Wedding Marketing Maintenance: update my contact files

Call it what you want: Rolodex, contact files, database, address book…

Whatever you call it, bring it current. Businesses move, people get promoted, job titles change, people get laid off, new businesses open, you collect business cards at networking events, membership in networking groups and association change, [your addition to this list goes here]

In our rapidly changing world, we tend to acquire new information and contacts, faster than we process them. If you plan to send holiday cards or just keep in touch, being up to date comes first.

There is no worse feeling than having the holiday cards arrive and, only then, discovering your contact information is way out of date.

Today is the 1st day of November. Make it a 3-week project, then you won’t drive yourself crazy, when you need to use the information.

Andy Ebon
The Wedding Marketing Blog