Top 5 reasons you need to control your online Brand

November 1, 2016 by Cyndi Lemke

There are people talking about you whether you are controlling your Brand or not. Just think of the reviews, photos and conversations going on without your business being highlighted! It is important for you to control your Brand so you can command and control your online presence. As a DJ in thisSelf Control industry it must be about your customers. No, they won’t always be happy but don’t you want the chance to address an issue if that’s the case? Her are 5 reasons you need to manage your online presence:

  1. Mentions: whether your customers are telling everyone how amazing you are (and I know you are) or if there was an issue, with a business page you would be able to thank them and/or address any issues. Not to “mention” with your page being tagged you will gain exposure to all of the friends and family your customers are connected to
  2. Message: You need to control the message of your Brand, your Business. As a DJ, you are an entertainer who needs to manage any and all interactions. You should be responding when appropriate to ensure your audience knows you care, recognizing customers when they can support your efforts and addressing any conversations that may or may not affect your business. Posting relevant content is how you will control the message you are sending for your business.
  3. Reviews: This is essential for repeat and referral business. Think of way to encourage your customer (and their connections) to write a positive review about your skills, the event and your overall service. You can reach out at the time of the event when they are having an amazing time, email to follow up within 1 week of the event and even 30 days out to remind them. You may have to hold their hand but this could make a huge impact on your future business. You learn from mistakes, we’ll call them opportunities for growth and move on. Always address bad reviews with follow up and try to make right ASAP within reason. If you are communicating with your customers through the event from prep time to go time you’ll have plenty of positive reviews.
  4. Brand Recognition: As a DJ you have to create your own Brand. A logo for your company is essential but that could even be your picture, your business name or colors you use that become consistent with your message. Using your Brand with every post is key and you can do that on your own with the Buffer App that offers Pablo, an online content creator. How do you want to be remembered for your business? When you make that decision, use that every time.
  5. Referrals: Referrals are an extremely effective way to grow your business because they come by trust. A recommendation from a trusted friend, family member or connection goes a long way. When you’re a DJ, you have more connections than you realize. Some DJ’s aren’t comfortable asking customers for referrals; They feel it’s an awkward favor to ask of customers who pay for services. As a matter of fact, these conversations can go a long way towards strengthening the relationships. You are reaching out and asking for their support to grow your business shows that you too have respect for them, this builds trust and creates a new opportunity. Asking for referrals must be done at the right time with the right delivery.

Questions? Email me at cyndi@lemkesleverage.com

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Cyndi Lemke Cyndi Lemke (7 Posts)

With Retail Management, Operations, Casino and Nonprofit experience and being in the Marketing Industry for almost a decade, Lemke’s Leverage was finally built to provide just that! Combining all of that experience I created Lemke’s Leverage to launch your company to the next level. The passion comes from learning about people, their business, their goals and creating a strategy that works for your Company. My favorite part of the journey is the relationships I build and share to encourage success. My clients are new businesses, or even an established business that is looking to grab a larger share of the market. My clients are also passionate about what they do, that’s why it’s my job is to get you the audience to share that with. At Lemke’s Leverage we have the tools and resources that you need to become the business you aspire to be. I have many influences in my life and every single person has taught me one lesson or another, I may not know everything…but I do know someone who does. The beauty of Marketing is the skill of communication, and that can be done in so many creative ways. We have to stand out to stay on top, you have to get in the mix if you want to be seen and you must stay relevant to your audience. All of this can be accomplished by staying connected: Social Media, Networking and get involved in your community are the major ways to make that happen. We offer Social Media training to help you maintain your social media strategy, partnerships through networking and research for the best sponsorships to match your goals and mission. There are so many aspects to a marketing strategy, one of the most important is research. For the Marketing to work, you need to understand who your target market is. Lemke’s Leverage makes a part of the business strategy getting to know who you are and what you offer, but more importantly who your customer is. I believe you should invest in learning who your competitors are, what they are doing and even looking at a collaboration whenever possible. Creative thinking will always help us get you in the spotlight. That is always the goal. Lemke’s Leverage offers business solutions to Command your online presence with websites that include:  Complete Statistical Tracking  Toll Free Access to Technical Support Services  Email Campaign System  100 GB of server space with ability to add unlimited pages  Unlimited links within site directing to associated companies  SEO & Performance Metrics  Social Media Marketing/Social Networking Widgets  Free software upgrades  Unlimited access to the software from any computer with Internet access  Unlimited Email Boxes  Ecommerce Capabilities  RESPONSIVE WEBSITE INCLUDED! BE SEEN ON ANY AND ALL MOBILE DEVICES! Lemke’s Leverage is passionate about marketing because we want to you be successful!


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