Sites To See

August 25, 2007 by Jim Weisz

Have a website you want reviewed? E-mail it to jim@discoverydjs.com and I’ll review it in an upcoming column here on MobileBeat.com. Your website review may even make it into an upcoming issue of Mobile Beat magazine!The first website this week is: www.pjthedjnj.com

Note: PJ included a note in his e-mail that he primarily markets to schools so to consider that when checking out his site. If you market to a particular event type feel free to let me know that in your e-mail.

PJ also let me know his phone number isn’t front & center since he’s in college and e-mail is a lot more convenient for him. I’m in a similar boat with a full-time job during the week so I only have my phone number on my contact page. I prefer people to e-mail me and if you prefer the same your best bet is to not put your phone number on every page but just on a contact page. However, I recommend putting it on at least one page-companies that don’t have any phone numbers on their website makes some people hesitant to do business with them.

Good:

I really like the pop-up map when you click on Hamilton, NJ on your home page (I might have to borrow that idea!).
Very clean & professional looking website.
Good colors & look that appeals to your target market.
You have a lot of text links, which can be good, just be careful with too many as people can get confused constantly bouncing around the site. Also, many of your pages open in a new window which can get annoying to a website visitor.
Light show pictures look good and the pop-up feature works well.
Good pictures throughout the site.
VIP login is a good idea and is engaging to website visitors.
Very nice bio page and the picture & article are a nice touch.
Good FAQ’s…I saw some questions I’ve never seen anywhere else before. You might consider adding a link to it right from your navigation.

Suggestions:

I’m a fan of bullets (you’ll see me use it a lot in this column too!) but I think a little bit of actual copy on the home page would be good. Maybe a paragraph talking about your company, your services, etc.
Drop the top bullet point…your company name is already at the top of the page.
List some of the big cities near you that you will travel to on your home page-it will help with your search engine placement for those cities.
The next site is: www.jukeboxexpress.com

Good:

Nice design with soft colors.
Pictures across the top of the page look good.
Good idea having the pricing button at the top.
The map to your office is pretty neat (I took a look at their website…never heard of it but a great idea!).
FAQ page very neat & organized.
Reception site list is great….very good idea!
Video testimonial is a good idea (might want to include a link to it on your testimonials page).
Very impressive list of corporate clients.
Excellent DJ bios…really helps clients get to know their DJ.

Suggestions:

It would be nice if the subset of buttons under each category stayed there when you’re in that area. For instance, when I was in the wedding’s area it would’ve been nice if I could’ve just clicked on ‘Recent Testimonials’ instead of having to hover over weddings and then go down to the recent testimonials button.
You have your city on the home page, but way down at the bottom. You do say Twin Cities near the top, which may be enough, but it would also be nice to have something in the opening paragraph with your location.
Put a short list of cities you provide your services in on your home page-it will help with search engine placement.
I personally think people would rather read testimonials from past clients than other vendors, so I would flip-flop your testimonials page and put facility and vendor comments below past client comments.
Jim Weisz has been a DJ since 1999, primarily serving the wedding and school dance markets. Jim is originally from Chicago and lived there until relocating to Dallas in 2003 to take a position with JonesTM (formerly TM Century). Jim has spoken at several DJ conventions about websites and has also written more than a dozen articles for Mobile Beat magazine about websites and a variety of other topics. Jim can be reached at jim@discoverydjs.com.

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Jim Weisz Jim Weisz (23 Posts)


Jim Weisz has been DJing since 1999, primarily serving the wedding and school dance markets. Jim is originally from Chicago and lived there until relocating to Dallas in 2003 to take a position with TM Studios (formerly TM Century). Jim has spoken at numerous DJ conventions about websites and marketing online and has also written dozens of articles for Mobile Beat magazine about websites and a variety of other topics. Jim can be reached at jim@discoverydjs.com.


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