If you’re in the DJ business or any business that provides services for weddings and private events, chances are, you’ve already done a multicultural wedding or event. Our business is located in Austin, Texas, which is a very diverse city; as of 2010, Austin became a “majority-minority” city, where minorities make up about 52% of the total population. The largest minority group is Hispanic/Latino, followed by Asian, in Travis County. So what does this mean for business? For us (and for you), it means opportunity!
Multicultural events are not too much different, honestly. There are many traditions and ceremonies you may not be familiar with, but these can be easily learned. Here are some tips:
If you’re not familiar with any of these, ask questions. Get as many details as you can from your client, and of course, do your own research. If you have any friends or colleagues that are more familiar with multicultural events, ask them questions and see if you can observe one of these events!
Interpreting/Announcing in Another Language
Many multicultural events may have different language and music preferences. Most of the time, they’ll ask if we have a DJ who is able to make announcements in English and Spanish. Most of our DJs are bilingual and can do this, but sometimes, the clients may need announcements in other languages. So if you (or your staff) don’t know Spanish, or the other language that the client is asking, what do you do?
Hire Bilingual Staff
The easiest option is to hire staff who are bilingual.
You can find out the words and phrases that you’ll need to translate, and simply use Google translate. This will help you with knowing the exact vocabulary, but you’ll still need to know pronunciation. This option is best only if you may already be somewhat familiar with the language.
Inform the client that though you can’t do the announcements, but also invite them to select someone who is bilingual in their family (or friends) to help do the interpreting or announcements. We’ve done this and we’ve found that family members and friends are always happy to do this.
These are just some tips for handling language differences with multicultural events. You’ll also need to familiarize yourself with music preferences. As you gain more experience, these events will become much easier! Good luck!
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