Vinyl really is back; Panasonic has used its annual IFA press conference in Berlin to announce that it will relaunch and reinvent its iconic Technics turntable series, providing a lifeline to fans of analogue audio.
Panasonic presented a prototype of the new direct-drive turnable at the show, which is made from stark aluminium, and drawn with classic lines and a utilitarian aesthetic reminiscent of the other high-end (and extremely expensive) audio products in the Technics line.
The analog turntable will be completely rebuilt, Panasonic said, with new elements at every level. But it will also be designed to reflect the esteem in which the classic Technics turntables — the legendary SP10 and DJs’ favourite SL-1200 turntables — are still held.
It’s not a bad time to make the move, either. Recent data collected for the British Phonographic Industry shows that in the UK sales of vinyl are up 56 percent year-on-year, reaching their highest mark since 1994. Is it likely that vinyl will mount a genuine comeback against digital streaming, which could top 25 billion streams in the UK alone this year? No. But neither are audiophiles and purists willing to give up on analogue formats, and especially not those who are prepared to spend upwards of £20,000 on a Technics reference audio speaker setup.
Read the rest of this article at http://www.wired.co.uk/news/archive/2015-09/02/panasonic-turntable-technics
Filed Under: Digital DJ, Sound
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