Strategic Partnership Announced between ADJA & BMP

November 28, 2007 by Mobile Beat

The American Disc Jockey Association and Bobby Morganstein Productions have announced a historic agreement to market music and training products produced by BMP to the DJ industry. Under the new agreement, ADJA members will receive a significant discount on the entire product line of BMP products. “As a result of this effort, the pricing has been reduced across the board to get these products out to even more DJ’s within our organization” says ADJA President Dr. Drax.In addition to the product offerings, the ADJA is pleased to announce the formation of a new organization and first-of-its-kind training program specifically geared toward the Mitzvah entertainer.

“We plan to do for branding and promotion of Mitzvah performers what we have done for DJ’s. We will create the gold standard that consumers can look to, to know that their Mitzvah coordinator knows not only what to do and how to do it . . . but why.” Says Dr. Drax.

Soon, the ADJA will announce the launching of a four day all inclusive Mitzvah Clinic to be held next year. This educational workshop will be designed to offer training that will take students through the history and structure behind Mitzvah events. Additionally, the training will feature detailed instruction regarding all Mitzvah related entertainment traditions. Candidates who successfully complete this training will gain valuable education and understanding in their pursuance of attaining needed introductory and advanced instruction in Mitzvah entertaining.

Graduates of this training program will be qualified for membership within the newly formed Mitzvah Guild, an organization focused on highlighting those individuals who seek the highest level of certifiable recognition for excellence as a Mitzvah entertainer.

Bobby Morganstein explains the benefits of this new alliance in this fashion . . . “

The strategic alliance between BMP and the ADJA will mark the largest and most significant advance the mobile industry has ever seen in the ever growing Mitzvah event industry. Dr. Drax states, “By crafting these learning opportunities we significantly expand our global lead in the education of DJ’s, KJ’s and now Mitzvah entertainers. This will be just one more way in which the ADJA leads the industry in educational opportunities for its members as they build and grow their businesses!”

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This is the general editors account for Mobile Beat Magazine and Website. Who reads Mobile Beat online and in print and attends Mobile Beat events? DJs, VJs and KJs to start with, especially those who own and operate mobile entertainment services. They provide music, video, lighting and a myriad other entertainment choices for corporate events, wedding receptions, dances and innumerable other gatherings.


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