Let’s Not Get Personal

October 25, 2007 by Jim Weisz

Last week I covered what to put on your website. This week I’ll be addressing the things you should leave off your site and common design mistakes.Personal pictures: It’s ok to have a family picture on your bio/about us page but anything more than that should be saved for your personal website or blog. Remember, it’s a business website.

Anything that spins or blinks: Have that cheesy spinning mirror ball on your site? Dump it. Have blinking par can lights? Drop those too. Just like clothes change style from year to year, websites do too and animated gifs went out of style five years ago. So, if you still have anything like that on your site, get rid of it-yesterday.
Weather: People can go to a weather website or look out their window if they want to see the weather. Probably one of the most useless things I’ve ever seen on a DJ site.

Pointless links: I’ve seen links to games, movies, search engines and more on DJ websites. Do you really think someone is on your website, goes to your links page and looks for a link to Google? Probably not. They’re on your website to find out information about your services. So, cut out any links that aren’t related to your business. It’s a waste of space, time and for the 1 person who might actually click on them, it could distract them from your site.

Really long pages: If you have to scroll the wheel on your mouse more than two times, the page is probably too long. Think about it from and end-users point of view-how much are you really going to read about a DJ company? Most people will probably read for 2-3 minutes (check your website stats and you’ll see that’s true).

So, make those 2-3 minutes count. Also use that time to engage them with something interactive-e-mail link, contact form, instant quote, music search, etc.
Too many buttons: I’ve seen DJ websites with a button (and page) for every type of event they provide services for. It’s a bit overwhelming to a website visitor to see 25 buttons/links for pages on your site. I personally think between 5-10 buttons is good. Any more or any less can work too but be careful because you could be leaving the website visitor with too many or not enough options.

Pop-ups or banner ads: Usually free hosting sites make you have banner ads or pop-ups-not very professional for a business. Pay for your hosting so your website visitors don’t have to deal with that.

Google Adsense/other advertising: This is really up to each business owner however I personally wouldn’t want this on my site. I do know some people who make some good money from Google Adsense links on their site, however I wonder how much traffic they’re driving away from their website.

Coming soon: When was the last time you were on a website for a large company and you saw ‘Coming Soon’ on a page? I doubt it’s ever happened. It’s frustrating as an end-user and it makes the company look unorganized & unprofessional. Don’t launch a page until it’s ready.

Questions

Do you have a question about websites, improving your online presence or other internet related questions? If so, send it to jim@discoverydjs.com for possible inclusion in an upcoming column.

Website review

Have a website you want reviewed? E-mail it to jim@discoverydjs.com

This week’s website is: http://www.beatmasterdj.com

Good:

Good bio.
Good pictures-nice the way they pop-up.

Suggestions:

You need your location somewhere on the home page.
Add a call to action (phone or e-mail) on the home page.
Add text to the home page.
Site looks homemade. Probably ok for schools/kids but I’d recommend either a template site or hire a designer to make you a site.
Some of your pages that require scrolling you have arrows at the bottom-any way to put scroll arrows on the side?
What’s supposed to be on the music page? Just says coming soon now. Either put something up there or remove the page.
Equipment page: It’s a waste-the main people who will look at it are other DJs.
Very lacking in text. What types of events do you DJ for? How about a company history/owner bio?

Overall this site looks like it was put together in about an hour or two. I’d recommend putting some serious time in on it if you want to make it better.
Jim Weisz has been a DJ since 1999, primarily serving the wedding and school dance markets. Jim is originally from Chicago and lived there until relocating to Dallas in 2003 to take a position with JonesTM (formerly TM Century). Jim has spoken at several national DJ conventions about websites and has also written more than a dozen articles for Mobile Beat magazine about websites and a variety of other topics. Jim can be reached at jim@discoverydjs.com.

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Jim Weisz Jim Weisz (23 Posts)


Jim Weisz has been DJing since 1999, primarily serving the wedding and school dance markets. Jim is originally from Chicago and lived there until relocating to Dallas in 2003 to take a position with TM Studios (formerly TM Century). Jim has spoken at numerous DJ conventions about websites and marketing online and has also written dozens of articles for Mobile Beat magazine about websites and a variety of other topics. Jim can be reached at jim@discoverydjs.com.


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