Open House Part Two
Last week I talked about the set up and beginning of an Open House. Now that you’ve got the room filled with potential candidates, it’s your time to shine. Go sell them on why the Mobile Disc Jockey business is such a great opportunity for the right person.
I start out by showing our demo video. It’s a four-minute montage of fun upbeat party footage featuring the DJs on staff and happy clients. The shots are all edited MTV style, quick and set to a cool club song. It’s an impressive introduction to our company both for clients and potential recruits.
When the demo is over, I take the microphone and I run through the job details. I use a Power Point presentation to hammer home the important points. What does the job entail, what are the opportunities here at Elite and what will they have to do to make it big in the company. I’m not big on false promises so I let these people know that it will take some time to reach their full potential with my company. But I do dangle the carrot enough to get them exciting. After all, this can be the best part-time job in the world for certain people.
After I’ve gone through my presentation I field any questions that people may have and then I invite anyone to leave if they’d like to. Every once in a while someone will but it’s rare. They usually like what they hear.
At this point, I will ask them all to approach the gear and I give them a simple, preliminary training on the sound system. I run through the basics of how to cue a CD, how to raise the volume on the right channel and how to start the song (we’re talking easier than 101 stuff here.) The main reason I do this is that some people are just “technically ignorant.” They can’t handle all the buttons and sliders that are involved in DJing. And I like to find this out right away because that’s a person I’m probably not going to hire.
When the training is over, I tell them all that I am going to dismiss them one by one just in case anyone had a question they wanted to ask me individually. What I do is call out the names of the people that I don’t think I am going to hire. Separate from the rest, I thank them for coming and let them know that they’ll hear from me if I am interested in hiring them. Once I’ve cleared the room of the dead wood, I address the rest. I tell them that I think they all have a lot of potential and that if they are interested I would hire them right on the spot. I have found that this immediate gratification gets them very excited and often this announcement is met with out-and-out applause and cheering. That’s the kind of enthusiasm I love and it will often carry over to the next training and then onto their first few gigs.
If you set it up correctly and do your part to “sell the job” an Open House or two can bring a lot of exciting new talent into your company. They’ve worked for me for years and I know they’ll work for you too.
Till next week.
Mike Walter’s emceeing career began in his hometown of Queens, New York in 1984. With an eye towards radio, Mike attended Connecticut School of Broadcasting in 1988 where he was chosen from his class of 25 as “Most Likely to Succeed.” After school, Mike helped to develop a staff of DJs from 12 to over 50 by training new recruits and handling an increasingly complex schedule. In early 1993, Mike felt an increasing desire to venture out on his own and by March of that year he became a partner in a much smaller Mobile DJ company, Elite Entertainment. He quickly had an impact on the Elite staff, imposing his high standards of emceeing and DJing. Mike bought out his partner in 1998 and Elite Entertainment has continued its growth (21 emcees in 2006) and sets the standard for excellence in New Jersey. Mike has always believed in training talent from within and his message has helped show hundreds of DJs from across the country that it is possible to grow their companies without sacrificing quality.
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