Useful websites to help with your web presenceIn my bookmarks in my internet browser I have a folder called ‘web page building.’ If you don’t have one, I highly recommend creating one. I have links to about 2 dozen websites (looking at it now I can see it’s overdo for some updating!) that I’ve found to be useful over the years when working on my website.
Over the next couple weeks I’ll give the links to some of my favorites and explain how they can help you, too. I’m going to start with just one this week since it has many useful features.
http://www.marketleap.com: This has been my favorite resource for years when it came to anything search engine related. I haven’t used the site much recently but a few years ago I was using it a few times a week.
Marketleap has several really great (free) tools you can use to analyze your website in the search engines.
Link popularity check: (Taken from the Marketleap website) One of the best ways to quantifiably and independently measure your website’s online awareness and overall visibility. Simply put, link popularity refers to the total number of links or “votes” that a search engine has found for your website.
Marketleap has designed this link popularity tool to help website owners find out who is linking to their site, but also to give a useful benchmarking report to quickly show where you stand in comparison to competitors and other major online players.
Trend/history report: This is part of the link popularity check. This will only work if you’ve used the Marketleap link popularity check tool in the past. For my DJ website, it created a report going all the way back to 12/01 as that was when I first started using the Marketleap website.
Search Engine Saturation: (Taken from the Marketleap website) Simply refers to the number of pages a given search engine has in its index for your website domain. Not all search engines report this information but enough of them do to create some meaningful benchmarks for your search engine marketing campaigns.
Keyword Verification: (Taken from the Marketleap website) Checks to see if your site is in the top three pages of a search engine result for a specific keyword. It’s important to be in the top 3 pages of a search result because most people using search engines don’t go past the 3rd page.
In addition to all the tools on the Marketleap website they also have some great information about search engine optimization in general. The main section of articles is called Search Engine Optimization 101: http://www.marketleap.com/help/seo101/default.htm
I highly recommend reading all of the articles in SEO 101 at least once….and if SEO is still new to you, read it a few times.
Good picture at the top of the home page.
I like your logo, especially the color scheme that it utilizes.
Overall clean & professional looking website design.
You have ‘Northern Michigan’ near the top of your home page, which is good, but are people going to go to a search engine and type in ‘Northern Michigan DJ’? I doubt it…more than likely they’ll be putting in a city. So, you should list the closest big city to you there.
Overall the website has a very club/school feel to it. If that’s your target market, you’ve accomplished your goal. However, I see a lot of information about weddings so it seems like you are focusing on both schools & weddings. You might want to change out the picture at the top and go through the entire website looking at it as a bride would.
Text on the picture on the home page is somewhat hard to read.
I just found your ‘weddings site.’ That definitely is more like it but how many people will click on that? I bet many will do I what did, which was click on services and look at the information about weddings.
There’s pretty much no information about what packages you have for schools. Since you have wedding packages why not school packages?
Frequently Asked Questions: Why does it open in a new window, on a blank page with white text on a black background? It should be text on your existing design like everything else….it’s confusing the way it is now.
Somewhat off-topic, but you say “You will never hear us playing a song with inappropriate words.” You might want to re-word that…what’s inappropriate to you, me and a school administrator is different. Why not say “All of our music is radio edited, as we get it from the same place radio stations get it from.”
You have underlined text on your website that’s not a link….never underline text on a website unless it’s a link.
The formatting (page size) of your testimonials page is messed up (at least in Firefox).
Going back to the school/club feel, the gallery page only has school pictures…might want to put some wedding pictures up.
Several of the buttons don’t work on your weddings website.
Jim Weisz has been a DJ since 1999, primarily serving the wedding and school dance markets. Jim is originally from Chicago, having lived there until relocating to Dallas in 2003 to take a position with JonesTM (formerly TM Century). Jim has spoken at several national DJ conventions about websites. He has also written more than a dozen articles for Mobile Beat magazine about websites and a variety of other topics. Jim can be reached at firstname.lastname@example.org.
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