Mitzvahs & Reviews

September 25, 2007 by Jim Weisz

After a short hiatus I’m back with a column that includes a question about a website just for mitzvahs & a couple website reviews. Check them out below as you might see something that could apply to your website too.Question
My name is Brian Babcock, and I’m 15 and currently running a mobile DJ company. I have been DJing for around 3 years, and this year has really taken off for me. I finally got a website up, but I know it could use a thing or two. My future plans are to use DJ Intelligence services such as quote generator, availability checker, etc. But as I’m only getting 1-2 gigs a month now it’s all a question of money. My other question pertains to bat/bat mitzvahs. I want to design a page dedicated to bar/bat mitzvahs because I do DJ for them, but would like some tips on how to successfully put one together. My website address is www.djbrianbmobile.com I’d eventually like to have a flash template, but that will be in a long time because adobe flash is very expensive.

Brian Babcock

Answer

I personally don’t have any experience with mitzvahs so I can’t give any advice for a mitzvah-only website. However, in my opinion a website for a specific event type can be a great way to target a market. In my case, I have a main website for my business that’s pretty generalized and can appeal to a variety of events types. I also have a weddings only website that’s very basic and was specifically written & designed for weddings. If you’re looking to build your mitzvah business or just think a separate website for mitzvahs would be helpful then go for it.

As far as Flash, I usually recommend against it for a variety of reasons. The main reason is the problems it can cause with search engine placement. It can also be difficult/expensive to update. I would recommend saving some money and hiring a designer to create a cool HTML based website that will appeal to that market.
Website review

Have a website you want reviewed? E-mail it to jim@discoverydjs.com.

The first website this week is: www.djbrianbmobile.com

Good:

Location right at the top of all pages. (Why not put your phone number up there too?)
Nice looking design and overall good copy.
Good flow to the website-you link to other pages in your site to guide visitors to relevant information

Suggestions:
If you can make changes to the design, I’d recommend re-designing the top 1/3rd of your pages. It takes up almost my whole browser window for just your buttons, logo & phone number, so I have to scroll to see any text. If you can shrink some of that stuff down so there’s some text visible without scrolling that would be good.
Remove link/banner for ‘A DJ Revolution’ from the home page-why direct someone to another website, especially from your home page. Either remove the link all together or put it on a links page. Also make sure the link opens in a new window.
On some pages only the word ‘Teen’ in ‘Teen Events’ is a link….make both words part of the link.

You mentioned in your e-mail adding DJ Intelligence to your website-I think that’s a great idea. Right now there’s no real call-to-action. DJ Intelligence will help with that and give some interactivity to your website.

Button on the ‘Teen Events’ page that says ‘Contact’ goes to the services page when it should go to the contact page.

Link your logo so if someone clicks on it they go to the homepage.

The next site is: www.gjentertains.com

Good:

Great looking design.
I like the text on the home page-it’s a bit of a different approach from other sites and I think it works well.
MP3 clips on home page are great!
Good pictures on the weddings page.
Nice photo gallery…pictures look great.
Good pictures by the testimonials.
Nice integration of DJ Intelligence tools.

Suggestions:
No mention of your location anywhere on your home page. The only tip is the link to the San Diego ADJA.

I like the design of the site but I wonder if you could better use the space on the left where your image currently is. Since you already have your picture on the home page I’m not sure it’s needed on every page. I’d recommend either cutting that out all together or making it much smaller and putting something else there. What else could you put there? Maybe some testimonials? Company news/announcements? Pictures?

It looks like this is a frames based website. Most search engines don’t like frames and it could hurt your search engine placement. You should consider dropping the frames ASAP.
Jim Weisz has been a DJ since 1999, primarily serving the wedding and school dance markets. Jim is originally from Chicago and lived there until relocating to Dallas in 2003 to take a position with JonesTM (formerly TM Century). Jim has spoken at several national DJ conventions about websites and has also written more than a dozen articles for Mobile Beat magazine about websites and a variety of other topics. Jim can be reached at jim@discoverydjs.com.

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Jim Weisz Jim Weisz (23 Posts)


Jim Weisz has been DJing since 1999, primarily serving the wedding and school dance markets. Jim is originally from Chicago and lived there until relocating to Dallas in 2003 to take a position with TM Studios (formerly TM Century). Jim has spoken at numerous DJ conventions about websites and marketing online and has also written dozens of articles for Mobile Beat magazine about websites and a variety of other topics. Jim can be reached at jim@discoverydjs.com.


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