Should you consider advertising on Facebook?

March 22, 2009 by Andy Ebon

facebook-logoI’m in the process of developing a ‘Facebook for Business’ seminar, targeted toward wedding businesses, like your DJ service. Just for a moment, I thought I’d press pause on the rush to social media, and offer up some important, hard statistics.

It is nice that Facebook has jumped from 80 million users to over 175 million users, in about a year. That interesting, but not compelling.

The compelling news is this:

  • Roughly 6.5 million Facebook users are women, 26-34
  • Facebook now enables you to create your own page (mini-website for business)
  • You can create small text-based ads, directed to specific demographic groups, such as: women, 26-34, who are engaged, in your local zip codes

Do I have your attention?

There is more than that to effective marketing on Facebook, but I thought we should start here.

If you’re already advertising on Facebook, please comment on how it’s going.

Andy Ebon
The Wedding Marketing Authority

Andy Ebon Andy Ebon (78 Posts)


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