Keeping It Fresh

September 25, 2007 by Jim Weisz

Keeping your site freshMany of you probably have a list of websites you visit every day or every few days to check out any new content. While people aren’t visiting your DJ website that often you should have people visiting your website every day so it’s important to make sure the content is fresh. How often should you update your website? That’s completely up to you but I think at a minimum once per quarter you should review your website page-by-page to see what needs to be updated. If you use Outlook or another program for your business calendar, set a reminder for once per quarter (or if you’re really ambitious once per month) to go through your website.
What exactly should you be looking for? There may be some time specific text on your website like “We’ve been in business for 10 years” that needs to be updated. Other content like pictures and testimonials should also be updated on a pretty regular basis. Finally, it’s just a good idea to read through the text on your website to make sure it still reflects the image you’re trying to portray.

Questions
Have a question about websites or anything to do with marketing your business online? Send your question to jim@discoverydjs.com for possible inclusion in a future column. You can also send requests for a web site review as well.
Website reviews
http://www.djkingslex.com

Good:

Phone and location at the top of the home page.
Good video.
Good staff page (although punctuation, grammar & capitalization could really use some work!)
Suggestions:

Remove the spinning mirror ball on the home page.
Remove the effect of having your company name as the cursor..
Why do you have a picture of some guy that links to the NBC website? (Just figured this out. Seems like something cool for you personally but this remember, this is a business website, not a personal website so you should remove that).
In memory of Uncle Chuck link should be remove too. It’s a nice gesture but again it’s something for a personal website.
You have an image of a screen shot of PCDJ, then a graphic EQ below that and a mixing board. That really doesn’t serve any purpose so you should just remove all of that.
Overall your video was good but some of the grammar & punctuation needed some work. Something I noticed a lot in the video and a lot on your website is words being capitalized that shouldn’t be capitalized.
You have to scroll down pretty far to get to any text about your company on your home page. You should move that all the way to the top.
You mentioned in your e-mail you designed the site and it does look like a home made site. I would recommend hiring a professional to design your site and then you can make any updates you want (that’s what I’ve done with my website).
Part of a good website is consistency. All of your pages should have a consistent header with your company name, logo, phone possibly even your location.
Drop the sound from your website…or allow the user to start the music themselves.
I clicked on some of the pictures on your weddings page and it took me to a weddings website…why? You should remove those links. Also, it would be nice if you could click on those pictures to enlarge them.
Song listing…why not use a tool that allows people to search and even build their request list online?
Vendors links should open in a new window.
Jim Weisz has been a DJ since 1999, primarily serving the wedding and school dance markets. Jim is originally from Chicago, having lived there until relocating to Dallas in 2003 to take a position with JonesTM (formerly TM Century). Jim has spoken at several national DJ conventions about websites and has also written more than a dozen articles for Mobile Beat magazine about websites and a variety of other topics. Jim can be reached at jim@discoverydjs.com.

Print

Jim Weisz Jim Weisz (23 Posts)


Jim Weisz has been DJing since 1999, primarily serving the wedding and school dance markets. Jim is originally from Chicago and lived there until relocating to Dallas in 2003 to take a position with TM Studios (formerly TM Century). Jim has spoken at numerous DJ conventions about websites and marketing online and has also written dozens of articles for Mobile Beat magazine about websites and a variety of other topics. Jim can be reached at jim@discoverydjs.com.


Filed Under: Digital DJ, Exclusive Online News and Content