wife Kathryn and their two daughters, Kiana and Marika. Dave is also the founding author of www.aDJthought.com, an industry blog focused exclusively on mobile wedding DJs.


Filed Under: Mobile DJ Business