By Rob Peters and Keith Alan
Let’s build some weekday wealth this month by chatting about some unique corporate event opportunities. Corporate events are more than just an annual holiday party around the December holiday season. Companies are beginning to look for unique ways to show appreciation for their employees. With the right services and good marketing, you can land some of these opportunities.
WHAT KIND OF WEEKDAY CORPORATE EVENTS ARE THERE FOR DJS?
Corporate events can vary because of a variety of factors, including the regional market, budget, company
culture, and size of the company, just to name a few. Weekday corporate events can include:
Sound reinforcement for meetings: Renting your DJ gear and microphones for a business meeting, presentation, or seminar. (You can even turn this into a more profitable opportunity by offering to stay and be the “sound technican” throughout the event.
Company picnics: Similar to the company holiday party, but usually held in the summer, these events usually take place during the workday and include fun music, games and activities.
Teambuilding: You can use a lot of those games or your game show system to help create a stronger company team with teambuilding games and activities. Or use your karaoke to develop a Name That Tune singing challenge or an Idol type of teambuilding competition where employees have to work together to perform a song in front of “judges” (other management team members or co-workers)
Employee appreciation events: From quarterly award lunches and dinners to regional meetings for employees, you can book these types of events to DJ or add some fun with teambuilding, karaoke or game shows.
These opportunities go beyond companies as well. There are chambers of commerce, trade associations, conventions and endless opportunities available. The key is to find them and work with your potential corporate client to gain their business.
WHERE CAN I FIND THESE TYPES OF OPPORTUNITIES?
Getting started can be easier than you think. Remember the old saying “It’s not what you know, it’s who you know”? That’s true. Use your current network of clients and colleagues to find out if their employer does appreciation or teambuilding events, and see if you can seek out a contact person who you can reach out to about finding out more. Sometimes, your connection with an employee they know can be your “foot in the door,” especially if your connection is recommending your services.
Do you work with or have any connections with event planners or function facilities who refer or use your services? Plan a face to face meeting with them to introduce some of your other services to them. Sometimes, giving those people you work with a reminder about what you can do can help open doors for new opportunities.
Most chambers of commerce have networking events that you can attend. These events usually have an admission fee for non-members, but there you will find chamber members whose businesses may be planning events that can bring in new business opportunities for you. Think of your chamber of commerce networking event like exhibiting at a bridal show: at a bridal show, you are exhibiting to promote your services to a room full of qualified brides who may need your services. Chamber of commerce networking events can do the same thing, but for your corporate event business. You will be in a room of fellow business people. And don’t count ANYONE out; these are also people who may plan events for other aspects of their lives. And you never know who may need your services.
Check out networking groups in your area. Business Networking International (BNI) is one of the most well known and structured networking groups in the country. I also highly recommend searching the internet for other networking groups or events in your area. Depending on your market, you may be surprised to find out how many different networking opportunities exist near you.
HOW SHOULD I MARKET MY SERVICES?
Marketing these services can be done in a variety of ways, including your website, postcards and even brochures. You will be surprised how many companies still want something tangible to look at when they are looking for these services. Be sure to include any testimonials for other corporate events you have provided services for.
If you are offering services such as game shows or teambuilding, show off the fun, but provide information about how you can tailor these services to fit specific company cultures, locations, and information. Some companies are strictly looking to break up the serious nature of their events with FUN. Others are having you come out to be part of training. In either case, be ready to learn about their event needs and come up with solutions that will satisfy and wow your prospective client.
Blogging can also be a great way to showcase your corporate entertainment services. Writing a blog that includes a spotlight article about a corporate event you have done can help promote your services by giving your prospective client an idea of what you are able to offer them. Take pictures and show how much fun the attendees are having.
THEY CALLED—NOW WHAT?
If you really want to land these types of events, be prepared to do some extra work to secure the event. In most cases, any calls you receive for these events are from someone who is usually part of “the event planning committee,” or something similar. Be ready to follow up on a phone call or an email with a detailed proposal of what you will be offering for their event. You might even offer to come in and meet with the committee to present your proposal and answer any questions they may have.
Following your presentation, you should follow up and inquire from the committee about a timeline on when you should hear back about their event. Once you book their services, crank it up to 110% and give them a performance that will have them calling you back for their next event.
One last thing: Remember when I said to ask your current and previous clients about these opportunities? Remember that during your performance, there are probably people in attendance who may be planning events that need your services. Give THEM a reason to come up and ask for a card!
Filed Under: Business, Events, Exclusive Online News and Content, Game Shows And Trivia, Issue #164, Performing, Sales & Marketing
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