The Power of Goals By Jason Weldon

July 17, 2013 by Jason Weldon

mb150_135I have always wondered why I don’t act on all the ideas or concepts I come up with in my head. I think of an easy five things a day that have me saying “You know what would be a good idea…” I act on a few a year, but usually only one makes the cut. The others just stay dormant until I finally get around to doing something about them. Why is that?

Well for starters, I think we often find ourselves not doing something because we don’t see the end result clearly enough. So we don’t have a vision to help us push through the pain or hard work of getting there. It is not until we see the goal and the clear results of that goal that we will actually take some action.

For instance, many of us wedding professionals give up our weekends because it is part of our job, as well as the fact that we love what we do and that we are compensated pretty well for it. To us, the repercussions of not being there for our loved ones and friends on the weekends is worth the reward of how we feel when we work. As well as the money!

For self-employed people, in general, the risk of running their own business is what makes the end result worth it. They know what is on the other side of their hard work. And they also know that the going back to work for someone else is just not acceptable.

But then there are a whole other group of people that think the exact opposite. The reward of being self-employed and the freedoms that come with it, just aren’t a good enough motiva- tions for them. So they choose to stay in the working world. The potential repercussion of failure and dealing with all of the uncertainty of self-employment just isn’t worth it.

I think it is also interesting that one person can have different feelings on two different concepts, but yet be so entrenched in one of those thoughts that you would think they would always feel the same way no matter what the situation. Take, for example,

the self-employed business owner who has taken such a big risk to go into business but still does the same thing, every day, day in and day out, because he doesn’t want things to be “too risky” or even a little different. Seems very ironic, doesn’t it?

Or take the person who doesn’t want to start their own business because it is “too risky” but never settles down on one job and is constantly changing their mind and trying different things (i.e., taking risks). Even more ironic, huh?

So if we can’t pin it on the person or personality, what can we determine is the cause? It’s easy: It’s the goal. If the goal is not clear enough, not concise enough, we won’t be able to see through the risk or potential repercussions of doing it. If the idea of adding a new stream of revenue to your company doesn’t give you a big enough reward to get you off the couch and away from the TV, you are simply not going to do it.

The goal has to be clear. And when that happens, the reward becomes very real. And when the reward becomes real, the risks and repercussions go by the wayside and you turn into a machine that only accepts success. Failure is not in the forecast.

I find myself always trying to figure out the end result and what it will bring me. If I don’t like what I am envisioning, I don’t move forward with it. But when I can start to really picture myself enjoying this new project, it is amazing how much I will battle for it! (Maybe sometimes a little too much.)

So, what great ideas do you have? And what actual goals will you set so that your vision will become reality?

 

 

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Jason Weldon Jason Weldon (33 Posts)

Jason Weldon is a wedding business consultant who specializes in small to medium-sized companies that want to grow their business. His objective is to help guide people through organizing their thoughts and laying the groundwork for a better, more successful start-up. He currently lives in Philadelphia and is also the president of Synergetic Sound and Lighting, Inc. and DJ and A/V company.


Filed Under: Issue #150