Should I Make the Leap to DMX?

June 14, 2017 by Jordan Nelson

Spend any length of time in a DJ-related Facebook group and you’re bound to quickly find a post in which some DJ says “I’ve wanted to learn DMX, I just haven’t done it yet.” At first, it would appear that procrastination has struck once again, but in reality it may simply be that this DJ (and many, many others like him) is unsure if he is willing to invest the time and expense in learning DMX programming.

Have you wrestled with that question yourself? If so, you’re not alone.

DMX programming adds a whole new dimension to the services you are able to offer to your clients, but spending the time to learn how to program your lights may not be the best option for your business. DMX programming can be a great skill to acquire for the avid school dance or party DJ, but may not offer the same returns to the wedding or corporate DJ (although there are many high profile exceptions to that statement).

Like anything in your business, choosing to learn DMX should begin with a thorough evaluation of your current business model and clients. Are you consistently able to upsell additional services such as uplighting or pinspots? Do you find yourself doing larger dances with younger crowds often? DMX programming may be a great option for your business, as the ability to sell customized lighting packages could be a great opportunity.

Conversely, do you find that you would much rather enjoy the ability to quickly plug in and play at smaller weddings and events? Do you focus more of your marketing and sales on your ability as a master of ceremonies than on your production abilities? In that case, sticking with a simpler sound-activated setup may be your best option.

In reality, the mobile DJ industry is full of examples of DJs across the entire spectrum. There are DJs making thousands for their ability to command an audience with little or no lighting at all, and there are DJs making thousands for their ability to produce an immersive concert-like atmosphere at local high schools.

What will work best for you? That’s up for you to decide. If you see the opportunity in DMX to learn a new skill that will increase your income, don’t be afraid to take the leap!

If you’re interested in learning DMX programming be sure to check out Jordan’s book, “DMX For Mobile DJs: The Essential Guide,” which is available as an eBook and a paperback on Amazon.com

Purchase “DMX For Mobile DJs” Here!

Jordan Nelson Jordan Nelson (4 Posts)

Jordan Nelson is the owner of SLC Mobile DJ in Salt Lake City, UT. A native of the tiny southern Utah town of St. George, Jordan began his mobile DJ journey as a junior in high school in a similar fashion to many other DJs, with a pair of cheap speakers, a dual CD mixer, and a few sound-activated lights. After traveling to Salt Lake to attend the University of Utah, Jordan completely revamped his business and invested heavily in sales and master of ceremonies training, turning his $400/event company into a $1,200/event company in under a year at 22 years old. Jordan is currently a pre-med student at the U while he continues to run his successful business delivering high-quality entertainment to couples, schools, and corporations along the Wasatch Front. He developed a strong passion for lighting and lighting programming during his early years and has written 2 books for mobile DJs on the subjects. When he is not spending his weekends at weddings and events, you can find him at the local gun range or hiking with his beautiful wife.


Filed Under: Lighting, Sales & Marketing